USCCA

What USCCA does

USCCA (U.S. Concealed Carry Association) is a private membership organization founded in 2003 that provides self-defense education, training, and legal protection to responsible gun owners in the United States. Operations are handled by Delta Defense LLC, headquartered in West Bend, Wisconsin, which functions as the licensed insurance agency across all 50 states and the District of Columbia. The company serves a primary segment of responsibly armed Americans, including concealed carry permit holders, first-time gun owners, families, retired law enforcement, and houses of worship security teams, with geographic restrictions in New Jersey, New York, and Washington State.

The core product is a tiered subscription membership (Gold at $39/month or $399/year, Platinum at $49/month or $499/year, and Elite at $59/month or $599/year) that bundles multiple services. Members receive access to the USCCA Protector Academy online training platform (430+ video episodes, 80+ guides), Concealed Carry Magazine, self-defense liability insurance issued through Universal Fire & Casualty Insurance Company, a 24/7 Critical Response Team, an attorney network of over 1,200 pro-2A attorneys, and discounts through industry partners. Supporting technology infrastructure includes a cloud-based digital platform with mobile apps for iOS and Android, a weekly-updated reciprocity map covering all 50 states, permit management tools, and an online community forum. The company has trained over 1 million students cumulatively and counts 860,000+ members.

The business model combines recurring subscription revenue with auxiliary e-commerce (USCCA Store), standalone magazine subscriptions ($49/year), and a certified instructor/partner network that operates without direct revenue contribution but expands geographic reach. Multi-channel distribution includes direct-to-consumer digital channels, in-person training through certified instructors and partner ranges/retailers (5.11 Tactical, Range USA), legal seminars, and community events. The company maintains a 4.9/5 member review rating across 5,345 reviews and reports self-reported member outcomes including 124,018 crimes stopped and 180,103 lives saved based on a 2020 survey.

Name

USCCA

Legal name

United States Concealed Carry Association

Website

https://usconcealedcarry.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

USCCA is a private membership organization serving responsibly armed Americans with tiered subscriptions bundling self-defense liability insurance, online firearms training, a mobile reciprocity app, and legal protection through a 1,200+ attorney network across all 50 states.

Ownership category

akta.pro rank

Product category

Self-Defense Education & Liability Insurance

NAICS

Sports and Recreation Instruction (61162), Other Insurance Funds (52519), Investigation and Security Services (5616)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE), Safety, Security & Facilities Onboarding (EHS, Physical Security) (EDABAOAI)

Keywords

• Concealed carry training
• Self-defense education
• Firearms safety training
• Self-defense liability insurance
• Concealed carry permits

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Subscriptions: USCCA's primary revenue stream comes from three-tiered membership subscriptions (Gold, Platinum, Elite) providing recurring monthly or annual revenue. Membership includes access to Protector Academy training, Concealed Carry Magazine, self-defense liability insurance, Critical Response Team access, and member discounts. The subscription model supports predictable recurring revenue with natural upsell opportunities across tiers.
2. Concealed Carry Magazine Subscriptions: Standalone magazine subscription available for non-members at $49/year (8 full-color issues including 4 extended women's edition issues), with print and digital access. Magazine is included as a benefit in all membership tiers, serving as both a standalone product and a membership upsell lever.
3. USCCA Store and Merchandise: E-commerce revenue from the USCCA Store selling holsters, apparel, training aids, and accessories. Members receive free shipping and exclusive discounts up to 30% on gear, creating a connected commerce ecosystem that reinforces membership value.
4. Instructor and Partner Revenue Share: Revenue from network of USCCA Certified Instructors and Official Partners (ranges, retailers) who pay to become certified partners and gain access to USCCA curriculum and brand association. The partner program is described as 100% FREE to join, suggesting minimal direct revenue but value through network expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

USCCA is a private membership organization that sells tiered annual/monthly memberships (Gold, Platinum, Elite) bundling self-defense liability insurance, online firearms training via the Protector Academy, Concealed Carry Magazine, a 24/7 Critical Response Team, a 1,200+ attorney network, and a reciprocity map/permit-management mobile app for responsibly armed Americans in the United States. Supporting offerings include standalone magazine subscriptions, an e-commerce store for holsters and accessories, in-person firearms training classes delivered through certified instructors and partner ranges, and a reciprocity/state gun laws resource.

Product overview

The U.S. Concealed Carry Association (USCCA) is a membership-based organization offering a multi-tiered product portfolio centered on self-defense education, firearms training, and liability protection for responsible gun owners. The core offering is the tiered membership program (Gold, Platinum, Elite) which bundles self-defense liability insurance with access to the USCCA Protector Academy online training platform and Concealed Carry Magazine. Supporting products include the USCCA Mobile App for reciprocity tracking and permit management, the USCCA Reciprocity Map & Gun Laws resource, and a network of USCCA Certified Instructors and Official Partners providing in-person training. Additional offerings include the 24/7 Critical Response Team, an Attorney Network of 1,200+ pro-2A attorneys, Digital Guides & Checklists, and access to the USCCA Online Community. The company operates primarily through Delta Defense LLC as its operating partner, with sales, marketing, and administrative services provided from West Bend, WI.

