The Traffic Group
The Traffic Group is a Baltimore-based traffic engineering and transportation planning consulting firm serving federal, state, and local government agencies and private developers, specializing in traffic impact studies, statewide data collection, and modern intersection and parking design.
- Company typePrivate
- Founded1985
- HeadquartersBaltimore, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Traffic Group does
The Traffic Group, Inc. (TTG) is a privately held, Baltimore-based traffic engineering and transportation planning consulting firm founded in 1985 by Wes Guckert. The firm delivers three core service lines — Traffic Engineering, Traffic Data Collection, and Specialized Services and Technologies — to federal, state, and local government agencies and to private-sector clients across developers, healthcare systems, schools, commercial real estate, and sports & entertainment venues. It self-identifies as the largest privately owned "just traffic" engineering firm in the U.S., with headquarters at 9900 Franklin Square Drive (Baltimore County, Maryland), additional offices in Columbia, Rock Hill, the Delmarva region, and a wholly-owned North Carolina subsidiary, supplemented by project offices in 15+ states and field offices in Arizona, New Mexico, and West Virginia.
Service delivery is anchored in a credentialed engineering bench — eight registered Professional Engineers (all PTOE), two certified Professional Transportation Planners, plus Green Garage Assessor and LEED Green Associate credentials, with combined staff experience exceeding 700 years — and an in-house data collection apparatus of more than 4,000 pieces of equipment supporting ALPR-based Origin & Destination studies (90%+ capture rate at highway speeds), FAA-licensed drone aerial capture, and 24/7 time-lapse monitoring. Specialized technology practices extend the firm into automated/robotic parking consulting, bus rapid transit consulting, diverging diamond interchange and roundabout design, and Vision Zero / traffic calming studies. Documented client engagements span Pentagon parking studies (via Black & Veatch), FDA facilities, Naval Facilities, Army Corps of Engineers, U.S. Department of Veterans Affairs Medical Centers, a minimum 11-year statewide TXDOT contract for ~100,000 traffic counts annually, 16 VDOT contracts over 14 years, Maryland Live! Casino (Cordish), Transurban (I-95 HOT Lanes), Howard County General Hospital, and Johns Hopkins Bayview Medical Center, plus international projects across nine countries.
Revenue is generated through project-based professional services pricing with multi-year contract cadences; distribution is exclusively direct (no reseller channels). The firm is family-owned under second-generation President Anthony Guckert following Founder Wes Guckert's death on December 30, 2025; previously the family was recognized via the Baltimore Business Journal 2025 Family-Owned Business Award and the 2026 Maryland Society of Professional Engineers Industry Icon Award (in memoriam). No external funding rounds, M&A activity, or technology platform products are disclosed — this is a services firm whose asset base is its people, equipment, and government-contract incumbency.
The Traffic Group firmographics
Firmographics- Name
- The Traffic Group
- Legal name
- The Traffic Group, Inc.
- Website
- https://trafficgroup.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Traffic Group is a Baltimore-based traffic engineering and transportation planning consulting firm serving federal, state, and local government agencies and private developers, specializing in traffic impact studies, statewide data collection, and modern intersection and parking design.
- Ownership category
- akta.pro rank
The Traffic Group industry classification
Industry- Product category
- Traffic Engineering Consulting
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
- akta.pro secondary industries
- Event Parking & Traffic Management (BPABAKAF), Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)
Keywords
Where The Traffic Group is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Traffic Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic Engineering Consulting: Professional consulting services for traffic engineering studies, transportation planning, traffic impact analyses, and design services. Project-based engagements with government and private sector clients.
- Traffic Data Collection Services: Data collection services including traffic counts, turning movement counts, classification counts, and origin-destination studies. Operates as one of the largest traffic data collection departments in the country.
- Government Contracts: Federal, state, and local government contracts providing comprehensive traffic engineering and transportation planning services including VDOT, TXDOT, and Department of Defense projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Traffic Group product offering
Product offeringCore offering
The Traffic Group is a traffic engineering and transportation planning consulting firm that delivers traffic impact studies, capacity analyses, traffic signal and roadway/parking lot design, and expert testimony, supported by one of the country's largest in-house traffic data collection departments providing manual counts, automated counts, ALPR-based Origin and Destination studies, and continuous-count station operations. The firm also provides specialized consulting on automated and robotic parking systems, Bus Rapid Transit, diverging diamond interchanges, modern roundabouts, FAA-licensed drone studies, and time-lapse monitoring for government agencies and private-sector clients.
Product overview
The Traffic Group is a traffic engineering and transportation planning consulting firm providing three core service areas: Traffic Engineering Services, Traffic Data Collection Services, and Specialized Services and Technologies. The firm serves multiple market segments including Education, Government, Healthcare, Office, Residential, Retail, Mixed-Use, and Sports + Entertainment. Their specialized technology offerings include automated and robotic parking systems, bus rapid transit consulting, drone studies, and time lapse studies. The company operates as a service-based consulting firm rather than a software product company, with all services delivered through their team of engineers and professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Engineering Services Precision traffic engineering services and transportation planning studies including capacity analyses, traffic impact studies, traffic signal design, roadway and parking lot design, and expert testimony before planning boards and courts. Targeted at federal, state, and local government agencies plus private developers.
