Wrigley
Wrigley, operating as Mars Wrigley, is a global confectionery manufacturer and subsidiary of Mars, Incorporated, producing gum, mints, chocolate, and fruity confections under iconic brands (M&M'S, Skittles, Snickers, Starburst, Extra, Orbit) for retail and e-commerce consumers worldwide.
- Company typePrivate
- Founded1891
- HeadquartersPeoria, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wrigley does
Wrigley, founded in 1891, is a global confectionery manufacturer and a wholly-owned subsidiary of Mars, Incorporated, operating under the Mars Wrigley business name. Its product portfolio spans chewing gum and mints (Extra, Orbit, Wrigley's Spearmint, Doublemint), chocolate (M&M'S, Snickers, Mars, Dove, Bounty), fruity confections (Skittles, Starburst), multi-brand mixes (Celebrations), and health-adjacent products (CocoaVia cocoa flavanol supplements). Mars acquired Wrigley in 2008 for approximately $23 billion, integrating it into Mars' Snacking segment. Wrigley is incorporated in Illinois, USA, with the company currently headquartered in Peoria.
Mars Wrigley manufactures and sells its products using confectionery formulation and manufacturing technology, operating the underlying R&D and production capabilities across the Mars, Incorporated infrastructure (the firmographic record lists 251-500 employees, which appears to reflect a specific legal entity rather than the global Mars Wrigley workforce). Mars Wrigley's $2 billion U.S. manufacturing commitment through 2026 indicates continued capacity investment. The Mars Wrigley portfolio extends into savory snacks following the late-2025 Kellanova acquisition (Pringles, Cheez-It, Pop-Tarts).
Mars Wrigley generates revenue through wholesale and retail sales of confectionery products to end consumers and gifting occasions, distributed globally through grocery, convenience, and specialty confectionery retailers as well as e-commerce and emerging social commerce channels (the latter via a 2025 partnership with Unbox and Omnicom Media Group). Customer segmentation is horizontal, targeting general consumers for everyday snacking, gifting, and special occasions. Pricing is not publicly disclosed; consolidated Mars, Incorporated revenue figures are not allocated specifically to Wrigley. Mars maintains private ownership through the Mars family since 1911.
Wrigley firmographics
Firmographics- Name
- Wrigley
- Legal name
- Wrigley Company
- Website
- https://wrigley.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wrigley, operating as Mars Wrigley, is a global confectionery manufacturer and subsidiary of Mars, Incorporated, producing gum, mints, chocolate, and fruity confections under iconic brands (M&M'S, Skittles, Snickers, Starburst, Extra, Orbit) for retail and e-commerce consumers worldwide.
- Ownership category
- akta.pro rank
Wrigley industry classification
Industry- Product category
- Confectionery Products
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Wrigley is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Markets served
Wrigley business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Confectionery Product Sales: Mars Wrigley generates revenue through the sale of confectionery products including chocolate, chewing gum, mints, and fruity confections through retail channels globally.
Go-to-market motion1 record
Distribution channels2 records
Wrigley product offering
Product offeringCore offering
Wrigley manufactures and sells a broad portfolio of confectionery products including chewing gum, mints, hard and chewy candies, lollipops, and chocolate bars. Its product range spans the Wrigley's gum portfolio (Extra, Orbit, Eclipse, Wrigley's Spearmint, Doublemint), chocolate brands (M&M'S, Snickers, Mars, Dove, Bounty), fruity confections (Skittles, Starburst), multi-brand mixes (Celebrations), and health-focused cocoa flavanol supplements (CocoaVia). Products are sold to general consumers through retail and e-commerce channels worldwide.
Product overview
Mars Wrigley operates as a segment of Mars, Incorporated, producing some of the world's leading confectionery products. The portfolio is organized around two main pillars: (1) the Wrigley gum and mint portfolio including Extra, Orbit, Eclipse, and Wrigley's brands, and (2) the broader Mars snacking portfolio including chocolate brands (M&M'S, Snickers, Mars, Dove), fruity confections (Skittles, Starburst), and multi-brand mixes (Celebrations, Bounty). Mars acquired Kellanova in late 2025, adding savory snacks (Pringles, Cheez-It, Pop-Tarts) to the portfolio. The company also has a health-focused offering through CocoaVia cocoa flavanol supplements.
