CraftMark Bakery

What CraftMark Bakery does

CraftMark Bakery, LLC is a private label bakery contract manufacturer headquartered and operating from a 345,000 square foot automated facility in Indianapolis, Indiana. Founded in 2013/2014 as Specialty Bakery LLC and rebranded to CraftMark in 2016, the company manufactures frozen and fully baked bakery products exclusively for B2B customers, with no consumer brand of its own, across six product platforms: frozen cookie dough, fully baked thaw-and-serve cookies, pre-deposited muffin batter, proof-and-bake bread, flatbreads/pizza crusts, and stuffed treats. The facility was built greenfield with European-style high-speed automation including robotic mixing, sheeting, proofing, baking, and integrated packaging across eight production lines, and was expanded from 225,000 to 345,000 square feet in 2018.

The company's revenue model is contract manufacturing of custom and private label products on confirmed customer orders, with pricing negotiated through direct sales engagement under minimum order quantities and standard lead times. It generates no direct-to-consumer revenue and does not maintain a brand competing with its customers. CraftMark serves foodservice operators (QSR, fast casual, coffee shop chains), retail grocery in-store bakery departments, and convenience store chains in North America, with products reaching over 60,000 end locations, plus international shipments to Canada, Australia, Singapore, Taiwan, Malaysia, the Philippines, and the Middle East.

The company's differentiation rests on capital intensity (345,000 SF, 8 lines, 6 platforms), lab-to-line R&D capabilities including a 300-pound pilot line for small-batch testing, SQF Level 3 / FSMA / GFSI certification, Clean Label and specialty formulation expertise (plant-based, vegan, kosher, low carb), and a central Midwest location enabling 80% US coverage in a single day. CraftMark was acquired by One Equity Partners in 2025. Leadership includes over 300 years of collective bakery industry experience across executives in R&D, supply chain, food safety, sales, and innovation.

Name

CraftMark Bakery

Legal name

CraftMark Bakery, LLC

Website

http://www.craftmarkbakery.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

CraftMark Bakery is a private label bakery contract manufacturer operating a 345,000 SF automated Indianapolis facility, producing frozen dough, muffins, flatbreads, and baked cookies for QSR, grocery in-store bakery, and convenience store customers across 60,000+ North American locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contract Manufacturing / Private Label Manufacturing: CraftMark Bakery generates revenue through contract manufacturing agreements where they produce private label bakery products for foodservice brands, retail grocery chains, and convenience store operators. The company manufactures custom products for confirmed customer orders only — they do not maintain large inventories of standard products. This is a business-to-business (B2B) revenue model where customers provide purchase orders and the company manufactures to their specifications. Revenue is earned through per-unit pricing on manufactured products with minimum order quantities and standard lead times applying.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CraftMark Bakery is a U.S. private-label and brand-label contract manufacturer of frozen and par-baked bakery products, producing frozen cookie dough, fully baked thaw-and-serve cookies, pre-deposited muffin batter, proof-and-bake breads, and flatbread pizza crust and flatbreads. The company operates eight production lines across six product platforms within a single 345,000-square-foot automated facility in Indianapolis, serving foodservice operators, grocery in-store bakeries, and convenience store chains, with international distribution into Mexico, Latin America, and Asia.

