What Peleton Capital does

Peloton Capital Pty Ltd is an Australian boutique financial services and corporate advisory firm headquartered in Sydney (Level 8, 2 Bligh Street) and incorporated under AFSL No. 406040, ABN 22 149 540 018 / ACN 149 540 018. Founded in June 2011 by Geoff Barnes (previously Division Director at Macquarie Private Wealth), Nicholas Downes (previously Director at UBS Wealth Management) and Shannon Burman, the firm specialises in the small to mid-cap sector of the Australian listed and unlisted markets. It operates four core service lines — Corporate Advisory, Mergers and Acquisitions, Access to Capital Markets (IPOs, RTOs, placements, rights issues and pre-IPO capital) and Financial Services (securities trading, fixed interest, cash and structured portfolio management for HNW and institutional clients).

The technology stack is deliberately outsourced rather than proprietary: trade execution, clearing, settlement, CHESS sponsorship, nominee and custody services are provided by the FinClear group (Execution Ltd, Services Pty Ltd, Services Nominees Pty Ltd) for ASX and Cboe Australia flows, while the client-facing reporting and account management portal (client.pelotoncapital.com.au) is powered by Complii FinTech Solutions' Online Portfolio platform. Peloton Shareholder Services, headed by Stevan Adzic since January 2019, is a sub-product that helps ASX listed companies increase shareholder engagement. The firm employs 11–50 staff across its Sydney base and a Melbourne presence.

Revenue is generated through four streams: transaction-based brokerage fees (1% to 6% with a A$125 minimum plus 10% GST per trade), annual portfolio reporting fees (0–2% p.a. on account balances), capital raising and advisory fees (up to 6% of the value of client participation in IPOs/placements/rights issues), and general financial product advice under its AFSL. Distribution is relationship-driven: senior advisers and directors originate deals and manage portfolios through direct engagement, supplemented by the corporate website and client portal as top-of-funnel assets. The firm's customer roster — drawn from resources, biotech and small-cap technology — includes Droneshield, Champion Iron, Kaiser Reef, Challenger Exploration, Eagle Mountain Mining, Galena Mining, Rent.com.au, FYI Resources, Centaurus Metals, Anatara, Regeneus, Ambassador Oil and Gas, PharmAust, Micromine Solutions, SkyFii, Dimerix, Auvex Resources, Metallium, White Cliff Minerals, Firebird Metals, ADISYN, Sensera and Clearmatch.

Name

Peleton Capital

Legal name

Peloton Capital Pty Ltd

Website

https://pelotoncapital.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Peloton Capital is a Sydney-based boutique financial advisory firm founded in 2011, providing corporate advisory, M&A, IPO/RTO capital raising, and wealth management to high-net-worth individuals, institutional clients, and Australian small-to-mid-cap companies.

Ownership category

akta.pro rank

Product category

Corporate Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

Keywords

• Corporate advisory services
• Mergers and acquisitions
• Capital raising services
• Wealth management advisory
• Securities trading services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brokerage Fees: Transaction-based brokerage fees charged when clients buy or sell securities. Rates vary from 1% to 6% with a minimum of $125 plus 10% GST per trade.
2. Portfolio Reporting Services: Fees charged for portfolio reporting services, ranging from 0% to 2% per annum on account balances.
3. Capital Raising and Advisory Fees: Fees received from brokers or issuers for arranging client participation in Initial Public Offerings, placements, and rights issues. Fees may range up to 6% of the value of client participation.
4. General Financial Advice: General financial product advice provided to retail clients and personal financial advice to wholesale clients, subject to regulatory framework under AFSL 406040.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peloton Capital is an Australian financial services firm that delivers two core offerings: (1) corporate advisory services including mergers and acquisitions, capital raising (IPOs, RTOs and placements), and strategic advice to small to mid-cap Australian listed and unlisted companies; and (2) financial services including wealth management, securities trading and online portfolio reporting for high net worth and institutional investors.

