Autoform
Autoform AB is a Swedish plastics manufacturer (founded 1988, Malung) that produces custom vacuum-formed trunk mats, roof boxes, storage solutions, and bespoke plastic components primarily for leading global automotive OEMs, with 80% export share and IATF/ISO certifications.
- Company typePrivate
- Founded1988
- HeadquartersMalung, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Autoform does
Autoform AB is a Swedish plastics manufacturer, founded in 1988 and headquartered in Malung, Sweden, specializing in vacuum-formed plastic components for the automotive industry. The company operates an 8,600 sqm production facility producing custom-fit trunk mats (approximately 500 variants covering major car brands and models), roof boxes under the Calix brand, the Urban Loader expanding cargo solution for small cars, Profilboxar custom-branded roof boxes for corporate clients, storage boxes/shelves, and bespoke plastic components (Legokomponenter). Annual production capacity stands at 700,000 trunk mats and 50,000 roof boxes.
The company employs vacuum forming technology controlled by advanced computer systems and produces components from 100% recyclable polypropylene and ABS plastic, with a manufacturing process designed to be free from waste and scrap. Autoform holds IATF 16949:2016 and ISO 14001 certifications, an AAA credit rating from Soliditet, and TÜV/SP certifications on key products. Approximately 80% of production is exported, and the company maintains direct relationships with leading global vehicle manufacturers.
Autoform operates as a B2B supplier under a hardware sales revenue model, with revenue split of 63% from trunk mats, 20% from roof boxes, and 17% from subcontractor/custom plastic components. Distribution combines direct sales to OEM customers internationally with channel partnerships in Sweden via PeBe AB, Mekonomen, and local car dealers for consumer-facing products under the Calix brand. Autoform is a wholly-owned subsidiary of the CalixKlippan AB diversified industrial conglomerate.
Autoform firmographics
Firmographics- Name
- Autoform
- Legal name
- Autoform AB
- Website
- https://autoform.se
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Autoform AB is a Swedish plastics manufacturer (founded 1988, Malung) that produces custom vacuum-formed trunk mats, roof boxes, storage solutions, and bespoke plastic components primarily for leading global automotive OEMs, with 80% export share and IATF/ISO certifications.
- Ownership category
- akta.pro rank
Autoform industry classification
Industry- Product category
- Automotive Plastic Components Manufacturing
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Plastics Products, Nec (3089)
- akta.pro primary industry
- Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)
Keywords
Where Autoform is headquartered
LocationHeadquarters
- HQ city
- Malung
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Autoform business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trunk Mats: Custom-fitted trunk/carpet mats tailored to each car brand and model, marketed under manufacturer brands or Calix Group brand. Accounts for 63% of sales.
- Roof Boxes: Roof boxes designed and manufactured under Calix brand. Includes standard and custom profile boxes. Accounts for 20% of sales.
- Subcontractor Products: Custom plastic components supplied to automotive industry and other sectors. Accounts for 17% of sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Autoform product offering
Product offeringCore offering
Autoform manufactures vacuum-formed plastic components primarily for the automotive industry, including custom-fitted trunk mats, roof boxes, storage solutions, and bespoke plastic parts. The company supplies world's leading vehicle manufacturers under both OEM and Calix brands, with 80% of production exported internationally.
Product overview
Autoform is a manufacturer of vacuum-formed plastic components primarily serving the automotive industry. The product portfolio consists of six main offerings: Bagagerumsmattor (custom-fit trunk mats with approximately 500 variants), Takboxar under the Calix brand (roof boxes in various models), Profilboxar (custom-branded roof boxes for corporate clients), Urban Loader (innovative expanding cargo solution for small cars), Förvaringslådor och hyllor (storage boxes and shelves), and Legokomponenter (custom vacuum-formed plastic components). The company operates under the CalixKlippan AB group and maintains an 80% export rate with annual production capacity of 700,000 trunk mats and 50,000 roof boxes.
Differentiator
Problem solved
Functional benefit
Brands
- Calix: Brand name under which Autoform markets its roof boxes and trunk mats. Available in the Swedish market through PeBe AB and on international markets.
Products and services
- Bagagerumsmattor (Trunk Mats) Custom-fit trunk mats adapted for each car brand and model, with approximately 500 variants developed in collaboration with leading vehicle manufacturers. Mats are lightweight, durable, feature non-slip laminated surface, and are made from 100% recyclable polypropylene. Accounts for 63% of sales.
- Takboxar (Roof Boxes) - Calix Roof boxes manufactured under the Calix brand, made from durable, UV-resistant ABS plastic, available in multiple models. Equipped with central locks with multiple locking points; Urban Loader and Calix Zafe models are TÜV tested/approved. Accounts for 20% of sales.
- Profilboxar (Profile Boxes) Customized roof boxes for companies and organizations, based on the standard Calix range but adapted with company branding and messaging as a mobile advertising space.
- Urban Loader Innovative expanding cargo space for small cars that maximizes load capacity without upgrading to a larger vehicle. Designed, constructed, and manufactured in Sweden. TÜV tested/approved and passed City Crash Test at SP (Sweden's Technical Research Institute). Sold under the Calix brand in Sweden.
