CaloAesthetics

What CaloAesthetics does

CaloAesthetics is a privately held plastic surgery practice founded and led by Dr. M. Bradley Calobrace in Louisville, Kentucky, operating for more than 30 years. The practice provides a comprehensive range of cosmetic surgical procedures across body contouring, breast, face, men's, and hair restoration categories, supplemented by the affiliated CaloSpa med-spa brand and the CaloSculpting non-surgical body contouring sub-brand. The clinical team includes three board-certified plastic surgeons (Calobrace, Quintero, Pong) and a COO, supported by 51-100 employees across four physical locations in Louisville KY, Lexington KY, St. Matthews KY, and Floyds Knobs IN.

The service offering is built on a combination of Dr. Calobrace's proprietary techniques (notably the EPIC Breast Augmentation method) and third-party medical-device and tissue platforms, including AlloClae cellular tissue technology, Preservé by Motiva breast implants, NeoGraft/FUE/FUT for hair restoration, and a full med-spa device suite (BOTOX, fillers, Ultherapy, INFINI, Excel V, PICO Genesis, CoolSculpting, EMSculpt, TruSculpt). Patient engagement is supported through virtual consultations, the myPatientVisit patient portal, the Touch MD platform, concierge and out-of-town patient services, and an Aesthetic Society-endorsed one-year aesthetic surgery fellowship program that functions as a credentialed surgeon-talent pipeline.

CaloAesthetics generates revenue through quote-based surgical procedure fees, recurring non-surgical med-spa service revenue, retail medical-grade product sales, and patient financing arrangements. Distribution is primarily direct-to-consumer via in-person and virtual consultations, with destination-medicine concierge support extending reach to out-of-state and international patients. On January 14, 2026, the practice entered a strategic partnership with Cosmetic Physician Partners (CPP) — described as the leading US network of aesthetic clinics — creating a national growth channel beyond its current Kentucky/Indiana footprint. No revenue, ownership, or cap-table figures are disclosed in the source material.

Name

CaloAesthetics

Legal name

CaloAesthetics

Website

https://caloaesthetics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

CaloAesthetics is a privately held Louisville, Kentucky-based plastic surgery practice that provides surgical and non-surgical aesthetic procedures across body, breast, face, men's, and hair categories, serving cash-pay consumer and destination patients across Kentucky, Indiana, and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Surgical procedure fees: One-time fees charged for cosmetic and reconstructive plastic surgery procedures spanning body (tummy tuck, liposuction, BBL, mommy makeover, body lift, arm lift, thigh lift, labiaplasty, skin tightening, fat transfer, vaginal rejuvenation), breast (augmentation, lift, reduction, revision, reconstruction, top surgery, gynecomastia, AlloClae, Preservé by Motiva, EPIC technique, Aspen Technology, auto augmentation), face (facelift, brow lift, eyelid surgery, rhinoplasty, neck lift, chin augmentation, ear pinning, fat transfer, lip augmentation, lip lift, submental liposuction), men's procedures (hair restoration, eyelid, liposuction, pec implants, tummy tuck), and post weight loss procedures. Quote-based pricing customized to each patient.
2. CaloSpa non-surgical med-spa services: Recurring and repeat revenue from non-surgical aesthetic treatments at CaloSpa locations including BOTOX, dermal fillers, Kybella, Sculptra, advanced medical facials, Ultherapy, INFINI, Excel V laser, PICO Genesis laser, hand rejuvenation, liquid rhinoplasty, lip injections, NeoGraft hair transplant, and CoolSculpting/EMSculpt/TruSculpt body sculpting.
3. Patient retail product sales: Sale of medical-grade skincare and post-procedure products through the CaloSpa retail shop.
4. Patient financing arrangements: Financing options offered to patients (likely via third-party healthcare lenders) enabling higher-value procedure purchases through structured payment plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

CaloAesthetics is a private plastic surgery practice in Louisville, Kentucky offering cosmetic surgical procedures for the face, breast, body, and hair, alongside non-surgical med-spa services through its CaloSpa subsidiary. The practice operates one main surgery center in Louisville and three CaloSpa med-spa locations, and also runs an Aesthetic Surgery Fellowship program for physician training.

