What Hemköp does

Hemköp, legally Hemköpskedjan AB, is a privately held Swedish grocery retail chain that sells food and daily goods through a multi-channel platform combining a nationwide network of physical stores with a 24/7 e-commerce site (hemkop.se), an iOS/Android mobile application, and seasonal summer pop-up locations. The company serves Swedish consumers as its primary customer base, with a secondary B2B offering (Företag) for corporate purchasing and catering at selected stores. Its product portfolio spans fresh produce, meat, dairy, packaged goods, deli items, and bakery, supported by the Färskvarugaranti (fresh goods guarantee with double money-back on quality complaints) and a recipe platform that links ingredients directly to the e-commerce cart.

The underlying technology stack consists of a multi-channel retail platform integrating storefront point-of-sale, a full e-commerce checkout with delivery scheduling, a mobile app featuring in-store barcode scanning (Mobilscanning) for queue-free checkout, and accessibility infrastructure compliant with EN 301 549, WCAG 2.1 Level AA, and Swedish Tillgänglighetslagen. Payment processing is handled through integrations with PayEx Finance AB (PCI-DSS card processing), Klarna (invoice and installment payments), and Swish (in-app mobile payments), with BankID used for customer authentication. The Klubb Hemköp loyalty program operates across digital and physical channels, providing member-exclusive Klubbpris pricing and personalized offers. Distribution is hybrid: physical retail storefronts, home delivery (Hemleverans, free over 2,000 SEK), in-store pickup at dedicated stations and lockers, mobile-app-driven purchase, and direct B2B sales. Hemköp is referenced as part of the Axfood Group, though formal ownership structure is not explicitly disclosed in the source material.

Name

Hemköp

Legal name

Hemköpskedjan AB

Website

https://hemkop.se

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hemköp is a privately held Swedish grocery retailer operating physical stores nationwide, a 24/7 e-commerce platform (hemkop.se), and a mobile app with in-store barcode scanning, serving Swedish consumers and corporate customers under the Klubb Hemköp loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales - Physical Stores: In-store sales of groceries and daily goods across the Swedish store network, including fresh produce, meat, dairy, and packaged goods. Revenue generated through point-of-sale transactions.
2. E-commerce Sales - Home Delivery: Online grocery sales with home delivery to customers across Sweden. Includes service fees and delivery fees on top of product prices. Orders placed via website or mobile app.
3. E-commerce Sales - Store Pickup: Online grocery sales with customer pickup at physical stores. Includes service fees for order processing. Customers order online and collect from pickup stations or lockers.
4. Business/Corporate Sales: B2B sales to corporate customers through dedicated business packages and catering services.
5. Loyalty Program - Klubb Hemköp: Customer loyalty program generating revenue through member-exclusive pricing, personalized offers, and enhanced customer retention driving repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hemköp operates a multi-channel Swedish grocery retail business combining a network of physical stores across Sweden with a full e-commerce platform (hemkop.se) and mobile applications for iOS and Android. The company sells groceries, fresh produce, meat, dairy, packaged goods, and household items, and offers home delivery, in-store pickup, mobile self-checkout (Mobilscanning), a loyalty program (Klubb Hemköp), recipe integration, corporate purchasing, and catering services at select locations.

Product overview

Hemköp is a Swedish grocery retail chain operating a multi-channel platform consisting of a primary e-commerce website (hemkop.se), a cross-platform mobile application (iOS and Android), and a network of physical stores across Sweden. The e-commerce platform and mobile app serve as the core digital channel, enabling consumers to browse and purchase groceries online with home delivery or in-store pickup. The mobile app extends the offering with an in-store self-checkout feature called Mobilscanning, which lets shoppers scan barcodes and pay via the app without using traditional checkout lanes. The Klubb Hemköp loyalty program is embedded within both digital and physical channels, delivering personalized pricing (Klubbpris) and promotional offers. Supporting services include a fresh goods quality guarantee (Färskvarugaranti), a recipe discovery platform with direct-to-cart purchasing, corporate/B2B purchasing packages, and catering services at select locations. The company also operates summer-season stores at popular Swedish vacation destinations. The portfolio is unified under the Hemköp brand, with no separate sub-brand architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemköp E-handel (Online Grocery Platform) Full e-commerce grocery platform at hemkop.se enabling Swedish consumers to browse, order, and purchase groceries online with home delivery or in-store pickup, including real-time pricing, promotions, and a full product catalog with fresh goods.
• Hemköp Mobile App (iOS/Android) Cross-platform mobile application for iOS and Android providing e-commerce shopping, store locator, loyalty club access, personalized offers, and accessibility features compliant with WCAG 2.1 Level AA.
• Klubb Hemköp Loyalty Program Free loyalty program offering Klubb Hemköp members personalized Klubbpris discounts, bonus benefits, purchase history, saved shopping lists, digital receipts, and exclusive promotional offers via push notifications or email.
• Hemleverans (Home Delivery) Home delivery fulfillment service where online grocery orders are transported to the customer's address, with live time updates via SMS (within +/- 15 minutes). Free delivery is offered on orders over 2000 SEK in eligible locations.
• Upphämtning i butik (Click & Collect) In-store pickup service where customers place grocery orders online and collect them from designated pickup stations or lockers at the selected Hemköp store, with SMS notification on the pickup day.
• Hemköp Recept (Recipe Platform) Online recipe search and discovery platform offering hundreds of ready-to-cook recipes across categories such as weekday meals, quick dinners, and seasonal trends, with one-click add-to-cart for ingredients via the e-commerce platform.
• Företag (Corporate Purchasing) Corporate purchasing service allowing Swedish businesses to procure groceries and supplies with tailored business packages and invoicing options.
• Catering Service Catering service offered at select store locations, enabling customers to order food for events and gatherings through dedicated catering websites for individual stores.

