MEMA Aftermarket Suppliers

What MEMA Aftermarket Suppliers does

MEMA Aftermarket Suppliers is one of two operating divisions of MEMA, The Vehicle Suppliers Association, a North American trade association founded in 1904 that exclusively represents automotive aftermarket suppliers, commercial vehicle aftermarket suppliers, and remanufacturers. The division serves more than 1,000 member companies across the United States, Mexico, and Canada, supported by headquarters in Washington, D.C. and additional offices in Southfield, Michigan and Research Triangle Park, North Carolina. The industry it represents is the largest U.S. manufacturing sector, supporting over 4.8 million jobs, with the U.S. automotive aftermarket valued at $435 billion annually and projected to exceed $500 billion by 2029 with 5.2% growth in 2026.

The association's core offering is a portfolio of membership services spanning flagship trade shows (AAPEX, HDAW, INA PAACE Automechanika Mexico), industry research products (Joint Channel Market Size and Forecast with S&P Global Market Intelligence, Landmark Studies, Barometer Reports), Washington, D.C. advocacy (REPAIR Act, USMCA, tariff policy), the MEMA Center for Sustainability, and more than ten councils and forums including the Aftermarket Suppliers CEO Council, Brake Manufacturers Council, Business Technology Council, and Council of Remanufacturing Excellence. The technology layer is not proprietary software but rather a digital content and event infrastructure; MEMA co-owns AAPEX with the Auto Care Association, which features 2,500 exhibitors from 44 countries and represents the more than $2 trillion global aftermarket.

Revenue is generated primarily through tiered annual membership dues scaled to each member's annual revenue, supplemented by event income from co-owned trade shows and conferences. The GTM motion is relationship-driven: members are acquired and retained through industry events, councils, advocacy outcomes, and member-only research, with the 120+ year brand, regulatory influence, and network of senior executive members creating high engagement. Governance is by a board of senior executives from member companies including Dorman Products, Snap-on Equipment, Continental ContiTech, Marmon, and Bosch in North America, with day-to-day leadership provided by Paul McCarthy (President & CEO of MEMA), Emily Poladian (President, MEMA Aftermarket Suppliers), Mike Blawas (CFO), and Collin Shaw (President, MEMA Original Equipment Suppliers).

Name

MEMA Aftermarket Suppliers

Legal name

MEMA, The Vehicle Suppliers Association

Website

https://mema.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

MEMA Aftermarket Suppliers is the North American trade association, founded in 1904, that exclusively represents more than 1,000 automotive aftermarket suppliers, commercial vehicle aftermarket suppliers, and remanufacturers through advocacy, industry research, flagship trade shows (notably AAPEX), councils, and sustainability programming.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Trade Association Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

Keywords

• Automotive aftermarket association
• Vehicle supplier advocacy
• Trade association events
• Aftermarket research reports
• Industry networking councils

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: MEMA Aftermarket Suppliers generates revenue through membership dues from supplier companies. Dues are structured based on annual revenue in a given market sector, with members only paying for membership categories valuable to their businesses. Membership includes access to councils, events, research, advocacy, and discounted trade show participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MEMA Aftermarket Suppliers is a trade association that represents vehicle parts manufacturers, remanufacturers, and commercial vehicle aftermarket suppliers in North America. It delivers value to more than 1,000 member companies through industry advocacy in Washington, D.C., flagship trade shows (AAPEX, HDAW, INA PAACE Automechanika Mexico), market research reports (Joint Channel Forecast, Landmark Studies, Barometer Reports), peer networking councils, and a Center for Sustainability program. Members pay annual dues scaled to company revenue and gain access to regulatory representation, market intelligence, and industry networking.

Product overview

MEMA Aftermarket Suppliers is a trade association that does not offer a unified software product but rather provides a portfolio of services including trade shows (AAPEX, HDAW, INA PAACE Automechanika Mexico), industry research reports (Joint Channel Forecast, Landmark Studies, Barometer Reports), networking councils and forums, and sustainability programs. These offerings serve the automotive aftermarket supplier industry through events, advocacy, and industry insights rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AAPEX (Automotive Aftermarket Products Expo) Global automotive aftermarket trade show representing the more than $2 trillion global aftermarket industry, featuring 2,500+ exhibitors from 44 countries. Exhibitors display the latest products, services and technologies for the automotive aftermarket. For vehicle suppliers, parts manufacturers, and commercial vehicle aftermarket companies.
• HDAW (Heavy Duty Aftermarket Week) Business-to-business executive conference for the heavy-duty aftermarket industry, presented by a joint operating committee of 12 industry associations including MEMA Aftermarket Suppliers. For executives at commercial vehicle aftermarket parts manufacturers and distributors.
• INA PAACE Automechanika Mexico Latin America's international tradeshow for the automotive aftermarket, OE manufacturing, and service industry. For vehicle suppliers and aftermarket companies targeting Mexico and Latin American markets.
• Joint Channel Market Size and Forecast Annual industry forecast developed collaboratively by MEMA Aftermarket Suppliers, the Auto Care Association, and S&P Global Market Intelligence. Provides an authoritative view of U.S. aftermarket size, growth, and channel dynamics through 2029, including a 5.2% projected growth for 2026. For automotive aftermarket suppliers, distributors, and industry analysts.
• Landmark Studies Comprehensive industry studies including the Landmark Study: Evolution of U.S. Automotive Aftermarket through 2035, providing long-term industry projections and analysis. For automotive aftermarket suppliers, OEMs, and industry strategists.
• MEMA Aftermarket Suppliers Barometer Report Recurring market research reports and surveys providing member-only insights into vehicular data and industry trends. For MEMA Aftermarket Suppliers member companies.
• MEMA Aftermarket Councils and Forums Industry networking councils and forums including the AAPEX Exhibitor Committee, Aftermarket Suppliers CEO Council, Brake Manufacturers Council, Business Technology Council, Council of Remanufacturing Excellence, and others. Provide peer networking and industry dialogue for executives at MEMA Aftermarket Suppliers member companies.
• MEMA Center for Sustainability Collaborative community of OE and Aftermarket suppliers focused on sustainability compliance, competitive advantage, and stakeholder needs through events, webinars, resources, and policy advocacy. Includes the Sustainability Council, Sustainability Hour webinar series, reporting resources, EPR resources, and strategic partnerships. For vehicle supplier members focused on sustainable manufacturing.