Product overview

CaloAesthetics is a single, unified plastic surgery practice operating as a flagship brand that bundles multiple procedure modules under one roof. The core offering is the CaloAesthetics Plastic Surgery Center (surgical services) anchored by Dr. M. Bradley Calobrace and Dr. Juan Quintero, organized into Body Procedures, Breast Procedures (including the proprietary EPIC Breast Augmentation technique and offerings like AlloClae™ and Preservé™ by Motiva), Face Procedures, Men's Procedures, and Hair Restoration (FUE, FUT, NeoGraft®). Complementing the surgical core is the CaloSpa Rejuvenation Center, a separate sub-brand for nonsurgical medspa services (BOTOX® Cosmetic, dermal fillers, KYBELLA, Ultherapy, INFINI, Excel V, PICO Genesis laser), and CaloSculpting, which delivers nonsurgical body contouring (CoolSculpting, EMSculpt, TruSculpt). The practice also runs the CaloAesthetics Aesthetic Surgery Fellowship, a one-year Aesthetic Society-endorsed training program. Together these modules comprise a vertically integrated aesthetic destination spanning surgical, nonsurgical, body-sculpting, and educational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• CaloSpa®: The nonsurgical med spa / rejuvenation center arm of CaloAesthetics, offering injectables (BOTOX®, KYBELLA®, dermal fillers), advanced medical facials, laser treatments (Excel V, PICO Genesis, INFINI), Ultherapy, hand rejuvenation, and nonsurgical aesthetic services. Operates at Lexington KY, Floyds Knobs IN, and St. Matthews (Louisville) KY locations.
• CaloSculpting

Products and services

• CaloAesthetics Plastic Surgery Center

Quantifiable outcome

• 4.9-star Google rating across 969 reviews for the Louisville Plastic Surgery Center.
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship / transformational partnership, core / flagship, core, major, core technology partner and standard vendor.

• Cosmetic Physician Partners (CPP)flagship / transformational partnershipStrategic or Co-development Partner · 14 January 2026On January 14, 2026, Calo Aesthetics, led by Dr. Brad Calobrace, joined Cosmetic Physician Partners (CPP), the leading network of aesthetic clinics in the United States. CPP establishes platforms for medical aesthetic clinics and aims to support partners like Calo Aesthetics by streamlining operations and delivering improved patient outcomes. The collaboration is designed to accelerate CPP's national growth and solidify its position as a top choice for aesthetic procedures while enabling Calo Aesthetics to grow nationally and provide more patients with access to advanced aesthetic treatments.
• The Aesthetic Societycore / flagshipStrategic or Co-development PartnerCaloAesthetics hosts one of the few aesthetic surgery fellowships in the US endorsed by The Aesthetic Society. Dr. Calobrace serves as faculty for The Aesthetic Society, and The Aesthetic Society's logo is displayed on the website. The Aesthetic Society (formerly ASAPS) is a leading professional body for aesthetic plastic surgery.
• American Society of Plastic Surgeons (ASPS)coreStrategic or Co-development PartnerDr. Calobrace serves as faculty for ASPS, the largest plastic surgery specialty organization in the world. ASPS logo is displayed on the CaloAesthetics homepage.
• International Society of Aesthetic Plastic Surgery (ISAPS)coreStrategic or Co-development PartnerDr. Calobrace is a frequent international lecturer and serves as faculty for ISAPS, the leading international aesthetic plastic surgery society.
• Aesthetic Surgery Education and Research Foundation (ASERF)majorStrategic or Co-development PartnerDr. Bradley Calobrace joined the President's Circle of ASERF with a generous donation supporting research in aesthetic surgery and breast implant surgery.
• Carmell CorporationcoreStrategic or Co-development PartnerCarmell Corporation added Dr. Bradley Calobrace to its Scientific Advisory Board. Carmell Corp specializes in biometric products designed to support skin health following plastic surgery procedures.
• Southeastern Society of Plastic and Reconstructive Surgeons (SESPRS)coreStrategic or Co-development PartnerCaloAesthetics named a recipient of the SESPRS Mark A. Codner Aesthetic and Breast Fellowship, announced at the SESPRS Annual Scientific Meetings. The fellowship supports the practice's aesthetic surgery training program.
• Motiva (Preservé by Motiva)core technology partnerTechnology or IntegrationCaloAesthetics offers 'Preservé by Motiva' breast implant technology as one of its modern breast augmentation options. Established Motion / Establishment Labs brand implant platform used in the practice.
• NeoGraftcore technology partnerTechnology or IntegrationNeoGraft automated FUE hair transplantation technology is offered at CaloAesthetics as part of its hair restoration suite (alongside manual FUE and FUT).
• Allergan / BOTOX Cosmeticstandard vendorTechnology or IntegrationBOTOX® Cosmetic is offered at the CaloSpa med-spa as part of the injectables service line.
• Touch MDstandard vendorTechnology or IntegrationTouch MD patient engagement and education platform is integrated into the CaloAesthetics patient experience (linked under Resources).
• Studio 3 Marketingstandard vendorGTM or Marketing PartnerStudio 3 Marketing provides digital marketing and design services to CaloAesthetics (credited in the website footer as 'Digital Marketing & Design by Studio 3 Marketing®').

