What Zeppelin Rental does

Zeppelin Rental is one of Germany's largest construction equipment rental providers, operating a fleet of over 100,000 machines and equipment items across more than 120 rental stations in Germany with additional locations in Austria (Wien, Graz, Linz). The company serves B2B customers exclusively — including general contractors, industrial firms, chemical parks, energy companies, municipalities, and event organizers — through direct rental transactions, professional consultation, and project-based logistics planning. Its offering is organized into three integrated pillars: core equipment rental (excavators, cranes, aerial platforms, forklifts, telehandlers, scaffolding, vehicles, modular containers, and power generation equipment up to 2,000 kVA), temporary infrastructure services (construction power, transformer stations up to 8 MVA, modular space solutions, traffic safety and telematics, and event logistics with 75,000+ items), and construction logistics services (planning, supply and disposal logistics, site setup, and 360-degree construction management). Notable enterprise customers include BASF, ProSiebenSat.1 Media SE, RWE, Evonik, DESY, Phoenix Contact, Salzgitter, and Volkswagen Nutzfahrzeuge, with long-duration service contracts dating back to 2002 in some cases.

The company's underlying technology includes digital solutions that integrate across its service pillars: InSite 4.0, a web-based access control system that processes 500 persons per hour and supports minimum-wage compliance documentation; the Online Logistics Control Center (OLCC), a platform for real-time resource booking, logistics overview, and disruption management; and a BIM-Bibliothek providing 3D Building Information Modeling objects for project planning. These digital tools, combined with an EcoRent sustainability sub-brand and certifications including PQ VOB and FVAS, position the company for both regulated public-sector procurement and ESG-driven enterprise tenders. The company explicitly restricts its offering to commercial customers under §14 BGB, signaling a deliberate B2B focus.

Zeppelin Rental generates revenue through four distinct streams: usage-based equipment rental (daily, weekly, monthly terms with day rates based on 8 operating hours and excess-hour charges at 1/8 of daily rate), recurring temporary infrastructure and modular space contracts, professional logistics and construction management services, and hardware sales of transformer stations. As a subsidiary of the Zeppelin Group (Zeppelin Konzern), a diversified industrial conglomerate employing approximately 12,000 people across 29 countries, the company leverages its parent's scale, brand recognition, and corporate customer relationships. Pricing is quote-based and not publicly disclosed, with additional charges for transport, wear, and consumables. No ownership changes, external investment rounds, or leadership transitions have been disclosed in the available source data.

Name

Zeppelin Rental

Legal name

Zeppelin Rental GmbH

Website

https://zeppelin-rental.de

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zeppelin Rental is one of Germany's largest construction equipment rental providers, operating 120+ rental stations with a fleet of 100,000+ machines. It serves B2B customers in construction, industry, municipalities, and events with equipment rental, temporary infrastructure, and construction logistics services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Construction equipment rental
• Temporary infrastructure services
• Construction logistics planning
• Modular space solutions
• Event equipment rental

Headquarters

HQ city

Garching Bei München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue stream from renting construction machinery and equipment including excavators, cranes, lifts, generators, heating/cooling equipment, vehicles, and site security solutions. Offers day, week, and long-term rental options with flexible duration.
2. Temporary Infrastructure Services: Revenue from temporary construction site infrastructure including power supply, modular space solutions, water supply, traffic management, and event services.
3. Construction Logistics Services: Professional construction logistics including planning, supply chain management, waste management, and site management services for complex construction projects.
4. Transformer Station Sales: Sale and rental of transformer stations for construction, renewable energy, and industrial applications, with service offerings including installation and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zeppelin Rental provides rental of construction equipment, machinery, vehicles, scaffolding, containers and site safety gear from a fleet of over 100,000 machines accessible via 120+ rental stations in Germany and Austria. The company complements rentals with temporary infrastructure (power, climate, modular space, traffic safety), construction logistics and event services, all delivered B2B.

Product overview

Zeppelin Rental is a German equipment rental company offering over 100,000 machines and devices through more than 120 rental stations across Germany and Austria. The core product is the Miete (rental) service providing construction equipment and machinery for various applications including earth-moving, compaction, lifting, and material handling. This core rental offering spans multiple sub-categories: Baugeräte (construction tools), Baumaschinen (heavy machinery like excavators and loaders), Baustromversorgung (power supply), Heizung & Klimatechnik (climate control), Arbeitsbühnen (aerial platforms), Aufzüge & Krane (lifts and cranes), Container & Bauwagen (accommodation/storage), Gerüste (scaffolding), Teleskopstapler (telehandlers), Landschaftspflegetechnik (landscape equipment), Gabelstapler (forklifts), Fahrzeuge (vehicles), and Baustellensicherung (site safety). Supporting this core rental business, the company provides complementary service offerings under Temporäre Infrastruktur (temporary infrastructure) including Baustrom (construction power), Verkehrssicherung (traffic safety), Modulare Raumlösungen (modular spaces for rent/purchase), Baustelleneinrichtung (site setup), Stromerzeugung & Klimatechnik (power generation and climate solutions), Trafostationen (transformer stations), and Event-Service (event logistics with 75,000+ items). The third pillar comprises Baulogistik (construction logistics) services including Baulogistikplanung (logistics planning), Versorgungslogistik (supply logistics), Entsorgungslogistik (disposal management), and Baumanagement (construction management). Digital solutions including InSite 4.0 (access control), OLCC (logistics control center), and BIM-Bibliothek (3D modeling library) support operational efficiency across all segments.

Differentiator

Problem solved

Functional benefit

Brands

• InSite 4.0: Digital access control system for construction sites
• OLCC (Online Logistics Control Center)
• Rental Center
• EcoRent
• BASE AS A SERVICE

Products and services

• Construction Equipment & Machinery Rental (Miete) Rental of construction equipment (Baugeräte), heavy construction machinery (Baumaschinen including excavators, wheel loaders, rollers and dumpers), construction power supply and lighting, heating/drying/climate technology, aerial work platforms, elevators, cranes and lifts, containers and construction wagons, scaffolding and construction stairs, telehandlers, landscape maintenance technology, forklifts and warehouse technology, vehicles, and construction site/traffic safety equipment. Offered on daily, weekly and long-term rental terms for construction companies, industrial sites and event organizers.
• Temporary Infrastructure Services (Temporäre Infrastruktur) Comprehensive temporary site infrastructure services covering construction power supply (Baustrom), construction site and traffic safety (Verkehrssicherung & Telematik), modular space solutions for rent or purchase, professional construction site setup (Baustelleneinrichtung), construction water (Bauwasser), power generation and climate technology (150 kVA to 2,000 kVA generators and transformers up to 8 MVA with 24/7 emergency service and remote monitoring), and transformer stations (Trafostationen) for rent or purchase with mobile, stationary, walkable and compact designs.
• Event Service Rental and logistics services for events using over 75,000 machines and equipment items, including transport, assembly, maintenance, authority support, security concepts and event equipment for concerts, sports events, trade fairs and festivals such as Parookaville. Operated through dedicated event teams and event-specific rental stations in Berlin-Reinickendorf and NRW.
• Construction Logistics Services (Baulogistik) Professional construction logistics services including strategic logistics planning (Baulogistikplanung with current state analysis, logistics concepts, logistics handbooks and phase plans), supply logistics (Versorgungslogistik with InSite 4.0 access control and OLCC), disposal logistics (Entsorgungslogistik with waste separation, container management, transport coordination and support for DGNB/BREEAM/LEED/ÖGNI green building certifications), and 360-degree construction management (Baumanagement) covering architecture, workplace management and facility management for industrial and commercial properties.
• InSite 4.0 — Digital Site Access Control Standalone web-based digital solution for controlling and managing personnel access on construction sites. Features real-time data bundling, automated verification, throughput of 500 persons per hour, multilingual support and minimum wage compliance documentation, offered to construction site operators on a subscription/service basis.
• Online Logistics Control Center (OLCC) Standalone online platform for transparent and efficient control of material flows on construction sites, with real-time resource planning, logistics overview, scheduling, disruption management, transport registration and efficiency optimization. Sold as a dedicated digital service to construction logistics customers.
• BIM-Bibliothek (BIM Library) Standalone digital offering providing Building Information Modeling objects and 3D models for the efficient planning and management of construction projects, sold as a digital service to construction planners and project managers.

Quantifiable outcome

• Over 120 rental stations enabling same-day or next-day equipment delivery
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• JungheinrichcoreTechnology or IntegrationJungheinrich is a key equipment supplier for Zeppelin Rental's forklift fleet. Counterbalance forklifts from Jungheinrich with capacities from 1.6 to 9 tons are offered as part of the rental program. Jungheinrich is the world's third-largest manufacturer of industrial trucks.
• ManitoucoreTechnology or IntegrationManitou supplies terrain forklifts such as the MSI 30 T model, which features extra-large front wheels and hydrostatic drive for challenging ground conditions. These are used in event setups and industrial applications.
• HystercoreTechnology or IntegrationHyster provides heavy-duty forklifts including models H1200XM (12 ton capacity) and H1600XM (16 ton capacity), equipped with Cummins engines meeting emission stage IIIb. Used in heavy industry, ports, concrete construction, container terminals, and quarries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cramo: Cramo is a Nordic and European construction equipment rental company (now part of Boels) with a similar multi-category offering including modular space — a direct peer in the Northern European rental market.
• HKL Baumaschinen: HKL is one of Germany's largest construction equipment rental specialists with a dense branch network across Germany, Austria, and neighboring countries — a head-to-head direct peer on construction machinery, forklifts, and aerial platforms in the German market.
• Kiloutou: Kiloutou is a leading French equipment rental group with a similar multi-category offering (construction, aerial, modular space) and a growing presence in Germany and adjacent European markets — competing on enterprise project-based rental.
• Loxam: Loxam is a France-headquartered pan-European equipment rental leader (~€2.5B+ revenue) operating across light/medium/heavy construction equipment, aerial platforms, and modular space — directly competing for the same multinational enterprise customers.
• Hune Rental: Hune is one of Spain and Portugal's leading equipment rental companies with a comparable multi-category fleet and B2B construction/industrial customer base — a relevant European direct peer in adjacent markets.
• Mateco: Mateco is a European specialist in aerial work platforms and telescopic handlers with operations across multiple European countries — a focused direct peer on the work platform and lifting categories that are a significant slice of Zeppelin's fleet.
• Riwal: Riwal is a European aerial work platform and telescopic handler rental specialist operating across multiple countries — competing directly with Zeppelin in the aerial platform category for industrial and construction customers.
• Boels Rental: Boels is Europe's largest equipment rental company operating across 17+ countries with a similar multi-category fleet (construction machinery, tools, modular space) and project-based B2B go-to-market — the closest direct competitor to Zeppelin in scale and business model.

Broad incumbents

• Caterpillar: Caterpillar is the world's largest construction equipment OEM and the parent of Cat Financial — a broad incumbent whose equipment Zeppelin's sister entity (Zeppelin CAT) sells in Germany, making the relationship both supplier-partner and indirect competitive adjacency in the broader construction ecosystem.
• Sunbelt Rentals: Sunbelt Rentals (Ashtead Group) is one of the world's largest equipment rental companies with operations in the UK and increasingly continental Europe — a broad incumbent competitor with deeper capital base and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/zeppelinrental
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• Facebookfacebook.com/ZeppelinRental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeppelin Rental