SRT Fairs
SRT Fairs, founded in 2009 and headquartered in Sofia, Bulgaria, organizes undergraduate student recruitment fairs worldwide and online for university admission officers and international educators, connecting exhibitors with prospective international students.
- Company typePrivate
- Founded2009
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SRT Fairs does
SRT Fairs is a private, for-profit company headquartered in Sofia, Bulgaria, founded in 2009 by Tzvetelina Ivova, who continues to serve as Founder and CEO. The company organizes undergraduate student recruitment fairs, both in-person across multiple international markets and online, targeting admission officers and international educators as the paying customer base. The business sits in the niche of cross-border higher-education recruitment events, connecting universities seeking undergraduate candidates with prospective international students through organized fair formats.
The core product is the fair itself — scheduled, multi-vendor events at which universities and higher-education institutions exhibit to recruit students. The company has productized both physical and digital delivery, operating a worldwide in-person network as well as an online fair channel. Beyond this product framing, the available data does not disclose proprietary technology, platform architecture, automation, or AI/ML components; the company website (srtfairs.com) displayed only a verification/loading screen at the time of data collection, so no deeper technical documentation was extractable. Headcount is reported in the 11–50 range.
The business model is implicitly transaction- or contract-based: universities and education institutions pay to exhibit at SRT Fairs events, while prospective students attend as the demand-side audience. No pricing tiers, booth fees, sponsorship terms, or contract values are disclosed in the available data. No revenue figures, funding rounds, partnerships, customer logos, or distributor arrangements are present, which materially limits the granularity with which the revenue model can be characterized. Geographic scope is stated as worldwide from the Bulgaria headquarters, but specific markets served, customer concentration, and channel partners are not documented.
SRT Fairs firmographics
Firmographics- Name
- SRT Fairs
- Website
- https://srtfairs.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SRT Fairs, founded in 2009 and headquartered in Sofia, Bulgaria, organizes undergraduate student recruitment fairs worldwide and online for university admission officers and international educators, connecting exhibitors with prospective international students.
- Ownership category
- akta.pro rank
SRT Fairs industry classification
Industry- Product category
- Education Recruitment Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)
- akta.pro secondary industry
- Family, Kids & Education Fairs (MPAGAFAH)
Keywords
Where SRT Fairs is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
SRT Fairs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
SRT Fairs product offering
Product offeringCore offering
SRT Fairs organizes undergraduate student recruitment fairs worldwide and online. The fairs are targeted at admission officers and international educators seeking to recruit undergraduate students. The company operates both in-person events across multiple countries and complementary online fair formats.
Differentiator
Problem solved
Functional benefit
Companies that use SRT Fairs
Customer profileIdeal customer profiles1 record
SRT Fairs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SRT Fairs partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
SRT Fairs competitors and assessment
Company assessmentBroad incumbents
- The Princeton Review: Test prep and college admissions services company that hosts college fairs and admissions events alongside its core tutoring business; comparable end customers but much broader product portfolio.
- NACAC (National Association for College Admission Counseling): US-based professional association that runs National College Fairs and provides college admission counseling resources; broader nonprofit mission but operates the largest US college fair circuit serving international students.
- QS Quacquarelli Symonds: Global higher-education data and events company running QS World University Tour and QS MBA Tour — the most established direct competitor to SRT Fairs in international student recruitment fairs, though much larger and broader in scope.
Direct peers
- Keystone Education Group: European education fair organizer running events such as the European Education Fair and country-specific study abroad fairs; competes directly with SRT Fairs in the international undergraduate recruitment space.
- ICEF (International Consultants for Education and Fairs): Operates a global network of education agent fairs and agent training programs connecting educators with international student recruiters. Directly comparable in mission, customer base (admissions officers / international educators), and event-based delivery model.
- CollegeWeekLive: Online college fair platform connecting prospective students with university admissions officers in virtual events; closely mirrors the online/virtual component of SRT Fairs' offering and serves the same end customers.
Emerging players
- ApplyBoard: Digital marketplace and recruitment platform connecting international students with educational institutions; an indirect peer that is reshaping how universities source international students and could compete with traditional fair organizers.
- Studyportals: Online platform for international students to discover and compare programs globally, increasingly running virtual recruitment events alongside its marketplace; partial overlap with SRT Fairs' online fair channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SRT Fairs social profiles
Digital presenceSRT Fairs financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRT Fairs leadership team
Management profileNumber of profiles
Profiles1 record
SRT Fairs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRT Fairs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRT Fairs
What does SRT Fairs do?
SRT Fairs organizes undergraduate student recruitment fairs worldwide and online. The fairs are targeted at admission officers and international educators seeking to recruit undergraduate students. The company operates both in-person events across multiple countries and complementary online fair formats.
Is SRT Fairs a public or private company?
SRT Fairs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SRT Fairs founded?
SRT Fairs was founded in 2009. It employs 11 to 50 people.
Where is SRT Fairs based?
SRT Fairs is headquartered in Sofia, Bulgaria, in the Europe region.
Who are SRT Fairs's main competitors?
Broad incumbents on record are The Princeton Review, NACAC (National Association for College Admission Counseling) and QS Quacquarelli Symonds. Direct peers are Keystone Education Group, ICEF (International Consultants for Education and Fairs) and CollegeWeekLive. Emerging players are ApplyBoard and Studyportals.
Does SRT Fairs have an API?
No public API is recorded for SRT Fairs.
What industry is SRT Fairs in?
SRT Fairs's product category is Education Recruitment Events. Its primary akta.pro industry code is EDAIACAF, Virtual Recruitment Events, Fairs & Webinar Platforms, with a secondary code of MPAGAFAH, Family, Kids & Education Fairs. Its NAICS code is 56192 and its SIC code is 8200.