WEMAG

What WEMAG does

WEMAG AG is a German municipal energy supply and telecommunications company headquartered in Schwerin, Mecklenburg-Vorpommern, majority-owned by municipalities in its network area since 2010. The company supplies 100% certified eco-electricity (Ökostrom, with variants including Ökostrom Flex dynamic tariff, Ökostrom Young, Wärmepumpe and Ladesäule) and natural gas (Erdgas), and operates a regional fibre-optic broadband and telephone network delivering internet, IPTV (waipu.tv) and telephony bundles to residential, business and municipal customers.

The technology core combines a regulated distribution grid (WEMAG Netz GmbH) with proprietary battery storage. WEMAG commissioned Europe's first commercial battery storage facility at Schwerin Lankow in 2014 (originally 5 MW / 5.4 MWh, expanded to 14.5 MW / 15 MWh) and subsequently developed the WBS (WEMAG Battery Station) product family — WBS 500, WBS 2000 and the second-generation WBS 2.0 (4 MW / 8.9 MWh) — integrating battery containers, inverters, medium-voltage transformers, SF6-free switchgear, automation/communication systems and proprietary control software, sold and operated through the mea Energieagentur subsidiary. Adjacent offerings cover e-mobility (wallboxes, charging card, app, portal, multi-family infrastructure, THG quota), photovoltaic systems with home storage, heat pumps, energy efficiency consulting, contracting, water/wastewater services for municipalities, and a crowdfunding platform (WEMAG-Crowd). An AI chatbot named WEMI handles customer service.

WEMAG generates revenue primarily through recurring, usage-based subscription tariffs for electricity and gas (monthly billing, online price calculator with consumption range 500–50,000 kWh electricity, 1,000–250,000 kWh gas) and monthly internet/TV subscriptions. Secondary revenue streams include hardware sales and multi-year service contracts for commercial battery storage (WBS series) and PV installations, professional services for municipalities (energy contracting, water/wastewater), and EV-charging hardware plus carbon-credit monetisation via the THG-Quote programme. Customers acquire services via a self-serve website, an inside-sales call centre, a walk-in Kundencenter in Schwerin, a mobile Infomobil, a referral programme ('Freunde werben' run on Tellja, €100 per referral), and dedicated account management for business and municipal accounts. Indirect sales are reinforced by affiliate networks (Affilinet, Zanox, Belboon) and paid search. Marketing reach extends across Facebook, Instagram, TikTok, YouTube (wemagtv), LinkedIn, X, Pinterest and Xing, with email automation via Evalanche.

Name

WEMAG

Legal name

WEMAG AG

Website

https://wemag.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WEMAG AG is a municipally owned German utility and telecom provider based in Schwerin, supplying 100% eco-electricity, natural gas, fibre-optic broadband, e-mobility, PV and its proprietary WBS battery storage systems to residential, business and municipal customers in West Mecklenburg and beyond.

Ownership category

akta.pro rank

Product category

Retail Electricity and Gas Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122), Power and Communication Line and Related Structures Construction (237130), Water Supply and Irrigation Systems (221310)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Utility-Scale BESS EPC & Integration (EUAEAEAA)

akta.pro secondary industries

Energy Management Systems (EMS), SCADA & Dispatch/Optimization Software for Storage (EUAFAAAF), BESS Operations, Maintenance & Asset Performance Management (APM) (EUAFAAAG), Energy Storage & Microgrid Electrical Infrastructure (BESS, Controls) (IMAFAHAE)

Keywords

• Renewable energy supply
• Fiber optic internet
• Commercial battery storage
• Ev charging infrastructure
• Photovoltaic systems

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply (Ökostrom): WEMAG supplies 100% eco-certified electricity to residential, commercial, and municipal customers. Revenue is generated through recurring supply contracts with per-kWh consumption billing. Tariffs include standard eco electricity, dynamic pricing (WEMAG Ökostrom Flex), youth tariffs, heat pump tariffs, EV charging tariffs, and night electricity.
2. Natural Gas Supply (Erdgas): WEMAG supplies natural gas to residential, commercial, and municipal customers with contribution to nature conservation projects. Revenue is generated through recurring gas supply contracts.
3. Internet & Telecommunications: WEMAG provides broadband internet (fibre optic), telephone, and waipu.tv streaming services to residential and business customers. Revenue is generated through subscription contracts for internet connectivity, TV, and bundled packages.
4. Battery Storage Products & Services: WEMAG, through its mea Energieagentur subsidiary, develops, sells, installs, and provides operational management for commercial and industrial battery storage systems (WBS 500, WBS 2.0). Revenue includes hardware sales and ongoing technical operational management services.
5. Photovoltaic Systems & Solar Products: WEMAG offers photovoltaic (PV) systems, home battery storage (Stromspeicher), and energy management apps (HEMS/Kilowatt.Käpt'n) to customers. Revenue from installation and ongoing energy management services.
6. Heat Pumps (Wärmepumpe): WEMAG provides heat pump solutions and dedicated eco electricity tariffs for heat pump users.
7. E-Mobility Solutions: WEMAG offers EV wallboxes, charging cards, THG quota (emissions certificate) services, a charging app, charging portal, and charging infrastructure for multi-family buildings. Revenue from hardware sales, subscription services, and carbon credit monetisation.
8. Municipal Services (Contracting, Water): WEMAG provides energy contracting services and water supply/wastewater management for municipal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

