GoodCash
GoodCash (operating as Bloom) is a mobile-first investing education and brokerage platform serving beginner retail and Gen Z investors, combining gamified learning, AI assistance, and real trade execution via partner broker-dealer Alpaca Securities.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GoodCash does
GoodCash operates as a fintech holding entity whose primary operating business is Bloom, a mobile-first investing education and self-directed brokerage platform. The firm was founded in 2021 and is based in San Francisco with 1-10 disclosed employees, though the Bloom operating business reports 2 million+ total app downloads and 80,000 monthly active investors. The platform serves beginner retail investors, younger millennial/Gen Z self-directed investors, and parents/guardians of teen investors, addressing pain points around investing jargon, decision paralysis, and lack of engaging financial education.
Bloom's core product is a mobile app combining 300+ learning modules and 5,000+ adaptive lessons with real brokerage execution in stocks, ETFs, and crypto. Technically, the product stack includes an AI-powered investing assistant ("Bloomie") for natural-language Q&A, a theme-based Portfolio Builder with proprietary scoring and backtesting, a "Wall Street Mirror" feature that replicates institutional investor trades, and a gamified tournament/lootbox system ("Oinks") that drives engagement and simulated trading. Brokerage clearing, execution, and custody are outsourced to Alpaca Securities (SEC-registered broker-dealer, FINRA/SIPC member), while investment advisory services are delivered through an affiliated SEC-registered investment adviser subsidiary (Bloom Investment Advisers, LLC). Client accounts are SIPC-insured up to $500K.
The revenue model is dual-track: (1) transaction fees from brokerage executions routed through Alpaca Securities, and (2) advisory/management fees from the registered investment adviser subsidiary, supplemented by potential premium monetization around tournaments, custom courses, and educational content. Distribution is product-led and mobile-first via iOS App Store, Google Play, and a web app (bloomapp.com), with secondary channels including social media (TikTok, X, Instagram, LinkedIn), content/blog, and earned media (Forbes, Yahoo Finance, Fox Business, Benzinga). The only disclosed funding round is a seed in April 2022 with Electric Ant and FJ Labs (no disclosed dollar amount), and the management team lists Ryan Junee as co-founder and board member. A notable data discrepancy: the firmographic header describes GoodCash as a "money app that helps users process payments," which is inconsistent with the detailed source material describing an investing education and brokerage platform under the Bloom brand.
GoodCash firmographics
Firmographics- Name
- GoodCash
- Legal name
- Bloom Investment Advisers, LLC
- Website
- https://goodcash.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodCash (operating as Bloom) is a mobile-first investing education and brokerage platform serving beginner retail and Gen Z investors, combining gamified learning, AI assistance, and real trade execution via partner broker-dealer Alpaca Securities.
- Ownership category
- akta.pro rank
GoodCash industry classification
Industry- Product category
- Retail Investing Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where GoodCash is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
GoodCash business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Brokerage Transaction Fees: Bloom executes real stock, ETF, and crypto trades through partner Alpaca Securities. Revenue likely derives from transaction fees on brokerage transactions (fractional shares, standard trades).
- Investment Advisory Fees: Bloom Investment Advisers, LLC is an SEC-registered investment adviser offering advisory services to US residents. Likely charges advisory/management fees for personalized portfolio management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GoodCash product offering
Product offeringCore offering
A mobile investing education and self-directed trading application that combines 300+ adaptive learning modules with 5,000+ lessons, an AI-powered investing assistant (Bloomie), theme-based portfolio creation with backtesting validation, a Wall Street portfolio-mirroring feature, and gamified Oinks-powered tournaments that award real stock rewards. Real brokerage execution in stocks, ETFs, and crypto is delivered through partner broker-dealer Alpaca Securities, and investment advisory services are provided via SEC-registered affiliate Bloom Investment Advisers, LLC.
Product overview
Bloom is a unified mobile investing education platform that combines a core learning app with AI-powered features, gamification, and portfolio tools. The main Bloom app serves as the central hub, featuring AI assistant Bloomie for natural language queries, over 300 learning modules for investment education, a portfolio builder that mirrors Wall Street strategies, and tournament-based stock trading competitions using virtual Oinks rewards. The platform integrates real investing capabilities through Alpaca Securities, allowing users to transition from simulated learning to actual portfolio management.
Differentiator
Problem solved
Functional benefit
Brands
- Bloomie: AI investing assistant/buddy that answers questions about stocks, market trends, and portfolio strategy
Products and services
- GoodCash Mobile Investing App (Bloom - Learn to Invest) A mobile investing education and self-directed trading platform for individual retail investors that combines 300+ adaptive learning modules and 5,000+ lessons, an AI-powered investing assistant (Bloomie), a theme-based Portfolio Builder with backtesting validation against the S&P 500, a Wall Street Mirror feature that replicates the moves of named professional investors, and a gamified tournament and Oinks-rewards system that awards real stock rewards. Real brokerage execution in stocks, ETFs, and crypto is provided through partner broker-dealer Alpaca Securities, and investment advisory services are delivered through SEC-registered affiliate Bloom Investment Advisers, LLC; client accounts are SIPC insured up to $500K.
Quantifiable outcome
- 2 Million+ app downloads
- +3 more outcomes
Companies that use GoodCash
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
GoodCash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
GoodCash partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Alpaca Securities, LLCcoreAlpaca Securities, a wholly-owned subsidiary of AlpacaDB, Inc., serves as the SEC-registered broker-dealer partner providing clearing, execution, and custody services for Bloom's client accounts. Alpaca's technology powers all trade executions and account management. This is a foundational infrastructure partnership enabling Bloom to offer real brokerage services.
- Bloom Investment Advisers, LLCcoreBloom Investment Advisers is Bloom's affiliated SEC-registered investment adviser subsidiary that provides investment advisory services to platform users. Works in conjunction with Alpaca for advisory and brokerage functions.
- SIPC (Securities Investor Protection Corporation)coreSIPC provides insurance protection for Bloom client accounts held at Alpaca Securities, covering up to $500,000 per account. This is a regulatory insurance partnership ensuring client fund protection.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GoodCash competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GoodCash social profiles
Digital presenceGoodCash compliance and trust
Trust signalCompliance3 records
GoodCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodCash leadership team
Management profileNumber of profiles
Profiles1 record
GoodCash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodCash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodCash
What does GoodCash do?
A mobile investing education and self-directed trading application that combines 300+ adaptive learning modules with 5,000+ lessons, an AI-powered investing assistant (Bloomie), theme-based portfolio creation with backtesting validation, a Wall Street portfolio-mirroring feature, and gamified Oinks-powered tournaments that award real stock rewards. Real brokerage execution in stocks, ETFs, and crypto is delivered through partner broker-dealer Alpaca Securities, and investment advisory services are provided via SEC-registered affiliate Bloom Investment Advisers, LLC.
Is GoodCash a public or private company?
GoodCash is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodCash founded?
GoodCash was founded in 2021. It employs 1 to 10 people.
Where is GoodCash based?
GoodCash is headquartered in San Francisco, United States, in the North America region.
How does GoodCash make money?
Two revenue lines are on record. Brokerage Transaction Fees are the primary driver. The others are investment Advisory Fees.
Does GoodCash have an API?
No public API is recorded for GoodCash.
What industry is GoodCash in?
GoodCash's product category is Retail Investing Platform. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSADAAAK, Copy Trading, Social Trading & Automated Trading Platforms. Its NAICS code is 523940 and its SIC code is 6282.