Panasonic Energy Corporation of America

What Panasonic Energy Corporation of America does

Panasonic Energy Corporation of America is the North American battery entity of Panasonic Holdings Corporation (Tokyo Stock Exchange: 6752), headquartered in Columbus, USA. The company operates two distinct business pillars: consumer battery products sold under the eneloop, Platinum Power Alkaline, Alkaline Plus Power, Super Heavy Duty, Lithium, Lithium Coin, and Specialty DECT battery brands, distributed through major U.S. retailers including Best Buy, Home Depot, Walmart, and Amazon; and large-scale lithium-ion cell manufacturing for electric vehicles at gigafactories in Nevada and De Soto, Kansas. The Kansas facility entered mass production in July 2025 with approximately 32 GWh of annual capacity, backed by a $4 billion investment, while the consolidated U.S. footprint produces roughly six million cells per day and has accumulated approximately 20 billion EV battery shipments with zero recalls as of September 2025.

The technology focus centers on the 2170 cylindrical lithium-ion format with advanced cell chemistry delivering over 800 Wh/L energy density (used in the Lucid Gravity SUV), a ~5% capacity improvement over the prior generation, and labor-optimized production lines yielding ~20% higher productivity versus the Nevada plant. Revenue is generated through hardware sales across two streams: EV cell sales to OEMs via multi-year direct enterprise agreements, and consumer battery sales through U.S. retail and e-commerce channels. Notable OEM customers include Zoox (autonomous robotaxis, deliveries from early 2026), Lucid Group (next-gen 2170 cells), Hino Trucks (269 kWh packs for the Le Series BEV, Q3 2026), and Harbinger Motors (medium-duty EVs). The company is localizing its North American supply chain through offtake partnerships with Nouveau Monde Graphite (13,000 tonnes/yr from Bécancour) and NOVONIX (synthetic graphite, H2 2027 mass production target), backed by a US$25 million equity investment in Nouveau Monde.

The business model is dual-channel: B2B enterprise sales for EV cells to automotive manufacturers and commercial vehicle OEMs, and B2C distribution for branded consumer batteries. Production facilities are anchored in Nevada and Kansas, with central strategic oversight from Panasonic Holdings in Japan. Looking ahead, the company has announced a major pivot to repurpose the Kansas EV gigafactory for data-center battery energy storage systems beginning Q3 2029, reflecting weaker-than-expected EV uptake and the One Big Beautiful Bill Act's regulatory impact, effectively opening a stationary storage vertical alongside automotive and consumer products. Certification posture is robust, with ISO 9001, ISO 14001, and ISO 45001 across operations, plus UL recognition, IEC 60086-4, and ANSI C18.3M compliance for lithium products.

Name

Panasonic Energy Corporation of America

Legal name

Panasonic Energy Corporation of America

Website

https://panasonicbatteryproducts.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Panasonic Energy Corporation of America is a North American battery subsidiary of Panasonic Holdings operating gigafactories in Nevada and Kansas producing 2170 lithium-ion EV cells for OEMs (Lucid, Zoox, Hino, Harbinger) alongside eneloop and alkaline consumer batteries distributed through major U.S. retailers.

Ownership category

akta.pro rank

Product category

Battery Manufacturing

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Battery Cell Manufacturing (EV) (IMACACAB), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Lithium-ion batteries
• Cylindrical battery cells
• Rechargeable batteries
• Consumer battery products
• EV battery manufacturing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. EV Battery Manufacturing: Mass production and sale of 2170 cylindrical lithium-ion battery cells for electric vehicles to OEM customers including automotive manufacturers and autonomous vehicle companies
2. Consumer Battery Products: Sale of branded consumer batteries including eneloop rechargeable, alkaline, lithium, and specialty batteries through retail distribution channels

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Panasonic Energy Corporation of America manufactures and sells batteries across two distinct lines: consumer battery products (eneloop and eneloop pro Ni-MH rechargeables, lithium and lithium coin cells, Platinum Power and Alkaline Plus Power alkaline batteries, Super Heavy Duty carbon zinc, and Specialty DECT phone batteries) sold through retail and e-commerce channels; and 2170 cylindrical lithium-ion EV battery cells produced at U.S. gigafactories in Nevada and Kansas and supplied to automotive OEM customers including Lucid, Zoox, Harbinger Motors, and Hino Trucks under multi-year enterprise agreements.

