Rollover Reaction
Rollover Reaction is an Indonesian direct-to-consumer beauty brand selling solid perfumes, eau de parfum mists, and refillable lip-and-cheek tints to urban Indonesian women through its own e-commerce site and seven online marketplaces, with extensions into Singapore.
- Company typePrivate
- Founded2016
- HeadquartersDki Jakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Rollover Reaction firmographics
Firmographics- Name
- Rollover Reaction
- Legal name
- Rollover Reaction
- Website
- https://rollover-reaction.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rollover Reaction is an Indonesian direct-to-consumer beauty brand selling solid perfumes, eau de parfum mists, and refillable lip-and-cheek tints to urban Indonesian women through its own e-commerce site and seven online marketplaces, with extensions into Singapore.
- Ownership category
- akta.pro rank
Rollover Reaction industry classification
Industry- Product category
- Beauty and Personal Care Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)
- akta.pro secondary industry
- Natural & Clean Fragrance (CRABADAG)
Keywords
Where Rollover Reaction is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Rollover Reaction business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of beauty products (solid perfumes, lip tints, cheek stains, body mists) through owned e-commerce and online marketplaces. One-time purchase model with occasional bundle deals.
- Marketplace Sales: Sales through third-party Indonesian marketplaces including Shopee, Tokopedia, TikTok Shop, Sociolla, Zalora, Lazada, and Blibli.
- Custom Product Sales: Customizable WONDERBALM! Solid Perfume allowing customers to select case color, scent, and charms, commanding premium pricing.
- Bundle/Set Sales: Bundled product sets including WonderDuo (solid perfume + EDP) and Pocket-Perfect Duo (VelvetDrop + DewDrop) at discounted prices vs. individual purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WONDERBALM! Solid Perfume - Single unit |
| Unit Pricing | Pay-as-you-go | Custom WONDERBALM! Solid Perfume |
| Unit Pricing | Pay-as-you-go | DEWDROP! Lip and Cheek Tint |
| Unit Pricing | Pay-as-you-go | VELVETDROP! Lip and Cheek Treat |
| Unit Pricing | Pay-as-you-go | WONDERMIST! All-in-1 Mist |
| Unit Pricing | Pay-as-you-go | WONDERBALM! Lip & Blush |
| Unit Pricing | Pay-as-you-go | WonderDuo Bundle |
| Unit Pricing | Pay-as-you-go | Pocket-Perfect Duo Bundle |
| Unit Pricing | Pay-as-you-go | WONDERBALM! Lip & Blush Refill |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels12 records
Rollover Reaction product offering
Product offeringCore offering
Rollover Reaction is an Indonesian beauty brand that formulates, manufactures, and sells multi-use cosmetics and personal-care products under the Wonder Collection and dual-purpose lip/cheek colour ranges. Its core catalogue includes solid perfumes (WONDERBALM! Solid Perfume in six scents plus a customizable case/charm version), a 10% fragrance oil eau de parfum mist for hair and body (WONDERPERFUME!), a daily hydrating mist (WONDERMIST!), lip and cheek tints (DEWDROP!, VELVETDROP!), and a refillable lip and cheek balm (WONDERBALM! Lip & Blush). Products are sold direct-to-consumer through the brand's own e-commerce site and via seven Indonesian online marketplaces, with international shipping into Singapore and Malaysia.
Product overview
Rollover Reaction is an Indonesian beauty brand offering a cohesive product ecosystem centered around the Wonder Collection (fragrance line) and lip/cheek color products. The Wonder Collection includes WONDERBALM! Solid Perfume (travel-friendly solid fragrance), WONDERPERFUME! Eau de Parfum (hair and body mist with 10% fragrance oil), and WONDERMIST! (daily hydrating mist) - all designed for multi-use application on hair, body, and skin. The color range features DEWDROP! (12hr+ hydrating dewy lip and cheek tint) and VELVETDROP! (velvet-finish lip and cheek product) as dual-purpose lip and cheek products. WONDERBALM! Lip & Blush offers a refillable 2-in-1 lip and cheek balm with high-shine finish. Customers can customize the WonderBalm! with cases, scents, and charms, or purchase bundles like WonderDuo (perfume + solid perfume) and Pocket-Perfect Duo (DEWDROP! + VELVETDROP!).
Differentiator
Problem solved
Functional benefit
Products and services
- WONDERBALM! Solid Perfume Travel-friendly solid perfume balm with a waxy base that retains fragrance molecules on the skin for longer-lasting scent. Alcohol-free and formulated with natural oils, vitamins, and antioxidants. Available in 6 scents (Neroli + Iris, Lily + Bergamot, Gardenia + Ylang-Ylang, Camellia + Apple, Vanilla + Sandalwood, Rose + Honey). Cruelty-free, vegan, and halal certified. Targets consumers seeking a portable, refillable-leaning fragrance for personal use.
