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121 Finance

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uuid0009zhd

Namestring
121 Finance
Legal namestring
121 Finance Private Limited
Websiteurl
121finance.com
Company typeenum
Private
Founded yearint
1984
Descriptiontext

121 Finance is a Jaipur-headquartered, RBI-registered NBFC-Factor that provides working-capital financing to Indian micro, small and medium enterprises (MSMEs), with a deliberate focus on service-based and manpower-intensive businesses (security, housekeeping, logistics) that are typically excluded from formal credit. The company was incorporated in 1984 (originally as Yerrow Finance and Investments Private Limited) and pivoted to become India's first NBFC-Factor under the 2022 Registration of Factors Regulations. Its product suite spans invoice factoring (advancing up to 90–95% of invoice value), GeM Sahay embedded working-capital loans against government purchase orders, Purchase/Trade Credit Finance, and invoice discounting via participation in all three RBI-regulated TReDS platforms (M1xchange, InvoiceMart, RXIL, C2Treds).

The company's proprietary technology stack is built on India's Digital Public Infrastructure — Aadhaar eKYC, DigiLocker, the Account Aggregator framework, and OCEN APIs — enabling straight-through processing (STP) of KYC, credit decisioning, offer generation, and settlement. As one of the earliest embedded finance partners on the Government e-Marketplace (GeM Sahay), 121 Finance disburses collateral-free loans as small as ₹127 against confirmed POs within the procurement flow itself; it was also the first lender on GeM Sahay 2.0 (OCEN-based) from January 2025. Cumulative disbursements stand at ₹4,000+ crores across 590 cities and all 28 Indian states / 8 union territories.

Revenue is generated through transaction-based take rates: factoring setup fees (1–2.5% of approved credit limit), transaction fees (0.25–1% of invoice value), and discounting fees (1–2% per month) on the receivables financed. GTM combines digital self-service onboarding via the company portal, enterprise field sales through relationship managers, OEM-style embedded distribution on GeM Sahay and OCEN, and competitive bidding across TReDS marketplaces. The company was acquired AcceptMyInvoice.com in October 2024 to extend trade-credit workflow capabilities, and operates under the Modani family (Dr. Ravi Modani as Founder & MD) with a stated headcount of 11–50 employees and no disclosed external institutional funding.

Short descriptiontext

121 Finance is an RBI-registered NBFC-Factor providing invoice factoring, GeM Sahay embedded working capital, Purchase Finance, and TReDS invoice discounting to underserved Indian MSMEs, with a focus on service-based, manpower-intensive, and government-supplier segments across all 28 states and 8 union territories.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersJaipur, India
HQ citystring
Jaipur
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
invoice factoring services, MSME working capital, embedded trade finance, receivables discounting, supply chain finance
Industry4 codes
PRIMARYFSABAHAB
Open Account Trade Finance (Receivables/Payables Finance)
SECONDARYFSAGAIAC
B2B / Invoice-Based BNPL (Trade Credit at Checkout)
Financial & Insurance/Financial Technology (Fintech)/BNPL & Point-of-Sale Financing Platforms
SECONDARYFSABAIAJ
Working Capital Solutions (dynamic discounting, supply-chain payables/receivables)
Financial & Insurance/Banking (Commerical, Retail & Consumer)/Transaction Banking (Cash Management & Treasury Services)
SECONDARYFSAGACAG
Transaction Analytics & Cash-Flow Insights (risk signals, forecasting)
NAICS code2 codes
  • Sales Financing52222
  • Activities Related to Credit Intermediation5223
SIC code1 code
  • Short-Term Business Credit Institutions6153
Product category
MSME Trade Finance and Receivables Factoring
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model5 records
1Factoring / Invoice Finance
TypeTransaction Fee
Description

121 Finance provides invoice factoring to MSMEs — businesses sell unpaid invoices/receivables to the company (as an RBI-registered NBFC-Factor) and receive immediate cash (up to 90-95% of invoice value) upfront. The company collects payment directly from the buyer on the due date and remits the remaining balance minus fees. This is off-balance-sheet financing, not a loan, and is their primary revenue-generating product line.

