Nutriment

What Nutriment does

Nutriment Ltd is a UK private company founded in 2013 and headquartered in Camberley, Surrey, operating as 'The UK's leading raw pet food brand.' The company manufactures and sells premium raw pet food for dogs and cats following BARF (Biologically Appropriate Raw Food) principles, producing recipes with approximately 85% human-grade fresh meat, bone and offal and 15% vegetables and superfoods at a state-of-the-art facility in Overton, Hampshire, with meat sourced from Red Tractor-assured UK suppliers. Its product portfolio spans multiple formats — frozen raw trays, gently steamed (shelf-stable), freeze-dried, fresh cooked, and nuggets — across dog and cat lines, supplemented by treats, bones, bone broth, supplements (including Leo & Wolf and Aniforte brands), starter packs, and accessories. Nutriment generates revenue through three channels: direct-to-consumer e-commerce via a Shopify storefront (nutriment.co.uk) with tiered weight-based shipping and a Subscribe & Save subscription programme; wholesale distribution through over 600 independent UK stockists including pet shops and veterinary practices; and factory click-and-collect from its Camberley HQ. The company differentiates through in-house canine and feline nutritionists, proprietary BARF formulations, and scientific validation via Europe's largest raw feeding gut microbiome study (101 dogs, 35 days), and operates as a UK subsidiary of The Nutriment Company group with parent presence in Stockholm and Düsseldorf.

Name

Nutriment

Legal name

Nutriment Ltd

Website

https://nutriment.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Nutriment is a UK family-owned raw pet food manufacturer founded in 2013, selling BARF-principle raw diets for dogs and cats via Shopify e-commerce, subscriptions, and over 600 independent stockists across the United Kingdom.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Raw pet food
• Dog food products
• Cat nutrition
• BARF pet food
• Frozen raw feeding

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Nutriment generates revenue primarily through direct-to-consumer online sales via their e-commerce platform, selling raw pet food, treats, supplements, and accessories to UK pet owners. Products are sold in various formats (500g trays, 1.4kg chubbs) with tiered shipping based on order weight, free delivery over 50kg.
2. Wholesale to Stockists: Revenue is also generated through distribution to over 600 independent stockists across the UK, including pet shops and veterinary practices.
3. Subscription Model: The company offers a subscription service where customers can sign up for regular deliveries to receive free shipping and discounted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nutriment manufactures and sells premium raw pet food for dogs and cats based on BARF (Biologically Appropriate Raw Food) principles, prepared by hand at their Hampshire facility using human-grade meat sourced from Red Tractor-assured UK suppliers. The product portfolio spans frozen raw, gently steamed, freeze-dried, and fresh cooked formats in 500g trays and 1.4kg chubbs, alongside treats, bone broth, supplements (Leo & Wolf), and pet care accessories.

Product overview

Nutriment is The UK's leading raw pet food brand, offering premium raw food products for dogs and cats. The product portfolio centers on a core range of raw food formulas (Complete Recipes/Core Range) featuring human-grade meat with bone and offal (85% meat, 15% vegetables/superfoods), supplemented by specialized product lines including: the Support Range for dogs with specific dietary needs (kidney, liver, weight management); the Just Range for supplementary meat-only products; Gently Steamed alternatives for ambient storage; Freeze Dried and Fresh cooked options; Nuggets for convenient serving; Treats & Bones including dehydrated treats and chews; and Bone Broth supplements. For cats, the offering includes Core Range formulas, Dinner for Cats pre-portioned trays, and Starter Packs. The company also provides feeding tools (Raw Feeding Calculator, Body Score Guide) and a subscription service. Products are available in various formats (500g trays, 1.4kg chubbs) and protein varieties (chicken, turkey, beef, lamb, duck, venison, rabbit, salmon, and combinations thereof). All products are prepared at company facilities in Hampshire/Overton, UK, with meat sourced from Red Tractor-assured partners.

Differentiator

Problem solved

Functional benefit

Brands

• The Nutriment Company: Parent corporate group encompassing Nutriment and potentially other pet food brands, with headquarters in Stockholm (Sweden) and Düsseldorf (Germany).

Products and services

• Raw Chicken Formula 500g Tray Raw chicken dog food formula containing 65% Chicken with Bone, 10% Beef Green Tripe, 5% Beef Heart, 3% Beef Liver, 2% Beef Kidney, and 15% Vegetables & Superfoods. Human-grade quality raw meat formulated for adult working dogs.
• Raw Turkey Formula 500g Tray Raw turkey dog food formula containing 65% Turkey with Bone, 10% Beef Green Tripe, 5% Beef Heart, 3% Beef Liver, 2% Beef Kidney, and 15% Vegetables & Superfoods. Part of the Core range, formulated for adult dogs.
• Raw Boneless Beef Formula 500g Tray Bone-free raw beef formula containing 50% Beef Green Tripe, 30% Beef Heart, 3% Beef Liver, 2% Beef Kidney, and 15% Vegetables & Superfoods. Suitable for dogs requiring bone-free nutrition.
• Raw Duck Formula Raw duck dog food formula featuring human-grade duck meat with vegetables and superfoods. Available in 500g and 1.4kg sizes for adult dogs.
• Raw Lamb Formula Raw lamb dog food formula featuring human-grade lamb meat with vegetables and superfoods. Available in 500g and 1.4kg sizes for adult dogs.
• Raw Venison & Chicken Formula Raw venison and chicken dog food formula combining lean venison protein with chicken, vegetables, and superfoods.
• Raw Salmon & Turkey Formula Raw salmon and turkey dog food formula combining omega-3 rich fish with turkey protein, vegetables, and superfoods.
• Raw Puppy Formula Raw puppy food formula designed for puppies from 6 weeks old, featuring human-grade meat with vegetables optimized for growing dogs. Available in 500g and 1.4kg sizes.
• Raw Senior Formula Raw senior dog food formula designed for older dogs, featuring human-grade meat with vegetables and superfoods.
• Support Range Specialized raw dog food formulas for dogs with additional nutritional needs, including Low Purine & Phosphorus Support, Kidney Support, Liver Support, Light Support, and Sensitive Support.
• Gently Steamed Range Gently steamed dog food alternatives that do not require refrigeration, offering complete nutrition in an ambient storage format. Includes lamb, duck, and chicken varieties.
• Freeze Dried Food Freeze-dried raw dog food products that do not require freezer storage. Enables raw feeding without the need for freezer space.
• Fresh Cooked Range Fresh cooked dog food range prepared similarly to homemade meals. 96% of dogs rated 5 paws according to company testing.
• Treats & Bones Dehydrated and raw dog treats and bones including natural treats, fish treats, functional snacks, natural chews, bones & raw chews, treat bundles, and freeze-dried treats across multiple protein sources.
• Bone Broth Bone broth supplements for dogs and cats in fish, beef, chicken, and lamb varieties. Supports healthy digestion and joint health.
• Leo & Wolf Supplements BARF-principle supplements including BARF Complete for Dogs and Cats, Fruit Vegetable & Herb Mix, and Mineral Moor Mud for digestive and immune system support.
• Cat Raw Chicken Formula Raw chicken cat food formula providing complete, species-appropriate nutrition for adult cats. Human-grade quality with superfoods.
• Cat Raw Beef Formula Raw beef cat food formula with at least 60% beef heart, providing dense nutrition with vitamins B3, B6, B12 and taurine.
• Cat Raw Lamb Formula Raw lamb cat food formula featuring human-grade lamb meat with vegetables for adult cats.
• Dinner for Cats Range Pre-portioned 175g raw cat food trays including Rabbit & Turkey, Chicken, and Beef dinner options for cats.
• Care & Accessories Pet care accessories including Fish Lick Mat and Lick n Snack Licking Plate for enrichment and mental stimulation.
• Subscribe & Save Subscription Service Recurring delivery subscription offering free shipping on every order with monthly delivery of raw pet food products for loyal customers.

Quantifiable outcome

• Raw feeding has transformed the lives of thousands of dogs across the UK, helping owners support healthy digestion, shiny coats, improved energy and naturally cleaner teeth.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• The Nutriment Company (Parent)coreOthersNutriment Ltd is part of a group of brands known as The Nutriment Company, with parent company and headquarters in Stockholm (Sweden) and Düsseldorf (Germany). Personal data is shared within this corporate group.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Natures Menu: UK raw and natural pet food manufacturer with both raw and cooked formats, sold via grocery, pet shops, and DTC. Direct competitor sharing Nutriment's multi-format raw positioning.
• Stella & Chewy's: US-based raw and freeze-dried pet food brand. International peer with the same raw-first philosophy and freeze-dried format overlap, illustrating the global template for scaling premium raw pet food.
• Butternut Box: UK fresh-cooked dog food subscription brand. A direct competitor in the premium, human-grade, DTC pet food category with overlapping target customer but a cooked (not raw) format.
• Primal Pet Foods: US raw and freeze-dried pet food manufacturer. Comparable raw-first brand with overlapping freeze-dried and frozen product formats, useful proxy for category economics and scale benchmarks.
• Different Dog: UK fresh-cooked dog food subscription startup competing for the same premium, health-conscious pet owner. Closely comparable subscription model and DTC positioning.
• Natural Instinct: UK-based raw pet food brand offering BARF-style raw dog and cat food via DTC and stockists. Direct competitor to Nutriment in the same raw feeding category with overlapping protein and supplement ranges.
• Bella & Duke: UK raw pet food subscription brand selling frozen raw dog and cat food direct-to-consumer. Closely comparable business model and target customer to Nutriment.
• Paleo Ridge: UK raw pet food supplier offering BARF-compliant raw dog and cat food via DTC and selected stockists. Comparable premium raw specialist operating in the same niche.

Broad incumbents

• Forthglade: UK natural pet food brand specializing in wet and cold-pressed natural dog food. Comparable premium natural positioning with wider grocery distribution and broader format range.
• Lily's Kitchen: UK premium natural pet food brand (now owned by Nestlé Purina) offering natural dry, wet, and treat ranges. Competes with Nutriment for the premium-conscious UK pet owner but spans a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nutrimentraw
• Xx.com/nutrimentraw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutriment