Land 'N' Sea Distributing

What Land 'N' Sea Distributing does

Land 'N' Sea Distributing, Inc. is a wholesale-only distributor serving the marine, recreational vehicle (RV), and personal watercraft (PWC) industries, operating for over 45 years as a wholly-owned subsidiary of Brunswick Corporation (NYSE: BC). The company self-identifies as the largest wholesale distributor of marine supplies in the United States, distributing more than 80,000 different parts and accessories from 15 warehouses across the US and Canada to an authorized dealer network. Its exclusive Seachoice® private brand adds another 6,000+ replacement parts across 17 categories including lighting, fuses, fasteners, safety equipment, and anchors. The company is headquartered in Fort Lauderdale, FL, with international sales offices in Miramar, FL (Latin America/Caribbean) and Pompano Beach, FL (Europe, Africa, Middle East, India, Far East, Australia, New Zealand), and through a cooperative distribution arrangement with Mercury Marine's Latin America and Caribbean Division serves 60+ countries worldwide.

The underlying technology stack centers on a proprietary B2B e-commerce platform at landnsea.net that allows authorized dealers to check inventory, place orders, and manage accounts. The platform incorporates smart order routing that automatically directs orders to the closest warehouse location, automated order acknowledgements, shipment notifications, invoicing, and inventory synchronization, and supports EDI and FTP ordering integrations for qualified dealers. A dropship program extends the platform into direct-to-consumer fulfillment where Land 'N' Sea picks, packs, and ships under custom packing slips on the dealer's behalf. The company also runs an annual coast-to-coast dealer trade show circuit, described as the largest in North America, featuring 300+ manufacturer representatives and serving as the primary field sales channel.

Land 'N' Sea makes money by purchasing marine, RV, and PWC parts at wholesale and reselling them at competitive wholesale pricing exclusively to authorized dealers — it does not sell directly to consumers. Pricing is quote-based and not publicly disclosed, with manufacturer rebates available through the Sea Value partner program. The go-to-market motion combines inside sales (organized into six phone extensions by product vertical: customer service, engine sales, electronic sales, RV sales, e-commerce support, and credits/accounts receivable), enterprise field sales at trade shows, and a self-serve B2B portal. Customer segments are vertical-focused — marine dealers, RV dealers, and PWC dealers as primary segments, plus international marine retailers as a secondary geographic segment — with dealer authorization required to access the catalog and pricing.

Name

Land 'N' Sea Distributing

Legal name

Land 'N' Sea Distributing, Inc.

Website

https://landnsea.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Land 'N' Sea Distributing is the largest US wholesale-only distributor of marine, RV, and PWC parts and accessories, serving authorized dealers across North America and 60+ international markets. It operates 15 warehouses with 80,000+ SKUs and the exclusive Seachoice® brand as a Brunswick Corporation subsidiary.

Ownership category

akta.pro rank

Product category

Wholesale Marine Distribution

NAICS

Boat Dealers (441222)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

akta.pro secondary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Marine parts distribution
• Wholesale marine supplies
• RV accessories distribution
• PWC parts wholesale
• Marine dealer supplies

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Product Distribution: Revenue generated through the sale of marine, RV, and PWC parts and accessories to authorized wholesale dealers. Operates as a wholesale-only distributor with competitive wholesale pricing. Transaction-based model where dealers purchase inventory at wholesale prices and resell to end consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Land 'N' Sea Distributing is a wholesale-only distributor of marine, RV, and personal watercraft (PWC) parts and accessories, offering more than 80,000 SKUs from 15 warehouses across North America and shipping to authorized dealers in over 60 countries. The company carries its exclusive Seachoice® replacement-parts line (6,000+ items) alongside third-party brands and supports dealers through its proprietary landnsea.net online ordering platform, a Dropship Program, and marketing support services.

