Partnership Realty

What Partnership Realty does

Partnership Realty Inc. is a privately held, Florida-based independent real estate brokerage founded in 1998 by Ismael Alvarez (Founder and Broker) and headquartered in West Palm Beach. The company operates 10 physical office locations across Florida and has built a network of more than 1,500 affiliated real estate agents who operate as independent contractors on a "True 100% Commission" model with no hidden charges or desk fees. End customers are residential and commercial property buyers and sellers in Florida, served through individual agent relationships.

The company's core offering is a high-take-rate brokerage platform differentiated by two operational features: (1) the 100% commission split, which positions the company against traditional brokerages that typically retain 6–8% of agent commissions plus desk fees, and (2) a proprietary in-house media production team that produces professional property tour videos for agents at no charge — claimed to be the only brokerage in Florida offering this as an in-house service. Supporting infrastructure includes a website-based agent recruitment and onboarding application, an external training portal at pri-classes.com, multi-MLS affiliations covering every major Florida metro (Stellar MLS, Miami Realtors, Orlando Regional Realtor Association, Florida Gulf Coast MLS, Space Coast, Broward/Palm Beach/St. Lucie, Suncoast Tampa, Ocala/Marion, Heartland, Osceola), and digital marketing presence across Facebook, Instagram, YouTube, LinkedIn, and X.

Revenue is generated through transaction-based fees paid by agents per closing; the company does not take a commission split. There are no public funding events, no M&A activity, no subsidiaries, and no disclosed institutional investors — Partnership Realty is independently owned under a broker-owner model. The technology stack is minimal (Azure Blob Storage for media assets), there are no patents, trademarks, or AI/ML capabilities disclosed, and the company competes largely on geographic coverage, agent economics, and adjunct media services rather than proprietary technology.

Name

Partnership Realty

Legal name

Partnership Realty Inc.

Website

https://partnershiprealtyinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Partnership Realty is a Florida-based independent real estate brokerage operating on a 100% commission model with 1,500+ affiliated agents across 10 in-state office locations, serving property buyers and sellers through proprietary agent and media production services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Residential real estate
• Commercial real estate
• Agent commission services
• Property transaction services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agent Commission Share: The company operates on a True 100% Commission model where agents keep all their commission. Revenue likely comes from transaction fees or desk fees per transaction rather than a percentage split, though specific fee amounts are not disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Partnership Realty operates an independently-owned real estate brokerage founded in 1998, headquartered in West Palm Beach, FL, providing licensed real estate agents with a 100% commission model across 10 Florida office locations. The company offers a transaction-fee based alternative to traditional commission splits, serving both residential and commercial real estate markets through a network of 1,500+ agents while also providing ancillary services such as free in-house media/video production for agent listings.

Product overview

Partnership Realty operates as a single unified real estate brokerage platform offering brokerage services for agents in Florida. The core product is their True 100% Commission model, which allows agents to keep their full commission without any desk fees or hidden charges. Supporting modules include Free Media Professional Services (providing in-house video production for property tours) and an Agent Recruitment Platform (online application system for new agents). The company positions itself as an overhead-free model where agents can reinvest their full commissions into marketing and advertising their services.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Commission Brokerage Services Core brokerage offering that enables licensed Florida real estate agents to operate under the firm's real estate license across 10 statewide office locations while retaining 100% of their earned commissions in exchange for per-transaction fees. Includes residential and commercial real estate transaction support, MLS access, and use of brokerage branding.
• Free In-House Media Production Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Association of RealtorscoreOthersPartnership Realty agents are members of the National Association of Realtors, providing access to national real estate resources, professional development, and industry standards.
• Miami RealtorscoreOthersPartnership Realty is affiliated with Miami Realtors, providing agents in the Miami area with local MLS access and professional networking.
• Stellar MLScoreOthersAccess to Stellar MLS listing service for comprehensive Florida property listings across multiple markets.
• Orlando Regional Realtor AssociationcoreOthersMLS access for the Orlando regional market area.
• Florida Gulf Coast MLScoreOthersMLS access for the Florida Gulf Coast region including Tampa Bay area.
• Space Coast Association of RealtorscoreOthersMLS access for Florida's Space Coast region including Brevard County.
• Realtors Broward | Palm beaches | St. LuciecoreOthersMLS access for the Broward, Palm Beach, and St. Lucie counties in Florida.
• Suncoast Tampa Association of RealtorscoreOthersMLS access for the Suncoast Tampa area.
• Ocala/Marion County Association of RealtorsminorOthersMLS access for the Ocala and Marion County region.
• The Heartland AssociationminorOthersMLS access for Florida's Heartland region.
• Osceola RealtorsminorOthersMLS access for the Osceola County area including Kissimmee.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX: RE/MAX is a global franchise brokerage with strong Florida presence and a high-commission agent model. It competes directly with Partnership Realty for both agents and consumer mindshare in Florida residential real estate.
• Redfin: Redfin is a technology-driven residential brokerage that operates its own agent teams. It competes with Partnership Realty for Florida consumers and increasingly for agents, while pursuing a different (consumer-direct, tech-led) strategy that pressures traditional and independent brokerages.
• eXp Realty: eXp Realty operates a cloud-based brokerage with a high-commission/agent-centric revenue model and a large distributed agent workforce. It is a direct competitor to Partnership Realty for cost-sensitive Florida real estate agents and operates a similar 100%-commission-adjacent structure at much larger national scale.
• HomeSmart: HomeSmart is one of the largest U.S. brokerages by agent count and uses an aggressive agent commission/rebate model. It is a direct competitor for agent recruitment in Florida and offers comparable technology, marketing, and referral infrastructure to independent brokerages like Partnership Realty.
• Keller Williams Realty: Keller Williams is the largest U.S. brokerage by agent count with a strong profit-sharing and agent-centric model. It competes with Partnership Realty for Florida agents and provides a benchmark for scaling an agent-first brokerage model nationally.
• Realty ONE Group: Realty ONE Group is a franchise brokerage known for its 100% commission model and agent-first value proposition. It directly competes with Partnership Realty's commission positioning while operating a national franchise footprint that Partnership Realty could eventually pursue.
• Compass: Compass is a tech-enabled national brokerage that has rapidly expanded in Florida. It competes with Partnership Realty for agents and consumers through proprietary technology, marketing tools, and an aggressive Florida growth strategy.
• United Real Estate: United Real Estate is a national franchise brokerage offering a 100% commission program to agents. It is a direct competitor to Partnership Realty's commission model and competes for the same agent-recruitment opportunity in the Southeast U.S.

Broad incumbents

• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise brokerage with significant Florida footprint. It is a broad incumbent in the same residential brokerage category as Partnership Realty, though with a more traditional brand-led and commission-split model.
• Coldwell Banker: Coldwell Banker is a long-established national brokerage franchise with strong Florida presence. It is a broad incumbent competitor that overlaps with Partnership Realty in residential brokerage but operates through a more traditional franchise/commission-split model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/partnership-realty-inc-
• YouTubeyoutube.com/channel/UC8PkzIAu1J50EGEdPKvtNXg
• Facebookfacebook.com/PartnershipRealtyFL
• LinkedInlinkedin.com/company/partnership-realty-inc-
• Instagraminstagram.com/partnershiprealtyfl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnership Realty