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westlake Dermatology & Cosmetic Surgery: Multi-location Texas-based aesthetic and dermatology group offering surgical and non-surgical cosmetic services, including injectables, lasers, and body contouring. Highly comparable to CaloAesthetics' integrated surgical-plus-med-spa model with a regional multi-clinic footprint.
• SkinSpirit: Multi-clinic med-spa and aesthetic practice offering injectables, lasers, and skin rejuvenation with a clinical, physician-led positioning. Closely comparable to CaloAesthetics' CaloSpa arm in service mix, physician oversight, and premium patient experience.
• Marina Plastic Surgery (Dr. Grant Stevens): Internationally recognized Los Angeles plastic surgery practice led by a single marquee surgeon, offering a broad body/breast/face menu plus med-spa services. Comparable in surgeon-led brand strength, procedure breadth, and destination patient positioning.
• Quatela Center for Plastic Surgery: Rochester, NY-based multi-surgeon aesthetic surgery practice with a strong female-surgeon leadership profile and a destination patient model. Comparable to CaloAesthetics in surgeon-led brand, comprehensive procedure menu, and out-of-town patient programming.
• Shapiro Aesthetic Plastic Surgery: Scottsdale-based single-surgeon aesthetic plastic surgery practice with a strong brand and integrated med-spa. Comparable in surgeon-led brand recognition, premium positioning, and bundled surgical plus non-surgical offerings.
• The Naderi Center for Plastic Surgery and Dermatology: Chevy Chase/McLean-based boutique aesthetic practice with a facial plastic surgery focus and a strong surgeon-brand model. Comparable to CaloAesthetics in reputation-driven patient acquisition and concierge-level patient experience.
• Austin Plastic Surgery Center: Multi-surgeon Austin aesthetic practice offering body, breast, and face procedures plus non-surgical services. Comparable in multi-surgeon coverage, breadth of procedure menu, and a similar size band to CaloAesthetics' pre-CPP footprint.

Broad incumbents

• Ideal Image: Largest US med-spa chain focused on injectables, laser hair removal, and body contouring. A broad incumbent competitor rather than a direct surgical-practice peer, but competes for the same non-surgical aesthetic patient wallet share as CaloSpa.

Others

• Cosmetic Physician Partners (CPP): The US aesthetic clinic network that entered a strategic partnership with CaloAesthetics in January 2026. Included as an ecosystem/platform peer rather than a competitor, since CPP consolidates independent aesthetic clinics like CaloAesthetics rather than competing with them directly.

Regional players

• Turkle & Associates: Indianapolis-based plastic surgery practice with a destination-medicine reputation and a broad surgical plus skin-care offering. Closely comparable to CaloAesthetics in service mix, surgeon-led brand, and Midwestern destination positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caloaesthetics
• Instagraminstagram.com/caloaesthetics
• Xx.com/calospa
• LinkedInlinkedin.com/company/calobrace-plastic-surgery

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaloAesthetics