What REVL Training does

REVL Training is a privately held boutique fitness franchise founded in 2020 and domiciled in South Australia, Australia. The company delivers performance-based, strength and conditioning group training through three integrated programs — Move (hybrid total-body training), Perform (progressive-overload strength), and Sweat (cardiovascular conditioning) — organized into proprietary 13-week training blocks (Volume, Build, Deload, Peak, Testing). REVL expanded its offering in May 2024 with PACE, a running program designed to bridge strength and endurance for hybrid athletes preparing for events such as HYROX. Programming is described as developed with sports science experts and is delivered at 25+ studios across 7 countries (Australia, Canada, Dubai, Indonesia, Korea, Malaysia, Singapore), with a stated pipeline of 70+ territories sold.

The company operates a dual-revenue model. On the consumer side, REVL sells periodic studio memberships (Flexi, Term, and Part Time tiers) billed via weekly direct debit, with early-termination exit fees and account-setup charges. On the franchise side, REVL licenses its brand, programming, and operating system to qualified partners who invest A$400,000-A$550,000 per studio depending on size and location. The franchise sales funnel follows a structured process (Enquire, Apply, Secure Territory, Sign Agreement, Launch), and franchisees receive training, operational support, and marketing infrastructure. Members access class booking and account management via an iOS/Android mobile app built on a third-party fitness platform (fitnessmobileapps).

The company serves two primary customer segments: general fitness consumers seeking structured, coached group training, and franchise partners/investors seeking a turnkey boutique fitness business with proven programming and brand recognition. REVL is led by co-founders Ben Woolford (CEO) and Josh Mildren (COO), who together bring over 20 years of industry experience; Allen Law serves as Chairman. The firm has attracted notable partnerships, including a Whoop sponsorship for its inaugural global fitness competition (REVL Games, Adelaide, December 2025), which drew 450+ athletes and 1,000 spectators. No external institutional or venture capital investment has been disclosed.

Name

REVL Training

Legal name

REVL Training Pty Ltd

Website

https://revltraining.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

REVL Training is a privately held boutique fitness franchise founded in 2020 that delivers scientifically programmed group strength and conditioning training through three core programs (Move, Perform, Sweat) across 25+ studios in 7 countries, also licensing its model to franchise partners worldwide.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Boutique fitness studios
• Group strength training
• Functional fitness franchise
• Conditioning group classes
• Hybrid athlete training

Headquarters

HQ city

Neutral Bay

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Memberships: REVL generates revenue primarily through studio memberships sold to individual consumers. Memberships are sold as periodic agreements with weekly direct debit payments (weekly billing cycle). Memberships provide access to classes at one specific studio with various tier options including Flexi Membership (ongoing with two weeks notice to cancel after initial commitment) and Term Membership (with automatic month-to-month renewal). Part-time members have limited class access (max 2 classes per week). Peak and Off-Peak class distinctions may apply.
2. Franchise Fees: REVL expands through franchise partnerships. Franchise investment ranges from $400,000 to $550,000 AUD depending on location and studio size. Total investment typically falls within this range for opening a new REVL studio.
3. One-time Fees: Account setup fee of $3.50+GST charged when purchasing a membership. Exit fees apply for early termination of term memberships (50% of weekly membership charge for remaining term). Pause fees apply for membership pauses exceeding six weeks in a 12-month period.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

REVL Training operates a network of boutique fitness studios delivering performance-based, coached group strength and conditioning classes built on three proprietary programs (Move, Perform, Sweat) organized within 13-week periodized training blocks. Members pay recurring studio memberships for access to scheduled classes led by trained coaches, complemented by a mobile app for booking and membership management and franchise opportunities for prospective studio owners.

Product overview

REVL Training is a premium boutique fitness franchise offering performance-based, strength and conditioning group training. The core offering consists of three integrated programs: MOVE (hybrid total-body training), PERFORM (strength-focused progressive overload), and SWEAT (cardiovascular conditioning with Sprint, Engine, and Team sessions). These programs are delivered through 13-week structured training blocks (VOLUME, BUILD, Deload, Peak, Testing Week) at studio locations worldwide. The ecosystem includes the REVL Training mobile app for class booking, studio memberships (Flexi and Term options), the PACE running program for hybrid athletes, and the annual REVL Games global competition. The company also offers franchise opportunities for studio ownership across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• PACE: REVL's running program that seamlessly merges with MOVE, SWEAT & PERFORM programs to create a diverse hybrid approach to fitness. PACE challenges individuals to embrace a more diverse hybrid approach and serves as a community for hybrid athletes, including progressions from 5k to full marathon.