121finance.com
2GeM Sahay Embedded Working Capital
TypeTransaction Fee
Description

Collateral-free short-term working capital loans for MSME suppliers on the Government e-Marketplace (GeM). Loans are sanctioned against the strength of confirmed government purchase orders with no physical collateral required. Repayment is routed through the cash flow generated by the order. This embedded finance product generates interest/transaction income on micro-loans originated within the GeM ecosystem.

121finance.com
3Trade Credit Finance
TypeTransaction Fee
Description

Extends credit to buyers for purchases from suppliers, optimizing payment terms for both sides of the trade. Provides working capital support to both buyers and sellers, covering accounts payable and accounts receivable management. Revenue generated through interest/fee income on the credit extended.

121finance.com
4Purchase Finance (Payable Finance)
TypeTransaction Fee
Description

Provides buyer credit for businesses to fulfill purchase orders — paying suppliers upfront for raw materials, inventory, or goods. Sellers receive instant payment while buyers get extended credit terms. Revenue model based on transaction fees and interest on the credit limit extended, typically up to 2x the PO value.

121finance.com
5TReDS Invoice Discounting
TypeTransaction Fee
Description

As an NBFC-Factor onboarded across all three TReDS platforms (M1xchange, InvoiceMart, RXIL, C2Treds), 121 Finance participates in competitive bidding for invoice discounting on these RBI-regulated platforms. MSMEs upload invoices, and multiple financiers bid — 121 Finance offers rates, generating revenue through discounting margins.

121finance.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details5 tiers
1Factoring Setup Fee: 1%–2.5% of the approved credit limit
ModelTransaction based/ take rateBilling cadenceMulti-year contract
Notes

The factoring setup fee is charged on the assigned credit limit, not the invoice value. For example, if a limit of ₹80 lakhs is assigned against invoices worth ₹1 crore, the setup fee is charged on ₹80 lakhs. No setup fee range is provided for Purchase Finance.

121finance.com
2Transaction Fee: 0.25%–1% of the invoice amount per transaction
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Applied each time an invoice is assigned to 121 Finance. The factor advances up to 90% of invoice value upfront and collects the remaining balance after deducting the transaction fee plus discounting fee on the due date.

121finance.com
3Discounting Fee: 1%–2% per month on the invoice amount
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Determined by examining buyer credit profile, business financials, and industry risk. Some factoring companies deduct the discount fee on the invoice plus transaction fee in advance. Overdue interest is charged at 1–2% on a daily or monthly basis for delayed buyer payments.

121finance.com
4Up to 95% of invoice value advanced upfront
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

The factoring page states advances of 'upto 95%' of invoice value, while the blog states up to 90%. The higher figure appears on the primary product page. Factoring is not a loan — no EMI or fixed repayment obligations. Funding can be processed within a day of document collection.

121finance.com
5Purchase Finance Credit Limit: Up to 2x PO value
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Credit limit assigned to buyer of up to twice the PO value. Eligibility requires minimum annual turnover of over ₹5 crore and 3 years of business operations. Digital process for quick approvals. Self-disbursement DIY process similar to Bank CC.

121finance.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 5 records shown
1GeM Sahay
Description

Embedded finance product enabling MSME suppliers on Government e-Marketplace to access working capital against purchase orders

121finance.com
+4 more records
Core offering1 text field

121 Finance is an RBI-registered NBFC-Factor providing collateral-free working capital finance to Indian MSMEs through invoice factoring, purchase finance, trade credit finance, and embedded lending on government procurement platforms. Its flagship GeM Sahay product enables MSME suppliers to access up to 95% of invoice value upfront against confirmed purchase orders, with origination, underwriting, and disbursement performed digitally via India's Digital Public Infrastructure (OCEN, India Stack, Account Aggregator framework). The company is also onboarded as a financier across all three RBI-regulated TReDS platforms (M1xchange, InvoiceMart, RXIL/C2Treds).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • ₹4,000+ crores disbursed
+5 more records
Product overview1 text field

121 Finance is a digital NBFC-Factor offering a modular working capital financing platform for MSMEs. Its core product suite centers on invoice factoring and receivables-based financing (Factoring, Trade Credit Finance, Purchase Finance, Working Capital Finance), with GeM Sahay as its flagship embedded finance product enabling collateral-free working capital within the government procurement ecosystem. All products are powered by RBI-registered NBFC-Factor status and leverage India's Digital Public Infrastructure (OCEN, India Stack, Account Aggregator framework). The company is also onboarded across all three TReDS platforms to offer invoice discounting at scale.

