Prentke Romich Company
- Company typePrivate
- Founded1966
- HeadquartersWooster, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prentke Romich Company does
Prentke Romich Company, doing business as PRC-Saltillo, is a US-based private assistive-technology company founded in 1966 and headquartered in Wooster, Ohio. The company specializes in augmentative and alternative communication (AAC) products for individuals with speech and language impairments, serving three primary customer segments: parents and caregivers, AAC users (communicators), and speech-language-pathology professionals. Its product portfolio combines three dedicated speech-generating hardware devices (Accent, NovaChat, Via), four branded iOS apps (LAMP Words for Life, TouchChat, Unity AAC, Dialogue), a UK-based Therapy Box app subsidiary, the proprietary Minspeak semantic-compaction vocabulary system (with Unity, LAMP, WordPower, and Essence vocabularies), iPad accessories (Versa), and alternative access methods including eye tracking, head tracking, and switches.
Prentke Romich Company firmographics
Firmographics- Name
- Prentke Romich Company
- Legal name
- Prentke Romich Company
- Website
- https://prentrom.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Prentke Romich Company industry classification
Industry- Product category
- Augmentative and Alternative Communication Devices
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AAC (Augmentative & Alternative Communication) Devices, Apps & Training (EDAKAIAB)
- akta.pro secondary industries
- AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech (EDAFAKAB), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)
Keywords
Where Prentke Romich Company is headquartered
LocationHeadquarters
- HQ city
- Wooster
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Prentke Romich Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- AAC Devices: Sale of dedicated speech-generating devices including Accent, NovaChat, and Via - hardware products that serve as the primary platform for AAC communication
- AAC Software Applications: Mobile apps including LAMP Words for Life, TouchChat, Unity AAC, and Dialogue sold through the Apple App Store for iOS devices
- Accessories: Versa iPad accessories including mounting systems, protective cases, and positioning tools
- Training and Support Services: AAC training programs, coaching, and implementation resources for professionals and caregivers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | AAC Devices - Quote-based pricing |
| One time/ perpetual license | One time/ perpetual license | AAC Apps - Individual app purchases |
| Subscription | Annual | Warranties |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prentke Romich Company product offering
Product offeringCore offering
PRC-Saltillo (Prentke Romich Company) develops, manufactures, and sells augmentative and alternative communication (AAC) hardware and software. Core offerings include dedicated speech-generating devices (Accent, NovaChat, Via), iOS AAC communication apps (LAMP Words for Life, TouchChat, Unity AAC, Dialogue), proprietary vocabulary systems (Minspeak, WordPower, Essence, Communication Journey: Aphasia), Versa iPad accessories, and alternative access methods (eye tracking, head tracking, switches). Products are sold to individuals with speech and language impairments, their families, and speech-language professionals.
Product overview
PRC-Saltillo operates as a unified platform-plus-modules ecosystem for augmentative and alternative communication (AAC). The core portfolio comprises three speech-generating AAC devices (Accent®, NovaChat®, Via®), four AAC mobile apps (LAMP Words for Life®, TouchChat®, Unity AAC®, Dialogue®), and the Therapy Box Apps® subsidiary. These are powered by the proprietary Minspeak® semantic compaction vocabulary system, manifested through WordPower®, Unity®, LAMP™, and Essence® vocabularies. The offering extends to Versa™ iPad® accessories, alternative access methods (eye tracking, head tracking, switches), training resources (AAC Language Lab, Minspeak Academy, Center for AAC & Autism), the AAC Funding service, and Realize Language analytics. The platform spans nearly 60 years of AAC expertise, serving individuals with speech and language impairments through integrated devices, apps, vocabularies, and support services.
Differentiator
Problem solved
Functional benefit
Brands
- AAC Funding: Funding assistance service for AAC devices and products
- AAC Language Lab
- Realize Language
- AAC and Autism
- AAC Learning Journey
- Dialogue AAC App
- Unity AAC App
- TouchChat App
- LAMP Words for Life App
- Minspeak
- WordPower
- Accent
- NovaChat
- Via
- Versa
- Therapy Box
Products and services
- Accent® Speech-generating AAC device with advanced communication features; part of PRC-Saltillo's flagship dedicated device lineup for individuals with speech impairments.
- NovaChat®
- Via®
- LAMP Words for Life® AAC communication app based on the Language Acquisition through Motor Planning (LAMP) methodology, available on iOS devices through the Apple App Store.
- TouchChat®
- Unity AAC®
- Dialogue® AAC communication app designed to support expressive communication for users with speech impairments, available on iOS.
- Therapy Box Apps®
- Versa™ iPad Accessories
- AAC Funding Assistance
- Predictable 8 AAC communication app included in the PRC-Saltillo app portfolio, with a major version update released in 2026 introducing an important change for users.
