Making Opportunity Count
Making Opportunity Count is a Fitchburg, Massachusetts-based nonprofit community action agency founded in 1966 that delivers integrated health, nutrition, child care, family support, energy, housing, workforce, and youth services to vulnerable residents across North Central Massachusetts through multiple direct-service program locations.
- Company typePrivate
- Founded1966
- HeadquartersFitchburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Making Opportunity Count does
Making Opportunity Count (MOC) is a nonprofit community action agency headquartered at 601 River Street, Fitchburg, Massachusetts, delivering direct human services across North Central Massachusetts. Founded in 1966 and operating with 251-500 employees, MOC organizes its work into eight integrated service categories: Health Services (behavioral health, sexual and reproductive health, CARE, Healthy Beginnings, First Steps Together); Nutrition Services (WIC and Elder Meals); Child Care & Head Start; Family Support (Family Resource Center, CFCE, Parents as Teachers, ParentChild+, Fitchburg Community Connections Coalition); Energy Programs (Fuel Assistance and Energy Efficiency Services); Housing & Emergency Support (Supportive Housing and Family Shelter Service); Workforce Development (Secure Jobs Initiative, Teen Summer Employment); and Youth Opportunities (Afterschool & Summer Camp, Youth Innovation Center, Adolescent Sexuality Education).
MOC's business model is that of a federally and state-designated Community Action Agency rather than a fee-for-service enterprise. Funding sources are not publicly disclosed but, consistent with the CAA model, are presumed to include government grants and contracts (Head Start, WIC, HEAP/Fuel Assistance, workforce, housing), private foundation support, individual donations, and nominal fees where applicable. Services are delivered directly at multiple program locations across North Central Massachusetts; there is no proprietary software platform, no API surface, and no AI capability disclosed in the source materials — the organization's output is service-hour delivery rather than technology products.
Reported annual scale indicators include 16,769 residents served through fuel assistance, ~8,000 women/infants/children connected to WIC, 1,960 older adults receiving 180,000 meals, 2,070 parents and children sheltered, 1,684 households receiving energy-efficiency upgrades, 2,358 youth served, 910 community members accessing mental health services, 771 children in Child Care/Head Start, 623 family members through the Family Resource Center, 50 parents in recovery support, and 10,521 volunteer hours. The organization's go-to-market is geographic: it consolidates service delivery within a defined North Central Massachusetts catchment, drawing clients through direct outreach, a central program-information website, and active social-media presence on Facebook, LinkedIn, and Instagram.
Making Opportunity Count firmographics
Firmographics- Name
- Making Opportunity Count
- Legal name
- Making Opportunity Count
- Website
- https://mocinc.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Making Opportunity Count is a Fitchburg, Massachusetts-based nonprofit community action agency founded in 1966 that delivers integrated health, nutrition, child care, family support, energy, housing, workforce, and youth services to vulnerable residents across North Central Massachusetts through multiple direct-service program locations.
- Ownership category
- akta.pro rank
Making Opportunity Count industry classification
Industry- Product category
- Community Social Services
- NAICS
- Civic and Social Organizations (813410), Child and Youth Services (62411), Community Housing Services (62422), Community Food Services (624210), Employment Placement Agencies (561311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Employment Agencies (7361)
- akta.pro primary industry
- Employment & Job Readiness Support Services (BPAGAEAJ)
- akta.pro secondary industries
- Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
Keywords
Where Making Opportunity Count is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Making Opportunity Count business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Distribution channels1 record
Marketing channels3 records
Making Opportunity Count product offering
Product offeringCore offering
Making Opportunity Count is a nonprofit community action agency that delivers integrated social services across North Central Massachusetts, including child care and Head Start, outpatient health and behavioral health services, nutrition programs (WIC and elder meals), fuel assistance and energy efficiency programs, family shelter and supportive housing, workforce development, and youth programs. Services are provided directly to low-income individuals, families, children, older adults, and those experiencing housing insecurity or homelessness.
