McKissock - Online School

What McKissock - Online School does

McKissock Learning is a US-based online professional education platform founded in 1990 in Warren, Pennsylvania, and operated as a brand within the Colibri Group family of companies. It delivers licensing, qualifying, and continuing education to licensed professionals across five regulated verticals: property appraisal (its core and longest-standing business, where it claims the #1 market position for appraisers for over 20 years), real estate agents and brokers, home inspectors, land surveyors, and professional engineers. The catalog comprises 500+ courses covering all 50 states plus US territories, with state board approvals from ARELLO, AQB, and IDECC, and an exclusive partnership with The Appraisal Foundation as the sole provider of the National Online USPAP Update Course since 2010.

The platform is built on a learning management system accessible via web, mobile, and tablet, with delivery formats spanning self-paced online, livestream virtual classroom, and in-person seminars. Recent technology investments include Rubi Tutor, an AI-powered in-course learning companion, and Rubi AI Purchase Advisor, a 24/7 generative AI chatbot guiding course selection. Proprietary certification brands — Certified Green Home Appraiser (CGHA), Certified Luxury Home Appraiser (CLHA), URAR Mastery, and the Real Estate AI Specialist (REAIS) — extend the product set beyond statutorily required CE.

The revenue model combines one-time course and package sales (priced $195–$2,915 depending on hours and state requirements), annual subscription memberships (Appraisal Unlimited Learning, CE Plus) for recurring revenue, premium-priced livestream and in-person seminars, and certification designation fees. GTM is product-led growth: self-serve website enrollment augmented by inside-sales enrollment advisors and Affirm installment financing. The customer base is a long tail of individual licensed professionals, with 250,000+ trained annually and 2 million+ served since founding.

Name

McKissock - Online School

Legal name

McKissock

Website

https://mckissock.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

McKissock Learning is a US online professional education platform delivering licensing, qualifying, and continuing education courses to licensed appraisers, real estate agents, home inspectors, land surveyors, and engineers across all 50 states.

Ownership category

akta.pro rank

Product category

Online Professional Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

akta.pro secondary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Online professional education
• Appraisal licensing courses
• Real estate continuing education
• Professional development hours
• State-approved certification programs

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course Sales (Individual/Packages): One-time purchase of individual courses or bundled packages for licensing, qualifying education, and continuing education. Courses range from $0 to $2,000+ depending on package complexity and state requirements.
2. Subscription Memberships: Annual subscription memberships (CE Membership, Appraisal Unlimited Learning Membership, Real Estate CE Plus Membership) providing access to entire course libraries, professional development content, webinars, and learning tools. Renewed on annual or multi-year basis.
3. Livestream/Classroom Courses: Live virtual classroom and in-person seminar courses with premium pricing, often including textbooks and additional support materials
4. Professional Certifications: Fees for professional certifications including Certified Green Home Appraiser (CGHA) and Certified Luxury Home Appraiser (CLHA) designation programs

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

McKissock is an online education platform that delivers licensing, qualifying, and continuing education courses for licensed professionals in five verticals: property appraisal, real estate, home inspection, land surveying, and professional engineering. Courses are offered as self-paced online, livestream, and in-person seminars, paired with subscription memberships (CE Membership, Appraisal Unlimited Learning, Real Estate CE Plus) and proprietary certification designations (CGHA, CLHA, URAR Mastery, REAIS).

Product overview

McKissock Learning is an online professional education platform offering a comprehensive portfolio of licensing, qualifying, and continuing education courses across five professional verticals: Appraisal (the #1 choice for appraisers for over 20 years), Real Estate, Home Inspection, Land Surveying, and Engineering. The platform delivers courses through multiple formats including self-paced online, livestream, and classroom options. Key products include Rubi Tutor (AI-powered learning companion), Rubi AI Purchase Advisor (AI chatbot for course selection), various certification programs (Certified Green Home Appraiser, Certified Luxury Home Appraiser, URAR Mastery), professional development tracks (AI MasterTracks, Real Estate AI Specialist), exam prep products, and subscription-based membership programs (Appraisal Unlimited Learning, CE Plus). The platform serves all 50 states with state- and board-approved courses and operates as part of the Colibri Group family of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Appraisal Education
• Real Estate Education
• Home Inspection Courses
• Land Surveyor Education
• Engineering PDH Courses
• Appraisal Unlimited Learning Membership
• Real Estate CE Plus Membership
• Certified Green Home Appraiser (CGHA)
• Certified Luxury Home Appraiser (CLHA)
• URAR Mastery Certification Program
• Real Estate AI Specialist (REAIS)
• AI MasterTracks
• Appraisal Exam Prep Products
• Collateral Risk Solutions
• Banking Suite

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and sister brand.

• Superior School of Real EstateminorOthers · 1 December 2015North Carolina-focused real estate school acquired in December 2015, joining McKissock and Colibri to offer comprehensive online and live classroom training in the real estate industry.
• The Appraisal FoundationcoreStrategic or Co-development Partner · 1 October 2014McKissock has been the exclusive provider of The Appraisal Foundation's National Online USPAP Update Course since 2010. The Appraisal Foundation sets standards and qualifications for the appraisal profession in the U.S.
• Colibri Group (Parent Company)coreOthers · 1 October 2014Colibri Group is the parent company providing learning solutions for licensed professionals in real estate, property appraisal, engineering, nursing, mental health, massage therapy, and cosmetology.
• Institute for Luxury Home Marketingsister brandOthers · 1 October 2014Premier independent authority in training and designation for real estate agents working in the luxury residential market. Provides Certified Luxury Home Marketing Specialist (CLHMS) designation.
• Colibri Real Estatesister brandOthers · 1 May 2014Sister brand founded in 1996 helping over 200,000 aspiring real estate professionals with pre-licensing, post-licensing courses, and exam test prep.
• American Society of Home Inspectors (ASHI)coreStrategic or Co-development PartnerMcKissock offers ASHI-approved continuing education courses for ASHI members seeking to maintain their home inspector certification.
• International Association of Certified Home Inspectors (InterNACHI)coreStrategic or Co-development PartnerMcKissock offers InterNACHI-approved CE courses for certified home inspectors maintaining their InterNACHI membership and credentials.
• California Real Estate Inspection Association (CREIA)coreStrategic or Co-development PartnerMcKissock offers CREIA-approved continuing education courses for California real estate inspectors maintaining CREIA membership and certifications.
• AffirmminorOthersThird-party financing partner enabling zero-interest installment payment options for course packages, with payments as low as $60-$102/month on qualifying purchases.
• ARELLO, AQB, IDECC (Regulatory Bodies)coreStrategic or Co-development PartnerCourse approvals from ARELLO, AQB, and IDECC ensure courses meet regulatory standards for appraiser licensing and continuing education across states.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The CE Shop: Major online provider of real estate pre-licensing and continuing education across U.S. states. Directly comparable to McKissock in real estate CE, with overlapping customer base of agents and brokers seeking state-approved online courses.
• Kaplan Real Estate Education: Long-standing online and live real estate licensing and CE provider. Competes head-to-head with McKissock for real estate agent and broker pre-licensing, exam prep, and continuing education.
• OnCourse Learning (dba OnCourse Systems, OCLS): Online education provider offering real estate, mortgage, and home inspection licensing and CE. Directly comparable to McKissock's home inspection and real estate verticals with similar state-approved course catalog.
• 360training (LMS platform for regulated CE): Online CE platform for real estate, mortgage, insurance, and other regulated professions. Competes with McKissock in state-approved continuing education with a similar self-paced, multi-vertical model.
• Colibri Real Estate: Sister brand under Colibri Group focused on real estate pre-licensing, post-licensing, and exam prep. Operates within the same parent platform and overlapping customer base as McKissock's real estate CE business.
• Hondros Learning: Ohio-based real estate and financial services education provider offering pre-licensing and CE in multiple states. Direct overlap with McKissock in real estate licensing courses and continuing education.

Broad incumbents

• Appraisal Institute: The leading professional association for real estate appraisers, offering its own designation programs and education. Competes with McKissock in the appraisal professional development space as a broader, association-led incumbent.
• Coursera: Large online learning platform offering professional development and continuing education across many fields. Comparable as a broad EdTech incumbent pursuing credentialed, professional learners adjacent to McKissock's market.

Emerging players

• Udemy Business: Online course marketplace with a growing catalog of professional development and certification-aligned content. Adjacent competitor for self-paced, on-demand professional learning outside formal CE requirements.

Regional players

• Institute for Luxury Home Marketing: Sister brand within Colibri Group focused on luxury home marketing designation (CLHMS). Closely related to McKissock's Certified Luxury Home Appraiser (CLHA) program and shares the same parent company and customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mckissock_appr
• Facebookfacebook.com/214764289534
• LinkedInlinkedin.com/company/mckissock-lp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKissock - Online School