Data Center Knowledge
Data Center Knowledge is an online B2B media publication delivering daily news, analysis, and expert insight on the data center industry. Founded in 2005, it serves data center professionals and technology vendors via its website, newsletter, resource library, video content, and the Data Center World conference.
- Company typePublic
- Founded1996
- HeadquartersLawrenceville, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Data Center Knowledge does
Data Center Knowledge is an online B2B media publication delivering daily news, analysis, and expert insight on the data center industry. Founded in 2005 and headquartered in Lawrenceville, USA, the publication serves data center industry professionals — including IT infrastructure managers, data center operators, facility managers, engineers, and C-suite executives — as well as technology vendors and advertisers seeking reach into this audience. Its content covers data center infrastructure, build and design, operations, security, regulation, and emerging technologies such as AI data centers, edge computing, and cooling innovations. Core products include the datacenterknowledge.com news portal, a daily email newsletter, a Resource Library of white papers and research reports, a video content library, in-depth deep-dive articles, and the annual Data Center World conference event.
The underlying technology is a digital media publishing platform (CMS-based) delivering content across web, email, video, and live event channels, with content syndication through the broader Informa TechTarget brand network (which includes SearchDataCenter, InformationWeek, Light Reading, and AI Business). The business model is B2B media monetization: free audience access to content, with revenue generated from advertisers, sponsored content, lead generation, white paper sponsorships, and event registrations and sponsorships from technology vendors, equipment manufacturers, and service providers. There is no paid subscription model disclosed; pricing is not publicly listed, and revenue depends on programmatic and direct ad sales plus event-based income.
Data Center Knowledge was founded by Rich Miller and is now operated by TechTarget, Inc. (NASDAQ: TTGT), which became a subsidiary of Informa PLC following Informa's 2020 acquisition that merged TechTarget with Informa's existing U.S. technology media business to form Informa TechTarget. The publication sits alongside other Informa TechTarget technology media brands and is part of a publicly traded corporate group; Data Center Knowledge itself is not independently listed. Specific revenue, headcount, and financial KPIs for the Data Center Knowledge brand are not publicly disclosed at the brand level.
Data Center Knowledge firmographics
Firmographics- Name
- Data Center Knowledge
- Legal name
- TechTarget, Inc.
- Website
- https://datacenterknowledge.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data Center Knowledge is an online B2B media publication delivering daily news, analysis, and expert insight on the data center industry. Founded in 2005, it serves data center professionals and technology vendors via its website, newsletter, resource library, video content, and the Data Center World conference.
- Ownership category
- akta.pro rank
Where Data Center Knowledge is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Markets served
Data Center Knowledge business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels3 records
Marketing channels6 records
Data Center Knowledge product offering
Product offeringCore offering
Data Center Knowledge operates a digital media publication delivering daily news, in-depth analysis, and expert commentary on the data center industry. Coverage spans infrastructure, build and design, operations, security, AI data centers, power and cooling, hyperscalers, and emerging technologies. The publication is supported by a daily newsletter, video content, resource library of vendor white papers and reports, and the annual Data Center World conference.
Product overview
Data Center Knowledge is a media publication that operates as a unified content platform delivering news, analysis, and industry resources to data center professionals. The core product is the news portal (datacenterknowledge.com) which publishes daily articles covering data center infrastructure, build and design, operations, business, security, and next-generation technologies. Supporting products include a Resource Library offering white papers and research reports from technology vendors, a Video Content section with interviews and event coverage, a daily Newsletter for direct content delivery, and Data Center World events for in-person industry engagement. The publication is owned by Informa TechTarget and covers topics including AI data centers, power and cooling, hyperscalers, regulations, and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Center Knowledge News Portal A media publication website delivering daily news, analysis, and expert insight on data center business and technology trends, covering topics including infrastructure, build and design, operations, business, security, and next-generation data centers. Audience: data center industry professionals and technology vendors.
- Resource Library A collection of white papers, research reports, webinars, case studies, and guides covering enterprise IT topics relevant to data center professionals, available for download from partner sponsors. Audience: data center decision-makers and IT professionals.
