WET
WET is a privately held US design and engineering firm founded in 1983 that creates large-scale, custom water feature installations for municipalities, commercial developers, and hospitality venues worldwide.
- Company typePrivate
- Founded1983
- HeadquartersSun Valley, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What WET does
WET, founded in 1983 and headquartered in Sun Valley, California, is a privately held design and engineering firm specializing in large-scale, custom water feature installations and immersive environmental experiences. The company employs between 251 and 500 people and serves a horizontal mix of clients that includes municipalities and government entities, commercial and resort developers, and tourism and hospitality venues. Its core offering combines artistic direction with engineering — drawing on a multidisciplinary team of artists, physicists, architects, and choreographers — to design and deliver landmark installations such as The Dubai Fountain (completed April 2009 in Dubai, UAE) that function as civic icons. The firm operates a project-based business model in which each engagement is a bespoke, large-anchor contract; pricing is not publicly disclosed. WET maintains an active careers portal with both domestic and overseas (UAE) positions, signaling ongoing staffing of its global delivery capability, and reaches customers through its website portfolio and earned media coverage.
WET firmographics
Firmographics- Name
- WET
- Legal name
- Wet
- Website
- https://wetdesign.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WET is a privately held US design and engineering firm founded in 1983 that creates large-scale, custom water feature installations for municipalities, commercial developers, and hospitality venues worldwide.
- Ownership category
- akta.pro rank
WET industry classification
Industry- Product category
- Architectural Water Feature Design
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industry
- Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)
Keywords
Where WET is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Markets served
WET business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels3 records
WET product offering
Product offeringCore offering
WET is a design and engineering firm that creates large-scale water features and immersive environmental installations. The company combines artistic vision with technical engineering—integrating water, movement, light, and emotion—to design and build fountains, jets, and multimedia installations for public and commercial spaces globally.
Product overview
WET is a design and engineering firm specializing in large-scale water feature installations and immersive environmental experiences. The company operates as a single unified offering focused on the design, creation, and installation of water features and public art installations. Their portfolio includes signature installations such as The Dubai Fountain, combining artistic vision with technical engineering to create landmark features globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Feature Design and Engineering WET designs and engineers large-scale water features including fountains, jets, and multimedia installations for municipalities, commercial developers, resorts, and tourism destinations. Each project is custom-built to transform public and commercial spaces into iconic landmarks.
- The Dubai Fountain A signature WET installation completed in Dubai, UAE in April 2009. The Dubai Fountain is a large-scale choreographed fountain system and an internationally recognized landmark showcasing WET's integration of water, light, and movement.
Companies that use WET
Customer profileSegments3 records
Ideal customer profiles3 records
WET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WET partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
WET competitors and assessment
Company assessmentDirect peers
- Crystal Fountains: Water feature design and engineering firm specializing in fountains, architectural water features, and illuminated water installations for civic, commercial, and resort clients — same core offering to similar customers as WET.
- Aquatic Development Group: Designs and engineers aquatic attractions including water parks, fountains, and themed water features for resorts and municipalities — overlapping capabilities with WET in large-scale signature water installations.
- Fountain Design Group: Boutique water feature design and engineering firm delivering custom fountains and aquatic installations to developers and municipalities — directly comparable niche specialty to WET.
- Nemesis Fountains (Fountain People): Designs, engineers, and installs custom water features and fountains for public, commercial, and resort environments — comparable bespoke design/install business model to WET.
Emerging players
- Fluidity Design: Boutique water feature design firm focused on custom interactive and architectural fountains for commercial, residential, and hospitality settings — overlapping specialty though generally smaller-scale than WET's flagship civic installations.
Broad incumbents
- Thinkwell Group: Experience design and master planning firm that designs theme parks, attractions, and large-scale guest experiences including water-based environments — comparable experience-driven design and bid model for destination and tourism clients.
- Walt Disney Imagineering: In-house design and engineering arm of Disney that creates iconic water-based attractions and choreographed fountains at theme parks — operates at larger scale and within a single owner but works on comparable signature water experiences.
- AECOM: Global architecture and engineering firm that performs water feature design, urban realm, and placemaking projects for civic and resort clients — overlapping end markets though water features are a small share of total revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
WET social profiles
Digital presenceWET financial estimates
Financial estimateRevenue estimate
Valuation estimate
WET leadership team
Management profileNumber of profiles
WET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WET
What does WET do?
WET is a design and engineering firm that creates large-scale water features and immersive environmental installations. The company combines artistic vision with technical engineering—integrating water, movement, light, and emotion—to design and build fountains, jets, and multimedia installations for public and commercial spaces globally.
Is WET a public or private company?
WET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WET founded?
WET was founded in 1983. It employs 251 to 500 people.
Where is WET based?
WET is headquartered in Sun Valley, United States, in the North America region.
Who are WET's main competitors?
Direct peers on record are Crystal Fountains, Aquatic Development Group, Fountain Design Group and Nemesis Fountains (Fountain People). Fluidity Design is listed as an emerging player. Broad incumbents are Thinkwell Group, Walt Disney Imagineering and AECOM.
Does WET have an API?
No public API is recorded for WET.
What industry is WET in?
WET's product category is Architectural Water Feature Design. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of THAAABAJ, Water Park Design, Engineering & Construction (Master Planning, Build).