Coral & Tusk

What Coral & Tusk does

Coral & Tusk was founded in 2007 by designer Stephanie Housley with the idea of translating her hand-drawn illustrations into tactile embroidered textiles. With a unique creative process and production method, Stephanie found a way to scale the feel of handmade, one-of-a-kind embroidery to a wide variety of heirloom-quality home products and fabrics. A fascination with home and habitat informs every design Coral & Tusk creates, from finding inspiration in how a bower-bird builds his nest to considering what keepsakes and furnishings we surround ourselves with in our own dwellings.

Name

Coral & Tusk

Legal name

Coral & Tusk

Website

https://www.coralandtusk.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Home decor embroidered with original artwork by designer Stephanie Housley in Brooklyn, NY.

Ownership category

akta.pro rank

Product category

Embroidered Home Textiles

NAICS

Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Miniatures & Figurines (Display/Collectible) (CRALAKAB), Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Embroidered home goods
• Handcrafted home textiles
• Decorative embroidered pillows
• Embroidered table linens
• Artisan home decor

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through their website coralandtusk.com, featuring embroidered pillows, table linens, tea towels, tissue box covers, decorative birds, and gifts. Prices range from $24.95 for books to over $600 for table linen sets.
2. Wholesale Distribution: Products sold to over 200 independent brick-and-mortar retailers globally through a wholesale program with linesheet and pricelist access.
3. Trade Program: Special pricing and access program for interior designers and trade professionals.
4. Affiliate Program: Marketing partnership program allowing affiliates to earn commissions for referring customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coral & Tusk designs, produces, and sells hand-embroidered home goods and gifts based on original illustrations by founder Stephanie Housley. The product portfolio spans embroidered linen pillows, table runners, dinner napkins, tea towels, tissue box covers, keepsake birds, quilts, pouches, greeting cards, books, and collaborative collections with Antipast and Nekomura san. Each design is rendered through hundreds of thousands of embroidery stitches on natural linen.

Product overview

Coral & Tusk is a specialty retailer of hand-embroidered home goods featuring nature-inspired designs created by founder Stephanie Housley. The product portfolio centers on embroidered linen textiles organized across five main categories: Pillows (92+ items including standard, Pocket Pillows with removable elements, and Tiny Pillows), Kitchen & Dining (85+ items including Table Runners, Dinner Napkins, and Tea Towels), Home Decor (Tissue Box Covers, Keepsake Birds, Quilts, Advent Calendars), and Small Goods (Pouches, Cards, Bags, Pocket Animals, Books). The company also offers collaborative collections with Antipast (socks) and Nekomura san (felt dolls). Products are hand-illustrated and transformed into detailed embroideries through hundreds of thousands of stitches, with nature and wildlife themes including woodland animals, birds, botanicals, coastal, desert, camp, and seasonal designs. The company operates both direct-to-consumer e-commerce and wholesale distribution to over 200 independent retailers, with additional programs for interior design trade professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pillows

Quantifiable outcome

• 15% discount on first order for newsletter subscribers
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• AntipastcoreStrategic or Co-development PartnerCollaboration featuring Antipast-branded socks collection, combining Coral & Tusk's whimsical animal designs with Antipast's sock expertise.
• Nekomura sancoreStrategic or Co-development PartnerCollaboration featuring felt dolls designed in partnership with Nekomura san, showcasing unique felt craft combined with Coral & Tusk embroidery aesthetic.
• 200+ Independent Brick-and-Mortar RetailerscoreChannel Partner/ Reseller/ DistributorWholesale distribution network of over 200 independent retailers selling Coral & Tusk products in physical retail locations globally. Stockist map available on website to find local retailers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rifle Paper Co. Founder-led artisanal lifestyle brand known for whimsical hand-illustrated floral and nature designs applied across stationery, home decor, fabric, and gifts. Most directly comparable to Coral & Tusk in aesthetic, product breadth (textiles, paper, gifts), and DTC-plus-wholesale go-to-market.
• Kim Seybert: Designer of decorative embroidered napkins, placemats, table runners, and decorative home accessories sold through DTC and specialty retailers. Closely matches Coral & Tusk's embroidered table linen focus, premium price points, and designer-driven brand identity.
• Pine Cone Hill: Specialty brand of decorative bedding, quilts, and home textiles sold through DTC and independent home retailers. Comparable product mix (embroidered pillows, quilts, linens) and similar wholesale-to-indie-retail distribution model.
• Matouk: Luxury linen maker offering embroidered table linens, bedding, and bath goods distributed through high-end independent retailers and design trade. Comparable in artisanal embroidery craft, premium positioning, and trade/wholesale channel mix.
• Sferra: Heritage luxury linen brand producing embroidered table linens, bedding, and bath textiles for premium department stores, specialty retailers, and design trade. Comparable in embroidered linen craftsmanship and upscale home textile positioning.
• John Robshaw: Designer-driven brand of hand-block-printed and embroidered textiles spanning bedding, pillows, table linens, and decorative accessories. Comparable in artisanal craft identity, nature-inspired motifs, and DTC-plus-specialty-retail distribution.
• Juliska: Designer home goods brand offering tableware, decorative accessories, and textiles sold through DTC and specialty home retailers. Comparable premium artisanal positioning, design-led storytelling, and multi-category home decor assortment.

Broad incumbents

• Anthropologie: Large multi-category lifestyle retailer with a strong assortment of embroidered pillows, table linens, and decorative home accessories from indie and designer brands. Carries comparable products at scale and represents both a retail channel and a broad incumbent competitor in the whimsical home aesthetic.
• Sur La Table: Specialty kitchen and dining retailer carrying premium table linens, tea towels, and decorative accessories. Comparable in kitchen and dining product focus and wholesale/retail presence, though broader and more mainstream than Coral & Tusk.

Emerging players

• Minted: Design marketplace crowdsourcing from independent artists to produce stationery, art prints, and home textiles including fabric and decor. Overlaps with Coral & Tusk on artist-driven design IP, gifting positioning, and DTC home decor assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coralandtusk
• Instagraminstagram.com/coralandtusk
• Pinterestpinterest.com/coralandtusk
• Xx.com/coralandtusk
• LinkedInlinkedin.com/company/coral-and-tusk-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral & Tusk