- Video Content Library Video interviews, panel discussions, FastChat series with sponsors, and explainer content covering data center topics including infrastructure insights, sustainability, AI trends, and industry events such as Data Center World. Audience: data center professionals consuming video content.
- Daily Email Newsletter A daily email newsletter delivering analysis and expert insight on the latest data center news to subscriber inboxes, available through sign-up on the website. Audience: data center professionals seeking ongoing industry updates.
- Data Center World Conference An annual industry conference event covering data center topics including power, infrastructure, and emerging technologies, featuring networking opportunities and expert sessions. Audience: data center professionals, vendors, and operators.
- Deep Dives and Industry Reports In-depth analysis articles, industry trend reports, and expert commentary on topics such as power optimization, cooling technologies, AI workloads, regulatory compliance, and data center construction. Audience: data center strategists and decision-makers.
Companies that use Data Center Knowledge
Customer profileSegments2 records
Ideal customer profiles2 records
Data Center Knowledge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data Center Knowledge partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Data Center Knowledge competitors and assessment
Company assessmentDirect peers
- SearchDataCenter: TechTarget/Informa TechTarget sister brand focused on data center technical content and how-tos. Comparable product surface area and audience, sharing the same parent network as DCK.
- Data Center Dynamics: Global data center industry news, analysis, and events company. Closest direct competitor to Data Center Knowledge in both editorial coverage and conference-based monetization (e.g., DCD events).
- DataCenterFrontier: Niche data center industry publication covering colocation, cloud, hyperscale, and emerging technologies. Directly competes for the same vendor advertisers and data center professional readership.
Broad incumbents
- The Register: Long-running enterprise IT news site covering data centers, infrastructure, chips, and cloud. Overlaps with DCK on data center infrastructure reporting and serves a broader IT audience.
- Channel Futures: B2B media brand covering the IT channel. Comparable advertising-funded business model, with overlapping vendor advertisers that also spend on data center–focused media like DCK.
- InformationWeek: Sister brand within Informa TechTarget providing broader enterprise IT news and analysis. Operates the same B2B media and advertising model as DCK but with a wider CIO/IT leader audience.
- Light Reading: Informa TechTarget sister brand covering telecom and networking. Adjacent audience overlap with DCK readers responsible for data center networking and connectivity infrastructure.
Emerging players
- Data Center Hawk: Data center market intelligence platform with research, news, and a marketplace for colocation capacity. Competes with DCK for audience attention on data center site selection and capacity trends.
- Structure Research: Specialist research firm focused on data centers, cloud, and hosting markets. Competes with DCK for vendor mindshare and advertising dollars via subscription-based research, reports, and events.
Others
- Uptime Institute: Global data center standards organization and operator of the Tier classification system. Adjacent ecosystem player that publishes data center research and operates events that overlap with DCK's editorial and event coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Center Knowledge social profiles
Digital presenceData Center Knowledge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Center Knowledge leadership team
Management profileNumber of profiles
Profiles3 records
Data Center Knowledge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Center Knowledge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Center Knowledge
What does Data Center Knowledge do?
Data Center Knowledge operates a digital media publication delivering daily news, in-depth analysis, and expert commentary on the data center industry. Coverage spans infrastructure, build and design, operations, security, AI data centers, power and cooling, hyperscalers, and emerging technologies. The publication is supported by a daily newsletter, video content, resource library of vendor white papers and reports, and the annual Data Center World conference.
Is Data Center Knowledge a public or private company?
Data Center Knowledge is a public company. It is classified as corporate owned and is currently operating.
When was Data Center Knowledge founded?
Data Center Knowledge was founded in 1996. It employs 11 to 50 people.
Where is Data Center Knowledge based?
Data Center Knowledge is headquartered in Lawrenceville, United States, in the North America region.
Who are Data Center Knowledge's main competitors?
Direct peers on record are SearchDataCenter, Data Center Dynamics and DataCenterFrontier. Broad incumbents are The Register, Channel Futures, InformationWeek and Light Reading. Emerging players are Data Center Hawk and Structure Research. Uptime Institute is listed as an others.
Does Data Center Knowledge have an API?
No public API is recorded for Data Center Knowledge.