WEMAG is a municipal energy and telecommunications supplier based in Schwerin, Germany, providing 100% certified eco-electricity, natural gas, fiber optic internet, IPTV, and telephony to residential, commercial, and municipal customers in West Mecklenburg. The company also sells and operates commercial battery storage systems (WBS series), e-mobility solutions (wallboxes, charging cards, infrastructure), photovoltaic systems with home battery storage, heat pumps, water/wastewater services for municipalities, and energy consulting. As a regulated network operator, WEMAG manages the regional power grid and offers grid-stabilization services through proprietary battery storage technology.

Product overview

WEMAG is a municipal energy and internet provider offering a diversified portfolio of eco-energy and telecommunications products and services. The core offering includes certified green electricity (Ökostrom) and natural gas (Erdgas) for private, commercial, and municipal customers. Telecommunications services include fiber optic internet (Glasfaser-Internet), IPTV (waipu.tv), and phone options. E-mobility solutions encompass wallboxes, charging cards, apps, and charging infrastructure for homes and businesses. Solar products include photovoltaic systems and home battery storage (Stromspeicher). The company also operates commercial battery storage systems including the WBS series (WBS 2.0, WBS 500, WBS 2000) for grid stabilization and energy trading. Supporting services include heat pumps, energy efficiency consulting, direct marketing for renewable producers, contracting, water supply, and an AI-powered chatbot assistant (WEMI). The WEMAG-Crowd platform enables crowdfunding for energy projects. All offerings are accessible through the online customer portal.

Differentiator

Problem solved

Functional benefit

Brands

• WEMAG Ökostrom: Eco-electricity products including Ökostrom, Ökostrom Flex, Ökostrom Young, Ökostrom Wärmepumpe, and Ökostrom Ladesäule.
• WEMAG Ökonachtstrom
• WEMIO
• WBS (WEMAG Battery Station)
• WEMAG-Crowd
• Frischer Landstrom
• WEMAG Ökostrom Aktiv
• Kilowatt.Käpt'n

Products and services

• WEMAG Ökostrom (Eco-Electricity) Certified green electricity supply contract for residential, commercial, and municipal customers, sourced from renewable energy. Available in multiple tariff variants including dynamic pricing, youth, heat pump, EV charging, and night electricity.
• WEMAG Erdgas (Natural Gas) Natural gas supply for residential, commercial, and municipal customers, with a contribution tied to regional nature conservation projects.
• Glasfaser-Internet (Fiber Optic Internet) High-speed fiber optic broadband internet service for residential and business customers, offered with bundled telephone options and optional IPTV (waipu.tv).
• waipu.tv IPTV IPTV streaming service bundled with WEMAG internet subscriptions, providing television content over the fiber optic connection.
• WEMAG Photovoltaik (Solar PV Systems) Solar photovoltaic system installation service for residential and commercial rooftops, including concept planning via Eturnity AG and grid connection support.
• WBS Battery Storage Systems (WBS 500, WBS 2000, WBS 2.0) All-in-One commercial and industrial battery storage stations combining battery containers, inverters, medium-voltage transformers, SF6-free switchgear, automation/communication technology, and proprietary control software. Used for grid stabilization, energy trading (day-trading, balancing energy), congestion management, and profile optimization. WBS 2.0 operates with NMC 811 cells from Mercedes-Benz production.
• WEMAG E-Mobility Solutions End-to-end EV charging offering including home wallboxes, public charging cards, a charging app and portal, charging infrastructure for multi-family buildings and businesses, and a THG-Quote greenhouse gas quota monetization service.
• WEMAG Wärmepumpe (Heat Pump Solutions) Heat pump installation and complementary heat-pump-specific green electricity tariffs for sustainable residential and commercial heating.
• WEMAG Stromspeicher (Home Battery Storage) Home battery storage systems that store surplus solar PV energy for later use, integrated with the Kilowatt.Käpt'n home energy management app.
• WEMAG Contracting Energy contracting service for municipalities and businesses covering the planning, financing, construction, and operation of energy facilities.
• Wasser & Abwasser (Water and Wastewater) Reliable water supply and wastewater disposal services for municipal customers as part of WEMAG's public infrastructure portfolio.
• Energieeffizienzberatung (Energy Efficiency Consulting) Energy efficiency advisory services for residential and commercial customers, supporting energy cost optimization and sustainability transitions.
• WEMAG Direktvermarktung (Direct Marketing) Direct marketing service enabling renewable energy producers to sell their generated electricity directly to the market via WEMAG.
• WEMAG-Crowd (Crowdfunding Platform) Crowdfunding platform that allows community members to financially support WEMAG's renewable energy projects.