Product overview

CraftMark Bakery is the nation's leading innovator in private label bakery products, operating as a high-volume automated commercial bakery contract manufacturer in Indianapolis, Indiana. The company's product portfolio centers on six core product platforms: Frozen Cookie Dough, Fully Baked Thaw and Serve Cookies, Pre-Deposited Muffin Batter (PDM), Proof & Bake Breads, Flatbread Pizza Crusts, and Thaw and Serve Flatbreads. These products are manufactured and distributed through four primary channels: Foodservice (QSR, fast casual, coffee shops serving over 60,000 locations), In-Store Bakery (retail grocery), Convenience Stores, and Contract Manufacturing. The company provides full-service private label manufacturing with embedded R&D innovation capabilities, offering formula matching, Clean Label conversion, plant-based formulations, and rapid commercialization through a pilot line. All products are proudly made in the USA with SQF certification, FSMA/GFSI compliance, and Kosher certifications. The facility spans 345,000 SF with 8 production lines and was built from the ground up in 2014 to be among the most technologically advanced European-style private label bakeries in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Cookie Dough Private-label and brand-label frozen cookie dough produced on CraftMark's frozen cookie dough pilot line and supplied to foodservice operators, grocery in-store bakeries, and convenience store chains for in-store bake-off programs.
• Fully Baked Thaw and Serve Cookies Pre-baked, thaw-and-serve cookies produced on CraftMark's pre-baked cookie manufacturing line and supplied as ready-to-serve baked cookies to foodservice and retail customers.
• Pre-Deposited Muffin Batter (PDM) Pre-deposited, portion-controlled muffin batter produced on CraftMark's PDM manufacturing line with three topping and filling stations, supplied to foodservice and in-store bakery customers for bake-off.
• Proof & Bake Breads Par-baked proof-and-bake breads produced using CraftMark's proofing and baking equipment and supplied to foodservice and retail customers for in-store finishing.
• Flatbread Pizza Crust Frozen flatbread pizza crusts produced on CraftMark's frozen flatbread manufacturing line with sheeting and baking capability, supplied as private-label or brand-label pizza bases to foodservice and retail customers.
• Thaw and Serve Flatbreads Pre-baked, thaw-and-serve flatbreads produced on CraftMark's frozen flatbread manufacturing line and supplied ready-to-serve to foodservice and retail customers.
• Private-Label Contract Manufacturing Services End-to-end private-label and brand-label bakery contract manufacturing service covering formulation, R&D innovation, formula matching, Clean Label conversion, high-volume automated production, and packaging across cookie, muffin, bread, and flatbread platforms for foodservice, grocery, and convenience store customers.

Quantifiable outcome

• Products reach 80% of the United States in a single day from the Indianapolis facility
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rise Baking Company: Large-scale wholesale bakery producing frozen cookie dough, muffins, breads, and par-baked products for foodservice and retail. Recently acquired by Platinum Equity and Butterfly Equity for $2.5B, directly comparable in product mix, customer base, and PE-backed growth strategy to CraftMark.
• Maplehurst Bakeries: Private label bakery manufacturer producing frozen cookies, muffins, donuts, and cakes for in-store bakeries and foodservice channels. Direct competitor in private label baked goods with overlapping product platforms (cookies, muffins) and similar grocery ISB customer base.
• Pan-O-Gold Baking Company: Commercial bakery producing breads, buns, rolls, and flatbreads for foodservice and retail. Comparable scale and B2B contract manufacturing focus with overlapping frozen and par-baked bread products for QSR and foodservice customers.
• H&S Bakery: Family-owned commercial bakery producing breads, rolls, flatbreads, and specialty baked goods for foodservice and retail. Comparable in product focus on flatbreads and breads and B2B contract manufacturing model serving similar customer channels.
• StPierre Groupe: Specialty bakery manufacturer focused on brioche, flatbreads, and other premium bakery products for retail and foodservice. Comparable in specialty frozen bakery manufacturing and private label focus with similar international distribution profile.
• McKee Foods: Family-owned commercial bakery producing cookies, snack cakes, and frozen baked goods under private label and branded formats (Little Debbie). Highly comparable in frozen cookie dough and baked cookie manufacturing for retail and foodservice channels.

Broad incumbents

• ARYZTA North America: Major commercial bakery producing breads, cookies, and pastries for foodservice and retail customers across North America. Operates at significantly larger scale with broader product portfolio but overlapping customer base and similar B2B contract manufacturing model.
• CSM Bakery Solutions: Global bakery manufacturer specializing in frozen and par-baked products for foodservice, retail, and in-store bakery channels. Broader international footprint and wider product range but operates in the same private label bakery manufacturing space as CraftMark.
• Bimbo Bakeries USA: Largest bakery company in the U.S. producing branded and private label breads, buns, cookies, and snack cakes. Significantly larger scale and broader portfolio including consumer brands, but competes for many of the same retail and foodservice bakery contracts.
• Flowers Foods: Major U.S. packaged bakery company producing breads, buns, rolls, and snack cakes under branded and private label. Publicly traded (NYSE: FLO) and serves retail grocery channels with comparable products to CraftMark's bread and bakery offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CraftMark Bakery