Red Hat Ansible
Red Hat Ansible provides enterprise IT automation through the open-source Ansible engine and the commercial Ansible Automation Platform, sold as a subscription to enterprise IT organizations seeking to automate infrastructure, network, security, and application operations across hybrid and multi-cloud environments.
- Company typePrivate
- Founded2012
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Red Hat Ansible does
Red Hat Ansible provides enterprise IT automation through two complementary offerings: the open-source Ansible project and the commercial Red Hat Ansible Automation Platform. The open-source Ansible engine automates provisioning, configuration management, application deployment, and orchestration using human-readable YAML playbooks over agentless SSH connections. The commercial platform unifies more than a dozen upstream projects, including Ansible Core, Event-Driven Ansible, Ansible Vault, Automation Controller, Automation Mesh, Automation Execution Environments, Ansible Content Collections, and the Automation Hub, into a security-hardened enterprise solution. The platform integrates with major hyperscalers (AWS, Azure, Google Cloud), infrastructure vendors (VMware, Kubernetes, Dell, HPE, Pure Storage, NetApp), networking vendors (Cisco, Juniper, HPE Aruba, F5, Infoblox), and IT management systems (ServiceNow, Splunk, Dynatrace, HashiCorp Terraform/Vault, Palo Alto Networks, CyberArk, SAP).
The business model is a recurring enterprise subscription sold per node or per unit, distributed through Red Hat's global field sales organization, the AWS, Azure, and Google Cloud marketplaces, and the Red Hat Store. The platform targets enterprise IT organizations seeking to automate hybrid and multi-cloud operations across infrastructure, network, security, and application domains. Named customers include Square Enix (gaming), Blue Cross Blue Shield of North Carolina (healthcare insurance), and Southwest Airlines (airlines), with documented outcomes such as 70,000 work hours saved via VM provisioning automation at Blue Cross NC and five months saved through automated network device configuration testing at Southwest Airlines. Go-to-market leverages Red Hat's documentation, hands-on labs, training, events, blogs, and the Ansible Collaborative community hub, supported by Ansible Galaxy's content repository and thousands of open-source contributors. The product line is wholly owned by Red Hat, Inc., which is itself a wholly-owned subsidiary of IBM Corporation following IBM's 2019 acquisition of Red Hat for approximately $34 billion. Recent product investment has emphasized AI-driven automation capabilities, including the Automation Coding Assistant, the Automation Intelligent Assistant, and AIOps automation, positioning the platform as a trusted execution layer for agentic IT operations.
Red Hat Ansible firmographics
Firmographics- Name
- Red Hat Ansible
- Legal name
- Red Hat, Inc.
- Website
- https://ansible.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Hat Ansible provides enterprise IT automation through the open-source Ansible engine and the commercial Ansible Automation Platform, sold as a subscription to enterprise IT organizations seeking to automate infrastructure, network, security, and application operations across hybrid and multi-cloud environments.
- Ownership category
- akta.pro rank
Red Hat Ansible industry classification
Industry- Product category
- IT Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI)
- akta.pro secondary industries
- Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC), IT Workflow Automation & Orchestration Platforms (HDAEALAF)
Keywords
Where Red Hat Ansible is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Markets served
Red Hat Ansible business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Red Hat Ansible Automation Platform Subscription: Red Hat Ansible Automation Platform is sold as a subscription product providing access to the enterprise automation platform, certified content collections, technical support, and software updates. Subscriptions are tiered and typically sold on a per-node or per-unit basis for enterprise deployments.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Red Hat Ansible product offering
Product offeringCore offering
Red Hat Ansible provides the Ansible Automation Platform, a subscription-based enterprise IT automation solution built on the open-source Ansible engine. The offering handles configuration management, application deployment, infrastructure provisioning, and orchestrated workflows across hybrid environments. The platform layers commercial capabilities — including Automation Controller, Event-Driven Ansible, automation analytics, certified content, and AI-assisted authoring via Red Hat Ansible Lightspeed — on top of the community Ansible project for IT operations, DevOps, and platform engineering teams.
Product overview
Red Hat Ansible offers a dual-track product portfolio: (1) the open source Ansible project—an IT automation engine that automates provisioning, configuration management, application deployment, and orchestration—and (2) Red Hat Ansible Automation Platform, an enterprise-grade platform built on the upstream project. The platform unifies more than a dozen upstream projects into a security-hardened solution featuring Event-Driven Ansible, Automation Controller, Ansible Content Collections, Automation Hub, Automation Execution Environments, Automation Mesh, and Analytics Dashboard. AI-enhanced capabilities include the Automation Coding Assistant (generative AI for playbook creation) and Automation Intelligent Assistant (conversational AI). The community-facing Ansible Collaborative hub and Ansible Galaxy (content repository) complement the commercial offering. The platform integrates across hybrid cloud, network, infrastructure, DevOps, and security tools including AWS, Azure, GCP, VMware, Kubernetes, ServiceNow, Terraform, and various networking vendors.
Differentiator
Problem solved
Functional benefit
Brands
- Ansible Development Tools (ADT): A unified Python package that streamlines the setup and usage of several tools needed to create Ansible content, including ansible-builder, ansible-core, ansible-creator, ansible-lint, ansible-navigator, and molecule.
- Ansible Core
- Event-Driven Ansible
- Ansible Vault
Quantifiable outcome
- Blue Cross Blue Shield of NC saved 70,000 work hours by automating VM provisioning
- +1 more outcomes
Companies that use Red Hat Ansible
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Red Hat Ansible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability6 records
Feature8 records
Red Hat Ansible partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- AWScoreAWS is a cloud provider where Red Hat Ansible Automation Platform is available via AWS Marketplace, enabling customers to deploy and manage automation workloads on AWS infrastructure.
- Microsoft AzurecoreMicrosoft Azure is a cloud provider where Red Hat Ansible Automation Platform is available via Azure Marketplace, enabling customers to deploy and manage automation workloads on Azure infrastructure.
- Google Cloud PlatformcoreGoogle Cloud Platform is a cloud provider where Red Hat Ansible Automation Platform is available via Google Cloud Marketplace, enabling customers to deploy and manage automation workloads on Google Cloud infrastructure.
- HashiCorpmajorHashiCorp Terraform integration with Red Hat Ansible Automation Platform enables customers to automate infrastructure lifecycle management across hybrid cloud environments.
- VMwaremajorVMware integration with Ansible Automation Platform enables automation of vSphere, Datacenters, Clusters and Virtual Machines through the community.vmware Collection.
- ServiceNowmajorServiceNow integration with Red Hat Ansible Automation Platform simplifies ITSM workflows and enables automated incident response and remediation.
- CiscomajorCisco integration with Ansible enables network automation for Cisco infrastructure, including simplified network automation and accelerated application deployment through certified collections.
- Juniper NetworksmajorJuniper Networks integration with Ansible Automation Platform brings together knowledge and expertise for network automation use cases.
- SplunkmajorSplunk integration with Ansible Automation Platform enables Splunk and Ansible Tower integration for monitoring and analytics-driven automation.
- HashiCorp VaultmajorHashiCorp Vault integration streamlines secrets management with Red Hat, providing secure credential handling for Ansible automation.
- Palo Alto NetworksmajorPalo Alto Networks integration with Ansible Automation Platform enables security automation for network security infrastructure.
- CyberArkmajorCyberArk integration with Ansible Automation Platform provides privileged access management and secrets management for automation workflows.
- Dell TechnologiesmajorDell Technologies integration enables automation of Dell infrastructure through certified Ansible collections.
- HPEmajorHPE integration provides Red Hat Ansible Automation Platform for HPE OneView and iLO, enabling infrastructure automation for HPE servers.
- SAPmajorSAP integration enables automation of SAP workloads with Red Hat Ansible Automation Platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Red Hat Ansible competitors and assessment
Company assessmentDirect peers
- HashiCorp Terraform: HashiCorp Terraform is the leading infrastructure-as-code platform, directly comparable to Ansible Automation Platform for provisioning and configuration automation across hybrid cloud. Red Hat Ansible Automation Platform lists HashiCorp Terraform as a certified integration partner, and both target enterprise infrastructure automation workloads.
- Puppet: Puppet is a long-standing configuration management and IT automation platform comparable to Ansible in target market (enterprise IT operations) and core use cases (configuration management, compliance, infrastructure automation). Both compete for the same enterprise platform budget.
- Progress Chef: Progress Chef provides infrastructure automation and configuration management as code, directly competing with Ansible Automation Platform for enterprise IT operations automation. Both target DevOps and platform engineering teams in large enterprises with hybrid environments.
- VMware Aria Automation (formerly SaltStack): VMware Aria Automation, built on SaltStack technology, competes with Ansible Automation Platform in multi-cloud provisioning, configuration management, and application deployment. Both target enterprise IT operations teams managing complex hybrid environments.
- Jenkins (Continuous Delivery Foundation): Jenkins is a leading open-source automation server used for CI/CD and IT automation workflows, comparable to Ansible Automation Platform for enterprise automation orchestration. Both serve platform engineering and DevOps teams in large organizations.
Broad incumbents
- GitLab: GitLab is a broad DevOps platform that includes CI/CD, infrastructure-as-code, and configuration management capabilities that overlap with Ansible Automation Platform. Both target enterprise DevOps and platform engineering teams with automation-centric workflows.
- ServiceNow ITOM: ServiceNow's IT Operations Management portfolio (including ITOM, AIOps, and Workflow Studio) overlaps with Ansible Automation Platform for ITSM-integrated automation and incident remediation. ServiceNow is both a partner (certified integration) and a broader incumbent competing for IT operations budgets.
- Microsoft Azure Automation / Power Automate: Microsoft Azure Automation and Power Automate provide cloud-native and cross-application workflow automation that competes with Ansible Automation Platform, particularly for enterprises standardized on Microsoft tooling. Ansible is available on Azure Marketplace but competes with Microsoft's native automation stack.
- AWS Systems Manager: AWS Systems Manager provides native operational automation for AWS workloads, directly competing with portions of Ansible Automation Platform for cloud infrastructure automation. AWS is also a distribution partner via Marketplace, creating both partnership and competitive overlap.
Emerging players
- CloudBees: CloudBees provides enterprise DevOps and automation platforms built on Jenkins, with overlap to Ansible Automation Platform in enterprise software delivery and infrastructure automation. Both target enterprise platform engineering teams seeking scalable, governed automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Red Hat Ansible social profiles
Digital presenceRed Hat Ansible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Hat Ansible leadership team
Management profileNumber of profiles
Red Hat Ansible subsidiaries and ownership
Company hierarchySubsidiaries2 records
Red Hat Ansible funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Hat Ansible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Hat Ansible
What does Red Hat Ansible do?
Red Hat Ansible provides the Ansible Automation Platform, a subscription-based enterprise IT automation solution built on the open-source Ansible engine. The offering handles configuration management, application deployment, infrastructure provisioning, and orchestrated workflows across hybrid environments. The platform layers commercial capabilities — including Automation Controller, Event-Driven Ansible, automation analytics, certified content, and AI-assisted authoring via Red Hat Ansible Lightspeed — on top of the community Ansible project for IT operations, DevOps, and platform engineering teams.
Is Red Hat Ansible a public or private company?
Red Hat Ansible is a private company. It is classified as corporate owned and is currently operating.
When was Red Hat Ansible founded?
Red Hat Ansible was founded in 2012. It employs 11 to 50 people.
Where is Red Hat Ansible based?
Red Hat Ansible is headquartered in Durham, United States, in the North America region.
How does Red Hat Ansible make money?
One revenue line is on record: red Hat Ansible Automation Platform Subscription.
Who are Red Hat Ansible's main competitors?
Direct peers on record are HashiCorp Terraform, Puppet, Progress Chef, VMware Aria Automation (formerly SaltStack) and Jenkins (Continuous Delivery Foundation). Broad incumbents are GitLab, ServiceNow ITOM, Microsoft Azure Automation / Power Automate and AWS Systems Manager. CloudBees is listed as an emerging player.
Does Red Hat Ansible have an API?
Yes. Red Hat Ansible Automation Platform provides a REST API and webhooks for integration. The controller offers UI and REST API for managing automation. Ansible works with ansible-pull for pull-based architecture and supports various connection types including SSH. Developer documentation is at docs.redhat.com/en/documentation/red_hat_ansible_automation_platform.
What industry is Red Hat Ansible in?
Red Hat Ansible's product category is IT Automation Software. Its primary akta.pro industry code is HDABADAI, Platform Engineering & Internal Developer Platforms (IDP) for Compute, with a secondary code of HDABAAAI, Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC). Its NAICS code is 54151 and its SIC code is 7372.