Product and service5 records
1Factoring (Invoice Factoring)
CategoryWorking Capital / Receivables Finance
Description

Invoice factoring service that enables B2B businesses to convert unpaid receivables into immediate working capital by selling invoices to 121 Finance (an RBI-registered NBFC-Factor). Advances up to 95% of invoice value upfront, off-balance-sheet, with no collateral required and no fixed EMIs; 121 Finance collects directly from buyers on the due date.

2GeM Sahay (Embedded Working Capital Finance)
CategoryEmbedded Trade Finance
Description

Embedded finance product integrated into the Government e-Marketplace (GeM) that enables MSME suppliers to access collateral-free working capital against confirmed government purchase orders directly within the GeM procurement flow. Powered by OCEN and India Stack for real-time digital origination, underwriting, and disbursement.

3TReDS Invoice Discounting
CategoryReceivables Discounting
Description

TReDS-based invoice discounting service where 121 Finance participates as a financier on RBI-regulated Trade Receivables Discounting System platforms (M1xchange, InvoiceMart, RXIL, C2Treds), offering MSMEs early payment on invoices against corporate and government buyers at competitive rates.

4Purchase Finance (Payable Finance)
CategoryWorking Capital / Purchase Order Finance
Description

Purchase/Payable Finance product that helps MSMEs fulfill large orders by funding supplier payments for raw materials and inventory. Offers credit limits up to 2x the purchase order value, with a fully digital approval process and collateral-free structure; sellers receive instant payment while buyers get extended credit terms.

5Trade Credit Finance
CategoryTrade Credit / Working Capital Finance
Description

Trade credit finance solution for SMEs and MSMEs that extends credit for purchases, manages accounts payable and accounts receivable, and covers credit risk for both sides of a B2B trade without disrupting operations, addressing the trade credit gap typically unavailable to smaller businesses.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
1AcceptMyInvoice.com
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-10-03
Description

121 Finance acquired AcceptMyInvoice.com in October 2024 to remove friction in trade credit for MSMEs. The acquisition likely added technology capabilities or customer access to streamline invoice factoring workflows.

121finance.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

121 Finance is among the earliest embedded finance partners on GeM Sahay, contributing to the development and scaling of embedded public procurement finance. Their platform enables fast, compliant, and frictionless working capital access directly within the GeM ecosystem. They went live on GeM Sahay in October 2021 and became the first lender on GeM Sahay 2.0 built on the OCEN framework in January 2025.

3OCEN (Open Credit Enablement Network)
Strategic tierCoreTypeTechnology or Integration
Description

121 Finance is one of the earliest adopters and active partners on OCEN. OCEN is a transformative API framework designed to democratize credit access in India by enabling seamless integration between loan agents, lenders, Technology Service Providers (TSPs), and credit guarantee schemes. Dr. Ravi Modani is a key contributor to OCEN's development as part of India's Digital Public Infrastructure.

121finance.com
4India Stack (iSPIRT)
Strategic tierCoreTypeTechnology or Integration
Description

121 Finance's technology stack is built on the rails of India's Digital Public Infrastructure — India Stack — leveraging components including Aadhaar eKYC, DigiLocker, Account Aggregator framework, and OCEN. iSPIRT has been behind several DPI initiatives including UPI and Aadhaar. The company actively participates in iSPIRT events and OpenHouse sessions.

121finance.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

121 Finance is onboarded as a financier on the M1xchange TReDS platform, an RBI-regulated electronic platform for financing and discounting of trade receivables. On M1xchange, MSMEs can upload invoices and 121 Finance participates in competitive bidding alongside banks and other NBFCs.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

121 Finance is onboarded as a financier on the InvoiceMart TReDS platform, a joint venture between NSE and SIDBI for financing and discounting of MSME trade receivables. InvoiceMart provides a marketplace for MSMEs to access competitive financing rates from multiple listed financiers including 121 Finance.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

121 Finance is onboarded as a financier on RXIL, the Receivables Exchange of India Limited TReDS platform. As a TReDS participant, 121 Finance can bid on MSME invoices discounted through RXIL's marketplace.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

121 Finance is onboarded as a financier on C2Treds, another RBI-regulated TReDS platform. This completes the company's presence across all three TReDS platforms in India, maximizing distribution reach to MSME sellers seeking invoice discounting.