- Traffic Data Collection Services Comprehensive traffic data collection including automated pedestrian and bicycle counts, intersection turning movement counts, mechanical classification, speed and volume counts, origin and destination studies using ALPR and Bluetooth, and continuous-count station installation and maintenance. Underpins planning for road, highway, and bridge infrastructure at federal, state, and municipal levels.
- Specialized Services and Technologies Best-in-class specialized consulting services including automated and robotic parking systems, Bus Rapid Transit consulting, Diverging Diamond Interchange design, modern roundabout design, FAA-licensed drone studies, and 24/7 time lapse monitoring for traffic, parking, and pedestrian pattern analysis.
Quantifiable outcome
- ALPR license plate capture rate over 90% even at speeds exceeding 60 MPH
- +3 more outcomes
Companies that use The Traffic Group
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
The Traffic Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
The Traffic Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gryphon EnvironmentalcorePartnership with SDVOSB (Service-Disabled Veteran-Owned Small Business) firm Gryphon Environmental for Department of Veterans Affairs traffic engineering services. The Traffic Group partnered with Gryphon Environmental and Scout Environmental to complete traffic impact analyses for seismic properties at VA Medical Centers in six locations including Albuquerque, New Mexico; American Lake, Washington; Menlo Park, California; Palo Alto, California; Reno, Nevada; and White City, Oregon.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Traffic Group competitors and assessment
Company assessmentBroad incumbents
- AECOM: Global infrastructure consulting giant with a substantial U.S. transportation practice. Overlaps with TTG on traffic engineering, transportation planning, and data collection services as part of much broader multi-discipline delivery capability.
- WSP: International engineering consultancy with significant U.S. transportation and traffic engineering practice. Competes with TTG on DOT, federal, and large developer projects, though as part of a much broader engineering and environmental portfolio.
- RS&H: Engineering and architecture firm with significant transportation, aviation, and infrastructure practices. Comparable to TTG on traffic engineering and data collection work for DOT and federal clients, with broader multidisciplinary capabilities.
- Stantec: Global engineering, architecture, and environmental services firm with a strong transportation planning practice. Comparable to TTG on traffic impact studies and data collection for public-sector clients within a multi-discipline delivery model.
- HDR: Engineering and architecture firm with a large transportation practice serving DOTs, transit agencies, and federal clients. Overlaps with TTG on traffic engineering and transportation planning, but offers a much broader infrastructure portfolio.
- Michael Baker International: Engineering and consulting firm with a strong transportation practice focused on highways, bridges, and traffic engineering. Comparable on DOT contracts and traffic impact studies as part of a broader infrastructure delivery capability.
Direct peers
- DKS Associates: Employee-owned transportation planning and traffic engineering consultancy serving public agencies and private developers. Highly comparable to TTG in scale, niche specialization, and service offerings including traffic impact studies and signal design.
- Fehr & Peers: Transportation planning and traffic engineering specialist firm serving public agencies and private developers. Highly comparable to TTG's traffic impact, multimodal, and data collection offerings, with similar focus on planning-level consulting work.
- Kittelson & Associates: Transportation engineering and planning consultancy with deep expertise in traffic operations, signal systems, and Vision Zero studies. Directly comparable on technical traffic engineering, transportation planning, and public-sector DOT contracts.
- Kimley-Horn: One of the largest U.S. transportation and traffic engineering consulting firms with thousands of engineers. Directly comparable as a multi-discipline engineering consultancy with a strong traffic impact study and transportation planning practice serving DOTs, municipalities, and private developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
The Traffic Group social profiles
Digital presenceThe Traffic Group compliance and trust
Trust signalCompliance2 records
The Traffic Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Traffic Group leadership team
Management profileNumber of profiles
Profiles11 records
The Traffic Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Traffic Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Traffic Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Traffic Group
What does The Traffic Group do?
The Traffic Group is a traffic engineering and transportation planning consulting firm that delivers traffic impact studies, capacity analyses, traffic signal and roadway/parking lot design, and expert testimony, supported by one of the country's largest in-house traffic data collection departments providing manual counts, automated counts, ALPR-based Origin and Destination studies, and continuous-count station operations. The firm also provides specialized consulting on automated and robotic parking systems, Bus Rapid Transit, diverging diamond interchanges, modern roundabouts, FAA-licensed drone studies, and time-lapse monitoring for government agencies and private-sector clients.
Is The Traffic Group a public or private company?
The Traffic Group is a private company. It is classified as family owned and is currently operating.
When was The Traffic Group founded?
The Traffic Group was founded in 1985. It employs 51 to 100 people.
Where is The Traffic Group based?
The Traffic Group is headquartered in Baltimore, United States, in the North America region.
How does The Traffic Group make money?
Three revenue lines are on record. Traffic Engineering Consulting is the primary driver. The others are traffic Data Collection Services and government Contracts.
Who are The Traffic Group's main competitors?
Broad incumbents on record are AECOM, WSP, RS&H, Stantec, HDR and Michael Baker International. Direct peers are DKS Associates, Fehr & Peers, Kittelson & Associates and Kimley-Horn.
Does The Traffic Group have an API?
No public API is recorded for The Traffic Group.
What industry is The Traffic Group in?
The Traffic Group's product category is Traffic Engineering Consulting. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting, with a secondary code of BPABAKAF, Event Parking & Traffic Management. Its NAICS code is 4884 and its SIC code is 4700.