Product overview

Land 'N' Sea Distributing is a wholesale-only distributor serving the marine, RV, and PWC industries for over 45 years. The company operates as a single unified distribution platform offering over 80,000 parts and accessories from 15 warehouses across North America, complemented by its exclusive Seachoice® sub-brand of 6,000+ marine replacement parts and accessories. The core offering centers on inventory distribution and logistics, supported by the www.landnsea.net online ordering system, the Dropship Program for expanded market reach, and the Sea Value dealer marketing program. The company also provides EDI and FTP ordering integrations for automated dealer workflows, along with marketing support services for dealers needing assistance with promotional materials and web presence.

Differentiator

Problem solved

Functional benefit

Brands

• Seachoice®: A complete line of quality marine parts tailored to the evolving needs of the independent dealer. Offers more than 6,000 replacement parts and accessories in 17 key categories including lighting, fuses, fasteners, safety equipment and anchors.

Products and services

• Seachoice® Marine Parts Line

Quantifiable outcome

• Same-day or next-day shipping on orders placed before cutoff time
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mercury Marine Latin America and Caribbean DivisioncoreStrategic or Co-development PartnerCooperative effort enabling Land 'N' Sea to serve over 60 additional countries worldwide. Mercury Marine's Latin America and Caribbean Division provides international distribution reach and market access across Latin America, Caribbean, and other global markets through daily delivery to Miami and Fort Lauderdale airports and seaports.
• Sea Value ProgramminorGTM or Marketing PartnerMarketing partnership program that helps drive customers to dealer stores or websites. Joining the program increases sales, broadens customer base, and expands product offerings for participating dealers.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Camping World: Camping World is the largest US RV parts, accessories, and service retailer/distributor. Comparable to Land 'N' Sea's RV distribution vertical at significantly larger scale, with overlapping RV parts/accessories categories.
• NAPA Auto Parts (Genuine Parts Company): NAPA is the dominant US automotive aftermarket parts distributor with a warehouse and dealer/franchise network. Highly relevant as a structural comparable for Land 'N' Sea's wholesale distribution, B2B ordering, and trade-show-driven go-to-market model, though in automotive rather than marine.

Direct peers

• Overton's: Overton's is a major US retailer and distributor of marine and RV parts, accessories, and water sports equipment, overlapping with Land 'N' Sea's RV and PWC categories and competing for similar end customers via dealer and consumer channels.
• Jamestown Distributors: Jamestown Distributors is a marine supplies specialist serving boat builders, dealers, and consumers with a wide parts and accessories catalog; comparable as a multi-channel marine parts distributor with strong dealer/builder relationships.
• West Marine: West Marine is the largest US marine retailer and accessories distributor, selling to both consumers and dealers. Highly comparable to Land 'N' Sea in marine parts and accessories breadth, though it operates a retail-led model rather than wholesale-only.
• Defender Industries: Defender is a long-standing marine supplies distributor and retailer carrying a deep catalog of marine parts, safety equipment, and accessories to boat owners and dealers, directly overlapping with Land 'N' Sea's product breadth.
• Wholesale Marine Direct: Wholesale Marine is a marine aftermarket distributor serving dealers and consumers with parts and accessories, operating a hybrid wholesale/retail model similar in scope to Land 'N' Sea's dealer catalog.
• Fisheries Supply: Fisheries Supply is a Pacific Northwest-based marine and commercial fishing supplies distributor offering broad parts, electronics, and safety inventories to dealers and end users — directly comparable to Land 'N' Sea's marine parts distribution model.

Others

• Mercury Marine (Brunswick): Mercury Marine is a major marine engine OEM and an existing Land 'N' Sea partner via its Latin America/Caribbean Division. Comparable as a marine parts ecosystem participant and a channel partner rather than direct competitor.

Emerging players

• Power Products (marine/RV electrical): Power Products distributes marine electrical, RV, and powersports parts through a multi-brand portfolio. Comparable to Land 'N' Sea as a specialty parts distributor in overlapping marine and RV categories, though smaller and narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/landnseadistributing
• LinkedInlinkedin.com/company/landnseadistributing
• Instagraminstagram.com/landnsea.distributing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land 'N' Sea Distributing