What Kroma Wellness does

Kroma Wellness is a direct-to-consumer functional nutrition brand that markets clean-label, protein-forward superfood and supplement products. Founded in 2019 by Lisa Odenweller, the company is headquartered in Los Angeles, California, and is organized as a Delaware Public Benefit Corporation. Its flagship offering is a structured 5-Day Reset kit (priced at $385) that delivers 100g+ of protein daily through curated meals, beverages, and snacks, complemented by a Daily Essentials catalog spanning plant-based proteins, adaptogenic lattes, bone broths, hydration elixirs, magnesium sleep supplements, and dairy-free colostrum.

The product portfolio is built around proprietary ingredient choices — most notably Chocho plant protein, adaptogenic mushroom blends, ceremonial-grade matcha, collagen peptides, and ceremonial-grade dairy-free colostrum — with all formulations positioned as organic, non-GMO, gluten-free, dairy-free, and third-party tested. Distribution is anchored by an owned e-commerce storefront (kromawellness.com) with a 20% subscription discount across the catalog, supplemented by a wholesale partnership with premium natural retailer Erewhon Market. The company serves an aggregate base of 500,000+ customers, with primary target segments being GLP-1 medication users seeking side-effect and lean-mass support, protein-focused health consumers, and holistic wellness seekers.

Kroma grows primarily through product-led and community-led motions: the 5-Day Reset acts as the acquisition and conversion anchor, while social content on Instagram and TikTok, an SEO-focused blog and recipe library, and earned media coverage across Forbes, Glamour, Vanity Fair, People, WWD, The Quality Edit, and Entrepreneur drive top-of-funnel awareness. Revenue is generated through one-time purchases, curated bundles (3+ products at 20% savings), benefit-segmented bundles (High Protein, Hormone Support, GLP-1 Companion), accessories, and a full-catalog subscription at a 20% discount, with promotional levers such as seasonal 'Buy One Reset, Get One FREE' campaigns used to drive volume at scale.

Name

Kroma Wellness

Legal name

Kroma Wellness, PBC

Website

https://kromawellness.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kroma Wellness is a direct-to-consumer functional nutrition brand selling clean-label, protein-forward superfood meals, beverages, and supplements — anchored by a $385 5-Day Reset kit — primarily through its owned e-commerce storefront, subscriptions, and a wholesale partnership with Erewhon Market, serving GLP-1 users, protein-focused consumers, and holistic wellness seekers.

Ownership category

akta.pro rank

Product category

Functional Nutrition & Wellness Supplements

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• Functional nutrition
• Wellness supplements
• Plant-based protein
• Superfood beverages
• 5-day reset program

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-Commerce Product Sales: Kroma generates revenue through direct-to-consumer sales of its curated functional food and supplement products via its e-commerce platform. Customers purchase individual products or curated bundles at stated retail prices, with options for one-time purchase or recurring subscription.
2. Bundled Product Sales: The company sells curated bundles (e.g., 3+ products with 20% savings) that drive higher average order values and customer adoption of multiple product categories. Seasonal promotions (e.g., summer sales) further incentivize bundle purchasing.
3. Subscription Revenue: Kroma offers a subscription model providing a 20% discount on all products, generating predictable recurring revenue and customer lifetime value. Subscriptions cover the full product range including the 5-Day Reset, protein products, elixirs, supplements, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kroma Wellness manufactures and sells clean-label functional foods, beverages, and supplements direct-to-consumer through its own e-commerce storefront. Its flagship offering is the 5-Day Reset program — a structured, just-add-water regimen delivering 100g of protein per day — accompanied by a broad catalog of plant-based proteins, collagen lattes, bone broths, hydration elixirs, magnesium supplements, and superfood snacks, all formulated with organic, non-GMO, gluten-free, third-party tested ingredients.

