Juicy Juice

What Juicy Juice does

Juicy Juice is a US-based children's fruit juice brand established in 1977 and currently owned by Harvest Hill Beverage Company, with operations headquartered in the United States (Burbank) and an employee base of 101-250. The company produces, markets, and distributes 100% fruit juice products sweetened only by fruit, with no added sugars or artificial sweeteners, using fruit juice concentrates and aseptic processing to deliver shelf-stable beverages. The product portfolio spans three lines: a core 100% Juice range of 15 flavors (Apple, Berry, Grape, Fruit Punch, Mango, Tropical, and others) in package sizes from 4.23oz juice boxes to 128oz containers; a USDA Certified Organic sub-brand (Apple and Fruit Punch) certified by Oregon Tilth; and an Immune System Support line with added Vitamin C and Zinc. Products are positioned as allergen-free (top-8 allergen free), gluten-free, and compliant with USDA Smart Snack Guidelines for school meal programs.

The business operates a hybrid B2C/B2B distribution model. On the consumer side, products are sold through national and regional US grocery chains (Kroger, Albertsons, Publix, Wegmans, H-E-B, Meijer, and others), mass merchandisers (Walmart, Target), and club stores (BJ's), with retailer-managed pricing and online ordering via retailer websites. On the institutional side, Juicy Juice runs a dedicated K-12 school nutrition procurement program supplying portion-controlled case packs (4.23oz, 6.75oz, 10oz) meeting USDA Smart Snack standards for school lunchrooms and after-school programs. Pricing is set by retail partners and is not disclosed publicly. The company also invests in owned content — an Activity Center (209+ activities), Parent's Corner (149+ articles), and a recipe library (141+ recipes) — plus active social media on Facebook, Instagram, TikTok, Pinterest, and X to drive engagement with families of children from toddler through grade-school age. Revenue is not publicly disclosed; the brand sits within the parent Harvest Hill Beverage Company portfolio with no identified venture capital or private equity ownership signals.

Name

Juicy Juice

Legal name

Harvest Hill Beverage Company

Website

https://juicyjuice.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Juicy Juice is a US children's fruit juice brand owned by Harvest Hill Beverage Company, producing 100% juice products across 15+ flavors plus organic and immune-support lines, distributed through major US retailers and a K-12 school nutrition program for families with children.

Ownership category

akta.pro rank

Product category

Children's Fruit Juice

NAICS

Specialty Canning (311422)

SIC

Beverages (2080)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Refrigerated Juices & Smoothies (CRADACAL), Baby Drinks (Juices, Waters, Electrolyte/Oral Rehydration Solutions) (CRADAEAH)

Keywords

• Children fruit juice
• 100 percent juice
• USDA organic beverages
• Juice box snacks
• School nutrition beverages

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Juice Sales: Revenue generated from selling 100% juice products through major US retail grocery chains, club stores, and regional supermarket chains. Products are sold at various price points across multiple package sizes including 4.23oz juice boxes, 6.75oz juice boxes, 10oz bottles, 48oz, 64oz, and 128oz containers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Juicy Juice produces, markets, and distributes 100% fruit juices for children under the Juicy Juice brand owned by Harvest Hill Beverage Company. The portfolio spans a core 100% juice line (15 flavors including Apple, Berry, Grape, Fruit Punch, Strawberry Banana, Mango, Tropical, and others), a USDA Certified Organic sub-line, and an Immune System Support line fortified with Vitamin C and Zinc. Products are sold in sizes from 4.23 oz juice boxes to 128 oz containers, formulated with no added sugar or artificial sweeteners, gluten-free, and free of the top 8 allergens.

Product overview

Juicy Juice is a children's juice brand owned by Harvest Hill Beverage Company, operating since 1977. The product portfolio consists of three main lines: (1) the core 100% Juice line featuring 15 flavor varieties (Apple, Apple Raspberry, Berry, Cherry, Fruit Punch, Grape, Kiwi Strawberry, Mango, Orange Tangerine, Peach Apple, Strawberry Banana, Strawberry Watermelon, Tropical, White Grape, and Punch Medley) that are sweetened only by fruit with no added sugars or artificial sweeteners; (2) the Organics sub-brand offering USDA Certified Organic Apple and Fruit Punch varieties that are GMO-free and certified by Oregon Tilth; and (3) the Immune System Support line adding functional benefits with 130% Vitamin C and 10% Zinc in Orange Mango, Strawberry Apple, and Berry Punch flavors. The products are pasteurized, gluten-free, allergen-free (free from top 8 allergens), contain no high fructose corn syrup, and meet USDA Smart Snack Guidelines for school programs. Products are available in multiple sizes including 4.23 oz juice boxes, 6.75 oz juice boxes, 10 oz bottles, 48 oz, 64 oz, and 128 oz containers.