Product overview

Panasonic Energy Corporation of America operates primarily as a consumer battery products company through its panasonicbatteryproducts.com platform, offering a comprehensive portfolio of battery solutions. The product lineup includes eneloop and eneloop pro rechargeable Ni-MH batteries (with associated chargers, combo packs, and accessories), lithium batteries and lithium coin cells for specialty applications, and alkaline battery lines (Alkaline Plus Power and Platinum Power as premium options) for everyday use. The company also produces Super Heavy Duty carbon zinc batteries for low-drain devices and Specialty DECT phone batteries. The eneloop brand represents the core rechargeable offering with standard and pro variants targeting different power needs, while the alkaline and specialty lines serve disposable battery requirements across consumer, professional, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• eneloop: Ni-MH rechargeable batteries that can be recharged up to 2100 times, retain 70% charge for 10 years, pre-charged with solar energy
• eneloop pro
• Platinum Power Alkaline
• Alkaline Plus Power
• Super Heavy Duty
• Lithium
• Lithium Coin
• Specialty

Products and services

• eneloop Rechargeable Batteries Premium Ni-MH rechargeable AA and AAA batteries rechargeable up to 2,100 times, retaining 70% of charge for up to 10 years, pre-charged with solar energy at the factory, for consumer and household electronic devices.
• eneloop pro Rechargeable Batteries High-capacity Ni-MH rechargeable batteries (up to 2,600 mAh AA, 980 mAh AAA) delivering approximately 20% more capacity than standard eneloop for high-drain professional and prosumer devices.
• Lithium Batteries Cylindrical primary lithium batteries (CR123A, CR2, CR-P2, 2CR5) featuring high energy density, stable discharge, 10-year storage life, and operation in extreme temperatures down to -40°F, for flashlights, security systems, and specialty electronics.
• Lithium Coin Batteries 3V lithium coin cell batteries (CR1616, CR1620, CR1632, CR2016, CR2025, CR2032, CR2354, CR2450) with high energy density for car key FOBs, watches, calculators, fitness devices, toys, and medical devices.
• Alkaline Plus Power Batteries Alkaline AA and AAA batteries featuring High Energy Formula, Anti-Leak Seal technology, Special Tough Coating, and 10-year storage life for everyday consumer electronics.
• Platinum Power Alkaline Batteries Panasonic's longest-lasting premium alkaline AA and AAA batteries incorporating EVOLTA Technology with unique anti-leak seal, titanium-added chemistries, and 10-year storage life for high-drain applications.
• Super Heavy Duty Batteries Carbon zinc AA batteries providing budget-friendly power for low-drain devices such as TV remotes, clocks, and portable radios, with zero added lead, cadmium, or mercury and anti-leak protection.
• Specialty DECT Phone Batteries Ni-MH rechargeable AAA batteries providing up to 750 mAh capacity, engineered specifically for Panasonic DECT cordless phones to deliver longer talk times and peak phone performance.
• eneloop Battery Chargers Standalone chargers (CC17, CC55, CC63, CC65, CC75, CC87 models) for eneloop Ni-MH rechargeable batteries with various charging capacities and features, ETL certified for safety.
• eneloop pro Battery Chargers Standalone chargers designed for eneloop pro high-capacity rechargeable batteries, supporting AA and AAA sizes with intelligent charging features.
• 2170 Cylindrical Lithium-Ion EV Battery Cells Cylindrical 2170 lithium-ion battery cells produced for automotive OEM customers, including advanced variants exceeding 800 Wh/L energy density with cell capacity approximately 5% higher than previous generation, supplied under multi-year agreements to Lucid, Zoox, Harbinger Motors, Hino Trucks, and other EV manufacturers.

