Cumberland Medical Center

What Cumberland Medical Center does

Cumberland Medical Center is a Joint Commission-accredited, non-profit acute-care community hospital located in Crossville, Tennessee, serving residents of the rural Cumberland Plateau region. Founded in 1950 and operating as a member of the Covenant Health integrated delivery system (parent headquartered in Knoxville, TN, with 11,000+ system-wide employees), the hospital provides 24/7 emergency services, inpatient and outpatient care, and a broad portfolio of 17 clinical service lines including cardiology, oncology, orthopedics, maternity, surgical services, imaging and diagnostics, intensive care, physical therapy, sleep services, wound healing with hyperbaric medicine, and women's health. The facility maintains private rooms and has earned multiple quality designations, including an 'A' patient safety grade from The Leapfrog Group for Fall 2025, Forbes Top Hospital recognition for 2026, American Heart Association Get With The Guidelines Stroke Gold Plus 2025, Commission on Cancer accreditation, and several American College of Radiology designations.

The hospital employs over 600 staff alongside 100+ physicians and 100+ volunteers, reaching patients primarily through direct-to-consumer channels including walk-in emergency care, physician referrals, scheduled appointments, virtual care, and the MyCovenantHealth patient portal. Its go-to-market relies on essential-service positioning within an underserved rural catchment, reinforced by community engagement programs (Covenant Health Marathon, veterans' programs, grief and stroke support groups) and integrated Covenant Health branding. The business model is standard fee-for-service hospital revenue billed to insurance providers and patients, supplemented by financial assistance programs and price transparency tools; specific pricing is not publicly disclosed. Cumberland Medical Center is governed under community-owned nonprofit ownership with no publicly traded equity, no venture funding, and no disclosed M&A pipeline.

Leadership transitioned in January 2026 with the appointment of Jason Pilant as President and Chief Administrative Officer. The hospital's strategic posture is oriented toward maintaining quality accreditations and operational stability rather than aggressive expansion, with no announced new geographies, acquisitions, or capital raises. Core technology consists of conventional advanced diagnostics (MRI, CT, X-ray, hyperbaric chamber, radiation oncology) without disclosed proprietary AI/ML systems, proprietary software products, or research-grade data assets.

Name

Cumberland Medical Center

Legal name

Cumberland Medical Center

Website

https://cmchealthcare.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Cumberland Medical Center is a non-profit, Joint Commission-accredited acute-care community hospital in Crossville, Tennessee, serving Cumberland Plateau residents with 24/7 emergency, inpatient, and 17 specialty clinical services as part of Covenant Health.

Ownership category

akta.pro rank

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: The hospital generates revenue through patient healthcare services billed to insurance providers and patients directly, including emergency services, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, and specialty care such as cancer treatment, cardiac care, and maternity services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cumberland Medical Center is a Joint Commission-accredited, non-profit acute-care hospital operating 24/7 in Crossville, Tennessee. It delivers emergency, inpatient, outpatient, surgical, diagnostic imaging, cancer, cardiac, maternity, orthopedic, physical therapy, sleep, women's health, wound healing (hyperbaric medicine), and virtual care services to Cumberland Plateau residents. As a member of the Covenant Health system, it integrates community health programs, physician referrals, and a patient portal under a single rural acute-care delivery model.