Product overview
Making Opportunity Count (MOC) is a social services organization, not a technology product company. It offers a comprehensive portfolio of direct community services organized into eight main categories: Health Services (including behavioral health, reproductive health, CARE services, and Healthy Beginnings), Nutrition Services (including WIC and Elder Meals), Child Care & Head Start, Family Support (including Family Resource Center, CFCE, Parents as Teachers, ParentChild+, and Fitchburg Community Connections Coalition), Energy Programs (Fuel Assistance and Energy Efficiency Services), Housing & Emergency Support (Supportive Housing and Family Shelter Service), Workforce Development (Secure Jobs Initiative and Teen Summer Employment), and Youth Opportunities (Afterschool & Summer Camp, Youth Innovation Center, and Adolescent Sexuality Education). These services are delivered directly to individuals and families across North Central Massachusetts and are interconnected, with the organization providing a holistic support system from early childhood through elder care.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Wellness Services
Quantifiable outcome
- 16,769 residents stayed warm with fuel assistance
- +9 more outcomes
Companies that use Making Opportunity Count
Customer profileSegments7 records
Ideal customer profiles7 records
Making Opportunity Count technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Making Opportunity Count partnerships and signals
Strategic signalScale indicators12 records
Recent moves4 records
Expansion highlights4 records
Making Opportunity Count competitors and assessment
Company assessmentDirect peers
- Action Inc. Massachusetts-based community action agency serving Cape Ann and surrounding North Shore communities with a similar multi-service portfolio including housing, fuel assistance, Head Start, and workforce development. Highly comparable as a regional CAA of similar size and structure.
- Greater Worcester Community Action Council: Massachusetts CAA serving Worcester County with parallel programs including Head Start, fuel assistance, weatherization, family shelter, and youth programming. Operates as a near-twin peer to MOC in a neighboring MA region.
- Community Action of the Franklin, Hampshire, and North Quabbin Regions: Western MA community action agency operating Head Start, fuel/energy assistance, housing, and family services under the same federal CAA funding framework. Highly relevant peer given shared Massachusetts footprint and identical service mix.
- Old Colony YMCA: Regional Massachusetts multi-service nonprofit operating child care, youth programs, family services, and wellness across multiple sites. Comparable in mission and multi-site service delivery model, though anchored in a different MA region.
Broad incumbents
- Catholic Charities of Worcester County: Larger faith-affiliated multi-service nonprofit serving central Massachusetts with comparable programming in family support, refugee services, behavioral health, and basic needs. Operates a broader portfolio than MOC but overlaps on most direct-service categories.
- Pine Street Inn: Large Boston-based nonprofit providing emergency shelter, supportive housing, and workforce development for individuals experiencing homelessness. Comparable on housing and workforce programming but operates in a different metro and at larger scale.
- Goodwill Industries of Northern New England: Regional Goodwill affiliate operating workforce development, reentry services, and community programs across Northern New England. Comparable on workforce development mission and multi-program service model, though with a different revenue model anchored in retail thrift operations.
Regional players
- United Way of North Central Massachusetts: Regional grantmaking and convener nonprofit serving the same North Central MA geography as MOC. Functions as a complementary ecosystem partner rather than direct service competitor, but shares donor base, geography, and beneficiary community.
Emerging players
- Heading Home: Greater Boston housing-focused nonprofit providing supportive housing and homelessness services with partial overlap to MOC's Housing & Emergency Support programs. Comparable on housing model but narrower in scope than MOC's full portfolio.
- Year Up: National workforce development nonprofit providing job training and career pathways for young adults from low-income communities. Comparable to MOC's Secure Jobs Initiative and Teen Summer Employment programs, though tech-enabled and at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Making Opportunity Count social profiles
Digital presenceMaking Opportunity Count financial estimates
Financial estimateRevenue estimate
Valuation estimate
Making Opportunity Count leadership team
Management profileNumber of profiles
Making Opportunity Count funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Making Opportunity Count M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Making Opportunity Count
What does Making Opportunity Count do?
Making Opportunity Count is a nonprofit community action agency that delivers integrated social services across North Central Massachusetts, including child care and Head Start, outpatient health and behavioral health services, nutrition programs (WIC and elder meals), fuel assistance and energy efficiency programs, family shelter and supportive housing, workforce development, and youth programs. Services are provided directly to low-income individuals, families, children, older adults, and those experiencing housing insecurity or homelessness.
Is Making Opportunity Count a public or private company?
Making Opportunity Count is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Making Opportunity Count founded?
Making Opportunity Count was founded in 1966. It employs 251 to 500 people.
Where is Making Opportunity Count based?
Making Opportunity Count is headquartered in Fitchburg, United States, in the North America region.
Who are Making Opportunity Count's main competitors?
Direct peers on record are Action Inc., Greater Worcester Community Action Council, Community Action of the Franklin, Hampshire, and North Quabbin Regions and Old Colony YMCA. Broad incumbents are Catholic Charities of Worcester County, Pine Street Inn and Goodwill Industries of Northern New England. United Way of North Central Massachusetts is listed as a regional player. Emerging players are Heading Home and Year Up.
Does Making Opportunity Count have an API?
No public API is recorded for Making Opportunity Count.
What industry is Making Opportunity Count in?
Making Opportunity Count's product category is Community Social Services. Its primary akta.pro industry code is BPAGAEAJ, Employment & Job Readiness Support Services, with a secondary code of BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement). Its NAICS code is 813410 and its SIC code is 8300.