Differentiator

Problem solved

Functional benefit

Brands

• Juicy Juice Organics: USDA Certified Organic 100% juice products in Apple and Fruit Punch flavors.
• Juicy Juice Lower Sugar
• Juicy Juice Immune System Support

Products and services

• Juicy Juice 100% Juice (Core Line)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• USDAcoreStrategic or Co-development PartnerJuicy Juice products meet USDA Smart Snack Guidelines, making them compliant for sale in K-12 school lunchrooms and after-school programs. Products provide specified fruit servings (½ cup for 4.23oz, ¾ cup for 6.75oz, 1¼ cup for 10oz) as part of school nutrition standards.
• KrogercoreChannel Partner/ Reseller/ DistributorMajor US grocery retailer stocking full range of Juicy Juice 100% juice products including standard, organic, and immune support varieties.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass merchandiser and club retailer offering Juicy Juice products across multiple package sizes including bulk options.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor discount retailer distributing Juicy Juice products to consumers nationwide.
• PublixcoreChannel Partner/ Reseller/ DistributorRegional grocery chain in the southeastern United States stocking Juicy Juice products.
• AlbertsonsmajorChannel Partner/ Reseller/ DistributorNational grocery chain distributing Juicy Juice products through its retail locations across the United States.
• MeijermajorChannel Partner/ Reseller/ DistributorMidwest regional retailer offering Juicy Juice Immune System Support products at launch.
• Oregon TilthminorOthersOrganic certification body that certifies Juicy Juice Organics products as USDA Organic.
• K-12 Schools (National)coreChannel Partner/ Reseller/ DistributorSchools across the United States purchase Juicy Juice products through the company's school procurement program for lunch programs and after-school nutrition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welch's: Welch's is a major US fruit juice brand (grape, white grape, fruit blends) sold in the same grocery and club channels as Juicy Juice, with overlapping 100% juice positioning and family-targeted marketing.
• Mott's: Mott's (Keurig Dr Pepper) sells apple juice, juice blends, and fruit-flavored juice products in formats directly overlapping with Juicy Juice's core 100% juice line, including apple juice boxes marketed to families.
• Apple & Eve: Apple & Eve is a privately held US juice company focused on 100% juice products and juice boxes marketed to families and children, directly overlapping Juicy Juice's product portfolio and target demographic.
• Sunny D: Sunny D is a citrus-flavored kids' drink sold in shelf-stable single-serve and multi-serve formats, directly competing with Juicy Juice for the children's lunchtime and lunchbox occasion.
• Capri Sun: Capri Sun (Kraft Heinz) is the dominant branded kids' juice drink in pouches and single-serve boxes — the most direct head-to-head competitor to Juicy Juice in the K-12 lunchbox and grocery juice-box segment.
• Tree Top: Tree Top is a US apple juice and fruit juice producer selling single-serve and multi-serve juice products in the same grocery channel as Juicy Juice, with comparable apple-juice SKU positioning.
• Langers Juice Company: Langers is a US juice producer selling single-serve and multi-serve juice products in grocery and club channels with comparable family-target positioning, directly overlapping with Juicy Juice's core 100% juice line.

Broad incumbents

• Minute Maid / Simply: Minute Maid and Simply (Coca-Cola) are broad national juice brands occupying adjacent shelf space in the same retailers as Juicy Juice, with comparable single-serve and multi-serve juice products though not kids-specific.
• Tropicana: Tropicana (PepsiCo) is a major national juice brand across orange juice, juice blends, and functional lines, with overlapping grocery distribution and far greater scale, though it skews more adult than Juicy Juice's kids-only positioning.
• Ocean Spray: Ocean Spray is a grower-owned cooperative selling cranberry juice and juice blends in single-serve and family formats, competing for the same grocery shelf and family-meal occasion as Juicy Juice, though focused on cranberry-led flavors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JuicyJuiceUSA
• Facebookfacebook.com/JuicyJuiceUSA
• Instagraminstagram.com/JuicyJuiceUSA
• TikToktiktok.com/@realjuicyjuice
• Pinterestpinterest.com/JuicyJuiceUSA
• LinkedInlinkedin.com/company/75581

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy Juice