Product overview

Cumberland Medical Center is a Joint Commission-accredited acute-care hospital providing comprehensive healthcare services to the Cumberland Plateau community. The facility operates as part of the Covenant Health system and offers a broad portfolio of clinical services including emergency care, surgical services, cancer treatment, cardiac care, maternity services, diagnostic imaging, and specialized programs such as breast center, orthopedics, sleep services, and wound healing. The hospital provides 24/7 emergency services and acute care, with private rooms and advanced diagnostics. Services are delivered through dedicated clinical departments including Breast Center Services, Cardiology Services, Cancer Services, Emergency Services, Imaging & Diagnostics, Intensive Care Unit, Hospitalist Services, Maternity Care, Orthopedics, Physical Therapy, Surgical Services, Sleep Services, Virtual Care, Wellness Complex, Women's Health, and Wound Healing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 emergency medical care for acute injuries and serious illnesses, delivered at the Cumberland Medical Center campus for Cumberland Plateau community residents.
• Imaging and Diagnostics Advanced diagnostic imaging services including X-ray, MRI, CT, ultrasound, mammography, breast MRI, and stereotactic breast biopsy for adult and women's-health patients referred by physicians or self-presenting.
• Surgical Services General and specialized inpatient and outpatient surgical procedures delivered across multiple disciplines, supported by hospitalist and intensive care services.
• Cancer Services Commission on Cancer-accredited oncology program covering cancer diagnosis, treatment (including radiation oncology), and supportive care for patients on the Cumberland Plateau.
• Cardiology Services Heart and cardiovascular diagnosis and treatment, including cardiac and cardiopulmonary rehabilitation, supported by American Heart Association Get With The Guidelines protocols.
• Maternity Care Labor, delivery, and postpartum care for expecting mothers and newborns, complemented by Gold Cribs for Kids National Safe Sleep Hospital certification.
• Orthopedics Orthopedic care for bone, joint, and muscle conditions, including surgical and non-surgical treatment pathways paired with physical therapy rehabilitation.
• Physical Therapy Rehabilitation services designed to restore movement and function following injury, surgery, or cardiac/cardiopulmonary events.
• Intensive Care Unit Critical care unit providing intensive monitoring and treatment for severely ill medical, surgical, and post-operative patients.
• Hospitalist Services Inpatient medical care provided by dedicated hospital-based physicians coordinating admissions, treatment, and discharge.
• Breast Center Services Comprehensive breast health services combining ACR-designated imaging (mammography, ultrasound, MRI), stereotactic breast biopsy, diagnostics, and treatment for breast conditions.
• Cardiac and Cardiopulmonary Rehabilitation Rehabilitation programs supporting patients recovering from heart and lung conditions and improving long-term cardiovascular health.
• Sleep Services Diagnosis and treatment of sleep disorders through sleep studies and ongoing therapy services for referred patients.
• Women's Health Comprehensive gynecological, obstetric, and preventive healthcare services for women across the Cumberland Plateau.
• Wound Healing Hyperbaric medicine and specialized wound care treatment for chronic and complex wounds, on referral.
• Virtual Care Telehealth and remote healthcare consultations, including Virtual Urgent Care through Covenant Health, for patients who cannot or prefer not to visit in person.
• Wellness Complex Community health and wellness programs and facilities supporting preventive care, screenings, and lifestyle/disease management for Cumberland Plateau residents.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Covenant HealthcoreOthersCumberland Medical Center is a member hospital of Covenant Health, a community-owned integrated healthcare delivery system. Covenant Health is the area's largest employer with 11,000+ employees and provides centralized leadership, resources, and brand identity for the hospital network.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Morristown-Hamblen Healthcare System: Covenant Health hospital in Morristown, TN. Comparable in offering emergency, inpatient, and outpatient services to a regional community, mirroring Cumberland's service-area role within the same parent system.
• Blount Memorial Hospital: Community-owned, non-profit hospital in Maryville, TN. Closely comparable in mission, ownership structure, rural-anchored service area, and breadth of acute-care services, even though outside the Covenant system.
• Roane Medical Center: Small rural Covenant Health hospital in Harriman, TN. Closest peer by scale and rural community-hospital profile, sharing system-level branding, accreditation, and operational support structures with Cumberland.
• Parkwest Medical Center: Another acute-care hospital within the Covenant Health system, located in Knoxville, TN. Operates under the same parent structure, clinical service model, and accreditation standards, making it the closest organizational and operational peer to Cumberland.
• Fort Sanders Regional Medical Center: The flagship tertiary hospital of Covenant Health in Knoxville, TN. Comparable acute-care delivery model within the same system; differences are mainly in scale and specialty depth rather than core operating approach.
• LeConte Medical Center: Covenant Health hospital in Sevierville, TN. Comparable community-acute-care model with similar size, service breadth, and rural-anchored patient base — a strong operational analogue to Cumberland.
• Methodist Medical Center of Oak Ridge: Covenant Health acute-care hospital serving Oak Ridge, TN. Similar integrated delivery, physician-referral model, and 24/7 emergency services orientation as Cumberland, with comparable size and service mix.
• Cookeville Regional Medical Center: Independent regional referral hospital in Cookeville, TN — the closest non-Covenant peer in the Upper Cumberland region. Competes for the same rural patient population and offers a directly comparable acute-care and specialty service profile.

Broad incumbents

• Vanderbilt University Medical Center: Largest academic medical center in Tennessee. Sets the regional benchmark for quality and specialty care; while not a direct community-hospital peer, it represents the upstream referral destination for complex Cumberland cases and a competitive draw for high-acuity patients.
• Erlanger Health System: Large multi-hospital non-profit system headquartered in Chattanooga, TN. Operates acute-care hospitals across a broader East Tennessee footprint; competes with Cumberland for tertiary referrals and specialty cases that exceed rural hospital capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CovenantHealth
• LinkedInlinkedin.com/company/covenant-health

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberland Medical Center