Strategic tierCoreTypeTechnology or Integration
Description

121 Finance operates as a Financial Information User (FIU) within the Account Aggregator ecosystem governed by Sahamati. The AA framework enables secure, consent-based sharing of financial data (bank statements, GST data) for faster credit assessment, eliminating the need for manual document submission.

10GeM Sahay (OCEN 2.0 Built on OCEN Framework)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

121 Finance became the first lender on GeM Sahay 2.0 built on the OCEN framework (announced January 2025). GeM Sahay 2.0 features a registry of lenders, loan agents, and ecosystem participants; a product network for credit offerings; and standardized rules and governance for lending activities.

121finance.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Klub provides revenue-based financing and growth capital to Indian brands and SMEs, including embedded financing. It overlaps with 121 Finance in the MSME working capital space and is comparable as an emerging, technology-led alternative lender serving digital-first small businesses.

TypeBroad incumbent
Description

RXIL is one of the three RBI-regulated TReDS platforms, promoted by SIDBI and NSE. 121 Finance is onboarded as a financier on RXIL; as a broad incumbent TReDS operator, RXIL is comparable on the invoice-discounting value chain even though it operates a marketplace rather than lending its own balance sheet.

TypeBroad incumbent
Description

M1xchange is an RBI-regulated TReDS platform on which 121 Finance bids as a financier. As a broader marketplace/incumbent, M1xchange is a peer in the sense that it operates in the same invoice-discounting space and serves the same MSME seller segment, but as a multi-financier exchange rather than a direct lending competitor.

TypeDirect peer
Description

CredAble is a supply chain financing platform offering invoice discounting, payable financing, and working capital solutions to Indian corporates and their suppliers. Its product mix and target audience overlap materially with 121 Finance's purchase finance, trade credit finance, and factoring products.

TypeEmerging player
Description

Lendingkart is an NBFC providing working capital and SME loans to small businesses in India, with a focus on data-driven underwriting. It is comparable to 121 Finance as a tech-enabled MSME lender, though it is broader in product scope and less focused on factoring/trade receivables.

TypeEmerging player
Description

FlexiLoans is a digital MSME lending platform offering working capital, business loans, and supply chain finance to small businesses. It overlaps with 121 Finance in the underserved MSME segment, though it is more focused on general working capital rather than invoice/receivables-based products.

TypeDirect peer
Description

KredX is an invoice discounting and receivables financing platform for Indian MSMEs and corporates. Like 121 Finance, it provides early payment against B2B invoices, operates in the same trade-receivables space, and serves overlapping customer segments.

TypeDirect peer
Description

Vayana Finance is an invoice discounting and supply chain financing network in India. It enables MSMEs to get early payment on receivables from corporates via a digital platform, directly comparable to 121 Finance's factoring and trade credit finance offerings.

TypeDirect peer
Description

Oxyzo is the NBFC arm of OfBusiness providing working capital and supply chain finance to SMEs and MSMEs. It is a direct competitor in MSME working capital lending, with a focus on procurement and supply chain financing similar to 121 Finance's purchase finance and embedded GeM Sahay products.

TypeBroad incumbent
Description

InvoiceMart is an NSE-SIDBI joint venture TReDS platform providing invoice discounting to MSMEs. 121 Finance is onboarded as a financier on InvoiceMart; it is a peer in the same trade-receivables discounting category with overlapping customer base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration11 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

121 Finance

MSME Trade Finance and Receivables Factoring121finance.com

121 Finance is an RBI-registered NBFC-Factor providing invoice factoring, GeM Sahay embedded working capital, Purchase Finance, and TReDS invoice discounting to underserved Indian MSMEs, with a focus on service-based, manpower-intensive, and government-supplier segments across all 28 states and 8 union territories.

What 121 Finance does

121 Finance is a Jaipur-headquartered, RBI-registered NBFC-Factor that provides working-capital financing to Indian micro, small and medium enterprises (MSMEs), with a deliberate focus on service-based and manpower-intensive businesses (security, housekeeping, logistics) that are typically excluded from formal credit. The company was incorporated in 1984 (originally as Yerrow Finance and Investments Private Limited) and pivoted to become India's first NBFC-Factor under the 2022 Registration of Factors Regulations. Its product suite spans invoice factoring (advancing up to 90–95% of invoice value), GeM Sahay embedded working-capital loans against government purchase orders, Purchase/Trade Credit Finance, and invoice discounting via participation in all three RBI-regulated TReDS platforms (M1xchange, InvoiceMart, RXIL, C2Treds).

