USCCA
USCCA is a private membership organization serving responsibly armed Americans with tiered subscriptions bundling self-defense liability insurance, online firearms training, a mobile reciprocity app, and legal protection through a 1,200+ attorney network across all 50 states.
- Company typePrivate
- Founded2003
- HeadquartersWest Bend, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What USCCA does
USCCA (U.S. Concealed Carry Association) is a private membership organization founded in 2003 that provides self-defense education, training, and legal protection to responsible gun owners in the United States. Operations are handled by Delta Defense LLC, headquartered in West Bend, Wisconsin, which functions as the licensed insurance agency across all 50 states and the District of Columbia. The company serves a primary segment of responsibly armed Americans, including concealed carry permit holders, first-time gun owners, families, retired law enforcement, and houses of worship security teams, with geographic restrictions in New Jersey, New York, and Washington State.
The core product is a tiered subscription membership (Gold at $39/month or $399/year, Platinum at $49/month or $499/year, and Elite at $59/month or $599/year) that bundles multiple services. Members receive access to the USCCA Protector Academy online training platform (430+ video episodes, 80+ guides), Concealed Carry Magazine, self-defense liability insurance issued through Universal Fire & Casualty Insurance Company, a 24/7 Critical Response Team, an attorney network of over 1,200 pro-2A attorneys, and discounts through industry partners. Supporting technology infrastructure includes a cloud-based digital platform with mobile apps for iOS and Android, a weekly-updated reciprocity map covering all 50 states, permit management tools, and an online community forum. The company has trained over 1 million students cumulatively and counts 860,000+ members.
The business model combines recurring subscription revenue with auxiliary e-commerce (USCCA Store), standalone magazine subscriptions ($49/year), and a certified instructor/partner network that operates without direct revenue contribution but expands geographic reach. Multi-channel distribution includes direct-to-consumer digital channels, in-person training through certified instructors and partner ranges/retailers (5.11 Tactical, Range USA), legal seminars, and community events. The company maintains a 4.9/5 member review rating across 5,345 reviews and reports self-reported member outcomes including 124,018 crimes stopped and 180,103 lives saved based on a 2020 survey.
USCCA firmographics
Firmographics- Name
- USCCA
- Legal name
- United States Concealed Carry Association
- Website
- https://usconcealedcarry.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- USCCA is a private membership organization serving responsibly armed Americans with tiered subscriptions bundling self-defense liability insurance, online firearms training, a mobile reciprocity app, and legal protection through a 1,200+ attorney network across all 50 states.
- Ownership category
- akta.pro rank
USCCA industry classification
Industry- Product category
- Self-Defense Education & Liability Insurance
- NAICS
- Sports and Recreation Instruction (61162), Other Insurance Funds (52519), Investigation and Security Services (5616)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
- akta.pro secondary industries
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE), Safety, Security & Facilities Onboarding (EHS, Physical Security) (EDABAOAI)
Keywords
Where USCCA is headquartered
LocationHeadquarters
- HQ city
- West Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USCCA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Subscriptions: USCCA's primary revenue stream comes from three-tiered membership subscriptions (Gold, Platinum, Elite) providing recurring monthly or annual revenue. Membership includes access to Protector Academy training, Concealed Carry Magazine, self-defense liability insurance, Critical Response Team access, and member discounts. The subscription model supports predictable recurring revenue with natural upsell opportunities across tiers.
- Concealed Carry Magazine Subscriptions: Standalone magazine subscription available for non-members at $49/year (8 full-color issues including 4 extended women's edition issues), with print and digital access. Magazine is included as a benefit in all membership tiers, serving as both a standalone product and a membership upsell lever.
- USCCA Store and Merchandise: E-commerce revenue from the USCCA Store selling holsters, apparel, training aids, and accessories. Members receive free shipping and exclusive discounts up to 30% on gear, creating a connected commerce ecosystem that reinforces membership value.