- WONDERPERFUME! Eau de Parfum Hair and body mist with 10% fragrance oil concentration (EDP-level), providing 8-hour lasting scent. Formulated with honey, argan oil, hyaluronic acid, anti-UV agent, anti-pollution agent, and heat protectant. NETTO 100ml. Cruelty-free, vegan, and halal certified. Targets consumers seeking a multi-functional hair and body fragrance.
- WONDERMIST! Daily hydrating hair, body and everything mist with 8-hour lasting scent. Suitable for all hair types, body, and linens. Contains honey, argan oil, hyaluronic acid, anti-UV agent, anti-pollution agent, and heat protectant. Vegan and cruelty-free. Targets consumers seeking an everyday multi-purpose fragrance and hair-care mist.
- DEWDROP! Lip and Cheek Tint 12-hour+ hydrating 2-in-1 lip tint for lips and cheeks with a dewy finish. Hybrid gel and oil texture combining 8 tropical fruit extracts and 4 plant oils. Vegan-friendly and BPOM certified. Available in 10 shades. Targets consumers seeking a single multi-use tint for on-the-go lip and cheek colour.
- VELVETDROP! Lip and Cheek Treat Soft liquid velvet lip and cheek tint providing long-lasting natural colour pigment with 12-hour hydration and velvet finish. Multifunctional 2-in-1 product infused with Vitamin E, A, and C. Vegan, halal, cruelty-free, and BPOM certified. Available in 7 shades. Targets consumers seeking long-wear matte lip and cheek colour.
- WONDERBALM! Lip & Blush Refillable 2-in-1 lip and cheek balm that melts into the skin leaving a luminous, plump, glossy finish. Contains up to 89% moisturizers and 2000 ppm Vitamin E. Non-sticky, buttery finish. Available in 6 shades. Targets consumers seeking a multi-use, refillable lip and cheek balm with skincare benefits.
- WONDERBALM! Lip & Blush Refill Refill pack for the WONDERBALM! Lip & Blush, sold separately to enable case reuse. Part of the first local refillable lip and cheek balm system in Indonesia. Targets existing WONDERBALM! Lip & Blush owners seeking sustainability and value.
- Custom WONDERBALM! Solid Perfume Customizable solid perfume kit allowing buyers to pick case colour (Glossy Cream, Chrome Purple, Glossy Red), scent (6 options), and up to 2 charms from 10 charm designs. From IDR 149,000. Targets consumers seeking a personalized fragrance and gifting product.
- WonderDuo Bundle Bundle containing WONDERBALM! Solid Perfume and WONDERPERFUME! Eau de Parfum designed to create longer and more lasting fragrance when layered. IDR 329,000 (sale from IDR 338,000). Targets fragrance enthusiasts seeking a coordinated solid-plus-spray scent wardrobe.
- Pocket-Perfect Duo Bundle Bundle combining VELVETDROP! and DEWDROP! lip and cheek tints to deliver complete lip and cheek colour coverage with both velvet and dewy finishes. IDR 139,000 (sale from IDR 228,000). Targets consumers wanting both tint finishes in one purchase.
Quantifiable outcome
- 287 customer reviews with average 4.71/5 star rating
- +1 more outcomes
Companies that use Rollover Reaction
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Rollover Reaction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rollover Reaction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rangga & Cinta (Geng Cinta Cast)coreSpecial product collaboration celebrating the Rangga & Cinta movie reboot. Each Geng Cinta member (Maura, Alya, Cinta, Milly, Karmen) was paired with a signature WonderPerfume and WonderBalm scent. Launch included Rollover Cinema Club screening event featuring the cast.
- Ashley SetiawancoreFreelance animator and illustrator who created the campaign artwork for WonderPerfume! and WonderBalm! product launch. Client list includes Kate Spade, Farfetch, Universal Music Group, Atlantic Records, Wildflower Cases, and Coup De Main.
- CetaphilminorGift with purchase promotion: free Cetaphil Cleanser with minimum purchase of Rp199k and Cetaphil Radiant Mask on every WonderBalm! Lip & Blush Full Set purchase.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rollover Reaction competitors and assessment
Company assessmentBroad incumbents
- Wardah (Paragon Technology & Innovation): Indonesia's largest halal-certified beauty brand owned by listed PT Paragon Technology & Innovation; competes with Rollover across color cosmetics, fragrance, and skincare with much larger distribution and marketing budget, making it the dominant direct competitive benchmark for halal positioning.