The company's proprietary technology stack is built on India's Digital Public Infrastructure — Aadhaar eKYC, DigiLocker, the Account Aggregator framework, and OCEN APIs — enabling straight-through processing (STP) of KYC, credit decisioning, offer generation, and settlement. As one of the earliest embedded finance partners on the Government e-Marketplace (GeM Sahay), 121 Finance disburses collateral-free loans as small as ₹127 against confirmed POs within the procurement flow itself; it was also the first lender on GeM Sahay 2.0 (OCEN-based) from January 2025. Cumulative disbursements stand at ₹4,000+ crores across 590 cities and all 28 Indian states / 8 union territories.

Revenue is generated through transaction-based take rates: factoring setup fees (1–2.5% of approved credit limit), transaction fees (0.25–1% of invoice value), and discounting fees (1–2% per month) on the receivables financed. GTM combines digital self-service onboarding via the company portal, enterprise field sales through relationship managers, OEM-style embedded distribution on GeM Sahay and OCEN, and competitive bidding across TReDS marketplaces. The company was acquired AcceptMyInvoice.com in October 2024 to extend trade-credit workflow capabilities, and operates under the Modani family (Dr. Ravi Modani as Founder & MD) with a stated headcount of 11–50 employees and no disclosed external institutional funding.

121 Finance firmographics

Firmographics
Name
121 Finance
Legal name
121 Finance Private Limited
Website
https://121finance.com
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
11–50 employees
Short description
121 Finance is an RBI-registered NBFC-Factor providing invoice factoring, GeM Sahay embedded working capital, Purchase Finance, and TReDS invoice discounting to underserved Indian MSMEs, with a focus on service-based, manpower-intensive, and government-supplier segments across all 28 states and 8 union territories.
Ownership category
akta.pro rank

121 Finance industry classification

Industry
Product category
MSME Trade Finance and Receivables Factoring
NAICS
Sales Financing (52222), Activities Related to Credit Intermediation (5223)
SIC
Short-Term Business Credit Institutions (6153)
akta.pro industry
PRIMARYFSABAHAB
Open Account Trade Finance (Receivables/Payables Finance)
SECONDARYFSAGAIAC
B2B / Invoice-Based BNPL (Trade Credit at Checkout)
Financial & Insurance/Financial Technology (Fintech)/BNPL & Point-of-Sale Financing Platforms
SECONDARYFSABAIAJ
Working Capital Solutions (dynamic discounting, supply-chain payables/receivables)
Financial & Insurance/Banking (Commerical, Retail & Consumer)/Transaction Banking (Cash Management & Treasury Services)
SECONDARYFSAGACAG
Transaction Analytics & Cash-Flow Insights (risk signals, forecasting)

Keywords

  • Invoice factoring services
  • MSME working capital
  • Embedded trade finance
  • Receivables discounting
  • Supply chain finance

Where 121 Finance is headquartered

Location

Headquarters

HQ city
Jaipur
HQ country
India
HQ region
Asia

Offices2 records

Markets served

121 Finance business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Factoring / Invoice Finance: 121 Finance provides invoice factoring to MSMEs — businesses sell unpaid invoices/receivables to the company (as an RBI-registered NBFC-Factor) and receive immediate cash (up to 90-95% of invoice value) upfront. The company collects payment directly from the buyer on the due date and remits the remaining balance minus fees. This is off-balance-sheet financing, not a loan, and is their primary revenue-generating product line.
  2. GeM Sahay Embedded Working Capital: Collateral-free short-term working capital loans for MSME suppliers on the Government e-Marketplace (GeM). Loans are sanctioned against the strength of confirmed government purchase orders with no physical collateral required. Repayment is routed through the cash flow generated by the order. This embedded finance product generates interest/transaction income on micro-loans originated within the GeM ecosystem.
  3. Trade Credit Finance: Extends credit to buyers for purchases from suppliers, optimizing payment terms for both sides of the trade. Provides working capital support to both buyers and sellers, covering accounts payable and accounts receivable management. Revenue generated through interest/fee income on the credit extended.
  4. Purchase Finance (Payable Finance): Provides buyer credit for businesses to fulfill purchase orders — paying suppliers upfront for raw materials, inventory, or goods. Sellers receive instant payment while buyers get extended credit terms. Revenue model based on transaction fees and interest on the credit limit extended, typically up to 2x the PO value.
  5. TReDS Invoice Discounting: As an NBFC-Factor onboarded across all three TReDS platforms (M1xchange, InvoiceMart, RXIL, C2Treds), 121 Finance participates in competitive bidding for invoice discounting on these RBI-regulated platforms. MSMEs upload invoices, and multiple financiers bid — 121 Finance offers rates, generating revenue through discounting margins.