Differentiator
Problem solved
Functional benefit
Brands
- Orbit: Chewing gum brand
- Doublemint
- Skittles
- Starburst
- Extra
- Wrigley's Spearmint
Products and services
- M&M'S
Companies that use Wrigley
Customer profileSegments1 record
Ideal customer profiles1 record
Wrigley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wrigley partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UnboxminorUnbox, a social commerce management platform founded by former TikTok Shop executives, secured partnerships with Mars Wrigley and Omnicom Media Group. Unbox provides social commerce infrastructure enabling global brands to drive sales growth in the social commerce market forecast to reach $6 trillion globally by 2030.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wrigley competitors and assessment
Company assessmentDirect peers
- Mondelez International: Mondelez is the closest direct competitor to Mars Wrigley, operating the Cadbury, Toblerone, Oreo, and Trident gum portfolios globally. The two companies are the clear confectionery duopoly leaders across chocolate, gum, and candy categories.
- The Hershey Company: Hershey is a leading North American chocolate and confectionery manufacturer with brands including Hershey's, Reese's, Kit Kat (U.S.), and SkinnyPop. It directly overlaps Mars Wrigley in chocolate bars and seasonal/gifting confections.
- Ferrero Group: Ferrero is a privately held global confectionery leader with brands including Nutella, Kinder, Ferrero Rocher, and Tic Tac. It competes directly with Mars Wrigley in chocolate spreads, boxed chocolates, and mints.
- Perfetti Van Melle: Perfetti Van Melle is a leading global candy and chewing gum manufacturer with brands including Mentos, Chupa Chups, and Airheads. It is a direct competitor in the gum and mints category where Wrigley's Extra and Orbit compete.
- Haribo: Haribo is the world's leading gummy and jelly candy manufacturer, best known for Goldbears. It competes directly with Mars Wrigley's fruity confections (Skittles, Starburst) in the chewy candy segment.
- Lindt & Sprüngli: Lindt & Sprüngli is a premium Swiss chocolate and confectionery maker (Lindt, Ghirardelli, Russell Stover). It overlaps Mars Wrigley in premium boxed chocolate and seasonal/gifting segments.
- Tootsie Roll Industries: Tootsie Roll is a long-standing North American sugar confectionery manufacturer producing Tootsie Rolls, Charms, and Dots. It directly overlaps Mars Wrigley's hard and chewy candy categories in U.S. retail channels.
Broad incumbents
- Nestlé S.A. Nestlé is a diversified global food and beverage conglomerate with a significant confectionery division (Kit Kat global, Smarties, Aero). It competes with Mars Wrigley across chocolate and sugar confectionery but as part of a much broader portfolio including coffee, dairy, and nutrition.
Emerging players
- Jelly Belly Candy Company: Jelly Belly is a specialty jelly bean and flavored candy manufacturer competing in the fruity confection space alongside Skittles and Starburst. It is meaningfully smaller than Mars Wrigley but relevant for category benchmarking.
- Just Born, Inc. Just Born is a U.S. confectionery maker of Peeps, Mike and Ike, and Hot Tamales. It competes with Mars Wrigley in chewy and seasonal candy categories but at a much smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wrigley social profiles
Digital presenceWrigley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrigley leadership team
Management profileNumber of profiles
Profiles1 record
Wrigley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrigley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrigley
What does Wrigley do?
Wrigley manufactures and sells a broad portfolio of confectionery products including chewing gum, mints, hard and chewy candies, lollipops, and chocolate bars. Its product range spans the Wrigley's gum portfolio (Extra, Orbit, Eclipse, Wrigley's Spearmint, Doublemint), chocolate brands (M&M'S, Snickers, Mars, Dove, Bounty), fruity confections (Skittles, Starburst), multi-brand mixes (Celebrations), and health-focused cocoa flavanol supplements (CocoaVia). Products are sold to general consumers through retail and e-commerce channels worldwide.
Is Wrigley a public or private company?
Wrigley is a private company. It is classified as corporate owned and is currently operating.
When was Wrigley founded?
Wrigley was founded in 1891. It employs 251 to 500 people.
Where is Wrigley based?
Wrigley is headquartered in Peoria, United States, in the North America region.
How does Wrigley make money?
One revenue line is on record: confectionery Product Sales.
Who are Wrigley's main competitors?
Direct peers on record are Mondelez International, The Hershey Company, Ferrero Group, Perfetti Van Melle, Haribo, Lindt & Sprüngli and Tootsie Roll Industries. Nestlé S.A. is listed as a broad incumbent. Emerging players are Jelly Belly Candy Company and Just Born, Inc..
Does Wrigley have an API?
No public API is recorded for Wrigley.
What industry is Wrigley in?
Wrigley's product category is Confectionery Products. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 31134 and its SIC code is 2000.