Conley Swofford Media
Conley Swofford Media is an Austin-based, founder-owned PR boutique founded in 2002, providing personalized strategic public relations, media outreach, crisis management, and media training services, with a client base concentrated in the video game industry.
- Company typePrivate
- Founded2002
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conley Swofford Media does
Conley Swofford Media is a privately held, founder-owned public relations boutique headquartered in Austin, Texas, providing personalized, senior-led PR services to a client mix that is heavily weighted toward the video game industry. The firm traces its origin to 2002, when co-founder Cathy Conley established CSMedia as an independent PR practice; co-founder David Swofford, a 25-year PR veteran with prior tenure at Origin Systems, Electronic Arts, and NCsoft, joined to form the current entity. The firm offers a six-service portfolio — Strategic PR Planning, Media Training, Event Coordination, Targeted Media Outreach, Crisis Management, and Speaking Opportunities — delivered through direct, one-to-one engagement rather than a scaled account-team model.
The firm operates with no proprietary technology platform, no AI tooling, no API surface, no integrations, and no disclosed funding. Its core asset is the combined 60+ years of journalism and public-relations experience held by the two founding principals, along with the media-relationship book they have accumulated through prior roles at NCsoft, EA, CBS-affiliated broadcast stations (KXAN-TV, KTBC-TV, KLBK-TV), and the Texas Capitol press office. This human-capital base is what enables the firm to claim placements in the New York Times, Wall Street Journal, CNN, and USA Today, and to deliver a global service footprint despite operating with only one to ten employees.
Conley Swofford Media generates revenue through professional-services engagements priced on a custom, quote-based model tied to scope of work. Customer concentration is high by structure: a small boutique with two principals can only sustain a limited active roster, and the visible client mix is dominated by gaming-sector accounts (Cloud Imperium Games / Star Citizen, NCsoft, Electronic Arts, Origin Systems, Portalarium) supplemented by intermittent engagements in photography, sports, space, and documentary. Marketing is conducted largely through the founders' own earned-media networks and referral activity rather than through paid channels. The firm maintains no subsidiaries, holds no disclosed patents or trademarks, and operates as a single Texas LLC with no parent company and no external institutional ownership.
Conley Swofford Media firmographics
Firmographics- Name
- Conley Swofford Media
- Legal name
- Conley Swofford Media LLC
- Website
- https://conleyswoffordmedia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conley Swofford Media is an Austin-based, founder-owned PR boutique founded in 2002, providing personalized strategic public relations, media outreach, crisis management, and media training services, with a client base concentrated in the video game industry.
- Ownership category
- akta.pro rank
Conley Swofford Media industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Corporate & Financial Communications PR (MPAAADAA), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Conley Swofford Media is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Conley Swofford Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Relations Services: Professional services revenue generated through comprehensive PR campaigns including strategic planning, media training, event coordination, targeted media outreach, and crisis management. The firm provides customized media strategy development and delivery to clients across various sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Conley Swofford Media product offering
Product offeringCore offering
Conley Swofford Media is an Austin-based public relations firm that delivers personalized, one-to-one PR campaigns to clients ranging from video game studios and technology companies to local businesses and individual public figures. The firm combines more than 60 years of combined journalism and public relations experience to develop customized media strategies, create messaging, train client teams, and deliver brand visibility across broadcast, print, online, and social media channels. Core offerings span strategic PR planning, media training, event coordination, targeted media outreach, crisis management, and speaking opportunity placement.
Product overview
Conley Swofford Media is a PR services company offering a unified suite of public relations services. The company provides comprehensive PR solutions including Strategic PR Planning, Media Training, Event Coordination, Targeted Media Outreach (spanning international, national, regional, and local channels across broadcast, print, online, and social media), Crisis Management, and Speaking Opportunities. These services are delivered as an integrated portfolio to help clients develop customized media strategies, create effective messaging, train their teams, and deliver their brand to targeted audiences worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic PR Planning
Companies that use Conley Swofford Media
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Conley Swofford Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conley Swofford Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Conley Swofford Media competitors and assessment
Company assessmentDirect peers
- ICO Partners: European PR agency specialized in video games and interactive entertainment. Comparable as a gaming-PR niche peer with similar enterprise game-publisher client focus, though geographically centered in Europe.
- Sandbox Strategies: Boutique PR and communications firm focused on gaming, esports, and entertainment. Comparable as a direct competitor in the gaming-PR vertical with similar senior-led engagement model.
- 38PR: PR agency focused on video games, entertainment, and consumer technology. Comparable to Conley Swofford Media as a similarly sized gaming-PR specialist serving publisher and developer clients.
- Evolve PR: PR agency specializing in video game and interactive entertainment clients. Highly comparable to Conley Swofford Media given overlapping gaming-PR niche, similar boutique positioning, and enterprise game-publisher client base.
- UberStrategist: PR and marketing agency serving video game and entertainment clients, including AAA publishers and indie developers. Comparable as a direct competitor offering similar strategic communications services to gaming clients.
Broad incumbents
- Edelman: Largest global public relations firm with a dedicated gaming and entertainment practice. Comparable as a broader incumbent offering PR services including media relations, crisis management, and strategic communications across industries.
- FleishmanHillard: Major global PR network with technology and entertainment sector expertise. Comparable as a larger incumbent offering media relations, crisis communications, and corporate PR capabilities overlapping with Conley Swofford's service mix.
- Burson (formerly Burson-Marsteller): Top-tier global public relations and communications firm offering media relations, crisis, and corporate communications. Comparable as a broad incumbent competitor in the enterprise PR space where Conley Swofford competes for larger accounts.
Regional players
- Lewis Global Communications: Global communications agency with strong presence across multiple regions and a tech/gaming practice. Comparable as a PR competitor with overlapping media relations, content, and crisis services, though operating at significantly larger scale.
Emerging players
- Mighteor: Boutique communications agency focused on games, entertainment, and consumer brands. Comparable as an emerging specialist PR firm competing for similar mid-tier gaming and entertainment clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Conley Swofford Media social profiles
Digital presenceConley Swofford Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conley Swofford Media leadership team
Management profileNumber of profiles
Profiles2 records
Conley Swofford Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conley Swofford Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conley Swofford Media
What does Conley Swofford Media do?
Conley Swofford Media is an Austin-based public relations firm that delivers personalized, one-to-one PR campaigns to clients ranging from video game studios and technology companies to local businesses and individual public figures. The firm combines more than 60 years of combined journalism and public relations experience to develop customized media strategies, create messaging, train client teams, and deliver brand visibility across broadcast, print, online, and social media channels. Core offerings span strategic PR planning, media training, event coordination, targeted media outreach, crisis management, and speaking opportunity placement.
Is Conley Swofford Media a public or private company?
Conley Swofford Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conley Swofford Media founded?
Conley Swofford Media was founded in 2002. It employs 1 to 10 people.
Where is Conley Swofford Media based?
Conley Swofford Media is headquartered in Austin, United States, in the North America region.
How does Conley Swofford Media make money?
One revenue line is on record: public Relations Services.
Who are Conley Swofford Media's main competitors?
Direct peers on record are ICO Partners, Sandbox Strategies, 38PR, Evolve PR and UberStrategist. Broad incumbents are Edelman, FleishmanHillard and Burson (formerly Burson-Marsteller). Lewis Global Communications is listed as a regional player. Mighteor is listed as an emerging player.
Does Conley Swofford Media have an API?
No public API is recorded for Conley Swofford Media.
What industry is Conley Swofford Media in?
Conley Swofford Media's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.