Biscuit Film-Works

What Biscuit Film-Works does

Biscuit Film-Works is a privately-held international commercial and film production company founded in 2000 by Noam Murro and Shawn Lacy. Headquartered in Los Angeles with a London office led by Managing Director Rupert Reynolds-MacLean, the company represents a roster of directing talent producing commercials, film, television, social campaigns, photography, and music videos for global brands and advertising agencies across the US and UK markets. Its client base spans technology (Apple, Squarespace), e-commerce (Amazon), financial services (Coinbase), broadcasting (Channel 4), retail (Waitrose), telecommunications (Telstra), consumer goods (Andrex, Cadbury), and beyond.

The company's product surface is its director roster plus three formalized service lines — Commercials, Longform & Music, and Experiential — with the latter operating through two in-house creative collectives, Glue Society (installations and experiential) and Simple Machine (creative technology at the intersection of systems and storytelling). Biscuit also maintains a strategic co-production partnership with Australia's Revolver for Asia-Pacific work. Revenue is generated through professional-services project fees paid by agencies and brands on a quote basis, with regional rep firms (Resource, Baer Brown, Animal Influence) covering US territory sales. Biscuit is a creative production services business, not a software or platform company; it holds no patents and operates no APIs, SDKs, or AI/ML pipelines.

Recent strategic activity is centered on aggressive director acquisition (at least five signings in 2024–2025, including BAFTA and Emmy-affiliated talent), service-line formalization, and a sustained run of top industry recognition — Ad Age #1 Production Company of the Year in both 2025 and 2026, Cannes Lions Film and Film Craft Grand Prix in 2025, and #2 Palme d'Or in 2026 — positioning the firm as a category leader in the global commercial production sector.

Name

Biscuit Film-Works

Legal name

Biscuit Filmworks

Website

https://biscuitfilmworks.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Biscuit Film-Works is a privately-held international commercial and film production company that represents a roster of award-winning directors, producing commercials, film, television, social campaigns, photography, and music videos for global brands and agencies from offices in Los Angeles and London.

Ownership category

akta.pro rank

Product category

Commercial Production Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Commercial production services
• Music video production
• Advertising campaign production
• Experiential marketing production
• Director representation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial and Film Production Services: Biscuit Filmworks generates revenue through providing full-service production services for commercials, film, television, social campaigns, photography, and music videos. The company represents directors who work with agencies and brands to create content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Biscuit Filmworks is a full-service production company that represents a roster of award-winning directors to produce commercials, film, television, social campaigns, photography, and music videos for global brands and agencies. The company operates from offices in Los Angeles and London, serving US and international clients, and brings 25+ years of industry experience to advertising and long-form content creation through sub-collectives including Glue Society (experiential) and Simple Machine (creative technology).

Product overview

Biscuit Filmworks is a full-service film and commercial production company operating from Los Angeles and London, with over 25 years of experience creating culture. The company produces commercials, film, television, social campaigns, photography, music videos, and experiential projects. The director roster forms a core part of the offering, representing creative talent across advertising and long-form content. The experiential division includes sub-collective Glue Society and Simple Machine, which specialize in installations, interactive experiences, and creative technology-driven activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Production Full-service commercial production for television, digital, and social advertising campaigns across global brands and their advertising agencies.
• Film & Television Production Long-form content production including feature films, television series, documentaries, and streaming platform commissions for networks and OTT services.
• Social Campaigns Social media content creation and campaign development for platforms including Instagram, TikTok, YouTube, and other digital channels for global brands.
• Photography Commercial photography services for advertising, editorial, and brand content created through Biscuit's directors and photographers.
• Music Videos Music video production services for music artists and record labels, delivered through Biscuit's represented directors with dedicated US and UK representation contacts.
• Experiential Projects Experiential marketing projects and immersive brand experiences including installations, events, and interactive activations, delivered through the Glue Society sub-collective and Simple Machine creative technology collective.
• Director Roster Representation Representation and management of directing talent for commercial and long-form projects, including Steve Rogers, Noam Murro, Andreas Nilsson, Jeff Low, David Wilson, Florence Poppy Deary, William Stefan Smith, Matthew Dillon Cohen, Jack Begert, and other roster directors across US and UK markets.

Quantifiable outcome

• Ad Age #1 Production Company of the Year
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Campaign MagazineminorGTM or Marketing PartnerIndustry publication coverage through interviews and articles including 'Taking the Biscuit' feature on the company's first 25 years in business.
• Ad AgecoreGTM or Marketing PartnerIndustry publication that recognized Biscuit Filmworks as #1 Production Company of the Year in both 2025 and 2026.
• Cannes LionscoreGTM or Marketing PartnerInternational Festival of Creativity where Biscuit directors regularly win major awards including Grand Prix.
• RevolvercoreStrategic or Co-development PartnerCo-production partnership with Revolver, an Australian production company, notably on Channel 4 Paralympics and Telstra campaigns.
• Glue SocietyminorStrategic or Co-development PartnerCreative collective within Biscuit Filmworks specializing in experiential and installation work for major brands.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anonymous Content: Los Angeles-based production company and director management company representing top commercial and longform directors (including Cannes Lions winners). Closely comparable business model to Biscuit: director representation + full-service commercial and film production.
• Park Pictures: Bicoastal (NY/LA) and London production company representing a roster of award-winning directors for commercials, music videos, and branded content. Directly comparable in service offering and target client base.
• Radical Media: Global production company producing commercials, feature films, documentaries, and branded content for leading brands. Long-standing peer with comparable commercial-and-longform hybrid model.
• Smuggler: Globally distributed production company with offices in LA, London, and elsewhere, representing top directors for commercials and longform. Comparable roster-driven model with comparable Cannes Lions pedigree.
• MJZ: Legendary New York- and LA-based commercial production company representing A-list directors. Direct peer with overlapping client base of global brand advertisers and parallel Cannes Lions track record.
• RSA Films: Ridley Scott's commercial and film production company with offices in LA, London, and globally. Direct peer producing commercials, music videos, and longform for the world's biggest brands.
• Prettybird: Bicoastal and London production company and creative studio representing directors and creators for commercials, music videos, and branded entertainment. Comparable director representation model serving similar brand clients.
• Somesuch: London-based production company with strong US presence, producing commercials, music videos, and longform with a roster of award-winning directors. Closely comparable in UK/US transatlantic model and commercial/longform hybrid offering.
• Epoch Films: New York-based commercial production company with a director roster that has won major advertising awards. Compares on director-representation model and brand-client focus.
• Pulse Films: London- and LA-based production company producing commercials, music videos, feature films, and branded content. Compares on global footprint and the mix of award-winning commercial and longform output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebiscuit
• Facebookfacebook.com/biscuitfilmworks
• LinkedInlinkedin.com/company/biscuit-filmworks
• Instagraminstagram.com/biscuit.filmworks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuit Film-Works