Product overview

Kroma Wellness is a direct-to-consumer wellness brand offering a comprehensive 5-Day Reset program complemented by a suite of Daily Essentials products. The core offering is The 5-Day Reset (Signature, Limited, or Deluxe Editions) - a high-protein body reset delivering 100g+ protein daily through 45 nutrient-dense, just-add-water meals and beverages. The product portfolio includes protein supplements (plant-based protein powders with Chocho, pea, and pumpkin seed), collagen beverages (Beauty Matcha Latte), bone broths (24K Chicken and Beef), functional lattes (Ultimate Vitality, Chai), hydration elixirs, magnesium sleep supplements, superfood snacks (OMG Cookie Butter, Super Granola, Super Porridge), and dairy-free colostrum. The company also offers curated bundles targeting GLP-1 users, high-protein goals, and hormone support. All products emphasize organic, non-GMO, gluten-free, and dairy-free formulations with adaptogens and superfoods.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Day Reset: Signature Edition Flagship structured 5-day body reset program delivering 100g of protein daily through 45 nutrient-dense, just-add-water meals and beverages including lattes, broths, smoothies, and snacks. Priced at $385 per kit and available as a one-time purchase or subscription.
• Beauty Matcha Latte High-protein collagen matcha latte with 12g collagen protein, organic ceremonial-grade matcha, 7 adaptogenic mushrooms, turmeric, ginger, maca, and goji berry; available in 24 and 60 serving sizes.
• Vanilla Cinnamon Plant-Based Protein Plant-based protein powder delivering 20g complete protein from Chocho, pea, and pumpkin seed, with digestive enzymes (DigeSEB), adaptogenic mushrooms, coconut milk, and coconut water base.
• Cacao Banana Plant-Based Protein Plant-based protein powder with 20g complete protein from Chocho, pea, and pumpkin seed, digestive enzymes, and Maca for hormonal balance in a cacao banana flavor.
• Super Porridge High-protein breakfast porridge with 8g protein, fiber, omega fatty acids, Chocho plant protein, nuts, seeds, coconut, and goji berries in a just-add-water preparation.
• 24K Chicken Bone Broth Instant bone broth with 12g protein from pasture-raised chicken bones, bovine collagen, and turmeric; ready in seconds with just-add-water preparation.
• 24K Beef Bone Broth Instant bone broth with 15g protein from slow-simmered pasture-raised beef bones, positioned as a high-protein meal on the go.
• Cranberry Hydration Elixir Hydration powder with coconut water, magnesium, potassium, sodium electrolytes, cranberry, ginger, and cayenne; no added sugar, formulated to support hydration and metabolism.
• Calming + Restore Magnesium Sleep-support supplement combining three forms of magnesium (gluconate, citrate, acetyl taurinate), L-theanine, and prebiotic fiber for relaxation, better sleep, and gentle digestion.
• OMG Cookie Butter Superfood snack butter blending coconut butter, almond butter, hemp seeds, goji berries, and Chocho plant protein for healthy fats and protein.
• Super Core Non-Dairy Colostrum Dairy-free colostrum supplement with Immunoglobulin (ImmunoLin), human lactoferrin (Effera), and vanilla flavor, formulated to support gut health, skin, immunity, and mood.
• Ultimate Vitality Latte Golden milk latte with turmeric, ginger, maca, and cordyceps for sustained energy, focus, and afternoon pick-me-up without the caffeine crash.
• Change Your Life Chai Latte Masala chai latte blend with warming spices and vanilla, providing a rich warming beverage with mild caffeine.
• Super Greens Elixir Daily elixir with 81 whole food nutrients, medicinal mushrooms, and probiotics for alkalization, energy, and immune support.
• Super Ramen Instant ramen reimagined with nutrient-dense superfood ingredients for a healthy, convenient meal.
• Super Granola Low-sugar, low-fat granola with nuts, berries, vanilla, cinnamon, cardamom, and coconut delivering 3g protein per serving.
• Veggie Broth with Plant Protein Plant-protein-enriched vegetable broth with red miso and vegetables for comfort food nutrition support.
• GLP-1 Companion Bundle Curated bundle of Vanilla Cinnamon Plant-Based Protein, Cranberry Hydration Elixir, 24K Chicken Bone Broth, and Super Core Colostrum providing 32g+ protein, designed to support GLP-1 medication users.
• High Protein Bundle Curated bundle of Beauty Matcha Latte, Super Porridge, 24K Chicken Bone Broth, and Vanilla Cinnamon Plant Protein delivering 52g+ clean protein daily.
• Hormone Support Bundle Curated bundle of Beauty Matcha Latte, Calming + Restore Magnesium, and Super Core Colostrum for women navigating hormonal changes including perimenopause and menopause.
• Kroma Shaker Shaker bottle accessory for mixing Kroma Wellness products on the go, priced at $35.
• Kroma Visp 24oz insulated blender bottle accessory for blending Kroma Wellness rituals on the go, priced at $99.

Quantifiable outcome

• 500,000+ customers served, indicating significant scale of adoption and brand trust in the functional wellness market.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Erewhon MarketcoreChannel Partner/ Reseller/ DistributorKroma Wellness products are distributed through Erewhon Market, a premium natural and organic grocery chain. This partnership extends Kroma's distribution from direct e-commerce into physical retail, providing visibility among health-conscious consumers in the premium natural food channel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=kroma+wellness
• Instagraminstagram.com/kromawellness
• TikToktiktok.com/@kromawellness
• Facebookfacebook.com/kromareset
• LinkedInlinkedin.com/company/kromawellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroma Wellness