Pricing tiers

ModelBillingPrice
Transaction based/ take rateMulti-year contractFactoring Setup Fee: 1%–2.5% of the approved credit limit
Transaction based/ take ratePay-as-you-goTransaction Fee: 0.25%–1% of the invoice amount per transaction
Usage-basedPay-as-you-goDiscounting Fee: 1%–2% per month on the invoice amount
Transaction based/ take ratePay-as-you-goUp to 95% of invoice value advanced upfront
Transaction based/ take ratePay-as-you-goPurchase Finance Credit Limit: Up to 2x PO value

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

121 Finance product offering

Product offering

Core offering

121 Finance is an RBI-registered NBFC-Factor providing collateral-free working capital finance to Indian MSMEs through invoice factoring, purchase finance, trade credit finance, and embedded lending on government procurement platforms. Its flagship GeM Sahay product enables MSME suppliers to access up to 95% of invoice value upfront against confirmed purchase orders, with origination, underwriting, and disbursement performed digitally via India's Digital Public Infrastructure (OCEN, India Stack, Account Aggregator framework). The company is also onboarded as a financier across all three RBI-regulated TReDS platforms (M1xchange, InvoiceMart, RXIL/C2Treds).

Product overview

121 Finance is a digital NBFC-Factor offering a modular working capital financing platform for MSMEs. Its core product suite centers on invoice factoring and receivables-based financing (Factoring, Trade Credit Finance, Purchase Finance, Working Capital Finance), with GeM Sahay as its flagship embedded finance product enabling collateral-free working capital within the government procurement ecosystem. All products are powered by RBI-registered NBFC-Factor status and leverage India's Digital Public Infrastructure (OCEN, India Stack, Account Aggregator framework). The company is also onboarded across all three TReDS platforms to offer invoice discounting at scale.

Differentiator

Problem solved

Functional benefit

Brands

  • GeM Sahay: Embedded finance product enabling MSME suppliers on Government e-Marketplace to access working capital against purchase orders
  • Factoring
  • Trade Credit Finance
  • Purchase Finance
  • TReDS

Products and services

  • Factoring (Invoice Factoring) Invoice factoring service that enables B2B businesses to convert unpaid receivables into immediate working capital by selling invoices to 121 Finance (an RBI-registered NBFC-Factor). Advances up to 95% of invoice value upfront, off-balance-sheet, with no collateral required and no fixed EMIs; 121 Finance collects directly from buyers on the due date.
  • GeM Sahay (Embedded Working Capital Finance) Embedded finance product integrated into the Government e-Marketplace (GeM) that enables MSME suppliers to access collateral-free working capital against confirmed government purchase orders directly within the GeM procurement flow. Powered by OCEN and India Stack for real-time digital origination, underwriting, and disbursement.
  • TReDS Invoice Discounting TReDS-based invoice discounting service where 121 Finance participates as a financier on RBI-regulated Trade Receivables Discounting System platforms (M1xchange, InvoiceMart, RXIL, C2Treds), offering MSMEs early payment on invoices against corporate and government buyers at competitive rates.
  • Purchase Finance (Payable Finance) Purchase/Payable Finance product that helps MSMEs fulfill large orders by funding supplier payments for raw materials and inventory. Offers credit limits up to 2x the purchase order value, with a fully digital approval process and collateral-free structure; sellers receive instant payment while buyers get extended credit terms.
  • Trade Credit Finance Trade credit finance solution for SMEs and MSMEs that extends credit for purchases, manages accounts payable and accounts receivable, and covers credit risk for both sides of a B2B trade without disrupting operations, addressing the trade credit gap typically unavailable to smaller businesses.