Products and services

• Move Program Hybrid total-body conditioning program using moderate loads, higher reps, and continuous movement to develop usable strength, movement quality, and work capacity, scheduled Monday, Wednesday, and Friday at REVL studios.
• Perform Program Strength progression program built around lower reps, longer rest periods, and progressive overload on compound lifts (Deadlift, Squat, Bench Press), delivered Monday, Wednesday, and Friday at REVL studios.
• Sweat Program Cardiovascular conditioning program with three session formats—Sprint (interval training), Engine (sustained pace), and Team (group cardio)—delivered Tuesday, Thursday, and weekends at REVL studios.
• PACE Running Program Running program designed to build aerobic engine, threshold capacity, and pacing strategy; seamlessly merges with Move, Perform, and Sweat programs and includes progressions from 5k to full marathon and PACE Socials for community engagement.
• 13-Week Training Block System Scientifically structured periodized programming organized into 13-week blocks with phases including VOLUME, BUILD, DELOAD, PEAK, and TESTING weeks, designed to optimize adaptation and measurable progress across strength and conditioning.
• REVL Studio Membership Recurring studio membership providing access to Move, Perform, Sweat, and PACE classes at one REVL studio location, available as Flexi (ongoing with 2-week cancellation notice) or Term (auto-renewing monthly with 14-day notice) options, with a Part-Time variant limited to 2 classes per week.
• REVL Training Mobile App Mobile application available on the Apple App Store and Google Play Store for iOS and Android devices, enabling members to book classes, manage memberships, find studios, and access REVL content.
• REVL Studio Franchise Franchise offering that enables partners to open and operate a REVL-branded boutique fitness studio under license, with total investment of $400,000–$550,000 AUD depending on location and studio size, and full training, operational support, and marketing provided.
• REVL Games Global Fitness Competition Annual global fitness competition hosted by REVL Training; the inaugural event was held in Adelaide, Australia, attracting over 450 athletes and 1,000 spectators and sponsored by Whoop.

Quantifiable outcome

• 84% average studio YoY revenue growth reported by franchisees
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WhoopcoreGTM or Marketing Partner · 19 December 2025Wearable technology company Whoop partnered with REVL Training as sponsor for its first global fitness competition held in Adelaide, Australia. The event attracted over 450 athletes and 1,000 spectators. This partnership demonstrates REVL's ability to attract major fitness technology brands for flagship events.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• F45 Training: Global functional group-training franchise built around 45-minute HIIT sessions; directly competes with REVL for both consumers and franchisees in the boutique functional fitness category.
• BFT (Body Fit Training): Australian-origin group fitness franchise offering programmed strength and conditioning sessions in 50-minute formats; competes head-to-head with REVL in the home market and similar franchise model.
• Orangetheory Fitness: Globally scaled heart-rate-based group training franchise with science-backed programming and a similar premium-boutique positioning, targeting the same performance-oriented consumer as REVL.
• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio in coached group sessions; competes with REVL's Perform and Sweat programs for high-intensity, performance-focused members.
• 9Round Fitness: Specialty group fitness franchise with a similar lower-cost entry model and recurring membership revenue; competes for franchisees and the 30-minute workout consumer segment.
• Club Pilates: Large and rapidly scaling boutique fitness franchise with a structured, science-backed curriculum; shares REVL's franchise-led growth playbook and premium positioning.

Broad incumbents

• CrossFit (Affiliates): Largest globally distributed functional fitness movement, mixing group training and competition focus; overlaps with REVL's Perform/Move programming and HYROX/hybrid-athlete positioning.
• Anytime Fitness: Established 24/7 global franchise gym brand with thousands of locations; competes with REVL at the mass-market end and serves as a benchmark for global franchise execution.

Emerging players

• HYROX: Operator of the rapidly scaling HYROX indoor hybrid fitness race series; REVL explicitly programs for HYROX preparation, making HYROX both a demand driver and a potential direct event competitor to REVL Games.
• Solidcore: Premium boutique fitness brand built around a proprietary strength-based workout on reformer-style machines; overlaps with REVL's premium, results-driven positioning and is expanding internationally with franchise and corporate models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@revltraining3529
• Facebookfacebook.com/REVLTrainingMileEnd
• LinkedInlinkedin.com/company/revl-training
• Instagraminstagram.com/revl.training

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REVL Training