What 152 Media does

152 Media LLC is a privately held programmatic advertising and monetization company founded in 2010 and headquartered in Birmingham, Alabama, with offices in Barcelona (EU representative) and Buenos Aires. The company serves a network of 3,000+ digital publishers globally, providing header bidding infrastructure built on Prebid standards — including a proprietary Prebid Wrapper (single line of code client-side integration) and a Prebid Adapter (server-side integration) — and operates as a Certified Google Publishing Partner and Microsoft Xandr Curate partner to route publisher inventory through premium demand sources. Its 2020-established 152 Media Lab R&D division has produced a portfolio of AI-powered modules: BidLift (an auction optimization module officially certified by Prebid.org in October 2025), Request Analyzer and Publishers Analyzer Tool (anomaly detection on bid requests, supply chain, cookie sync, and ads.txt), and Quizget 2.0 (an AI-driven gamification widget). On the demand side, the 152 Media Curator offers advertisers curated deals and audience enrichment through Xandr Curate.

The business operates a platform-plus-modules go-to-market, combining direct enterprise sales for publishers and advertisers with self-serve onboarding via the Prebid Wrapper, and distributes through Google and Microsoft channel partnerships. Revenue is generated primarily via transaction fees (take-rate) on programmatic ad spend flowing through its wrapper, with AI/SaaS modules functioning as add-on revenue and engagement drivers; pricing is not publicly disclosed and publishers are paid on net 30-day terms with no minimum withdrawal threshold. The company is founder-owned (CEO Federico Tejera, CRO Matías Miles), has never raised outside capital or changed ownership, and maintains compliance with GDPR, CCPA, and the IAB Europe Transparency and Consent Framework. Headcount is reported at 11-50 employees.

Name

152 Media

Legal name

152 Media LLC

Website

https://152media.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

152 Media is a founder-owned programmatic advertising company that provides header bidding infrastructure and AI-powered optimization modules (BidLift, Request Analyzer, Quizget) to 3,000+ digital publishers globally, with Certified Google Publishing Partner and Microsoft Xandr Curate partnerships on the supply and demand sides.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Programmatic advertising
• Header bidding platform
• Publisher monetization
• Real-time bidding
• Ad tech solutions

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Revenue (Transaction Fees): 152 Media acts as a header bidding agency and SSP partner, earning revenue by facilitating real-time auctions between publishers and advertisers across major ad exchanges. The company connects publishers' ad inventory to demand partners and takes a commission on programmatic transactions. Payments to publishers are made on a net 30-day basis.
2. Publisher Tools and SaaS Licensing: Revenue is generated from publisher-facing AI tools including BidLift, Request Analyzer, Publisher Analyzer, Prebid Wrapper, and Quizget, which help publishers optimize their ad inventory and increase CPMs. These tools are offered as part of the overall monetization platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

152 Media operates as a header bidding agency and SSP partner, providing programmatic advertising monetization tools for publishers and curated inventory access for buyers. Its core offering combines Prebid-based header bidding infrastructure (Prebid Wrapper and Adapter) with AI-driven optimization modules (BidLift, Request Analyzer, Publishers Analyzer Tool) and a content curation solution for advertisers built on Microsoft Xandr Curate. The company serves 3,000+ publishers globally and is a Certified Google Publishing Partner.

Product overview

152 Media operates as a programmatic advertising and monetization solutions provider with a platform-plus-modules architecture. The core offering consists of header bidding infrastructure (Prebid Wrapper and Prebid Adapter) combined with Google Certified Publishing Partner status. Additional modules include AI-powered optimization tools (BidLift, Request Analyzer, Publishers Analyzer Tool) and the interactive content widget Quizget. For buyers, the 152 Media Curator enables content curation and inventory management through Xandr Curate. The company's 152 Media Lab R&D division drives continuous innovation, developing new AI-powered solutions. The product portfolio collectively addresses publisher monetization, advertiser demand, and supply chain optimization in the programmatic advertising ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 152 Media Lab: Internal R&D division focused on developing cutting-edge AdTech software powered by AI
• 152 Media Prebid Wrapper
• 152 Media Prebid Adapter
• Publisher Request Analyzer
• Bidlift
• Quizget
• 152 Media Curator
• Request Analyzer for Buyers

Products and services

• 152 Media Prebid Wrapper Header bidding implementation tool that allows publishers to add a single line of code to enable real-time bidding (RTB) auctions across multiple demand partners simultaneously for competitive ad inventory monetization.
• 152 Media Prebid Adapter Server-side integration solution enabling publishers to resell inventory to multiple bidders through Prebid Server, enhancing auction efficiency and control over ad monetization.
• BidLift Prebid.org-certified AI-powered module that optimizes ad auction processes by filtering requests, blocking ineffective sources and countries, repairing supply chain and cookie sync issues, and providing Buyer Intelligence to select the best bids.
• Request Analyzer (for Publishers) AI-powered tool that analyzes bid requests from publishers, detecting errors and ensuring all necessary information is properly transmitted to ad exchanges for maximum fill rates and CPMs.
• 152 Media Curator Content curation solution for buyers that provides tailored content selection using advanced data analytics, enabling access to premium inventory, audience data enrichment, and scalable targeting through Microsoft Xandr Curate.
• Request Analyzer for Buyers AI-powered tool for advertisers that scrutinizes inventory quality metrics to ensure publishers deliver top-notch inventory, improving campaign visibility and effectiveness.
• Quizget Interactive gamification widget using proprietary AI to generate quizzes and polls from publisher content, increasing user engagement by 50% compared to traditional native methods and monetizing through display and rewarded video ads.
• Publishers Analyzer Tool AI-driven tool that analyzes hundreds of metrics and variables across publishers' inventory, providing detailed reports on request viewability, supply chain, cookie sync, technical integrity, and ads.txt implementation to optimize DSP communications.

