What Asbury Advanced Materials does

Asbury Advanced Materials (formerly Asbury Carbons) is a global supplier of engineered carbon, graphite, coke, and specialty non-carbon materials serving industrial customers across friction, lubrication, metal casting, conductive polymers, plastics and elastomers, filtration, oil and gas, flame retardants, inks and coatings, and engineered materials applications. Founded in 1895 and headquartered in Asbury, New Jersey, the company offers nearly 3,000 grades of materials spanning core products (graphite, coke, carbon black, carbon fiber), specialty products (expandable graphite, vein graphite, graphite nano platelets), advanced materials (edge-functionalized graphene, surface enhanced flake graphite, hexagonal boron nitride), and finished lubricants and coatings including the Asbury EcoGreen line. Technical differentiation rests on proprietary processing capabilities such as exfoliation techniques for surface-enhanced flake graphite, de-agglomerated boron nitride powders, and nano graphite platelets with controlled surface area (225–375 m²/g), supported by in-house research, analytical labs, and custom manufacturing services including toll processing and liquid dispersions.

The business operates through a hybrid go-to-market combining regional enterprise direct sales (Americas, Asia/Australia, EMEA with offices in Burlington, Ontario, Hong Kong, and Maastricht, Netherlands) and a self-service e-commerce storefront for smaller orders and samples. Following the October 2025 acquisition of Graphit Kropfmühl GmbH (GK) from AMG Critical Materials N.V. for a $65 million enterprise value, Asbury has vertically integrated into graphite mining with owned operations in Germany and Sri Lanka. The company is a portfolio company of Mill Rock Capital and rebranded from Asbury Carbons to Asbury Advanced Materials in December 2025 to signal its expanded technical scope. In late 2025, Asbury announced price increases of 3–10% across all graphite, coke, and non-carbon product lines effective January 1, 2026, citing inflationary pressures.

Name

Asbury Advanced Materials

Legal name

Asbury Advanced Materials, Inc.

Website

https://www.asbury.com/

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

251–500 employees

Short description

Asbury Advanced Materials is a global supplier of nearly 3,000 grades of carbon, graphite, coke, and specialty non-carbon materials serving industrial manufacturers in friction, lubrication, metal casting, conductive polymers, and engineered materials applications across North America, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Specialty Carbon & Graphite Materials

NAICS

Carbon and Graphite Product Manufacturing (335991)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Functional Carbon Fillers (Carbon Black, Graphite) (IMAEAFAO)

akta.pro secondary industries

Synthetic Graphite Feedstocks (Petroleum Needle Coke & Pitch) (IMAKAFAE), Metalworking Fluids (Cutting, Grinding & Forming) (IMAEAMAC), Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3) (IMANABAI)

Keywords

• Engineered graphite materials
• Carbon black products
• Specialty carbon solutions
• Industrial lubricants coatings
• Boron nitride materials

Headquarters

HQ city

Asbury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Carbon and Graphite Materials Sales: Direct product sales of graphite, carbon black, coke, and specialty materials to industrial customers across multiple applications including lubrication, friction, filtration, and engineered materials. The company announced price increases of 3-10% effective January 2026 due to inflationary pressures.
2. Custom Engineered Solutions: Technical and manufacturing services providing toll processing, standard and custom processing, and liquid dispersions for specialized material requirements. Nearly 3,000 grades of materials available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asbury Advanced Materials manufactures and supplies engineered graphite, carbon, coke, and specialty non-carbon materials (including boron nitride) across nearly 3,000 grades for industrial applications in lubrication, friction, filtration, plastics, flame retardants, and engineered materials. The company combines direct materials sales with toll processing, custom engineering, and research/technical services to support industrial manufacturers globally.

Product overview

Asbury Advanced Materials (formerly Asbury Carbons) is a global supplier of carbon and graphite materials offering nearly 3,000 grades of materials across multiple product lines. The portfolio includes core materials (Graphite, Coke, Other Carbons, Carbon Black, Carbon Fiber), specialty materials (Expandable Graphite, Vein Graphite, Graphite Nano Platelets), advanced materials (Edge Functionalized Graphene, Surface Enhanced Flake Graphite), and finished products (Lubricants and Coatings, Non-Carbons like Boron Nitride). The company provides technical services including research, material engineering, and manufacturing capabilities, with global facilities across North America, Europe, Latin America, and Asia serving industrial applications in lubrication, friction, filtration, plastics, flame retardants, and energy storage.

