Invest in Canada
Invest in Canada is a Canadian federal investment promotion agency headquartered in Ottawa that provides free advisory services and introductions to help large global enterprises establish or expand operations in Canada across all provinces and territories.
- Company typePrivate
- Founded2018
- HeadquartersOttawa, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Invest in Canada does
Invest in Canada is a Canadian federal government investment promotion agency headquartered in Ottawa, Ontario. Established under the Government of Canada, the agency works directly with large global businesses — primarily Fortune 500 and industry-leading multinationals — to help them establish, expand, or relocate operations into Canada. It delivers free, confidential advisory services covering site selection, regulatory navigation, incentive and program identification, and introductions to provincial/territorial partners and key decision-makers, funded entirely through federal appropriations rather than fees or commercial revenue.
The agency's core product is a single integrated information portal (investcanada.ca) coupled with consultative enterprise field-sales engagement. Underlying capability is a relational distribution network spanning all 13 Canadian provinces and territories via formal partnerships with provincial investment promotion agencies (Invest Alberta, Trade and Invest BC, Invest Ontario, Investissement Québec, and equivalents), five Global Innovation Clusters (Advanced Manufacturing/nGen, Protein Industries, Ocean, Scale AI, Digital Technology Supercluster), and federal partners such as Natural Resources Canada. The technology footprint is intentionally light: no native mobile app, no commercial API, no proprietary software products; distribution is via the website portal, LinkedIn, YouTube, and inbound inquiry forms, supplemented by outbound trade missions and conferences.
Its business model is government-funded service delivery rather than commercial monetization. The go-to-market motion is enterprise field sales targeting global corporations, supported by top-of-funnel digital marketing and middle-of-funnel events/trade missions. Revenue is structurally inapplicable as a corporate construct; operating capacity is determined by federal budget allocations. Marquee facilitated outcomes span Volkswagen/PowerCo's $7 billion St. Thomas gigafactory, Sanofi's $927.9 million Toronto vaccine facility, IBM's $187 million Bromont semiconductor packaging expansion, Rio Tinto's $252 million Alma hydroelectric expansion, and additional enterprise commitments from Hexagon Purus, 3M, Air Liquide, Avanade, Nature Energy, TSMC, and Royal Vopak, anchored to Canada's value proposition of the world's most educated workforce, the G7's lowest marginal effective tax rate on new business investment, and access to 51 countries via 15 free trade agreements.
Invest in Canada firmographics
Firmographics- Name
- Invest in Canada
- Legal name
- Invest in Canada
- Website
- https://investcanada.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Invest in Canada is a Canadian federal investment promotion agency headquartered in Ottawa that provides free advisory services and introductions to help large global enterprises establish or expand operations in Canada across all provinces and territories.
- Ownership category
- akta.pro rank
Invest in Canada industry classification
Industry- Product category
- Investment Promotion Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
Keywords
Where Invest in Canada is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Invest in Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government-funded services: Invest in Canada is a Canadian federal government agency that provides free advisory and facilitation services to foreign investors. The agency is funded through government appropriations and does not charge fees for its services to investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Invest in Canada product offering
Product offeringCore offering
Invest in Canada is a federal government agency that provides free advisory and facilitation services to foreign investors seeking to establish or expand business operations in Canada. The agency delivers market intelligence, tailored guidance on regulatory and tax frameworks, and connects investors with federal, provincial, and municipal partners across priority sectors.
Product overview
Invest in Canada operates as a single unified information portal—Canada's official investment promotion agency website—rather than a modular platform. The primary offering is the Invest in Canada website (investcanada.ca), which aggregates and delivers guidance across all investment-related topics including site selection, industry opportunities, programs and incentives, and regulatory navigation. There are no distinct sub-products, modules, or branded product lines beyond this central portal; all content and services flow through the main website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Invest in Canada Investor Portal and Website Central online resource for foreign investors evaluating or executing investment into Canada, offering market intelligence, sector insights, regulatory and tax information, and access to federal and provincial support programs.
- Foreign Investor Advisory and Facilitation Services Free, bespoke advisory services delivered by federal advisors to foreign investors, covering market intelligence, regulatory and tax frameworks, site selection, talent considerations, and introductions to government and private-sector partners across priority sectors.
- Sector Promotion and Investor Aftercare Services Ongoing support for foreign investors across priority sectors (technology, life sciences, clean energy, advanced manufacturing, agribusiness, financial services, natural resources) covering expansion, reinvestment, and integration into Canadian innovation ecosystems.
Quantifiable outcome
- Access to 1.5 billion consumers through 51 countries via 15 free trade agreements
- +3 more outcomes
Companies that use Invest in Canada
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Invest in Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Invest in Canada partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Natural Resources Canada (NRCan)coreCo-led the European Minerals Mission visiting Rome, Munich, and Paris with 17 Canadian companies to strengthen critical mineral partnerships across Europe. The mission included Defense Metals Corp. showcasing the Wicheeda Rare Earth Project.
- Mila (Quebec AI Institute)flagshipAI research collaboration between Mila and UAE's Technology Innovation Institute, announced during Prime Minister Carney's visit to Abu Dhabi as part of $70 billion UAE investment commitment to Canada.
- BlackBerryflagshipCyber cooperation agreement between BlackBerry and UAE's Cyber Security Council, announced as part of new trade and investment agreements during Prime Minister Carney's UAE visit.
- FDI Center (Gender Pledge Initiative)coreInvest in Canada is an initial signatory to the Gender Pledge initiative alongside ESCAP and FDI Center, committed to advancing gender equity in foreign direct investment. Six new signatories joined in 2025 including Invest Lithuania, Invest Estonia, PROCOMER, ApexBrasil, FIPA Tunisia, and Uganda Investment Authority.
- Global Innovation Clusterscore$12 billion federal funding matched by industry supporting five innovation clusters: Advanced Manufacturing (nGen), Protein Industries Canada, Ocean Supercluster, Scale AI, and Digital Technology Supercluster.
- Invest AlbertacoreProvincial investment promotion agency providing information on doing business in Alberta, a key destination for cleantech, renewable energy, hydrogen, and carbon capture investments.
- Trade and Invest BCcoreProvincial agency for British Columbia investment, focusing on clean technologies, ICT, and Pacific Rim market access.
- Invest OntariocoreProvincial investment agency for Ontario, covering automotive, life sciences, technology, and central North America market access.
- Investissement QuébeccoreProvincial investment agency for Québec, specializing in aerospace, robotics, advanced tech, and life sciences clusters.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Invest in Canada competitors and assessment
Company assessmentDirect peers
- UK Department for Business and Trade: UK's lead department for inward investment promotion, trade policy, and business growth. Direct functional equivalent to Invest in Canada at the federal government level.
- KOTRA (Korea Trade-Investment Promotion Agency): South Korea's national trade and investment promotion agency, focused on attracting FDI and supporting Korean companies' global expansion. Functionally similar federal government structure.
- Enterprise Ireland: Irish government enterprise development agency that combines domestic company development with foreign direct investment attraction. Comparable mandate blending investment promotion with strategic sector development.
- Singapore Economic Development Board (EDB): Singapore's lead investment promotion agency, often cited as a global best-in-class FDI facilitator. Highly comparable mandate targeting foreign multinationals across advanced manufacturing, digital economy, and sustainability.
- Invest India: India's official investment promotion and facilitation agency, established as a non-profit venture under the Department of Industrial Policy and Promotion. Comparable federal mandate targeting large global enterprises.
- SelectUSA: U.S. federal investment promotion program within the Department of Commerce, with an explicit mandate to attract and retain foreign direct investment in the United States. Direct North American counterpart.
- Business France: France's national investment promotion agency operating under the Ministry of Economy, focused on attracting foreign investment and supporting French business internationalization. Closest European comparator.
- Germany Trade and Invest (GTAI): Germany's federal investment promotion agency, with a mandate and operating model nearly identical to Invest in Canada - attracting foreign direct investment, advising on site selection, and connecting global businesses to German industry clusters.
- JETRO (Japan External Trade Organization): Japan's government-affiliated investment and trade promotion agency, with global offices focused on attracting foreign investment and supporting Japanese outbound expansion. Comparable federal structure and global footprint.
Regional players
- Invest Hong Kong (InvestHK): Hong Kong's government investment promotion department, with a mandate to attract and retain FDI into Hong Kong. Smaller geography and more focused on financial services/Asia-Pacific hub role, but functionally a direct peer in FDI facilitation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Invest in Canada social profiles
Digital presenceInvest in Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invest in Canada leadership team
Management profileNumber of profiles
Profiles2 records
Invest in Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invest in Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invest in Canada
What does Invest in Canada do?
Invest in Canada is a federal government agency that provides free advisory and facilitation services to foreign investors seeking to establish or expand business operations in Canada. The agency delivers market intelligence, tailored guidance on regulatory and tax frameworks, and connects investors with federal, provincial, and municipal partners across priority sectors.
Is Invest in Canada a public or private company?
Invest in Canada is a private company. It is classified as state government owned and is currently operating.
When was Invest in Canada founded?
Invest in Canada was founded in 2018. It employs 101 to 250 people.
Where is Invest in Canada based?
Invest in Canada is headquartered in Ottawa, Canada, in the North America region.
How does Invest in Canada make money?
One revenue line is on record: government-funded services.
Who are Invest in Canada's main competitors?
Direct peers on record are UK Department for Business and Trade, KOTRA (Korea Trade-Investment Promotion Agency), Enterprise Ireland, Singapore Economic Development Board (EDB), Invest India, SelectUSA, Business France, Germany Trade and Invest (GTAI) and JETRO (Japan External Trade Organization). Invest Hong Kong (InvestHK) is listed as a regional player.
Does Invest in Canada have an API?
No public API is recorded for Invest in Canada.
What industry is Invest in Canada in?
Invest in Canada's product category is Investment Promotion Services. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 523940 and its SIC code is 6282.