AWJ Holding Company

What AWJ Holding Company does

AWJ Holding Company is a privately held Saudi investment and real estate development holding company founded in 2016 and headquartered in Riyadh. The group operates through an integrated subsidiary architecture: AZAD Properties (founded 2017, Jeddah-based) manages a portfolio of 12 lifestyle retail, logistics, and commercial properties; RED (Retail Experience Destination, established 2023) operates 8 established retail destinations with 4 more in development totaling nearly 1 million sqm of gross leasing area, anchored by Mall of Dhahran; and G1 is the dedicated hotel development subsidiary currently building 11 hotels within the AHC portfolio, with Marriott secured as operator for Taif Plaza. AWJ Investments serves as the group's strategic-investment arm.

AWJ generates revenue through four primary streams: recurring rental income from retail, commercial, and office leasing across owned properties (through RED and AZAD); one-time development and sale proceeds from residential units, mixed-use properties, and commercial projects across Saudi Arabia—including landmark projects with investments exceeding SAR 8 billion; asset and property management fees from the 12-property AZAD portfolio and AWJ Investments' portfolio oversight; and equity returns from strategic investments, including a 40% stake in Oud Real Estate and a 7.5% stake in Almajdiah (Dar Al Majed Real Estate), which listed on the Saudi Exchange (Tadawul) in 2025 at a SAR 4.2 billion enterprise value. The company's go-to-market is enterprise field sales targeting government entities, leading real estate developers, and institutional investors in Saudi Arabia, with consumer reach delivered physically through RED-operated destinations and AZAD-managed commercial spaces.

The group serves multiple customer segments—retail consumers and families via RED destinations; commercial tenants and corporate lessees across mixed-use developments (Panorama View, Rabwa Boulevard, Dhahran Boulevard); residential investors and homebuyers (3,000+ units delivered, 7,000+ planned in next-phase Riyadh); hospitality operators such as Marriott; and government entities aligned with Vision 2030. Strategic partners include Seef Properties (SAR 1.5 billion Riyadh JV), Marriott International, Saudi Entertainment Ventures (SEVEN), Saudi Aramco's Sak subsidiary, Kinan, Wave, and King Abdullah Economic City (KEC). Leadership comprises Chairman HRHP Mohammed Bin Mansour and CEO Abdulaziz Almosa, supported by a CXO team covering finance, legal, strategy, investments, and HR functions.

Name

AWJ Holding Company

Legal name

AWJ Holding Company

Website

https://awjholding.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Development & Investment

NAICS

Management of Companies and Enterprises (55111), Corporate, Subsidiary, and Regional Managing Offices (551114), Real Estate Property Managers (53131), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Non-Operating Establishments (9995)

akta.pro primary industry

Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)

Keywords

• Real estate development
• Property management
• Asset management
• Retail destinations
• Hospitality development

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Leasing: Leasing of retail, commercial, and office spaces across owned properties including malls, mixed-use developments, and hospitality assets managed by subsidiaries AZAD Properties and RED.
2. Real Estate Development & Sales: Development and sale of residential units, mixed-use properties, and commercial projects across Saudi Arabia, including landmark projects with investments exceeding SAR 8 billion.
3. Asset Management Fees: Asset and property management services provided by AZAD Properties through management of 12 properties, and investment management through AWJ Investments arm.
4. Strategic Investments & IPO Support: Equity investments in portfolio companies including 40% stake in Oud Real Estate and 7.5% stake in Almajdiah, with supporting IPO transactions and capital gains.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

AWJ Holding Company is a Saudi family investment and real estate development group that develops and manages mixed-use real estate assets across Saudi Arabia. Its three wholly-owned operating subsidiaries — AZAD Properties (asset and property management of 12 properties), RED/Retail Experience Destination (8 established retail destinations anchored by Mall of Dhahran, totaling nearly 1 million sqm gross leasing area), and G1 (hotel development, currently 11 hotels) — execute the company's strategy. The company also invests through AWJ Investments in residential developers, including a 7.5% stake in Almajdiah (IPO'd on Tadawul in 2025 at SAR 4.2 billion enterprise value).

Product overview

AWJ Holding Company is a Saudi investment and real estate development company operating through three main subsidiaries: AZAD Properties (asset and property management with 12 properties), RED (Retail Experience Destination managing 8 retail destinations including Mall of Dhahran with nearly 1 million sqm gross leasing area), and G1 (hotel development subsidiary developing 11 hotels). The company develops mixed-use projects including Panorama View, Dhahran Boulevard, Rabwa Boulevard, Al Abna'a, Almaathar Boulevard, and Taif Plaza. Through AWJ Investments, the company holds stakes in Almajdiah (7.5%) and has launched joint ventures including the SAR 1.5 billion Seef Properties partnership.

