What Yoga Design Lab does

Yoga Design Lab is a US-based, privately held consumer products company founded in 2014 that designs, manufactures, and sells premium, eco-friendly yoga mats and related accessories. Its core product platform centers on proprietary mat constructions that combine natural tree rubber bases with moisture-activated microfiber surfaces (the "Combo Mat"), sustainably harvested cork surfaces, and recycled PET (R-PET) microfiber layers, addressing grip, sweat absorption, and joint support simultaneously — a formulation targeted specifically at hot yoga and high-sweat practice styles where conventional mats and separate towels typically fail. The portfolio has expanded from core mats into adjacent categories including yoga blocks, bolsters, straps, wheels, cork rollers (standard and XL), cork massage ball sets, towels, bags, water bottles, grip socks, and mat-care products, with most recent launches in 2025 extending into recovery/mobility tools (Cork Roller XL, Cork Massage Ball Set).

The company operates a hybrid direct-to-consumer and wholesale business model. DTC revenue flows through a Shopify-powered e-commerce store at yogadesignlab.com that ships globally, supported by a Mat Quiz recommendation tool, an active blog, social media presence, an email newsletter community, and a 40% teacher discount program. Wholesale and distribution revenue flows through a dedicated B2B program offering custom designs, co-branding, and private labeling, plus distribution through the Hugger Mugger platform (which also administers the teacher and affiliate programs). Cause-marketing partnerships (Susan G. Komen "Pink With Purpose") and artist collaborations (e.g., Mbongeni Mhlongo's Zen Zebra Artist Series) reinforce brand differentiation.

Customer segmentation is consumer-led: yoga practitioners across styles (hot, vinyasa, restorative, travel, kids), eco-conscious buyers, certified yoga teachers, props/accessory users, and gift purchasers. Pricing ranges from $14 for smaller accessories to $138 for premium XL combo mats, with bulk and teacher discounts layered on top. The company has no disclosed funding rounds, subsidiaries, or institutional investors, and is led by President & CEO Bruce Kutinsky alongside a founder whose identity is not publicly detailed in the data provided.

Name

Yoga Design Lab

Website

https://yogadesignlab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoga Design Lab designs and sells premium, eco-friendly yoga mats and accessories — including its flagship combo mat, cork mats, and recovery tools — to yoga practitioners globally via direct e-commerce, wholesale, and the Hugger Mugger distribution platform.

Ownership category

akta.pro rank

Product category

Yoga Equipment and Accessories

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Yoga, Pilates & Studio Wear (CRAAAEAC)

akta.pro secondary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Eco-friendly yoga mats
• Yoga accessories
• Recycled microfiber mats
• Cork yoga products
• Yoga props

Headquarters

HQ city

Buffalo Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce platform (Shopify). Products include yoga mats, props, accessories, towels, and recovery tools. One-time purchase model with no subscription required.
2. Wholesale Distribution: B2B sales through wholesale program targeting retailers, distributors, and bulk buyers. Offers custom designs, co-branding, private labeling, and bulk discounts for events and retreats.
3. Affiliate Program: Commission-based revenue share through affiliate partnerships. Affiliates earn commissions on qualifying sales generated through their referral links.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yoga Design Lab designs and sells eco-friendly yoga mats, towels, props, and accessories that combine high-performance functionality with nature-inspired artistic designs. The flagship offering is the Combo Yoga Mat, an all-in-one mat and towel with moisture-activated grip made from natural tree rubber and recycled PET microfiber. The company also markets cork-based mats, recovery tools, and a broad accessories portfolio to yoga practitioners worldwide through direct e-commerce and wholesale distribution.