- Instructor and Partner Revenue Share: Revenue from network of USCCA Certified Instructors and Official Partners (ranges, retailers) who pay to become certified partners and gain access to USCCA curriculum and brand association. The partner program is described as 100% FREE to join, suggesting minimal direct revenue but value through network expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Membership - Entry-level tier with foundational training and insurance benefits |
| Subscription | Monthly | Platinum Membership - Mid-tier with enhanced training and extended magazine access |
| Subscription | Monthly | Elite Membership - Top-tier with complete access and premium benefits |
| Subscription | Annual | Concealed Carry Magazine Standalone Subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
USCCA product offering
Product offeringCore offering
USCCA is a private membership organization that sells tiered annual/monthly memberships (Gold, Platinum, Elite) bundling self-defense liability insurance, online firearms training via the Protector Academy, Concealed Carry Magazine, a 24/7 Critical Response Team, a 1,200+ attorney network, and a reciprocity map/permit-management mobile app for responsibly armed Americans in the United States. Supporting offerings include standalone magazine subscriptions, an e-commerce store for holsters and accessories, in-person firearms training classes delivered through certified instructors and partner ranges, and a reciprocity/state gun laws resource.
Product overview
The U.S. Concealed Carry Association (USCCA) is a membership-based organization offering a multi-tiered product portfolio centered on self-defense education, firearms training, and liability protection for responsible gun owners. The core offering is the tiered membership program (Gold, Platinum, Elite) which bundles self-defense liability insurance with access to the USCCA Protector Academy online training platform and Concealed Carry Magazine. Supporting products include the USCCA Mobile App for reciprocity tracking and permit management, the USCCA Reciprocity Map & Gun Laws resource, and a network of USCCA Certified Instructors and Official Partners providing in-person training. Additional offerings include the 24/7 Critical Response Team, an Attorney Network of 1,200+ pro-2A attorneys, Digital Guides & Checklists, and access to the USCCA Online Community. The company operates primarily through Delta Defense LLC as its operating partner, with sales, marketing, and administrative services provided from West Bend, WI.
Differentiator
Problem solved
Functional benefit
Brands
- USCCA Protector Academy: Online training resource providing video lessons, courses, and educational content for firearms safety and concealed carry training.
- USCCA Self-Defense Shield
Products and services
- USCCA Membership (Gold, Platinum, Elite)
Quantifiable outcome
- Members are 5x safer and more likely to avoid dangerous situations (based on member surveys)
- +5 more outcomes
Companies that use USCCA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
USCCA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
USCCA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- LifeLockminorLifeLock provides identity theft protection services offered as a benefit within Gold and Elite USCCA membership tiers. Gold membership includes LifeLock Standard ($124.99/yr value) and Elite membership includes LifeLock Ultimate Plus ($339.99/yr value). This partnership adds value to membership tiers and serves as a marketing differentiator.
- USCCA Certified InstructorscoreNationwide network of independent firearms instructors who complete USCCA's Certified Instructor Course and are authorized to deliver USCCA training curriculum. Instructors gain access to training materials, tools, and brand association. The network spans all 50 states providing in-person training access to members and non-members.
- USCCA Official Partner RangescoreShooting ranges that partner with USCCA to offer in-person training and serve as locations for USCCA courses and events. Ranges display the Official Partner badge and gain access to USCCA curriculum and member referrals. The partner program is 100% FREE to join according to USCCA.
- USCCA Official Partner RetailerscoreRetail stores partnering with USCCA to host training classes, events, and provide member access. The Official Partner badge identifies retailers meeting USCCA standards. National retailers mentioned include 511 and Range USA, with the program open to independent and national brands alike.
- 511 (5.11 Tactical)minorNational retailer partner hosting USCCA training events and open houses at store locations. Classes typically run 55-90 minutes and are designed to build safer, more prepared communities through education and training.
- Range USAminorNational shooting range and retailer partner hosting USCCA training events. Range USA locations provide in-person training opportunities for USCCA curriculum and member engagement.
- Universal Fire & Casualty Insurance CompanycoreInsurance company (principal place of business in Hudsonville, MI) that issues the self-defense liability insurance policy to USCCA and its members. USCCA purchases the insurance policy and members are additional insureds under the policy. Coverage includes damages, defense expenses, bail costs, incidental expenses, lost wages, and firearm reimbursement up to $20,000 sublimit.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
USCCA competitors and assessment
Company assessmentDirect peers
- US LawShield: Texas-based membership organization offering self-defense liability insurance and legal defense coverage for gun owners. Most direct head-to-head competitor to USCCA's bundled insurance + training + attorney network value proposition, targeting the same concealed-carry and armed-citizen persona.
