newhome.ch

What newhome.ch does

newhome.ch AG is a Swiss online real estate marketplace headquartered in Zürich, founded in 2013 and operating as the regional real estate portal backed by 18 Swiss cantonal banks. The platform enables property seekers and renters to search across all Swiss cantons for houses, apartments, chalets, farms, and commercial properties, and supports private individuals and businesses in advertising listings for sale or rent. Core platform features include a comprehensive property search engine with postal-code, locality, region, and travel-time filtering, native iOS and Android applications, search subscription alerts, and watch lists.

The business operates on a freemium marketplace model: private individuals can list properties free for 7 days, after which paid packages apply, while business customers pay for listing placements. Monetization extends beyond listing fees through a tiered promotional stack — TOP, HIGHLIGHT, SPECIAL, and PACKAGE in-portal promotions (CHF 99-269 per listing) and an Ad Booster off-portal native advertising service (CHF 650-2,500 across Basic, Medium, and Pro tiers) that distributes listings on Facebook, Instagram, and Swiss news sites including 20min and Blick. The platform has built software integrations with four Swiss property management vendors (Casasoft, Immomig, emonitor, flatfox) enabling single-click promotion activation and consolidated billing for professional users, and embedded service partnerships with AXA (rental guarantee insurance) and CreditTrust (digital creditworthiness certificates).

Technology is anchored in an AI-supported Open Datastack platform implemented with ti&m in 2026 to connect data sources and break down data silos for data-driven business management. Distribution combines self-serve web and mobile access with off-portal native advertising, partner marketing, and content via blog, newsletter, and social channels (LinkedIn, Instagram, Facebook, TikTok, YouTube). The company co-publishes the Online Housing Index (OWI) study with SVIT Schweiz and HEV Schweiz and received a 2025 PropTech industry award.

Name

newhome.ch

Legal name

newhome.ch AG

Website

https://newhome.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

newhome.ch AG operates a free Swiss real estate marketplace portal backed by 18 cantonal banks, serving property seekers and SMB advertisers across all Swiss cantons with freemium listings and tiered promotional packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Property Listing Fees: Fees charged to property advertisers for listing properties on the platform. Private individuals receive 7 days free listing, after which paid packages apply. Commercial and business customers pay for listing placements.
2. Ad Booster Service: Paid promotional service that displays property listings as native ads on Facebook, Instagram, and Swiss news sites (20min, Blick). Three tiers available: Basic (CHF 650), Medium (CHF 1,300), and Pro (CHF 2,500).
3. Listing Promotions: Paid promotion tiers (TOP, HIGHLIGHT, SPECIAL) that increase listing visibility in search results. Prices range from CHF 99-269 depending on duration (15-60 days) and tier.
4. Package Promotions: Customizable budget packages for promoting multiple listings simultaneously, offered at discounted rates compared to individual promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

newhome.ch is an online real estate marketplace portal covering all Swiss cantons, where private individuals and businesses list residential and commercial properties (houses, apartments, chalets, farms, parking spaces) for sale or rent, and property seekers search and discover listings. The platform offers free 7-day listings for private advertisers with paid promotional upgrades (TOP, HIGHLIGHT, SPECIAL, PACKAGE) and an Ad Booster service that distributes listings as native ads on Facebook, Instagram, and Swiss news sites.

Product overview

newhome.ch operates as a regional Swiss real estate portal platform with a unified core offering and multiple integrated add-on services. The main platform enables property search and listings for buying, selling, and renting across Switzerland. Promotional capabilities include in-portal listing enhancements (TOP, HIGHLIGHT, SPECIAL, PACKAGE) and off-portal advertising through the Ad Booster service. Additional modules include search subscriptions for automated alerts, watch lists, newsletters, real estate recordings, affordability checks, and property valuation tools. Interface integrations with property management software (Casasoft, Immomig, emonitor, flatfox) allow seamless promotion activation for professional users.