Product overview

Yoga Design Lab offers a comprehensive portfolio of eco-friendly yoga mats and accessories designed for practitioners of all levels. The core product line centers on yoga mats including the flagship Combo Yoga Mat (combining mat and towel functionality with moisture-activated grip), Cork Yoga Mat (sustainably harvested cork), Infinity Yoga Mat (extra-cushioned for extended sessions), Flow Yoga Mat (lightweight TPE), Travel Mats, and Kids Mats. The accessory portfolio encompasses yoga props (wheels, blocks, bolsters, straps), recovery tools (cork rollers in standard and XL sizes, massage ball sets), towels (mat towels, hand towels), carrying cases, water bottles, and cleaning products (mat wash, refresh mist). The company also offers Premium Yoga Socks and Home Yoga Storage solutions by Mache. All products emphasize sustainable materials including recycled PET microfiber, natural tree rubber, and renewable cork, with nature-inspired artistic designs throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Combo Yoga Mat

Quantifiable outcome

• Over 10,000+ 5-star reviews across products
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Susan G. KomenminorStrategic or Co-development PartnerYoga Design Lab partners with Susan G. Komen through the Pink With Purpose collection. A portion of proceeds from pink-themed product sales supports breast cancer research and patient care services. The partnership aligns the brand's wellness positioning with a meaningful cause marketing initiative.
• Hugger MuggercoreChannel Partner/ Reseller/ DistributorYoga Design Lab products are sold through Hugger Mugger's platform alongside their own product lines. Hugger Mugger manages the Teacher Discount Program, Affiliate Program, and wholesale operations for Yoga Design Lab. The relationship suggests Yoga Design Lab is part of or closely aligned with the Hugger Mugger family of yoga brands.
• Hugger Mugger (Mat Wash Products)minorOEM/ Whitelabel/ Licensing PartnerMat wash products are crafted by Hugger Mugger and curated by Yoga Design Lab, indicating a product sourcing relationship where Hugger Mugger manufactures private-label cleaning products under the Yoga Design Lab brand.
• Mbongeni Mhlongo (Artist)minorStrategic or Co-development PartnerSouth African artist Mbongeni Mhlongo created the artwork for the Zen Zebra Artist Series Combo Yoga Mat. The collaboration brings authentic African artistry to the product line, supporting independent artists while creating unique limited-edition designs.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Manduka: Premium yoga mat and accessory brand offering high-performance yoga mats, towels, props, and apparel — directly competing with Yoga Design Lab in the premium eco-conscious mat segment.
• Jade Yoga: Natural rubber yoga mat brand with strong sustainability positioning (plants a tree per mat) — directly comparable eco-mat positioning and DTC channel strategy.
• Liforme: Premium yoga mat specialist known for the 'AlignForMe' alignment system and eco-friendly natural rubber mats — competing head-to-head with YDL in the high-performance, sustainably-made yoga mat category.

Emerging players

• B Yoga: Premium yoga equipment brand offering mats, props, and accessories with designer collaborations — comparable premium positioning and direct-to-consumer + retail distribution.
• Yoloha: Sustainable yoga mat brand using natural cork and rubber with a similar eco-positioning to YDL — narrower product line but strong overlap in materials and target customer.
• Halfmoon Yoga: Canadian yoga props and accessories brand offering bolsters, blocks, mats, and meditation cushions — comparable wholesale and DTC distribution model in the yoga props category.

Broad incumbents

• prAna: Sustainable apparel and lifestyle brand (subsidiary of Columbia Sportswear) with a yoga accessories line — broader lifestyle positioning but overlapping eco-conscious consumer target.
• Gaiam: Mass-market yoga, fitness, and wellness brand offering mats, props, apparel, and meditation products at broader price points — overlapping product categories with broader distribution.
• Alo Yoga: Premium athleisure and yoga lifestyle brand with extensive mat and accessory offering — broader portfolio including apparel but directly overlapping on premium yoga accessories.

Others

• Hugger Mugger: Established yoga prop and accessory manufacturer that distributes YDL products, manages the teacher discount and affiliate programs, and OEM-manufactures the Eucalyptus Mat Wash — partner/distributor relationship rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yogadesignlab
• YouTubeyoutube.com/@YOGADESIGNLAB1
• Facebookfacebook.com/yogadesignlab
• Instagraminstagram.com/yogadesignlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Design Lab