- Förvaringslådor och hyllor (Storage Boxes and Shelves) Storage boxes and shelves developed in close collaboration with leading car manufacturers, made from durable, recyclable ABS plastic.
- Legokomponenter (Custom Components) Vacuum-formed plastic components serving primarily the automotive industry and other sectors. Products are often unique and fully customized to customer specifications. Manufactured using modern, flexible production capable of producing components in various forms, sizes, and materials. Accounts for 17% of sales.
Quantifiable outcome
- Zero waste production through 100% recyclable materials
Companies that use Autoform
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Autoform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Autoform partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered parent, core and sibling.
- CalixKlippan ABparentParent company of CalixKlippan AB group. Autoform is part of this conglomerate focused on automotive industry alongside other subsidiaries.
- PeBe ABcorePeBe AB (bilklädslar och fordonstillbehör) distributes Autoform's roof boxes under the Calix brand on the Swedish market. Also sells Urban Loader.
- Calix ABsiblingPart of CalixKlippan AB group. Calix AB focuses on motor and cabin heaters.
- Andrénplast ABsiblingPart of CalixKlippan AB group.
- Klippan Group ABsiblingPart of CalixKlippan AB group, focused on safety products.
- Preciform ABsiblingPart of CalixKlippan AB group.
- MekonomencoreSwedish automotive parts distributor that sells Urban Loader on the Swedish market under the Calix brand.
- World's leading vehicle manufacturerscoreClose collaboration with leading automotive OEMs in product development and design of custom plastic components. Products marketed under manufacturer brands or Calix Group brand.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Autoform competitors and assessment
Company assessmentDirect peers
- Thule Group: Swedish manufacturer of roof boxes, bike racks, and cargo accessories for cars. Direct competitor to Autoform's Calix-brand roof boxes and Urban Loader, and an obvious comparison given shared Nordic heritage and overlapping aftermarket channels.
- Hapro: European roof box and automotive cargo accessories maker. Competes head-on with Calix roof boxes in the aftermarket and similarly sells through automotive accessory dealers.
- Mont Blanc (now part of Thule): Swedish-origin roof box brand now under Thule. Directly comparable product category and distribution model to Autoform's Calix roof box line in the Nordic and European aftermarket.
- WeatherTech: US-based manufacturer of custom-fit vehicle floor and cargo protection products. Directly comparable to Autoform's model-specific trunk mat business on customization, materials, and OEM/aftermarket channels.
Broad incumbents
- Plastic Omnium: Global tier-1 automotive plastic components and modules supplier. Comparable to Autoform on plastic exterior/interior technology and OEM supply, but at vastly greater scale, portfolio breadth, and electrification focus.
- Magna International: Large global automotive supplier with significant plastics, interior, and exterior systems operations. Provides a benchmark for what scaled, multi-product automotive plastics suppliers look like versus Autoform's niche focus.
- Faurecia (now FORVIA): Major automotive interiors and clean mobility supplier. Comparable on automotive interior plastics content per vehicle and OEM-direct supply, with a much broader module-level portfolio.
Emerging players
- Reese / HORIZON GLOBAL (trailer and cargo accessories): Aftermarket supplier of vehicle cargo, towing, and accessory products. Overlaps with Autoform's roof box and accessory offering on the aftermarket side, though with a broader towing-oriented mix.
- Yakima: Aftermarket roof rack, cargo, and outdoor transport accessories brand. Comparable to Autoform's Calix roof boxes and Urban Loader on consumer-facing cargo and load solutions for cars.
Others
- Calix AB: Sibling company within the CalixKlippan AB group, focused on engine and cabin heaters. Not a direct competitor but a sister entity sharing the Calix brand, channels, and corporate parent, providing meaningful ecosystem context for Autoform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Autoform social profiles
Digital presenceAutoform compliance and trust
Trust signalCompliance2 records
Autoform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoform leadership team
Management profileNumber of profiles
Profiles2 records
Autoform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoform
What does Autoform do?
Autoform manufactures vacuum-formed plastic components primarily for the automotive industry, including custom-fitted trunk mats, roof boxes, storage solutions, and bespoke plastic parts. The company supplies world's leading vehicle manufacturers under both OEM and Calix brands, with 80% of production exported internationally.
Is Autoform a public or private company?
Autoform is a private company. It is classified as corporate owned and is currently operating.
When was Autoform founded?
Autoform was founded in 1988. It employs 251 to 500 people.
Where is Autoform based?
Autoform is headquartered in Malung, Sweden, in the Europe region.
How does Autoform make money?
Three revenue lines are on record. Trunk Mats are the primary driver. The others are roof Boxes and subcontractor Products.
Who are Autoform's main competitors?
Direct peers on record are Thule Group, Hapro, Mont Blanc (now part of Thule) and WeatherTech. Broad incumbents are Plastic Omnium, Magna International and Faurecia (now FORVIA). Emerging players are Reese / HORIZON GLOBAL (trailer and cargo accessories) and Yakima. Calix AB is listed as an others.
Does Autoform have an API?
No public API is recorded for Autoform.
What industry is Autoform in?
Autoform's product category is Automotive Plastic Components Manufacturing. Its primary akta.pro industry code is IMACAKAJ, Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware). Its NAICS code is 3363 and its SIC code is 3714.