Quantifiable outcome

  • ₹4,000+ crores disbursed
  • +5 more outcomes

Companies that use 121 Finance

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles3 records

121 Finance technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

121 Finance partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered minor and core.

  • AcceptMyInvoice.comminorStrategic or Co-development Partner · 3 October 2024121 Finance acquired AcceptMyInvoice.com in October 2024 to remove friction in trade credit for MSMEs. The acquisition likely added technology capabilities or customer access to streamline invoice factoring workflows.
  • Government e-Marketplace (GeM)coreStrategic or Co-development Partner121 Finance is among the earliest embedded finance partners on GeM Sahay, contributing to the development and scaling of embedded public procurement finance. Their platform enables fast, compliant, and frictionless working capital access directly within the GeM ecosystem. They went live on GeM Sahay in October 2021 and became the first lender on GeM Sahay 2.0 built on the OCEN framework in January 2025.
  • OCEN (Open Credit Enablement Network)coreTechnology or Integration121 Finance is one of the earliest adopters and active partners on OCEN. OCEN is a transformative API framework designed to democratize credit access in India by enabling seamless integration between loan agents, lenders, Technology Service Providers (TSPs), and credit guarantee schemes. Dr. Ravi Modani is a key contributor to OCEN's development as part of India's Digital Public Infrastructure.
  • India Stack (iSPIRT)coreTechnology or Integration121 Finance's technology stack is built on the rails of India's Digital Public Infrastructure — India Stack — leveraging components including Aadhaar eKYC, DigiLocker, Account Aggregator framework, and OCEN. iSPIRT has been behind several DPI initiatives including UPI and Aadhaar. The company actively participates in iSPIRT events and OpenHouse sessions.
  • M1xchange (TReDS Platform)coreChannel Partner/ Reseller/ Distributor121 Finance is onboarded as a financier on the M1xchange TReDS platform, an RBI-regulated electronic platform for financing and discounting of trade receivables. On M1xchange, MSMEs can upload invoices and 121 Finance participates in competitive bidding alongside banks and other NBFCs.
  • InvoiceMart (NSE-SIDBI JV TReDS Platform)coreChannel Partner/ Reseller/ Distributor121 Finance is onboarded as a financier on the InvoiceMart TReDS platform, a joint venture between NSE and SIDBI for financing and discounting of MSME trade receivables. InvoiceMart provides a marketplace for MSMEs to access competitive financing rates from multiple listed financiers including 121 Finance.
  • RXIL (TReDS Platform)coreChannel Partner/ Reseller/ Distributor121 Finance is onboarded as a financier on RXIL, the Receivables Exchange of India Limited TReDS platform. As a TReDS participant, 121 Finance can bid on MSME invoices discounted through RXIL's marketplace.
  • C2Treds (TReDS Platform)coreChannel Partner/ Reseller/ Distributor121 Finance is onboarded as a financier on C2Treds, another RBI-regulated TReDS platform. This completes the company's presence across all three TReDS platforms in India, maximizing distribution reach to MSME sellers seeking invoice discounting.
  • Sahamati (Account Aggregator Network)coreTechnology or Integration121 Finance operates as a Financial Information User (FIU) within the Account Aggregator ecosystem governed by Sahamati. The AA framework enables secure, consent-based sharing of financial data (bank statements, GST data) for faster credit assessment, eliminating the need for manual document submission.
  • GeM Sahay (OCEN 2.0 Built on OCEN Framework)coreStrategic or Co-development Partner121 Finance became the first lender on GeM Sahay 2.0 built on the OCEN framework (announced January 2025). GeM Sahay 2.0 features a registry of lenders, loan agents, and ecosystem participants; a product network for credit offerings; and standardized rules and governance for lending activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

121 Finance competitors and assessment

Company assessment

Emerging players

  • Klub: Klub provides revenue-based financing and growth capital to Indian brands and SMEs, including embedded financing. It overlaps with 121 Finance in the MSME working capital space and is comparable as an emerging, technology-led alternative lender serving digital-first small businesses.
  • Lendingkart: Lendingkart is an NBFC providing working capital and SME loans to small businesses in India, with a focus on data-driven underwriting. It is comparable to 121 Finance as a tech-enabled MSME lender, though it is broader in product scope and less focused on factoring/trade receivables.
  • FlexiLoans: FlexiLoans is a digital MSME lending platform offering working capital, business loans, and supply chain finance to small businesses. It overlaps with 121 Finance in the underserved MSME segment, though it is more focused on general working capital rather than invoice/receivables-based products.

