Cinemersive Labs
Cinemersive Labs is a UK-based machine learning and computer vision startup (founded 2022) that built "Parallax," an AI technology converting 2D photographs into navigable 3D volumetric experiences for VR. Acquired by Sony Interactive Entertainment in April 2026 and integrated into its Visual Computing Group.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cinemersive Labs does
Cinemersive Labs was a UK-based, privately-held machine learning and computer vision company founded in 2022, headquartered in London with a team of approximately ten specialists. Its core technology, branded as "Parallax," uses proprietary AI models to infer depth and 3D geometry from single 2D photographs, converting standard images into navigable, six-degrees-of-freedom volumetric 3D experiences. The Parallax VR application was distributed on Meta Quest and Apple Vision Pro as a consumer-facing technology showcase.
The company's commercial model prior to acquisition was oriented around technology demonstration and B2B visibility rather than a scaled productized revenue stream; no paying enterprise customers, pricing, or revenue figures are publicly disclosed, and the company had no disclosed funding rounds, patents, or formal partnerships. Founder Victor Lempitsky served as Founder and Chief Scientific Officer, anchoring the firm on a small concentration of computer vision research talent.
On April 2, 2026, Sony Interactive Entertainment announced an agreement to acquire Cinemersive Labs, with the team integrated into Sony's Visual Computing Group to advance AI-driven rendering, visual fidelity, and technologies such as PlayStation Spectral Super Resolution. The deal marked Sony's 30th majority acquisition since November 2022; financial terms were not disclosed. Following closing, Cinemersive Labs operates as a wholly-owned subsidiary of Sony Interactive Entertainment, with no independent go-to-market.
Cinemersive Labs firmographics
Firmographics- Name
- Cinemersive Labs
- Legal name
- Cinemersive Labs
- Website
- https://www.cinemersivelabs.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Cinemersive Labs is a UK-based machine learning and computer vision startup (founded 2022) that built "Parallax," an AI technology converting 2D photographs into navigable 3D volumetric experiences for VR. Acquired by Sony Interactive Entertainment in April 2026 and integrated into its Visual Computing Group.
- Ownership category
- akta.pro rank
Where Cinemersive Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cinemersive Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Technology licensing/acquisition: Cinemersive Labs was acquired by Sony Interactive Entertainment with undisclosed financial terms. As a pre-acquisition revenue model, the company developed AI technologies for converting 2D media to 3D volumetric experiences, likely through technology licensing or integration partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Cinemersive Labs product offering
Product offeringCore offering
Cinemersive Labs develops AI and computer vision technology that transforms standard 2D photographs and videos into navigable 3D volumetric experiences for VR/AR platforms. Its primary product, Parallax, enables users to explore static images in immersive 6-degrees-of-freedom 3D by inferring depth and geometry from single images.
Product overview
Cinemersive Labs was a UK-based machine learning and computer vision company founded in 2022. The company's primary product was Parallax, a technology that converts standard 2D photographs into navigable 3D volumetric experiences using AI models that infer depth and geometry from single images. The Parallax app was available on VR/AR platforms including Meta Quest and Apple Vision Pro. In April 2026, Sony Interactive Entertainment acquired Cinemersive Labs and integrated the team into its Visual Computing Group to advance AI-enhanced rendering techniques and visual fidelity for PlayStation gameplay experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Parallax AI-powered VR application that transforms 2D photographs into navigable 3D volumes, enabling users to explore static images in immersive 3D with six degrees of freedom. Available on VR/AR platforms including Meta Quest and Apple Vision Pro.
Companies that use Cinemersive Labs
Customer profileSegments1 record
Ideal customer profiles2 records
Cinemersive Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Cinemersive Labs partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Cinemersive Labs competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Cinemersive Labs social profiles
Digital presenceCinemersive Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinemersive Labs leadership team
Management profileNumber of profiles
Profiles1 record
Cinemersive Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinemersive Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinemersive Labs
What does Cinemersive Labs do?
Cinemersive Labs develops AI and computer vision technology that transforms standard 2D photographs and videos into navigable 3D volumetric experiences for VR/AR platforms. Its primary product, Parallax, enables users to explore static images in immersive 6-degrees-of-freedom 3D by inferring depth and geometry from single images.
Is Cinemersive Labs a public or private company?
Cinemersive Labs is a private company. It is classified as corporate owned and is currently acquired.
When was Cinemersive Labs founded?
Cinemersive Labs was founded in 2022. It employs 1 to 10 people.
Where is Cinemersive Labs based?
Cinemersive Labs is headquartered in London, United Kingdom, in the Europe region.
How does Cinemersive Labs make money?
One revenue line is on record: technology licensing/acquisition.
Does Cinemersive Labs have an API?
No public API is recorded for Cinemersive Labs.