Differentiator

Problem solved

Functional benefit

Brands

• Asbury EcoGreen Products: Eco-friendly product line within the company's materials offerings

Products and services

• Graphite Materials High-quality graphite materials including natural flake, synthetic, amorphous, micro, and vein graphite grades used across industrial applications such as friction, lubrication, plastics, foundry, and engineered materials.
• Edge Functionalized Graphene Graphene products with edge functionalization for enhanced compatibility in polymer matrices and specialized industrial applications.
• Coke Petroleum coke and related coke products used in industrial applications including aluminum smelting and steel production.
• Other Carbons Specialty carbon materials including activated carbon and other carbon products for industrial use.
• Lubricants and Coatings Graphite-based lubricants, coatings, and lubricating sticks for industrial lubrication, metalworking, and release applications, including branded product lines such as Graphokote, Railroad coatings, Hyheet Grease, and Graph-on Sticks.
• Non-Carbons (Boron Nitride and Other Specialty Materials) Non-carbon industrial materials including high-purity de-agglomerated hexagonal boron nitride powders used for high-temperature lubrication and release applications.
• Carbon Black Carbon black products including conductive blacks, furnace blacks, thermal black, and pigment black grades for rubber, plastics, coatings, and conductive applications.
• Carbon Fiber Carbon fiber products including chopped fibers, milled fibers, and other fiber formats for composite reinforcement.
• Expandable Graphite Expandable graphite products that expand at high temperatures, used in fire retardant and sealing applications.
• Graphite Nano Platelets (GNP) Nano-scale graphite platelet products for advanced composites and energy storage applications.
• Surface Enhanced Flake Graphite (SEFG/CLDFG) Surface-enhanced and low-density flake graphite products with improved compatibility for polymer matrices and superior surface coverage for insulation applications.
• Asbury EcoGreen Products Environmentally focused product line emphasizing sustainable and eco-friendly material solutions.
• Research & Technical Services Technical support including analytical capabilities, material engineering, root cause analysis, and academic support to help customers optimize material selection.
• Manufacturing Capabilities (Custom & Toll Processing) Manufacturing and processing services including standard and custom processing, toll processing, and liquid dispersions performed at facilities in the US, Mexico, Canada, Europe, and Asia.

Quantifiable outcome

• Extended machinery lifespan by 20-50% compared to conventional greases when using high-grade graphite lubricants

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AMG Critical Materials N.V.majorStrategic or Co-development Partner · 10 October 2025AMG Critical Materials N.V. sold its subsidiary Graphit Kropfmühl GmbH to Asbury Carbons for an enterprise value of $65 million. The transaction includes GK's operations including mines in Germany and Sri Lanka and approximately 350 employees, expected to close by end of 2025.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Toyo Tanso: Japanese manufacturer of specialty isotropic graphite, carbon products, and compounds for semiconductor, industrial, and electronics applications. Highly comparable in specialty graphite positioning and technical-grade offerings.
• Cabot Corporation: Major carbon black and specialty chemicals producer serving rubber, plastics, and battery applications. Direct competitor in carbon black and conductive carbons, with overlapping friction and polymer end markets.
• Birla Carbon: World's largest carbon black manufacturer (Aditya Birla Group) serving tire, rubber, and specialty applications. Direct competitor in carbon black with comparable specialty grades and global distribution.
• GrafTech International: Public graphite electrode and carbon products manufacturer serving steelmakers and industrial customers. Directly comparable to Asbury in graphite-based industrial materials, though more concentrated in metallurgical electrodes.
• Orion S.A. Global specialty carbon black producer (formerly Orion Engineered Carbons) serving coatings, inks, polymers, and battery applications. Direct competitor in specialty carbon black with overlapping polymer and conductive end markets.
• Mersen: French industrial group producing specialty graphite, carbon brushes, and high-temperature materials for energy, electronics, and industrial markets. Comparable in specialty carbon components and engineered solutions.
• SGL Carbon: Global specialty graphite and carbon products company serving automotive, semiconductor, and industrial customers. Closest analog to Asbury in product breadth spanning graphite specialties, carbon fiber, and engineered carbon solutions.

Broad incumbents

• Imerys: Large French specialty minerals group with a carbon/graphite business unit (formerly Imerys Graphite & Carbon) selling specialty carbons for batteries, polymers, and lubricants. Broader incumbent portfolio but overlapping specialty carbon offerings.

Emerging players

• Northern Graphite: Canadian natural graphite mining and processing company focused on battery-grade graphite for EVs and energy storage. Comparable in natural graphite mining/processing and shares Asbury's vertical integration thesis.

Others

• AMG Critical Materials: Dutch critical materials company that sold Graphit Kropfmühl to Asbury in 2025. Operates in adjacent specialty metals and materials for energy, aerospace, and industrial markets, providing context for the asset Asbury just acquired.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Advanced Materials