Quantifiable outcome

• First commercial battery storage in Europe (2014); Europe's largest commercial battery storage facility at commissioning; expanded to 14.5 MW / 15 MWh in 2016
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Tellja GmbHminorGTM or Marketing PartnerWEMAG uses Tellja GmbH to manage its customer referral programme ('Freunde werben'). Tellja handles the referral workflow, including sending recommendations, tracking conversions over 90 days, and managing the €100 referral bonus payout.
• Affilinet GmbHminorGTM or Marketing PartnerAffilinet is a German affiliate marketing network used by WEMAG to display advertising banners on third-party websites, with commissions paid for referred customers.
• ZANOX AGminorGTM or Marketing PartnerZANOX AG is a German affiliate marketing network used by WEMAG to track affiliate referrals and manage commission payments.
• belboon GmbHminorGTM or Marketing PartnerBelboon GmbH is a German affiliate marketing network used by WEMAG for performance-based advertising and customer acquisition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mainova AG: Frankfurt-based municipal utility providing electricity, gas, heat, water, and energy services. Highly comparable multi-utility offering, municipal ownership structure, and renewable/eco product positioning to WEMAG.
• envia Mitteldeutsche Energie AG: Regional energy supplier serving eastern German states (Saxony, Saxony-Anhalt, Brandenburg, Thuringia). Directly comparable to WEMAG as a regulated regional distribution utility with municipal shareholders operating in a structurally similar low-density region.
• EWE AG: Regional energy and telecommunications utility headquartered in Oldenburg, serving northwest Germany. Comparable to WEMAG in scope (electricity, gas, broadband), municipal/cooperative ownership model, and digital/energy transition strategy.
• Pfalzwerke AG: Regional municipal utility serving the Palatinate region with electricity, gas, water, and energy services. Comparable multi-product municipal utility profile and renewable energy commitment to WEMAG.
• NEW AG (Niederrheinische Energie- und Wasserversorgung): Regional utility group in North Rhine-Westphalia supplying electricity, gas, water, and heat. Comparable municipal-ownership regional multi-utility operating model.
• N-ERGIE Aktiengesellschaft: Municipal energy supplier for the Nuremberg region offering electricity, gas, district heating, water, and broadband. Closely comparable multi-utility regional model and municipal ownership to WEMAG.
• BEWAG (Stadtwerke Berlin): Berlin municipal utility group (Stadtwerke Berlin family) supplying electricity, gas, heat, and water to a major German region. Comparable municipal-ownership multi-utility model with grid operator role similar to WEMAG Netz GmbH.

Broad incumbents

• E.ON SE: Germany's largest energy company operating nationwide networks and retail energy businesses. Overlaps with WEMAG in electricity supply, BESS deployment, EV charging, and digital customer platforms but at vastly larger scale and with international footprint.
• EnBW Energie Baden-Württemberg AG: Major integrated German energy utility with generation, grid, and retail operations including renewables and battery storage. Overlaps with WEMAG across the full utility value chain but operates at national/international scale.

Emerging players

• Fluence Energy GmbH: Global utility-scale battery storage integrator and software provider competing with WBS 2.0 in the German commercial/industrial BESS market. Comparable as a BESS technology competitor; broader in geography and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wemag_ag
• YouTubeyoutube.com/user/wemagtv
• Facebookfacebook.com/wemag
• LinkedInlinkedin.com/company/wemag-ag
• Instagraminstagram.com/wemag_ag
• TikToktiktok.com/@wemag_ag

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEMAG