FarmHouse Fresh

What FarmHouse Fresh does

FarmHouse Fresh is a privately held, women-owned natural skincare company founded in 2005 by Shannon McLinden and headquartered in McKinney, Texas. The company grows certified organic botanical ingredients on its own farm and formulates them into a portfolio of approximately 303 SKUs spanning cleansers, moisturizers, serums, facial oils, eye care, exfoliators, toners, masks, body care, sun care, and self-tan products, plus curated starter kits and gift sets. A defining feature is its integrated nonprofit animal sanctuary, from which 10–15% of each purchase is donated and which earned Global Federation of Animal Sanctuaries (GFAS) verification in October 2025 alongside a $3 million Rescue & Recovery Village expansion.

The company operates a hybrid go-to-market spanning direct-to-consumer e-commerce (farmhousefreshgoods.com), a B2B wholesale portal (fhfpartners.com) supplying professional spas and retailers, the FHF Pro Peel professional treatment channel with a Spa Finder locator, and hotel/resort spa placements at named accounts including Dollywood's Dreammore Resort, The Hotel Hershey, Margaritaville Resorts, and The Houstonian Hotel. Pricing is unit-based across full-size products ($8–$200) and bundles ($72–$151), with a freemium sample program, Farmie Rewards loyalty program, and promotional incentives (free shipping at $60+, 15% first-time discount). The brand is supported by an organic social and content marketing engine (#FarmieGlow, Farmanac blog, skin quiz), celebrity and beauty editor endorsements, and earned media including Fast Company Brands That Matter and Inc. Best in Business recognition.

Recent strategic activity centers on a co-branded novelty product line — the Blood Orange Glowrita Liquor-Infused Body Polish with Pantalones Organic Tequila — rolled out in March 2026 alongside hotel/resort channel expansion, plus new product introductions including Good Gravity Lifting Milky Spray Serum and Exosome Booster X5 Advanced Renewal. The company has served what it describes as 200,000+ customers over its 20-year operating history and has been voted American Spa magazine's Favorite US Spa Brand for 14 consecutive years.

Name

FarmHouse Fresh

Legal name

FarmHouse Fresh's Inc.

Website

https://www.farmhousefreshgoods.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmHouse Fresh is an online store that sells hand sanitizers, body care products, bath kits, facial kits, face masks, serums & fragrances.

Ownership category

akta.pro rank

Product category

Natural and Organic Skincare

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Natural skincare products
• Organic facial care
• Spa-grade beauty
• Cruelty-free cosmetics
• Farm-grown botanicals

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through farmhousefreshgoods.com online store selling skincare products directly to consumers. Includes subscription/rewards program for customer retention.
2. Wholesale B2B: B2B sales through wholesale portal (fhfpartners.com) to spas, hotels, resorts, and retailers. Products distributed through professional spa channel and hotel amenity programs.
3. Hotel & Resort Spa Partnerships: Products sold through hotel and resort spas including Dollywood's Dreammore Resort, The Hotel Hershey, Margaritaville Resorts, and The Houstonian Hotel as part of spa treatment offerings.
4. Animal Sanctuary Donations: 10-15% of each purchase donated to nonprofit farm animal sanctuary in McKinney, Texas. Donations embedded in product pricing as cause marketing component.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

FarmHouse Fresh manufactures and sells natural and organic skincare products including facial moisturizers, serums, cleansers, eye care, exfoliators, body moisturizers, body polishes, masks, and gift sets, formulated with certified organic botanical ingredients grown on the company's own farm in McKinney, Texas. The company distributes through direct-to-consumer e-commerce, a B2B wholesale portal serving spas, hotels, and resorts, and professional spa treatment placements branded as FHF Pro Peel.

Product overview

FarmHouse Fresh is a Texas-based direct-to-consumer skincare brand offering a comprehensive portfolio of face and body skincare products organized around specific skin concerns (aging, dryness, discoloration, redness, acne, and normal skin). The product line includes cleansers, moisturizers, serums, facial oils, eye care, exfoliators, toners, masks, body care, and self-tan products, as well as curated starter kits and facial bundles. The company grows certified organic ingredients on its own farm in McKinney, Texas, and maintains a nonprofit animal sanctuary verified by the Global Federation of Animal Sanctuaries, with 10-15% of purchase prices supporting animal rescue efforts. Key product lines include the Three Milk ageless collection, Moon Dip illumination mouses, Full Moon Dip facial products, Watermelonaid CBD-infused line, and the Boozy Beauty liquor-infused body polish collection featuring the new Blood Orange Glowrita product launched in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Three Milk Ageless Moisturizer Best-selling ageless moisturizer with peptides that moisturizes and smooths skin, containing milk proteins and botanical extracts for anti-aging benefits.
• Full Moon Dip Illumination Mousse Illumination facial mousse with retinol and wrinkle-targeting peptides delivering soft pink iridescence and anti-aging benefits.
• Rose Moon Dip Iridescent Ageless Body Mousse Award-winning iridescent body mousse with rose-gold radiance and anti-aging peptides.
• Blood Orange Glowrita Liquor-Infused Body Polish Margarita-inspired exfoliator infused with Pantalones Organic Tequila (co-founded by Matthew and Camila McConaughey), U.S.-harvested sea salt, rice bran oil, and antioxidant-rich astaxanthin.
• Good Gravity Lifting Milky Spray Serum Lifting milky spray serum that delivers effortless, all-day firming hydration with every spritz.
• Exosome Booster X5 Advanced Renewal Advanced renewal serum featuring exosome technology to supercharge skin.
• Dew Ritual Triple Lipid Facial Oil Triple lipid facial oil that balances and beautifies skin, awarded Best Face Oil for Aging Skin by NewBeauty in 2025.
• Green Tea Milk Wash Cream Cleanser Cream cleanser with green tea that purifies and calms skin.
• Watermelonaid Wrinkle-Out Silky Gelee Wrinkle-out silky gelee infused with watermelon extract and CBD for skin hydration and smoothing.
• Comeback Clear Rapid Relief Acne Banishing Kit Rapid relief acne banishing kit including gel face wash, weightless face serum, and night lotion for a 5-day clearout.
• Facial Bundles Pre-configured facial collections including Dew Ritual Collection, Cactus Pear Collection, The Great Awake Brightening Collection, Fast Fresh Facial Set, and others targeting specific skin concerns and routines.
• Starter Kits Curated skincare routine sets including Time Rewind, Bright Away, Instant Fix, Drench & Quench, Firm Lasting Lift, and Cancel Out Redness targeting specific skin concerns.
• FHF Ultra Deluxe Gift-Giver Set Ultra deluxe gift set with samples galore, totes and bags, valued at $30, priced at $200.
• Pick 3 Mini Facial Product Samples Sampler set allowing customers to pick 3 mini facial product samples to try before full-size purchase.
• Honey Heel Glaze Heel treatment that transforms cracked heels into soft, smooth skin.
• Elevated Shade Age-Defending 100% Mineral Sunscreen Age-defending broad-spectrum SPF 30 with mineral protection and hint of tint, enriched with niacinamide and green tea.

Quantifiable outcome

• 200,000+ customers served
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pantalones Organic Tequila (Matthew and Camila McConaughey)minorStrategic or Co-development Partner · 25 March 2026Co-founded by Matthew and Camila McConaughey, Pantalones Organic Tequila is used as the first organic tequila infusion in FarmHouse Fresh's Blood Orange Glowrita Liquor-Infused Body Polish. This margarita-inspired exfoliator combines Pantalones tequila with U.S.-harvested sea salt, rice bran oil, and astaxanthin.
• Dollywood's Dreammore ResortminorChannel Partner/ Reseller/ Distributor · 25 March 2026Hotel spa location introducing FarmHouse Fresh's Blood Orange Glowrita body polish as part of spa treatment offerings.
• The Hotel HersheyminorChannel Partner/ Reseller/ Distributor · 25 March 2026Luxury resort spa introducing FarmHouse Fresh's tequila-infused body polish as part of their spa menu.
• Margaritaville ResortsminorChannel Partner/ Reseller/ Distributor · 25 March 2026Resort chain featuring FarmHouse Fresh products in their hotel spas as part of guest spa experiences.
• The Houstonian HotelminorChannel Partner/ Reseller/ Distributor · 25 March 2026Luxury Houston hotel spa introducing FarmHouse Fresh's cocktail-inspired body care collection.
• Global Federation of Animal Sanctuaries (GFAS)coreOthers · 16 October 2025Only globally recognized organization providing standards for identifying legitimate animal sanctuaries. Completed comprehensive site visit and evaluation to verify FarmHouse Fresh's nonprofit sanctuary meets rigorous ethical, operational, and animal care standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Éminence Organic Skincare: Éminence is a Hungary-rooted, family-owned organic skincare brand sold primarily through professional spa channels and resort/hotel placements. It is highly comparable to FarmHouse Fresh on both the organic/natural positioning and the professional spa + resort distribution model.
• Herbivore Botanicals: Herbivore is a clean, plant-based skincare brand selling face and body products DTC and through Sephora. Comparable to FarmHouse Fresh on natural-ingredient positioning, DTC-first model, and millennial/Gen-Z target customer seeking visible results from botanical formulations.
• Dermalogica: Dermalogica is a professional skincare brand built around skin therapists and spa/esthetician channels, with both professional treatments and home-care products. Mirrors FarmHouse Fresh's spa-first GTM, professional training emphasis, and treatment-plus-retail model.
• Tatcha: Tatcha is a luxury natural/Japanese-inspired skincare brand selling face, body, and lip products DTC and through Sephora. Comparable to FarmHouse Fresh on natural-ingredient heritage, premium positioning, and award-winning serums and moisturizers.
• Juice Beauty: Juice Beauty is an organic, farm-connected skincare and wellness brand with USDA organic certifications. Highly comparable to FarmHouse Fresh on the farm-grown/organic story, eco/cause positioning, and skincare-plus-broad wellness portfolio.
• Tata Harper: Tata Harper is a luxury 100% natural skincare brand with on-farm ingredient cultivation and high-AOV serums and moisturizers. Comparable to FarmHouse Fresh on the farm-sourced organic ingredient narrative, premium clean-beauty positioning, and prestige DTC distribution.
• Drunk Elephant: Drunk Elephant is a clean-clinical skincare brand selling serums, moisturizers, and treatments DTC and via Sephora. Comparable to FarmHouse Fresh on clean-ingredient philosophy, serum-and-treatment-led assortment, and award-winning anti-aging products.
• Image Skincare: Image Skincare is a professional spa-channel brand offering chemical peels, serums, and treatment products. Closely comparable to FarmHouse Fresh's FHF Pro Peel program and B2B spa/hotel wholesale strategy.

Emerging players

• Kopari Beauty: Kopari is a smaller clean-beauty brand centered on coconut-derived body and skincare, sold DTC and through Sephora/Target. Comparable on the clean-ingredient, body-care-led assortment, and similar scale to FarmHouse Fresh's portfolio.

Broad incumbents

• Mario Badescu: Mario Badescu is an established skincare brand with spa-affiliated heritage offering cleansers, toners, serums, and acne treatments. Comparable to FarmHouse Fresh on spa-channel credibility, broad skincare assortment, and treatments-plus-retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/farmhousefresh
• Xx.com/farmhousefresh
• Facebookfacebook.com/farmhousefresh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmHouse Fresh