Differentiator

Problem solved

Functional benefit

Products and services

• newhome.ch Real Estate Portal Core online real estate marketplace covering all Swiss cantons, enabling property seekers to search and private individuals and businesses to list houses, apartments, chalets, farms, commercial properties, and parking spaces for sale or rent. Free 7-day listings for private individuals; business customers use paid listing placements.
• Ad Booster

Quantifiable outcome

• Zurich achieved lowest rental listing insertion duration of 12 days (tightest rental market since 2015)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ti&mcoreTechnology or Integration · 21 July 2026newhome has implemented Open Datastack, an AI-supported open data platform from ti&m, to efficiently connect data sources and break down data silos. This platform creates a foundation for more consistent data-driven business management and the further development of digital offerings.
• AXAcoreGTM or Marketing PartnerAXA provides rental guarantee insurance through newhome.ch, allowing tenants to order a free pre-confirmation for rental guarantee insurance. This partnership increases property seekers' chances of securing rentals by providing deposit-free rental options.
• CreditTrustcoreGTM or Marketing PartnerCreditTrust provides digital creditworthiness certificates integrated into newhome's platform, replacing traditional paper debt collection statements. This speeds up tenant vetting and property allocation processes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Homegate: Homegate is one of Switzerland's largest real estate portals, owned by Tamedia (TX Group). It directly competes with newhome.ch in property listings, rentals, and advertising across Swiss cantons, operating a similar two-sided marketplace model with paid promotional products.
• ImmoScout24 (Switzerland): ImmoScout24.ch is the Swiss arm of Scout24, a leading real estate platform with national coverage. It competes head-to-head with newhome.ch for property seekers and advertisers in Switzerland, offering listings plus premium promotion products in a near-identical marketplace model.
• Comparis: Comparis is Switzerland's largest price-comparison platform and operates a significant real estate marketplace vertical. It overlaps directly with newhome.ch on property search and listings, and competes for advertiser budgets in the Swiss real estate category.
• Immostreet.ch: Immostreet is a Swiss real estate marketplace serving listings for sale and rent across multiple cantons. It competes with newhome.ch in the same Swiss property-seeker and advertiser segments with a similar online classifieds model.
• Flatfox: Flatfox is a Swiss rental marketplace, particularly strong in apartment rentals, that competes with newhome.ch for rental seekers and landlord advertisers. It is also a software integration partner of newhome.ch, reflecting close ecosystem overlap.

Broad incumbents

• Scout24 SE: Scout24 SE is the Germany-listed parent of ImmoScout24 and operates broader European marketplaces across real estate and autos. It is the dominant incumbent in the category in which newhome.ch competes, with deeper marketing budgets and broader product scope.

Regional players

• Rightmove: Rightmove is the UK's largest real estate portal, with a comparable two-sided marketplace model serving seekers and estate agents. It does not compete in Switzerland but provides a regional benchmark for portal monetization, ARPU, and promotional products.
• Idealista: Idealista is one of Southern Europe's leading real estate portals (Spain, Italy, Portugal). It does not compete in Switzerland but is a direct functional peer in the European online real estate classifieds category with comparable listing, promotion, and partner monetization mechanics.
• SeLoger: SeLoger is a major French online real estate portal owned by AVIV (Axel Springer). It operates the same two-sided marketplace and premium-listing business model as newhome.ch, but is geographically isolated to France.

Others

• Zillow: Zillow is the largest US residential real estate marketplace and a global category leader for portal monetization, AI-driven search, and adjacent services. It does not compete with newhome.ch directly but serves as the global benchmark for how real estate portals can scale into ads, mortgages, and data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/newhomech
• Facebookfacebook.com/newhome.ch
• LinkedInch.linkedin.com/company/newhome.ch-ag
• Instagraminstagram.com/newhome.ch
• TikToktiktok.com/@newhome.ch/?lang=en
• Xx.com/newhomech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about newhome.ch