Companies that use Prentke Romich Company
Customer profileSegments3 records
Ideal customer profiles2 records
Prentke Romich Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Prentke Romich Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Liberator AustraliacoreInternational distributor and partner for PRC-Saltillo products in Australia. Part of global distribution network serving AAC users in the Asia-Pacific region.
- Liberator UKcoreInternational distributor and partner for PRC-Saltillo products in the United Kingdom. Part of global distribution network serving European customers.
- Prentke Romich DeutschlandcoreGerman subsidiary and regional presence for PRC-Saltillo products in Germany and broader European market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Prentke Romich Company competitors and assessment
Company assessmentDirect peers
- AssistiveWare: AssistiveWare develops Proloquo, Proloquo2Go, and Proloquo4Text — leading iOS AAC apps that compete directly with PRC-Saltillo's LAMP Words for Life, TouchChat, Unity AAC, and Dialogue apps on the same Apple App Store channel.
- Lingraphica: Lingraphica produces speech-generating devices and AAC apps targeted primarily at people with aphasia — directly overlapping PRC-Saltillo's Communication Journey: Aphasia vocabulary and broader AAC device portfolio in a clinical niche.
- Tobii Dynavox: Tobii Dynavox is the largest dedicated AAC speech-generating device and eye-tracking hardware vendor globally, offering competing dedicated devices, AAC apps, and access technologies that directly overlap PRC-Saltillo's Accent, NovaChat, and Via portfolio for the same speech-impaired populations.
- Smartbox Assistive Technology: Smartbox is a UK-based AAC specialist offering speech-generating devices (Grid Pad) and AAC software (Grid) that compete head-to-head with PRC-Saltillo's Liberator UK and Prentke Romich Deutschland offerings in the UK and European markets.
- Talk To Me Technologies: Talk To Me Technologies is a US AAC vendor offering speech-generating devices and AAC software/services, competing with PRC-Saltillo for the same SLP-recommended, insurance-funded AAC customers.
Broad incumbents
- AbleNet: AbleNet is a broader assistive technology incumbent offering switches, mounting, and AAC-adjacent access solutions; while not a dedicated speech-generating device vendor, its access-method products overlap PRC-Saltillo's switches and Versa accessory lines.
Regional players
- Zyteq: Zyteq is an Australian-based distributor and AAC service provider with comparable AAC device, app, and assessment offerings, serving the same Australian/NZ market where PRC-Saltillo operates through Liberator Australia.
Emerging players
- Control Bionics: Control Bionics develops novel AAC access technologies including EMG and NeuroNode — emerging alternative access methods that intersect with PRC-Saltillo's eye-tracking and head-tracking access offerings for users with severe motor impairments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Prentke Romich Company social profiles
Digital presencePrentke Romich Company compliance and trust
Trust signalCompliance4 records
Prentke Romich Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prentke Romich Company leadership team
Management profileNumber of profiles
Profiles1 record
Prentke Romich Company subsidiaries and ownership
Company hierarchySubsidiaries5 records
Prentke Romich Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prentke Romich Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prentke Romich Company
What does Prentke Romich Company do?
PRC-Saltillo (Prentke Romich Company) develops, manufactures, and sells augmentative and alternative communication (AAC) hardware and software. Core offerings include dedicated speech-generating devices (Accent, NovaChat, Via), iOS AAC communication apps (LAMP Words for Life, TouchChat, Unity AAC, Dialogue), proprietary vocabulary systems (Minspeak, WordPower, Essence, Communication Journey: Aphasia), Versa iPad accessories, and alternative access methods (eye tracking, head tracking, switches). Products are sold to individuals with speech and language impairments, their families, and speech-language professionals.
Is Prentke Romich Company a public or private company?
Prentke Romich Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prentke Romich Company founded?
Prentke Romich Company was founded in 1966. It employs 51 to 100 people.
Where is Prentke Romich Company based?
Prentke Romich Company is headquartered in Wooster, United States, in the North America region.
How does Prentke Romich Company make money?
Four revenue lines are on record. AAC Devices are the primary driver. The others are AAC Software Applications, accessories and training and Support Services.
Who are Prentke Romich Company's main competitors?
Direct peers on record are AssistiveWare, Lingraphica, Tobii Dynavox, Smartbox Assistive Technology and Talk To Me Technologies. AbleNet is listed as a broad incumbent. Zyteq is listed as a regional player. Control Bionics is listed as an emerging player.
Does Prentke Romich Company have an API?
No public API is recorded for Prentke Romich Company.
What industry is Prentke Romich Company in?
Prentke Romich Company's product category is Augmentative and Alternative Communication Devices. Its primary akta.pro industry code is EDAKAIAB, AAC (Augmentative & Alternative Communication) Devices, Apps & Training, with a secondary code of EDAFAKAB, AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech. Its NAICS code is 5132 and its SIC code is 7372.