Alliance Healthcare Nederland

What Alliance Healthcare Nederland does

Alliance Healthcare Nederland BV is a Dutch pharmaceutical wholesale and healthcare services company headquartered in 's-Hertogenbosch (relocating to Veghel), operating as a wholly-owned subsidiary of Cencora Inc. (NYSE: COR, formerly AmerisourceBergen). The company operates the Dutch arm of one of Europe's largest pharmaceutical distribution networks, with approximately 1,800 employees, serving all Dutch hospital pharmacies plus independent, franchise (Alphega Apotheek), chain (Boots Apotheek) and outpatient pharmacies, and reaching roughly 5 million patients daily. Its portfolio spans core wholesale distribution (branded and generic medicines, OTC, health & beauty, medical devices), pre-wholesale and 3PL logistics under Alloga (400,000 m³ of storage across 12 European countries), patient support and clinical trial services under Alcura, parallel import/export under Stephar, automated unit-dose packaging (SPITS MediRol, 99.997% reliability), and the Alphega pharmacy franchise network of 6,800+ pharmacies across 10 countries.

The business is built around a centralized, highly automated distribution infrastructure centered on the 71,000 m² Alliance Healthcare Campus in Veghel, which combines headquarters, Alloga distribution, Central Filling pharmacy automation, and a second 13,000 m² sustainable distribution center (operational June 2024) featuring KNAPP-integrated shuttle storage (63 robots, 17,000 crates across 21 levels) and A-frame automated picking. GDP-compliant temperature-controlled storage (15-25°C, 2-8°C, -20°C) and BREEAM-NL certified facilities underpin regulatory compliance. Supporting digital platforms include Dot info (online ordering and logistics visibility) and SmartCare (data analytics for Medical Pharmaceutical Decision Rules).

Revenue mechanics combine transaction-fee wholesale distribution, managed-service 3PL contracts with manufacturers (Alloga), subscription-style franchise and network services for independent pharmacies (Alphega), professional services for patient support programs (Alcura), and parallel import margin capture (Stephar). Go-to-market relies on dedicated account managers to pharmaceutical manufacturers and healthcare companies, the Alphega franchise channel for SMB pharmacy customers, and recurring training programs (Highlights Symposium, 'In the heart of care') for hospital pharmacists. There is no publicly disclosed pricing for wholesale services; pricing is quote-based.

Name

Alliance Healthcare Nederland

Legal name

Alliance Healthcare Nederland BV

Website

https://alliance-healthcare.nl

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Healthcare Nederland is a Dutch pharmaceutical wholesaler and wholly-owned subsidiary of Cencora (NYSE: COR) that distributes medicines, medical devices, and healthcare products to all Dutch hospital pharmacies and thousands of independent, franchise, and chain pharmacies serving roughly 5 million patients daily, with specialized subsidiaries covering 3PL logistics, patient support, parallel imports, and pharmacy network services.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

OTC & Consumer Health Distributors (HLAIAJAC)

akta.pro secondary industries

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK), Central Fill & Pharmacy Outsourcing Services (HLAFALAM), Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Pharmaceutical & Healthcare Cross-Docking (TLALAFAD)

Keywords

• Pharmaceutical wholesale
• Medicine distribution services
• Healthcare logistics
• Patient support programs
• Pharmacy network services

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Wholesale Distribution: Core pharmaceutical distribution services to pharmacies, hospitals, and healthcare providers with daily deliveries of branded and generic medicines, OTC medications, health and beauty products, and medical devices.
2. Pre-Wholesale and 3PL Services (Alloga): Specialized supply chain solutions for healthcare manufacturers including storage, order management, packaging, and labeling across 12 European countries with 400,000 m³ of storage space.
3. Patient Support Programs (Alcura): Personalized patient coaching, home delivery of medications, and clinical trial support services for pharmaceutical companies and hospitals.
4. Central Filling and Baxtering: Automated prescription processing and medication packaging services for open and hospital pharmacies.
5. Alphega Pharmacy Network Management: Franchise services to independent pharmacies including retail support, exclusive products, training, and collective negotiation power with health insurers.
6. Healthcare Marketing Services: Marketing support services to pharmaceutical companies including product launch programs, pharmacy training, and access to pharmacy networks.
7. Parallel Import/Export (Stephar): Purchase and import of pharmaceutical products from EU member states, prepared for the Dutch market, and distributed through wholesale and pharmacy channels.
8. Medical Devices Distribution: Supply of medical equipment and devices including medical nutrition, wound care, diabetes care, and continence care through Alcura.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Alliance Healthcare Nederland is a pharmaceutical wholesale distributor that delivers branded and generic medicines, OTC products, health and beauty items, and medical devices daily to pharmacies, hospitals, and healthcare providers across the Netherlands. The company also provides pre-wholesale and third-party logistics through Alloga, patient support and clinical trial services through Alcura, an independent pharmacy franchise network (Alphega Apotheek), automated Central Filling for prescription processing, medication roll packaging (SPITS MediRol), parallel import (Stephar), and Boots pharmacy retail operations.

Product overview

Alliance Healthcare Nederland operates as a pharmaceutical wholesale and healthcare services provider, offering an integrated platform of products and services across the pharmaceutical supply chain. The core offering centers on pharmaceutical wholesale distribution through Alliance Healthcare itself, supplemented by specialized logistics (Alloga), patient support services (Alcura), and pharmacy network programs (Alphega Apotheek). Additional modules include Central Filling for automated prescription processing, the Dot info online ordering platform, SmartCare data analytics, SPITS medication rolls (MediRol), Boots pharmacy chain, Stephar parallel imports, and the Alphega Zorgmakelaar negotiating service. The portfolio serves pharmaceutical companies, independent pharmacies, hospitals, and healthcare professionals with end-to-end solutions from manufacturer to patient.

Differentiator

Problem solved

Functional benefit

Brands

• Alloga: Pharmaceutical pre-wholesale and third-party logistics provider; logistics services including storage, transport, packaging and labelling of pharmaceuticals across Europe.
• Alcura
• Alphega Apotheek
• Boots Apotheek
• SPITS
• Stephar

Products and services

• Pharmaceutical Wholesale Distribution (Alliance Healthcare) Core pharmaceutical wholesale service providing accurate, punctual deliveries of branded and generic medicines, OTC medication, health and beauty products, and medical devices to pharmacies, hospitals, and healthcare providers across the Netherlands and Europe.
• Alloga Pre-Wholesale and 3PL Logistics Market-leading logistics provider offering specialist supply chain solutions including transport, storage, packaging, and labeling of pharmaceutical products for healthcare manufacturers, operating 400,000 m³ of storage space across 12 European countries.
• Alcura Patient Support and Clinical Research Patient support and clinical research services provider offering tailored solutions to healthcare companies and professionals, supporting clinical trial operations, optimizing patient care, and providing home care support and nursing care services.
• Alphega Apotheek Pharmacy Network Independent pharmacy franchise network with over 6,800 connected pharmacies across 10 European countries, providing retail support, business mentoring, exclusive product access, care programs, and professional training for pharmacists.
• SPITS MediRol Medication Packaging Automated medication packaging service that packages medications by type or intake moment in sachets on rolls (MediRol) for patients in institutions and home settings, achieving 99.997% reliability rate.
• Boots Apotheek Pharmacy Chain Pharmacy chain with over 160 years of experience in health and beauty offering prescription and OTC medications along with Boots-branded products including the No7 skincare line.
• Stephar Parallel Import and Export Wholesale distributor of pharmaceutical eurospécialités that imports medicines from EU member states, prepares them for the Dutch market, and delivers to general practitioners with pharmacy affiliations, public, outpatient, and hospital pharmacies.
• Central Filling Automated Prescription Processing Central prescription processing service where prescriptions are automatically collected and packaged through fully automated production lines, allowing pharmacies to focus more on patient care while medications are automatically sorted into patient-named bags.
• Alphega Apotheek Zorgmakelaar Negotiating Service Intermediary service between the Alphega pharmacy collective and health insurers that negotiates on behalf of connected Alphega pharmacies to achieve higher compliance, better rewards, and stronger negotiating positions with health insurers.

Quantifiable outcome

• Daily delivery service ensuring pharmaceutical availability for approximately 5 million patients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Healthcare Logistics Association of China Federation of Logistics & PurchasingminorStrategic or Co-development Partner · 27 June 2023Delegation from Chinese healthcare logistics association visited Alliance Healthcare Campus in Veghel to learn about Dutch pharmaceutical wholesale organization, healthcare system, and Alliance Healthcare/Alloga operations. Chinese delegates shared similarities in their market including high healthcare costs and medicine shortages.
• KNAPPcoreTechnology or IntegrationSupplier and integrator of the A-frame automated picking system and shuttle storage technology in the new distribution center in Veghel. KNAPP is responsible for calibrating the A-frame channels and shuttle systems.
• Caalen AdviescoreImplementation/ SI/ Consulting PartnerOrganizational partner for the annual Highlights Symposium for hospital pharmacy assistants, collaborating with Alliance Healthcare sales team IMR.
• Van Iersel Luchtman AdvocatenminorImplementation/ SI/ Consulting PartnerLegal partner providing the legal framework for negotiations conducted by the Alphega apotheek Zorgmakelaar with health insurers.
• Nyenrode Business UniversiteitcoreStrategic or Co-development PartnerLong-standing partnership for Pharmaceutical Management Development Programs for hospital pharmacists and polyclinic pharmacists.
• European Commission (DG HERA, DG SANTE, DG GROW)coreStrategic or Co-development PartnerEU policymakers visited Alliance Healthcare Campus to gain insight into logistics processes and supply chain management in pharmaceutical wholesale, related to medicine shortages and stock储备 policies. DG HERA is developing EU strategy for critical medicine stockpiling.
• WDP (Warehousing Development & Properties)coreOthersReal estate developer developing the Alliance Healthcare Campus in Veghel. WDP developed and is responsible for the 131,000 m² land parcel on Foodpark Veghel for the 71,000 m² facility.
• VDR BouwgroepcoreOthersConstruction company responsible for building the Alliance Healthcare Campus including the Alloga distribution center and Alliance Healthcare headquarters.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PHOENIX Group (PHOENIX Pharmahandel): PHOENIX Group is one of the largest pharmaceutical wholesalers in Europe, operating across more than 25 countries with extensive pharmacy networks (e.g., BENU). Directly comparable to Alliance Healthcare on pharma wholesale, pre-wholesale/3PL, and pharmacy franchise models.
• Pluripharm: Pluripharm is a Dutch pharmaceutical wholesaler serving independent pharmacies, offering parallel imports and pharmacy support services. Directly comparable to Alliance Healthcare Nederland as a competing Dutch pharma wholesaler with independent-pharmacy focus.
• Brocacef Groep: Brocacef is a Dutch pharmaceutical wholesaler and pharmacy chain operator (part of PHOENIX Group). Directly comparable as a domestic Dutch competitor to Alliance Healthcare on wholesale distribution and pharmacy services.
• McKesson Europe: McKesson Europe operates pharmaceutical wholesale and pharmacy retail businesses (Lloyds Pharmacy, AAH) across multiple European markets. Directly comparable to Alliance Healthcare Nederland's wholesale, distribution and pharmacy services footprint.
• Mediq: Mediq is a Dutch-based healthcare distributor focused on medical devices, wound care, diabetes and continence care delivered to home and institutional customers. Directly comparable to Alliance Healthcare's Alcura/medical device distribution business.

Regional players

• Owens & Minor: Owens & Minor is a US-headquartered medical product distribution and healthcare logistics provider. Comparable to Alliance Healthcare/Alloga on healthcare distribution logistics, though primarily serving US provider and home-care markets rather than European pharma.

Emerging players

• DocMorris: DocMorris is a major European online pharmacy serving the Netherlands and other markets. Comparable as a competing pharmaceutical distribution channel targeting Dutch consumers and pharmacies, though operating via an e-commerce/dispensing model rather than B2B wholesale.
• SHOP APOTHEKE EUROPE: SHOP APOTHEKE is a leading European online pharmacy operating across multiple markets. Comparable as a non-traditional pharmaceutical retail/dispensing channel competing with Alliance Healthcare-served community pharmacies.

Broad incumbents

• Walgreens Boots Alliance: Walgreens Boots Alliance is the former owner of Alliance Healthcare and a major global pharmacy and wholesale operator. Comparable as a broad incumbent in pharma retail, wholesale and distribution with overlapping Boots-brand pharmacy operations.
• Cencora Inc. (parent): Cencora is the NYSE-listed parent of Alliance Healthcare Nederland. Internally comparable as the global pharmaceutical distribution and solutions platform that consolidates Alliance Healthcare, Alloga, Alcura and other entities, providing the strategic context for the Dutch subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/13064107

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Healthcare Nederland