Armedangels
- Company typePrivate
- Founded2007
- HeadquartersCologne, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Armedangels firmographics
Firmographics- Name
- Armedangels
- Legal name
- Social Fashion Company GmbH
- Website
- https://armedangels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Armedangels industry classification
Industry- Product category
- Sustainable Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Armedangels is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Armedangels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct E-commerce Sales: Primary revenue stream through the company's Shopify-powered online store selling apparel directly to consumers globally. Products include jeans, t-shirts, dresses, underwear, accessories, and seasonal collections for men and women.
- Re-Loved Second-Hand Sales: Resale of pre-owned ARMEDANGELS garments and B-grade items with minor defects through the dedicated Re-Loved platform, supporting circular economy initiatives.
- Retail Store Sales: Revenue from the company's physical retail store located in Cologne, Germany, offering the full product range alongside exclusive in-store experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core apparel pricing range |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Armedangels product offering
Product offeringCore offering
Armedangels designs, produces, and sells sustainable clothing and accessories for men and women through its direct-to-consumer e-commerce platform armedangels.com and a flagship retail store in Cologne, Germany. The product range includes jeans, t-shirts, dresses, knitwear, underwear, activewear, and accessories, manufactured primarily in Europe from organic cotton, linen, and recycled materials. Supplementary offerings include the Re-Loved second-hand marketplace, the Changemakers Club loyalty program, a repair service, and the DetoxDenim sustainable denim initiative.
Product overview
ARMEDANGELS is a sustainable fashion e-commerce platform operated by Social Fashion Company GmbH, based in Cologne, Germany. The offering consists of a core e-commerce platform selling sustainable apparel and accessories across women's and men's categories, supplemented by several branded product lines and membership services. The main product portfolio includes jeans (DETOXDENIM), the logo-forward ICONIC Å collection, the Re-Loved second-hand marketplace, and seasonal lines such as Vacation Essentials and Leinen Essentials. Beyond retail, the company offers the Changemakers Club loyalty program and an online Repair Service to extend garment lifespan. The brand positions itself around ethical production, organic materials, transparent supply chains, and environmental responsibility, with all production taking place in Europe and a stated mission to make more sustainable fashion accessible to everyone.
Differentiator
Problem solved
Functional benefit
Products and services
- ARMEDANGELS Main Apparel Collection Core sustainable fashion range for women and men sold via armedangels.com, covering jeans, t-shirts, tops, pants, dresses, skirts, shorts, blouses, knitwear, underwear, sweatshirts, jackets, activewear, and accessories. Made primarily from organic cotton, linen, and recycled fibers, produced in European factories.
- ICONIC Å Collection Logo-forward sub-line featuring t-shirts, sweatshirts, sweaters, bomber jackets, sweatpants, socks, and knitwear, designed for consumers who want to visibly signal support for ethical fashion.
- DETOXDENIM Sustainable denim sub-brand producing chemical-free jeans, shorts, and jackets for women and men, with various fits (wide, mom, barrel, straight, skinny, slim, tapered, baggy) and a denim starter pack bundle.
- Re-Loved Second-Hand Platform Second-hand and B-grade resale platform for ARMEDANGELS garments; customers can purchase pre-owned items or send in their own clothing for resale, with items condition-rated Good, Great, or Perfect.
- Changemakers Club Brand loyalty program offering free shipping from €39, early sale access, repair service access, exclusive product testing, and co-creation opportunities for sustainability-engaged customers.
- Repair Service Booking-based repair service for ARMEDANGELS garments that allows customers to extend the life of their clothing through professional repair.
- Leinen Essentials (Linen Collection) Seasonal linen apparel line made from 100% organic linen with natural dyes, European production; includes dresses, skirts, blouses, tops, pants, shorts, sweaters, knitwear, jackets, and vests.
- Vacation Essentials (Summer Collection) Seasonal summer apparel line featuring lightweight warm-weather pieces including dresses, shorts, t-shirts, blouses, jean shorts, linen pants, knit tops, and knit bikini tops.
Companies that use Armedangels
Customer profileSegments4 records
Armedangels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Armedangels partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Spinnova PLCcoreFinnish sustainable fiber company Spinnova PLC and ARMEDANGELS signed a non-binding Letter of Intent for ARMEDANGELS to access sustainable SPINNOVA® fiber in the future. This collaboration supports Spinnova's goal to establish a fiber ecosystem and emphasizes ARMEDANGELS' commitment to incorporating innovative, environmentally friendly textile materials into their collections.
- ShopifycoreARMEDANGELS uses Shopify International Limited as its e-commerce platform provider for website hosting, online store functionality, and e-commerce operations.
- ZendeskcoreCRM and customer service platform used for processing customer inquiries and support requests.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Armedangels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Armedangels social profiles
Digital presenceArmedangels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armedangels leadership team
Management profileNumber of profiles
Armedangels funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armedangels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armedangels
What does Armedangels do?
Armedangels designs, produces, and sells sustainable clothing and accessories for men and women through its direct-to-consumer e-commerce platform armedangels.com and a flagship retail store in Cologne, Germany. The product range includes jeans, t-shirts, dresses, knitwear, underwear, activewear, and accessories, manufactured primarily in Europe from organic cotton, linen, and recycled materials. Supplementary offerings include the Re-Loved second-hand marketplace, the Changemakers Club loyalty program, a repair service, and the DetoxDenim sustainable denim initiative.
Is Armedangels a public or private company?
Armedangels is a private company. It is classified as venture growth investor backed and is currently operating.
When was Armedangels founded?
Armedangels was founded in 2007. It employs 101 to 250 people.
Where is Armedangels based?
Armedangels is headquartered in Cologne, Germany, in the Europe region.
How does Armedangels make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are re-Loved Second-Hand Sales and retail Store Sales.
Does Armedangels have an API?
No public API is recorded for Armedangels.
What industry is Armedangels in?
Armedangels's product category is Sustainable Fashion Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.