Differentiator

Problem solved

Functional benefit

Brands

• AZAD Properties: Asset and property management company specializing in lifestyle retail, logistics, and commercial properties. Manages 12 properties.
• RED (Retail Experience Destination)
• G1
• Panorama View
• Rabwa Boulevard
• Al Abna'a
• Almaathar Boulevard
• Dhahran Boulevard
• Taif Plaza
• Almajdiah

Products and services

• AZAD Properties Asset and property management services based in Jeddah, Saudi Arabia, specializing in the development and management of lifestyle retail, logistics, and other commercial properties; manages a portfolio of 12 properties.
• RED (Retail Experience Destination) Manages regional and super-regional retail destinations across Saudi Arabia; portfolio of 8 established locations with 4 more in development, totaling nearly 1 million square meters of gross leasing area, anchored by Mall of Dhahran.
• G1 Hotel Development AWJ Holding's dedicated development subsidiary spearheading strategic asset development, focused on hotel development within the AHC portfolio and future market-facing opportunities; currently developing 11 hotels within the AWJ portfolio, positioning as a specialized hotel development company in the Kingdom.
• Panorama View Prime mixed-use development at the intersection of Tahliah and Takhassousi Streets in Riyadh, offering luxury retail outlets, premium executive residences, and modern office spaces.
• Dhahran Boulevard

Quantifiable outcome

• Second largest retail presence in KSA with 8 established retail destinations
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Seef PropertiesflagshipStrategic or Co-development PartnerStrategic Memorandum of Understanding with Seef Properties, a leading real estate development company in the Kingdom of Bahrain, to jointly develop a SAR 1.5 billion mixed-use urban destination in Riyadh. The project spans 160,000+ square meters and will feature family entertainment centers, cafés, restaurants, office spaces, and residential units.
• Saudi Entertainment Ventures (SEVEN)flagshipStrategic or Co-development PartnerSEVEN entertainment destination is part of the broader Al Rabwa district development alongside AWJ's 'Al Rabwa Boulevard' project, contributing to the Kingdom's entertainment infrastructure under Vision 2030.
• Marriott InternationalcoreStrategic or Co-development PartnerMarriott operates a hotel within Taif Plaza, a premium mixed-use development by G1 subsidiary in Saudi Arabia's Western Region featuring retail, F&B, and office spaces alongside the hotel.
• KinanminorOthersKinan is listed among AWJ Holding's strategic partners and affiliates, contributing to collaborative business relationships across diverse industries.
• WaveminorOthersWave is listed among AWJ Holding's strategic partners and affiliates in the Partners of Success section.
• Saudi Arabian Oil Company (Saudi Aramco)minorOthersSaudi Aramco subsidiary Sak is listed among AWJ Holding's strategic partners and affiliates.
• King Abdullah Economic City (KEC)minorOthersKEC is listed among AWJ Holding's strategic partners and affiliates contributing to sustainable growth and innovative solutions.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Emaar Properties: UAE-based global real estate developer with extensive operations in Saudi Arabia including Jeddah Gate and Riyadh projects. Broader incumbent competitor with larger scale and international footprint, operating in same Saudi mixed-use development space as AWJ.
• Aldar Properties: UAE-listed real estate developer and asset manager with growing Saudi presence. Comparable mixed-use development and retail mall operations, though broader geographic footprint makes it a regional incumbent rather than direct peer.
• Kingdom Holding Company: Saudi conglomerate with significant real estate, hospitality, and investment holdings. Comparable holding-company structure with diversified subsidiaries, publicly-listed, providing a model for how Saudi holding companies can aggregate and manage real estate and investment portfolios.

Direct peers

• Roshn: PIF-backed Saudi residential developer building master-planned communities. Directly comparable to AWJ's residential development business, both targeting Saudi housing demand under Vision 2030, with similar scale ambitions.
• Seef Properties: Bahraini-listed real estate developer and AWJ's actual JV partner for the SAR 1.5B Riyadh mixed-use project. Operates in same asset class (retail malls, mixed-use) and directly comparable operating model, though geographically anchored in Bahrain.
• Almajdiah (Dar Al Majed Real Estate): Saudi residential and commercial developer in which AWJ holds a 7.5% stake. Listed on Tadawul in 2025 at SAR 4.2B EV. Directly comparable residential development model and target market, making it both a portfolio investment and a peer for benchmarking.
• Jabal Omar Development: Saudi publicly-listed real estate developer focused on mixed-use developments in Makkah. Comparable to AWJ's mixed-use masterplan approach (e.g., Rabwa Boulevard, Dhahran Boulevard), with similar hospitality and retail components.
• Dar Al Arkan Real Estate Development: Largest Saudi publicly-listed real estate developer with diversified residential, commercial, and mixed-use projects across KSA. Direct competitor to AWJ Real Estate for residential and mixed-use development in Riyadh and other Saudi cities.

Others

• SEDCO Holding: Saudi private family-owned holding company with diversified real estate and investment operations. Comparable private family-holding structure with similar Vision 2030-aligned investment approach, though not directly competing in same asset classes.

Regional players

• Mawani Real Estate / Al Khozama: Saudi-based real estate and property management company operating premium commercial and hospitality properties. Comparable asset management and property operations focus, though focused on premium-grade assets in KSA rather than AWJ's diversified portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/awjholding
• LinkedInlinkedin.com/company/awj-holding
• Facebookfacebook.com/awjholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWJ Holding Company