Quantifiable outcome

• 5.2% projected growth for U.S. light-duty automotive aftermarket in 2026
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Auto Care AssociationcoreStrategic or Co-development Partner · 11 June 2026MEMA Aftermarket Suppliers and Auto Care Association are strategic partners in releasing the annual Joint Channel Market Size and Forecast, developed in partnership with S&P Global Market Intelligence. The organizations also co-own AAPEX, the largest automotive aftermarket trade show.
• S&P Global Market IntelligencecoreStrategic or Co-development Partner · 11 June 2026S&P Global Market Intelligence provides forecasting and market analysis for the Joint Channel Forecast, which projects U.S. automotive aftermarket growth and serves as the industry's most widely recognized benchmark.
• AAPEX (Automotive Aftermarket Products Expo)coreStrategic or Co-development Partner · 11 June 2026AAPEX is co-owned by MEMA Aftermarket Suppliers and the Auto Care Association. It represents the more than $2 trillion global automotive aftermarket industry and historically features 2,500 exhibiting companies from 44 countries.
• PAMA (Preventive Automotive Maintenance Association)minorStrategic or Co-development Partner · 29 January 2026PAMA partnered with AAPEX to bring quick lube operators from the International Fast Lube Expo (iFlex) to AAPEX 2026, creating a dedicated 'iFlex @ AAPEX' section within the event.
• ASE (National Institute for Automotive Service Excellence)minorStrategic or Co-development Partner · 23 October 2025ASE and the U.S. Secret Service are collaborating at AAPEX 2025 to promote awareness of career opportunities for auto technicians and address the ongoing shortage of qualified auto techs.
• MEMA Original Equipment SupplierscoreStrategic or Co-development PartnerBoth divisions operate under MEMA, The Vehicle Suppliers Association, sharing resources, advocacy efforts, and programming while serving distinct market segments (OE vs. Aftermarket).
• Suppliers Partnership for the Environment (SP)minorStrategic or Co-development PartnerCollaborative partnership developing educational resources for environmental sustainability in the automotive value chain, including carbon survey templates and reporting frameworks.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Motor & Equipment Remanufacturers Association (MERA): Industry association for automotive remanufacturers. MEMA's Council of Remanufacturing Excellence serves a closely related constituency; MERA is a peer-style trade body within the same remanufacturing ecosystem MEMA covers.
• Auto Care Association: Direct peer and partner trade association for the automotive aftermarket. Co-owns AAPEX with MEMA Aftermarket Suppliers and co-produces the Joint Channel Forecast; represents the service, repair, and aftermarket distribution side of the same industry.
• Automotive Service Association (ASA): Trade association serving mechanical and collision repair shops. While MEMA represents suppliers and ASA represents service providers, both operate as dues-funded associations with advocacy, education, and networking in the same automotive aftermarket ecosystem.
• Heavy Duty Aftermarket Association (HDMA): Trade association specifically for heavy-duty aftermarket parts manufacturers and distributors. Overlaps with MEMA's Commercial Vehicle Aftermarket Suppliers segment and is a co-partner in HDAW; directly comparable membership and advocacy model.
• Equipment and Tool Institute (ETI): Trade association for automotive tool, equipment, and diagnostic device manufacturers. Represents a segment of MEMA's broader membership (tools and diagnostics suppliers), with comparable member-services and standards-setting functions.
• NASTF (National Automotive Service Task Force): Cooperative industry association focused on vehicle service information access and right-to-repair issues. Closely aligned with MEMA's advocacy agenda on right-to-repair and works alongside MEMA members on repair-data standards.

Broad incumbents

• Specialty Equipment Market Association (SEMA): Major U.S. automotive trade association representing the specialty/performance aftermarket, including parts manufacturers, distributors, and retailers. Comparable to MEMA in membership-based advocacy and trade show model (SEMA Show), but focused on the specialty/performance segment rather than the broader supplier base.
• Truck & Engine Manufacturers Association (EMA): Trade association representing major commercial vehicle and engine OEMs. Adjacent to MEMA's commercial vehicle aftermarket focus and a participant in HDAW; comparable association-style advocacy and event model, though representing manufacturers rather than aftermarket suppliers.
• SAE International: Global standards and membership organization for mobility engineering professionals. Comparable in member-services, standards-setting, and event-driven engagement model; serves automotive engineering communities that overlap with MEMA's supplier base.
• Alliance for Automotive Innovation: Main U.S. trade association for vehicle manufacturers (OEMs). Sits on the other side of MEMA's membership (suppliers vs. OEMs), but operates the same Washington-DC advocacy, technical standards, and event-driven model, and is a frequent collaborator/adversary on regulatory issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/memaaftermarketsuppliers

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEMA Aftermarket Suppliers