Quantifiable outcome

• Free home delivery for orders over 2000 kr
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KlarnacoreTechnology or IntegrationPayment processing partnership enabling invoice-based payment options (Betala Direkt, Betala inom 30 dagar, Klarna Konto) for e-commerce transactions. Klarna processes payments as the payment solution provider for Hemköp's online store.
• PayEx Finance ABcoreTechnology or IntegrationPayment solution provider for card-based transactions (Visa, Mastercard, American Express). PayEx handles secure payment processing, card data storage (PCI-DSS certified), and transaction processing for Hemköp's e-commerce platform.
• Apple (iOS)coreTechnology or IntegrationPlatform partnership for Hemköp's iOS mobile application distributed through the Apple App Store. App provides mobile shopping, barcode scanning, and accessibility features compatible with iOS devices.
• Google (Android)coreTechnology or IntegrationPlatform partnership for Hemköp's Android mobile application distributed through Google Play. App provides mobile shopping, barcode scanning, and accessibility features compatible with Android devices.
• Transport CarriersminorStrategic or Co-development PartnerDelivery partners providing home delivery services for e-commerce orders. Carriers perform deliveries to customer addresses and make assessments on whether to leave packages at the door or return undelivered items.
• Sustainability Partners/SuppliersminorOthersPartnerships with suppliers focused on sustainability, with Hemköp's sustainability work dating back to 1958. Includes local collaborations and sustainable sourcing initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICA Sverige (ICA Gruppen): Sweden's largest grocery retail chain with physical stores, e-commerce (ICA.se/ICA-app), and a loyalty program (Stammis). Directly comparable as a multi-channel national grocery retailer targeting Swedish consumers with private label and fresh produce.
• Coop Sverige: Swedish consumer cooperative grocery retailer operating physical stores, e-commerce (Coop.se), and mobile app with loyalty (Coop MedMera). Closely comparable multi-channel grocery model serving Swedish consumers daily.
• Willys (Axfood): Swedish discount grocery chain and sister brand under Axfood Group. Comparable through shared wholesale backbone with Hemköp but competes head-on in fresh produce and everyday low-price positioning.
• Lidl Sverige: German discount grocery chain with rapidly expanding physical stores across Sweden and growing e-commerce. Direct competitor in fresh produce and everyday value pricing.
• Netto (Salling Group): Danish-owned discount grocery chain with physical stores across Sweden and limited e-commerce offering. Competes primarily on price with Hemköp's Alltid Bra pris range.

Emerging players

• Mathem (formerly Mat.se): Sweden-focused online-first grocery delivery specialist; now part of the Mathem group. Competes with Hemköp's e-commerce channel directly on home delivery convenience and basket economics.

Regional players

• City Gross (Bergendahls): Sweden-based hypermarket-style grocery chain with limited physical store footprint in southern/urban markets and e-commerce. Comparable in fresh produce and FMP offering but with regional store density advantage.

Broad incumbents

• Kesko (K-Citymarket, Finland): Finland's leading multi-channel grocery retailer (K-Citymarket, K-Market, K-Supermarket), operating similar e-commerce + mobile scanning (Ostari) model. Useful benchmark for Nordic grocery omnichannel strategy.
• Ocado Group: UK-based online grocery technology and fulfillment specialist providing OSP platform to international grocers. Relevant as a benchmark for the e-commerce logistics architecture and mobile experience Hemköp has built.

Others

• Menigo Foodservice: Sweden's leading HoReCa foodservice distributor, part of Axfood Group. Comparable through shared wholesale infrastructure and B2B catering adjacency with Hemköp's Företag offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hemkop
• LinkedInlinkedin.com/company/hemkop

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemköp