G-Squared Partners
G-Squared Partners is a Fort Washington, PA-based outsourced finance and accounting firm serving U.S. growth-stage companies ($2-25M revenue) with fractional CFO, bookkeeping, audit prep, and M&A advisory services, primarily targeting VC-backed SaaS, PE portfolio, nonprofit, and life sciences clients.
- Company typePrivate
- Founded2012
- HeadquartersFort Washington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What G-Squared Partners does
G-Squared Partners is a Fort Washington, Pennsylvania-based outsourced finance and accounting services firm founded in 2012 by Gene S. Godick. The firm provides fractional CFO services, full-charge outsourced accounting and bookkeeping, audit preparation, exit planning and M&A advisory, turnaround management, and accounting department diagnostics primarily to growth-stage U.S. companies with $2-25 million in revenue and 10-150 employees. Its primary customer segments are VC-backed startups and SaaS companies preparing for fundraising, companies pursuing exits or M&A transactions, and PE firms and their portfolio companies; secondary verticals include nonprofits, life sciences and biotech, manufacturing, and commercial real estate.
G-Squared's core delivery model is a 'Finance Team in a Box' offering that bundles CFO, controller, and bookkeeping roles into an integrated engagement billed via monthly retainers ($2,000-$14,000/month) or hourly rates ($200-$350/hour) for CFO work, supplemented by project-based fees for audit prep, diagnostics, and transaction support. The firm has no proprietary technology platform; it delivers services through mainstream accounting software (QuickBooks, Bill.com, Gusto, RealPage, AppFolio) and uses HubSpot for marketing automation and CRM. The single notable proprietary asset is the SaaS Benchmark Tool, which allows prospective and current clients to compare growth, margin, and efficiency metrics against 500+ SaaS peers.
The firm is privately held and entirely founder-controlled, with no external funding rounds, no acquisitions, and no parent company disclosed in the available data. Since inception, G-Squared has cumulatively served 175+ outsourced clients, supported clients in raising over $600 million in equity and debt financing, and led 50+ M&A transactions. Its ~48-person team is led by Gene Godick (former Verticalnet CEO who led the company's IPO and restructuring) and Managing Director Jonathan Cohen (former VP and Chief Accounting Officer at two public companies), with several directors having 7-9+ year tenures. The firm reports a 4.9-star ClearlyRated score across 50+ reviews, an NPS of 87 versus an industry average of 39, and was recognized in 2026 as a Top 10 Accounting Firm for Startups by Inventiva and as a Best of Accounting firm by ClearlyRated.
G-Squared Partners firmographics
Firmographics- Name
- G-Squared Partners
- Legal name
- G-Squared Partners, LLC
- Website
- https://gsquaredcfo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G-Squared Partners is a Fort Washington, PA-based outsourced finance and accounting firm serving U.S. growth-stage companies ($2-25M revenue) with fractional CFO, bookkeeping, audit prep, and M&A advisory services, primarily targeting VC-backed SaaS, PE portfolio, nonprofit, and life sciences clients.
- Ownership category
- akta.pro rank
G-Squared Partners industry classification
Industry- Product category
- Outsourced CFO and Financial Advisory Services
- NAICS
- Other Financial Investment Activities (5239), Investment Banking and Securities Intermediation (523150)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
Keywords
Where G-Squared Partners is headquartered
LocationHeadquarters
- HQ city
- Fort Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
G-Squared Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outsourced CFO Services: Fractional CFO and financial advisory services billed at hourly rates ($200-$350/hour) or monthly retainers ($2,000-$14,000/month depending on scope and hours required). Services include strategic financial leadership, capital raising support, M&A advisory, and board-level reporting.
- Outsourced Accounting & Bookkeeping: Monthly accounting and bookkeeping services for ongoing client engagements, including financial statement preparation, month-end close, and compliance support.
- Audit Preparation Services: Project-based audit readiness and preparation services for clients preparing for financial audits, due diligence, or M&A transactions.
- Exit Planning & M&A Advisory: Transaction support services including sale readiness assessments, M&A process management, and exit planning consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Outsourced CFO Services: $200-$350 per hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
G-Squared Partners product offering
Product offeringCore offering
G-Squared Partners provides outsourced CFO services, accounting and bookkeeping, audit preparation, exit planning, and turnaround management primarily to VC-backed and growth-stage companies with $2–$25 million in revenue. The firm delivers these through a 'Finance Team in a Box' integrated model combining CFO, controller, and bookkeeper-level services in one engagement.
Product overview
G-Squared Partners is a financial advisory firm offering a suite of outsourced CFO and accounting services. The core offerings include Outsourced CFO Services (fractional CFO leadership), Outsourced Accounting & Bookkeeping (transaction processing and financial reporting), and Finance Team in a Box (full finance function). Supporting services include Exit Planning Advisory, Turnaround Management, Audit Preparation, and Accounting Department Diagnostics. The firm also provides a SaaS Benchmark Tool enabling companies to compare their metrics against industry peers. Services are delivered by a team of experienced financial professionals and are tailored to serve specific industries including VC-backed firms, SaaS companies, life sciences/biotech, nonprofits, private equity, commercial real estate, and manufacturing businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced CFO Services Part-time fractional CFO services providing strategic financial leadership for growing businesses, including financial strategy, forecasting, performance insight, capital raising support, M&A advisory, and investor communications. Targeted at VC-backed, PE-backed, and growth-stage companies needing executive-level financial leadership without a full-time hire.
- Outsourced Accounting & Bookkeeping Comprehensive accounting and bookkeeping services including monthly close, financial statement preparation, accounts payable/receivable management, and payroll processing for clients needing ongoing operational finance support.
- Finance Team in a Box Complete outsourced finance function combining CFO, controller, and bookkeeper services into one integrated team customized to client size and needs. Positioned as G-Squared's signature packaged offering for growth-stage companies needing full finance leadership without in-house hires.
- Exit Planning Financial Advisory Business exit planning consulting services to help business owners prepare for sale, identify optimal exit strategies, and maximize valuation. Targeted at founders and owners pursuing M&A or sale transactions.
- Turnaround Management and Profit Improvement Financial consulting services to help struggling businesses improve profitability, restructure operations, and return to sustainable growth. Targeted at underperforming businesses needing operational and financial restructuring.
- Audit Preparation Services Preparation and organization of financial records, documentation, and schedules to ensure audit readiness and reduce disruption during audit processes. Targeted at clients preparing for financial audits, due diligence, or M&A transactions.
- Accounting Department Diagnostics Assessment of accounting systems, processes, and controls to identify gaps, reduce risk, and improve financial reporting capabilities. Targeted at companies seeking to evaluate and upgrade their internal finance function.
- SaaS Benchmark Tool Online comparison tool allowing companies to compare their growth, margins, and efficiency metrics against hundreds of other SaaS companies and industry peers. Targeted at SaaS founders and finance leaders to assess relative performance and identify strengths and opportunities.
Quantifiable outcome
- Clients have raised over $600 million in equity and debt financing with G-Squared support
- +3 more outcomes
Companies that use G-Squared Partners
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
G-Squared Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G-Squared Partners partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
G-Squared Partners competitors and assessment
Company assessmentDirect peers
- CFO Partners: CFO Partners provides fractional and interim CFO services, controllership, and financial consulting to growth-stage and middle-market companies, closely mirroring G-Squared's fractional CFO, audit prep, and exit planning offerings.
- Supporting Strategies: Supporting Strategies is a national outsourced bookkeeping, controller, and CFO services network serving small and mid-sized businesses, overlapping with G-Squared's outsourced accounting and fractional CFO lines across the US.
- Bench (by Employer.com): Bench provides tech-enabled bookkeeping and add-on financial reporting/tax services to small and growing businesses, including tech-forward startups, overlapping with G-Squared's outsourced accounting and bookkeeping book of business and pushing further on automation.
- Kruze Consulting: Kruze Consulting provides outsourced CFO, accounting, and tax services to VC-backed startups, directly overlapping G-Squared's primary customer segment (seed–Series C) and core 'Finance Team in a Box' offering, including startup-specific SaaS metrics and tax credit services.
- The CFO Centre: The CFO Centre provides part-time and fractional CFOs to small and mid-sized businesses across multiple industries, with a similar sales-led, relationship-driven model to G-Squared, including M&A advisory, exit planning, and turnaround services.
- Founders CPA: Founders CPA focuses on outsourced accounting, tax, and CFO services for founders and startups, directly competing with G-Squared in the VC-backed and early-stage segment and selling a similar integrated finance team concept.
- B2B CFO: B2B CFO is one of the largest US networks of fractional/outsourced CFOs serving growth and mid-market companies, directly competing with G-Squared's core outsourced CFO service line and serving a similar founder/CEO buyer.
- Pilot.com: Pilot delivers bookkeeping, CFO, and tax services targeted at venture-backed startups and small businesses through a tech-enabled platform, directly competing with G-Squared's bookkeeping and fractional CFO offering while scaling on venture capital rather than founder-led sales.
Broad incumbents
- Kreischer Miller: Kreischer Miller is a mid-Atlantic accounting and business advisory firm offering outsourced CFO, audit, tax, and consulting services, including work with PE-backed and growth companies, competing with G-Squared particularly in the Pennsylvania and Mid-Atlantic corridor.
- Anders CPAs + Advisors: Anders is a full-service CPA and advisory firm providing outsourced accounting, CFO advisory, audit, and tax services across multiple industries, offering overlapping capabilities to G-Squared's clients as part of a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
G-Squared Partners social profiles
Digital presenceG-Squared Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
G-Squared Partners leadership team
Management profileNumber of profiles
Profiles10 records
G-Squared Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G-Squared Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G-Squared Partners
What does G-Squared Partners do?
G-Squared Partners provides outsourced CFO services, accounting and bookkeeping, audit preparation, exit planning, and turnaround management primarily to VC-backed and growth-stage companies with $2–$25 million in revenue. The firm delivers these through a 'Finance Team in a Box' integrated model combining CFO, controller, and bookkeeper-level services in one engagement.
Is G-Squared Partners a public or private company?
G-Squared Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G-Squared Partners founded?
G-Squared Partners was founded in 2012. It employs 11 to 50 people.
Where is G-Squared Partners based?
G-Squared Partners is headquartered in Fort Washington, United States, in the North America region.
How does G-Squared Partners make money?
Four revenue lines are on record. Outsourced CFO Services are the primary driver. The others are outsourced Accounting & Bookkeeping, audit Preparation Services and exit Planning & M&A Advisory.
Who are G-Squared Partners's main competitors?
Direct peers on record are CFO Partners, Supporting Strategies, Bench (by Employer.com), Kruze Consulting, The CFO Centre, Founders CPA, B2B CFO and Pilot.com. Broad incumbents are Kreischer Miller and Anders CPAs + Advisors.
Does G-Squared Partners have an API?
No public API is recorded for G-Squared Partners.
What industry is G-Squared Partners in?
G-Squared Partners's product category is Outsourced CFO and Financial Advisory Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services. Its NAICS code is 5239 and its SIC code is 8742.