Quantifiable outcome

• 20 billion lithium-ion EV batteries supplied globally without any battery-related recalls
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• NOVONIXcoreStrategic or Co-development Partner · 19 June 2026NOVONIX delivered C-sample (mass production qualification sample) of synthetic graphite anode active material to Panasonic Energy, marking the first known synthetic graphite AAM C-sample produced in North America. Mass production for Panasonic is expected to begin in H2 2027, contingent on successful completion of Panasonic's formal validation process.
• NOVONIXcoreStrategic or Co-development Partner · 11 June 2026NOVONIX delivers synthetic graphite anode active material samples as part of efforts to establish a U.S.-sourced battery anode supply chain currently concentrated in China.
• Hino TrucksmajorTechnology or Integration · 4 May 2026Panasonic Energy supplies 269 kWh lithium-ion battery system for Hino Le Series battery electric medium-duty truck with DC fast charging capability, production scheduled to begin Q3 2026.
• Group14 TechnologiessupportingStrategic or Co-development Partner · 19 April 2026Multiple companies including Panasonic Energy actively developing and commercializing advanced anode technologies across U.S. and Japan markets for next-generation battery materials.
• Lucid GroupcoreTechnology or Integration · 10 March 2026Lucid partnered with Panasonic Energy to integrate next-generation 2170 cylindrical lithium-ion battery cells achieving over 800 Wh/L energy density for the Gravity SUV.
• CapgeminisupportingImplementation/ SI/ Consulting Partner · 10 February 2026Panasonic Energy Corporation of North America implemented SAP S/4HANA as its foundational ERP platform in partnership with Capgemini, completing deployment in seven months.
• ZooxcoreTechnology or Integration · 16 December 2025Panasonic Energy signed a multi-year agreement to supply 2170 cylindrical lithium-ion batteries to Zoox, Amazon-owned autonomous ride-hailing company. Deliveries began in early 2026, initially from Japan with expansion to Kansas factory production.
• Harbinger MotorscoreTechnology or Integration · 23 April 2025Panasonic Energy named official battery cell supplier for Harbinger's medium-duty electric vehicles, providing high-energy-density lithium-ion batteries initially produced in Japan with U.S. manufacturing expansion planned.
• Nouveau Monde GraphitecoreStrategic or Co-development Partner · 17 April 2025Panasonic Energy holds an offtake agreement for 13,000 tonnes per annum of active anode material from Nouveau Monde Graphite's Bécancour facility in Quebec, supporting battery manufacturing at Panasonic's Nevada and Kansas facilities.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• LG Energy Solution: Korean manufacturer of lithium-ion battery cells for EVs and energy storage, operating multiple gigafactories including joint ventures with GM, Stellantis, and Honda in North America. Direct competitor to Panasonic for OEM supply agreements.
• Samsung SDI: Global lithium-ion cell maker supplying cylindrical and prismatic cells to automotive OEMs (BMW, Rivian, Stellantis) and energy storage customers. Comparable in technology roadmap and OEM-embedded GTM motion.
• SK On: Korean EV battery cell manufacturer with gigafactories in the U.S. (Georgia) serving Ford, Volkswagen, and Hyundai. Closely comparable to Panasonic on cylindrical cell technology and North American OEM supply.
• Envision AESC: Operator of multiple large-scale battery plants (Japan, UK, U.S., China) supplying cells to Nissan, BMW, and Renault. Comparable in cylindrical/NMC cell technology and OEM supply agreements.

Broad incumbents

• CATL (Contemporary Amperex Technology): World's largest EV battery cell manufacturer, supplying LFP and NMC cells to global OEMs. While primarily China-based, its scale, technology leadership, and planned North American plants make it the dominant incumbent benchmark.
• BYD: Vertically integrated Chinese EV and battery manufacturer producing both LFP cells and finished vehicles. A broad incumbent with growing global market share and proprietary Blade Battery technology.
• Duracell: Major consumer battery brand (alkaline, lithium coin, rechargeable) sold through mass retail channels. Direct competitor to Panasonic's consumer battery business (eneloop, alkaline, lithium coin).
• Energizer Holdings: Global consumer battery brand (alkaline, lithium, rechargeable) competing directly against Panasonic's eneloop and alkaline lines in U.S. retail channels including Walmart, Best Buy, and Amazon.

Emerging players

• Northvolt: European lithium-ion cell manufacturer targeting premium automotive and energy storage customers with sustainability-focused production. Emerging competitor in the same OEM-supply segment as Panasonic.
• Morrow Batteries: Norwegian lithium-ion cell startup building a gigafactory targeting European and North American EV and ESS markets. Emerging direct competitor in cylindrical and prismatic cell production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PanaBatteries
• YouTubeyoutube.com/@PanasonicBatteryUSA
• Facebookfacebook.com/panasonicbatteryproducts
• LinkedInlinkedin.com/company/panasonic-energy-corporation-america
• Instagraminstagram.com/panasonicbatteryproductsusa

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panasonic Energy Corporation of America