Broad incumbents

  • RXIL (Receivables Exchange of India): RXIL is one of the three RBI-regulated TReDS platforms, promoted by SIDBI and NSE. 121 Finance is onboarded as a financier on RXIL; as a broad incumbent TReDS operator, RXIL is comparable on the invoice-discounting value chain even though it operates a marketplace rather than lending its own balance sheet.
  • M1xchange: M1xchange is an RBI-regulated TReDS platform on which 121 Finance bids as a financier. As a broader marketplace/incumbent, M1xchange is a peer in the sense that it operates in the same invoice-discounting space and serves the same MSME seller segment, but as a multi-financier exchange rather than a direct lending competitor.
  • InvoiceMart: InvoiceMart is an NSE-SIDBI joint venture TReDS platform providing invoice discounting to MSMEs. 121 Finance is onboarded as a financier on InvoiceMart; it is a peer in the same trade-receivables discounting category with overlapping customer base.

Direct peers

  • CredAble: CredAble is a supply chain financing platform offering invoice discounting, payable financing, and working capital solutions to Indian corporates and their suppliers. Its product mix and target audience overlap materially with 121 Finance's purchase finance, trade credit finance, and factoring products.
  • KredX: KredX is an invoice discounting and receivables financing platform for Indian MSMEs and corporates. Like 121 Finance, it provides early payment against B2B invoices, operates in the same trade-receivables space, and serves overlapping customer segments.
  • Vayana Finance: Vayana Finance is an invoice discounting and supply chain financing network in India. It enables MSMEs to get early payment on receivables from corporates via a digital platform, directly comparable to 121 Finance's factoring and trade credit finance offerings.
  • Oxyzo (OfBusiness): Oxyzo is the NBFC arm of OfBusiness providing working capital and supply chain finance to SMEs and MSMEs. It is a direct competitor in MSME working capital lending, with a focus on procurement and supply chain financing similar to 121 Finance's purchase finance and embedded GeM Sahay products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Digital presence

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121 Finance leadership team

Management profile

Number of profiles

Profiles5 records

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Company hierarchy

Subsidiaries1 record

121 Finance funding detail

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121 Finance M&A and investment

M&A and investment

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Frequently asked questions about 121 Finance

What does 121 Finance do?

121 Finance is an RBI-registered NBFC-Factor providing collateral-free working capital finance to Indian MSMEs through invoice factoring, purchase finance, trade credit finance, and embedded lending on government procurement platforms. Its flagship GeM Sahay product enables MSME suppliers to access up to 95% of invoice value upfront against confirmed purchase orders, with origination, underwriting, and disbursement performed digitally via India's Digital Public Infrastructure (OCEN, India Stack, Account Aggregator framework). The company is also onboarded as a financier across all three RBI-regulated TReDS platforms (M1xchange, InvoiceMart, RXIL/C2Treds).

Is 121 Finance a public or private company?

121 Finance is a private company. It is classified as family owned and is currently operating.

When was 121 Finance founded?

121 Finance was founded in 1984. It employs 11 to 50 people.

Where is 121 Finance based?

121 Finance is headquartered in Jaipur, India, in the Asia region.

How does 121 Finance make money?

Five revenue lines are on record. Factoring / Invoice Finance is the primary driver. The others are geM Sahay Embedded Working Capital, trade Credit Finance, purchase Finance (Payable Finance) and TReDS Invoice Discounting.

Who are 121 Finance's main competitors?

Emerging players on record are Klub, Lendingkart and FlexiLoans. Broad incumbents are RXIL (Receivables Exchange of India), M1xchange and InvoiceMart. Direct peers are CredAble, KredX, Vayana Finance and Oxyzo (OfBusiness).

Does 121 Finance have an API?

No public API is recorded for 121 Finance.

What industry is 121 Finance in?

121 Finance's product category is MSME Trade Finance and Receivables Factoring. Its primary akta.pro industry code is FSABAHAB, Open Account Trade Finance (Receivables/Payables Finance), with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 52222 and its SIC code is 6153.

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