Differentiator

Problem solved

Functional benefit

Brands

• USCCA Protector Academy: Online training resource providing video lessons, courses, and educational content for firearms safety and concealed carry training.
• USCCA Self-Defense Shield

Products and services

• USCCA Membership (Gold, Platinum, Elite)

Quantifiable outcome

• Members are 5x safer and more likely to avoid dangerous situations (based on member surveys)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LifeLockminorGTM or Marketing PartnerLifeLock provides identity theft protection services offered as a benefit within Gold and Elite USCCA membership tiers. Gold membership includes LifeLock Standard ($124.99/yr value) and Elite membership includes LifeLock Ultimate Plus ($339.99/yr value). This partnership adds value to membership tiers and serves as a marketing differentiator.
• USCCA Certified InstructorscoreChannel Partner/ Reseller/ DistributorNationwide network of independent firearms instructors who complete USCCA's Certified Instructor Course and are authorized to deliver USCCA training curriculum. Instructors gain access to training materials, tools, and brand association. The network spans all 50 states providing in-person training access to members and non-members.
• USCCA Official Partner RangescoreChannel Partner/ Reseller/ DistributorShooting ranges that partner with USCCA to offer in-person training and serve as locations for USCCA courses and events. Ranges display the Official Partner badge and gain access to USCCA curriculum and member referrals. The partner program is 100% FREE to join according to USCCA.
• USCCA Official Partner RetailerscoreChannel Partner/ Reseller/ DistributorRetail stores partnering with USCCA to host training classes, events, and provide member access. The Official Partner badge identifies retailers meeting USCCA standards. National retailers mentioned include 511 and Range USA, with the program open to independent and national brands alike.
• 511 (5.11 Tactical)minorChannel Partner/ Reseller/ DistributorNational retailer partner hosting USCCA training events and open houses at store locations. Classes typically run 55-90 minutes and are designed to build safer, more prepared communities through education and training.
• Range USAminorChannel Partner/ Reseller/ DistributorNational shooting range and retailer partner hosting USCCA training events. Range USA locations provide in-person training opportunities for USCCA curriculum and member engagement.
• Universal Fire & Casualty Insurance CompanycoreOthersInsurance company (principal place of business in Hudsonville, MI) that issues the self-defense liability insurance policy to USCCA and its members. USCCA purchases the insurance policy and members are additional insureds under the policy. Coverage includes damages, defense expenses, bail costs, incidental expenses, lost wages, and firearm reimbursement up to $20,000 sublimit.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• US LawShield: Texas-based membership organization offering self-defense liability insurance and legal defense coverage for gun owners. Most direct head-to-head competitor to USCCA's bundled insurance + training + attorney network value proposition, targeting the same concealed-carry and armed-citizen persona.
• CCW Safe: Self-defense legal protection membership for concealed carry permit holders, offering attorney access and legal expense coverage. Closely comparable to USCCA's liability insurance product but with a narrower content/training offering.
• Firearms Legal Protection: Subscription-based self-defense legal coverage plan marketed to gun owners. Direct competitor in the liability-insurance-for-armed-citizens category that USCCA dominates.
• Second Call Defense: Membership organization providing legal defense coverage for self-defense firearm incidents. Competes with USCCA's Self-Defense Liability Insurance on similar use cases and customer profile.
• Armed Citizens Legal Defense Network: Long-standing membership legal-defense association serving lawfully armed citizens. The original community-style membership model that USCCA built upon and scaled commercially.

Broad incumbents

• National Rifle Association (NRA): The largest and oldest U.S. firearms membership and advocacy organization, offering training, magazines, and insurance-adjacent benefits. Wider in scope (lobbying, advocacy, ranges) but overlaps with USCCA's training and content offerings.

Emerging players

• Gunsite Academy: Premier defensive firearms training center founded by Jeff Cooper, offering multi-day in-person courses. Overlaps with USCCA's in-person training and certified-instructor ecosystem but operates its own facility-led model rather than distributed membership.
• NRA Carry Guard: Former NRA-affiliated concealed carry education program that was discontinued in 2021; its former customer base migrated partly to USCCA. Included as a referenced (now-defunct) brand that once vied for the same position USCCA now occupies.
• Tom Givens / Rangemaster: Long-standing concealed carry and defensive pistol training organization founded by Tom Givens. Specialized instructor/training brand that serves a similar audience and is sometimes cited alongside USCCA in the concealed carry training landscape.

Others

• Universal Fire & Casualty Insurance Company: Michigan-based niche property/casualty insurer that underwrites USCCA's self-defense liability policy. Ecosystem participant — USCCA's product is materially dependent on this partner continuing to provide capacity for armed-citizen liability coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks8 records

Key highlights7 records

Customer concentration

• Xx.com/USCCA
• YouTubeyoutube.com/user/USCCAtraining
• Facebookfacebook.com/USCCA
• Instagraminstagram.com/uscca/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USCCA