Product overview

Peloton Capital operates as a unified financial services platform offering four core service lines: Corporate Advisory, Mergers and Acquisitions, Access to Capital Markets, and Financial Services. The company also provides client-facing digital products including the Online Portfolio client portal (powered by Complii FinTech Solutions) and Peloton Shareholder Services for listed company shareholder engagement. These products and services work together to serve corporate clients, private clients, and sophisticated investors in the Australian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Advisory Services End-to-end corporate advisory for small to mid-cap Australian listed and unlisted companies across M&A, capital raisings, IPOs, reverse takeovers and strategic transactions, led by the firm's directors on a deal-by-deal basis.
• Mergers and Acquisitions (M&A) Advisory Buy-side and sell-side M&A advisory including target identification, valuation, deal structuring, negotiation and execution support for small to mid-cap Australian listed and unlisted clients.
• Capital Raising (IPOs, RTOs and Placements) Advisory and arranging of capital raisings including initial public offerings, reverse takeovers and placements for small to mid-cap Australian listed and unlisted companies, with associated commissions disclosed in the Financial Services Guide.
• Wealth Management / Financial Services Wealth management and financial services provided under Australian Financial Services Licence 246953 via Corporate Authorised Representatives, covering advice, dealing and custody support for high net worth and institutional investors.
• Securities (Equities) Trading Equities execution and dealing on ASX and Cboe Australia markets via FinClear execution, clearing, settlement and custody, with dealing commissions and adviser fees disclosed in the Financial Services Guide.
• Online Portfolio Reporting Service Online consolidated portfolio reporting service delivered through the Complii FinTech Solutions Ltd Online Portfolio platform, with an annual account fee of $0 plus GST disclosed in the Financial Services Guide.

Named customers24 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• FinClear Execution LtdcoreTechnology or IntegrationFinClear Execution Ltd (AFSL 246842) provides execution services for transactions in securities executed through ASX and/or Cboe Australia and CHESS sponsorship to Peloton Capital's clients. This is a core outsourcing arrangement for trade execution.
• FinClear Services Pty LtdcoreTechnology or IntegrationFinClear Services Pty Ltd (AFSL 338264) provides clearing and settlement services on behalf of Peloton Capital's clients. This is a core outsourcing arrangement for post-trade processing.
• FinClear Services Nominees Pty LtdcoreTechnology or IntegrationFinClear Services Nominees Pty Ltd provides nominee and custody services for Peloton Capital's clients as part of the integrated FinClear service offering.
• FinClearcoreTechnology or IntegrationFinClear provides end-to-end execution, clearing, settlement, and custody infrastructure for Peloton Capital's securities trading operations, enabling ASX and Cboe Australia trade processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Ocean Equities: Australian boutique equities, sales, and research firm focused on small/mid-cap companies - directly comparable boutique investment and corporate advisory model, with overlapping small-cap research and coverage (Stuart Turner was previously at Blue Ocean).
• Canaccord Genuity (Australia): International mid-market corporate advisor with substantial Australian small/mid-cap M&A, IPO, and capital markets capability - directly comparable in the mid-market advisory and equity capital markets space.
• Ord Minnett: Australian private wealth manager and institutional equities house with corporate advisory capability - comparable boutique positioning, similar HNW and institutional client focus, and small/mid-cap advisory strength.
• Argonaut (formerly Patersons Securities): Australian stockbroking and corporate finance firm with strong resources and small/mid-cap focus - directly comparable advisory, capital markets, and institutional equities franchise, particularly in mining/resources where Peloton has client overlap.
• Shaw and Partners: Australian full-service wealth management, stockbroking, and corporate finance firm with a national footprint - directly comparable in integrated wealth + corporate advisory model and Australian small/mid-cap focus.
• Bell Potter Securities: Full-service Australian stockbroker and wealth manager offering retail and institutional broking, corporate advisory, and research - directly comparable in core product set (stockbroking + corporate finance + wealth management) and geographic focus.
• Wilsons Advisory: Australian boutique wealth management, institutional equities, and corporate advisory firm with overlapping senior hires (e.g., Bradley King previously Investment Director at Wilsons) and a similar small/mid-cap focus - directly comparable in product mix and target client segments.
• Petra Capital: Australian boutique corporate finance and capital markets advisory focused on small/mid-cap companies - directly comparable in primary capital raisings, IPOs, and corporate advisory work.
• Morgans Financial: Australian full-service stockbroker and wealth manager with corporate advisory, retail, and institutional broking - comparable across product lines and HNW/retail/institutional client mix.

Broad incumbents

• Macquarie Group (Private Wealth / Capital Markets): Australia's largest wealth and capital markets franchise (Geoff Barnes previously Division Director at Macquarie Private Wealth) - broader incumbent offering overlapping wealth management, securities trading, and corporate finance at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peloton-capital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peleton Capital