- Peripera (Innisfree/AMORE PACIFIC): Korean lip-tint specialist owned by Amorepacific with viral Ink Mood Glow Tint and Ink Airy Velvet lines widely sold on Indonesian e-commerce; a benchmark for lip-tint shade breadth, color marketing, and Indonesian K-beauty competition.
Direct peers
- Make Over (Paragon Technology & Innovation): Indonesian color-cosmetics brand under Paragon targeting urban professional women with lip products, complexion, and tools; the closest local peer to Rollover's DEWDROP/VELVETDROP/WONDERBALM Lip & Blush range in terms of positioning and channels.
- Somethinc: Fast-growing Indonesian beauty brand with strong Gen-Z social-media presence and lip/tint/skin products sold on Shopee, Tokopedia, and TikTok Shop; directly competes for the same urban Indonesian millennial/Gen-Z segment Rollover targets.
- Y.O.U Beauty (PT Cakra International): Indonesian mass-prestige color-cosmetics and skincare brand sold across the same Shopee/Tokopedia/TikTok Shop channels with a similar Gen-Z female target audience and a comparable price band to Rollover's color range.
- Dear Me Beauty: Indonesian indie beauty brand offering lip tints, complexion, and fragrance with halal and cruelty-free positioning; comparable to Rollover as a digitally native Indonesian multi-category brand pursuing similar urban Muslim-male/female consumers.
- Purbasari: Established Indonesian mass-market beauty brand offering lipsticks, tints, and fragrance sold through Indonesian marketplaces and resellers; a comparable multi-category local competitor targeting similar price points and channels.
- BLP Beauty: Indonesian beauty brand with lip products and complexion lines sold across Shopee, Tokopedia, and TikTok Shop, targeting urban women with accessible pricing; competes directly with Rollover's DEWDROP/VELVETDROP tints on the same channels.
Emerging players
- Romand (Versus Korea): Korean color-cosmetics brand best known for its Juicy Lasting Tint and Glasting Water Tint lines that dominate Indonesian TikTok Shop and Shopee; a direct substitute for Rollover's lip-and-cheek tint category with strong K-beauty brand cachet.
Others
- Sociolla (PT Social Bella Indonesia): Indonesia's largest beauty-specialty omnichannel retailer and one of Rollover's marketplace partners; a channel partner but also a potential threat as Sociolla expands private-label brands and curation power could reduce third-party brand visibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rollover Reaction social profiles
Digital presenceRollover Reaction compliance and trust
Trust signalCompliance4 records
Rollover Reaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollover Reaction leadership team
Management profileNumber of profiles
Profiles1 record
Rollover Reaction funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollover Reaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollover Reaction
What does Rollover Reaction do?
Rollover Reaction is an Indonesian beauty brand that formulates, manufactures, and sells multi-use cosmetics and personal-care products under the Wonder Collection and dual-purpose lip/cheek colour ranges. Its core catalogue includes solid perfumes (WONDERBALM! Solid Perfume in six scents plus a customizable case/charm version), a 10% fragrance oil eau de parfum mist for hair and body (WONDERPERFUME!), a daily hydrating mist (WONDERMIST!), lip and cheek tints (DEWDROP!, VELVETDROP!), and a refillable lip and cheek balm (WONDERBALM! Lip & Blush). Products are sold direct-to-consumer through the brand's own e-commerce site and via seven Indonesian online marketplaces, with international shipping into Singapore and Malaysia.
Is Rollover Reaction a public or private company?
Rollover Reaction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rollover Reaction founded?
Rollover Reaction was founded in 2016. It employs 11 to 50 people.
Where is Rollover Reaction based?
Rollover Reaction is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Rollover Reaction make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are marketplace Sales, custom Product Sales and bundle/Set Sales.
Who are Rollover Reaction's main competitors?
Broad incumbents on record are Wardah (Paragon Technology & Innovation) and Peripera (Innisfree/AMORE PACIFIC). Direct peers are Make Over (Paragon Technology & Innovation), Somethinc, Y.O.U Beauty (PT Cakra International), Dear Me Beauty, Purbasari and BLP Beauty. Romand (Versus Korea) is listed as an emerging player. Sociolla (PT Social Bella Indonesia) is listed as an others.
Does Rollover Reaction have an API?
No public API is recorded for Rollover Reaction.
What industry is Rollover Reaction in?
Rollover Reaction's product category is Beauty and Personal Care Cosmetics. Its primary akta.pro industry code is CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.