Quantifiable outcome

• Publishers can increase website performance by 150%
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and major.

• Xandr Inc (Microsoft)coreTechnology or IntegrationXandr Inc (Microsoft) is 152 Media's primary real-time advertising platform partner. The company uses Xandr's platform for processing bid requests, managing ad exchanges, and delivering targeted advertising. 152 Media is also a curation partner for Microsoft Xandr Curate, providing curated deals and access to premium publisher inventory.
• Google (Certified Publishing Partner)coreTechnology or Integration152 Media is a Certified Google Publishing Partner (GCPP), enabling publishers to access Google's extensive demand network and premium advertisers through Google Managed Accounts (MA). This partnership enhances monetization opportunities for publishers using 152 Media's platform.
• PondermajorImplementation/ SI/ Consulting Partner152 Media partnered with Ponder, a leading data privacy and compliance consultancy, to ensure all data collected through Quizget 2.0 and other solutions comply with the highest standards of privacy and security regulations globally. Ponder helps maintain GDPR, CCPA, and other privacy regulation compliance.
• Prebid.orgcoreTechnology or IntegrationPrebid.org is the standards body governing the Prebid.js open-source header bidding framework. 152 Media's BidLift module was officially approved by Prebid.org as a certified module, and the company's Prebid Wrapper and Adapter are fully compliant with Prebid.org standards.
• Microsoft Curate (Xandr Curate)coreTechnology or IntegrationThrough Microsoft's Xandr Curate platform, 152 Media offers curation services to advertisers, providing access to premium publisher inventory, audience data enrichment, and curated private marketplace deals. This enables simplified programmatic buying through a single agreement.
• Demand Partners (DSPs & SSPs)coreChannel Partner/ Reseller/ Distributor152 Media works with a broad network of demand partners including: Adagio, Adtelligent, AMX, Epsilon, Azerion, Equativ, Inmobi, Media.net, Onetag, Pangle, Pubmatic, RTB House, Seedtag, Sovrn, Teads, Vidoomy, and Yandex. These partners participate in header bidding auctions and programmatic exchanges to bid on publisher inventory.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pubmatic: Public SSP focused on header bidding and programmatic monetization for digital publishers. Overlaps directly with 152 Media in supply-path optimization and demand partner integration, but operates at far greater scale across premium publishers.
• Magnite: Largest independent SSP (formed by Rubicon Project / Telaria merger), with deep header bidding infrastructure and CTV extensions. Directly comparable to 152 Media in publisher-side header bidding wrapper and auction optimization, but at a vastly larger scale.
• Index Exchange: Independent ad exchange and header bidding wrapper provider serving large digital publishers. Closely parallels 152 Media's Prebid Wrapper and curation offerings, and competes for the same publisher accounts on supply-path transparency.
• OpenX: Programmatic SSP offering header bidding, curation, and supply-side optimization. Comparable to 152 Media across the publisher monetization stack and operates a similar demand-partner network model.
• Sovrn: SSP and publisher-tools provider with header bidding, ad analytics, and demand facilitation. Directly competes with 152 Media for mid-size publisher relationships and also integrates with Prebid.
• Equativ (formerly Smart AdServer): Independent SSP and ad server that facilitates programmatic auctions through header bidding and curation. Listed as a demand partner of 152 Media while also serving similar publisher customers, making it a peer on both sides of the relationship.
• Sonobi: Header bidding specialist offering Prebid-based solutions and demand facilitation for publishers. Closely overlaps with 152 Media's Prebid Wrapper and Auction AI tooling for mid-market publishers.

Broad incumbents

• The Trade Desk: Largest independent demand-side platform (DSP) buying inventory through header bidding auctions. Adjacent to 152 Media's business—operates on the buy side of the same auctions 152 Media intermediates—and competes for advertiser budget in the same programmatic ecosystem.
• Criteo: Large adtech platform historically focused on retargeting and now expanding into broader SSP and retail media. Operates adjacent to 152 Media in publisher monetization and demand facilitation at significantly greater scale.
• Microsoft Monetize (Xandr): Microsoft's SSP platform and primary real-time advertising partner of 152 Media. Functions both as a peer (own SSP and curation tools via Microsoft Curate) and as a strategic dependency for 152 Media's auction infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/152-media
• Xx.com/152_media

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 152 Media