- CCW Safe: Self-defense legal protection membership for concealed carry permit holders, offering attorney access and legal expense coverage. Closely comparable to USCCA's liability insurance product but with a narrower content/training offering.
- Firearms Legal Protection: Subscription-based self-defense legal coverage plan marketed to gun owners. Direct competitor in the liability-insurance-for-armed-citizens category that USCCA dominates.
- Second Call Defense: Membership organization providing legal defense coverage for self-defense firearm incidents. Competes with USCCA's Self-Defense Liability Insurance on similar use cases and customer profile.
- Armed Citizens Legal Defense Network: Long-standing membership legal-defense association serving lawfully armed citizens. The original community-style membership model that USCCA built upon and scaled commercially.
Broad incumbents
- National Rifle Association (NRA): The largest and oldest U.S. firearms membership and advocacy organization, offering training, magazines, and insurance-adjacent benefits. Wider in scope (lobbying, advocacy, ranges) but overlaps with USCCA's training and content offerings.
Emerging players
- Gunsite Academy: Premier defensive firearms training center founded by Jeff Cooper, offering multi-day in-person courses. Overlaps with USCCA's in-person training and certified-instructor ecosystem but operates its own facility-led model rather than distributed membership.
- NRA Carry Guard: Former NRA-affiliated concealed carry education program that was discontinued in 2021; its former customer base migrated partly to USCCA. Included as a referenced (now-defunct) brand that once vied for the same position USCCA now occupies.
- Tom Givens / Rangemaster: Long-standing concealed carry and defensive pistol training organization founded by Tom Givens. Specialized instructor/training brand that serves a similar audience and is sometimes cited alongside USCCA in the concealed carry training landscape.
Others
- Universal Fire & Casualty Insurance Company: Michigan-based niche property/casualty insurer that underwrites USCCA's self-defense liability policy. Ecosystem participant — USCCA's product is materially dependent on this partner continuing to provide capacity for armed-citizen liability coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks8 records
Key highlights7 records
Customer concentration
USCCA social profiles
Digital presenceUSCCA financial estimates
Financial estimateRevenue estimate
Valuation estimate
USCCA leadership team
Management profileNumber of profiles
Profiles9 records
USCCA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USCCA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USCCA
What does USCCA do?
USCCA is a private membership organization that sells tiered annual/monthly memberships (Gold, Platinum, Elite) bundling self-defense liability insurance, online firearms training via the Protector Academy, Concealed Carry Magazine, a 24/7 Critical Response Team, a 1,200+ attorney network, and a reciprocity map/permit-management mobile app for responsibly armed Americans in the United States. Supporting offerings include standalone magazine subscriptions, an e-commerce store for holsters and accessories, in-person firearms training classes delivered through certified instructors and partner ranges, and a reciprocity/state gun laws resource.
Is USCCA a public or private company?
USCCA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was USCCA founded?
USCCA was founded in 2003. It employs 251 to 500 people.
Where is USCCA based?
USCCA is headquartered in West Bend, United States, in the North America region.
How does USCCA make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are concealed Carry Magazine Subscriptions, USCCA Store and Merchandise and instructor and Partner Revenue Share.
Who are USCCA's main competitors?
Direct peers on record are US LawShield, CCW Safe, Firearms Legal Protection, Second Call Defense and Armed Citizens Legal Defense Network. National Rifle Association (NRA) is listed as a broad incumbent. Emerging players are Gunsite Academy, NRA Carry Guard and Tom Givens / Rangemaster. Universal Fire & Casualty Insurance Company is listed as an others.
Does USCCA have an API?
No public API is recorded for USCCA.
What industry is USCCA in?
USCCA's product category is Self-Defense Education & Liability Insurance. Its primary akta.pro industry code is EDAOAMAN, Firearms, Range Safety & Less-Lethal Weapons Training, with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 61162 and its SIC code is 8200.