Brook McIlroy
Brook McIlroy is a Canadian multidisciplinary design and planning practice founded in 2000, offering architecture, landscape architecture, urban design, planning, and Indigenous place-making services to universities, municipalities, Indigenous communities, and select corporate clients across offices in Toronto, Thunder Bay, and Winnipeg.
- Company typePrivate
- Founded2000
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brook McIlroy does
Brook McIlroy is a Canadian multidisciplinary design and planning practice founded in 2000 by Calvin Brook and Anne McIlroy, operating studios in Toronto, Thunder Bay, and Winnipeg. The firm integrates architecture, landscape architecture, urban design, planning, and Indigenous place-making into a single practice, with a dedicated Indigenous Design Studio (established under Ryan Gorrie) that is staffed by Indigenous architects and designers and is the first Canadian architectural practice certified under the Canadian Council for Aboriginal Business (CCAB) PAIR program. Its service portfolio spans campus master planning, waterfront redevelopment, mass timber construction (notably Toronto's first mass timber building at Yonge/Charles), LEED Gold-certified public buildings, Indigenous cultural and wellness facilities, and corporate reconciliation spaces.
The firm's core technology is its integrated multidisciplinary methodology combining licensed professional practice across architecture, landscape architecture, urban design, and planning, with proprietary expertise in mass timber (CLT/glulam) structural approaches, sustainable waterfront design, and Indigenous co-creation processes informed by Elders, medicine plant educators, and cultural advisors. Notable technical differentiators include the dedicated Indigenous Design Studio, pioneering mass timber methods (including timber elevator shafts and exit stairs), and the first LEED Gold buildings in Thunder Bay (Water Garden Pavilion and Baggage Building Arts Centre).
Brook McIlroy generates revenue through project-based professional service fees earned via competitive public procurement (RFPs/RFQs), direct enterprise relationships, and professional network referrals. Primary client segments are universities and colleges, municipal governments (40+ Canadian municipalities), Indigenous communities and organizations (12+ First Nations), and select healthcare and corporate clients including CIBC, University Health Network, and Loblaws. Pricing is scope-driven and contract-based rather than disclosed publicly. The firm is privately held and founder-controlled with no external capital, supporting approximately 40+ professionals across its three studios.
Brook McIlroy firmographics
Firmographics- Name
- Brook McIlroy
- Legal name
- Brook McIlroy
- Website
- https://brookmcilroy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brook McIlroy is a Canadian multidisciplinary design and planning practice founded in 2000, offering architecture, landscape architecture, urban design, planning, and Indigenous place-making services to universities, municipalities, Indigenous communities, and select corporate clients across offices in Toronto, Thunder Bay, and Winnipeg.
- Ownership category
- akta.pro rank
Where Brook McIlroy is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Brook McIlroy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Design Services: Brook McIlroy generates revenue through project-based fees for architecture, landscape architecture, urban design, planning, and Indigenous design services. Projects span master planning, campus planning, waterfront redevelopment, institutional buildings, public spaces, and Indigenous cultural facilities. Revenue is earned through competitive procurement, RFP processes, and direct client engagements with institutional, municipal, and Indigenous community clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brook McIlroy product offering
Product offeringCore offering
Brook McIlroy is a multidisciplinary design and planning practice providing architecture, landscape architecture, urban design, planning, and Indigenous place-making services for institutional, municipal, healthcare, and Indigenous community clients. The firm delivers projects from master planning through construction administration, including campus plans, waterfront redevelopments, Indigenous cultural facilities, student residences, and mass timber commercial buildings. Revenue is generated through project-based professional services fees earned via public procurement (RFPs/RFQs) and direct institutional engagements.
Product overview
Brook McIlroy is a multidisciplinary design and planning practice offering architecture, landscape architecture, urban design and planning, and Indigenous place-making services. The firm operates specialized studios including an Indigenous Design Studio focused on cultural design and reconciliation-driven projects. The portfolio spans institutional, municipal, and commercial projects across Canada, with notable work in campus master planning, waterfront redevelopment, Indigenous cultural facilities, and sustainable mass timber construction. The practice was founded in 2000 and maintains offices in Toronto, Thunder Bay, and Winnipeg.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture and Interiors Full-service architectural design for institutional, commercial, and residential projects, including interior design capabilities. Serves universities, corporations, healthcare institutions, and developers across Canada and select U.S. and Caribbean projects. Notable engagements include Toronto's first mass timber building (Yonge/Charles) and institutional buildings such as the UHN Indigenous Wellness Centre at Toronto Western Hospital.
- Landscape Architecture and Design Landscape architectural services for public spaces, parks, waterfronts, and cultural landscapes. Includes design of recognition-winning projects such as Spirit Garden (Thunder Bay), Lake Wilcox Park, and Prince Arthur's Landing, awarded the IOC/IAKS Silver Medal and 21 design awards total.
- Urban Design and Planning Urban design studies, master planning, campus planning, and policy development for municipalities and institutions. Notable engagements include the Hamilton Pier 7 & 8 Urban Design Study and Vaughan City-Wide Urban Design Guidelines, awarded the CIP Award for Planning Excellence in 2020.
- Indigenous Design Studio A dedicated studio within Brook McIlroy focused on Indigenous place-making, cultural design, and reconciliation-driven projects, including ceremonial spaces, gathering places, and Indigenous wellness facilities. Staffed by Indigenous architects and designers from diverse backgrounds (Bingwi Neyaashi Anishinaabek, Peguis First Nation, English River Dene Nation, Red River Métis, Métis Nation of Ontario). First Canadian architectural practice certified under CCAB's Partnership Accreditation in Indigenous Relations (PAIR) program. Notable projects include Ziibiing at the University of Toronto (TUDA Award of Excellence 2025) and Saugeen First Nation GZHE-MNIDOO GI-TA-GAAN Master Plan (OPPI Vision Award 2023, RAIC National Urban Design Award 2022).
Quantifiable outcome
- Spirit Garden won 4 professional awards in 2012 including Canadian Institute of Planners Award for Planning Excellence and Ontario Association of Landscape Architects Awards
- +3 more outcomes
Companies that use Brook McIlroy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Brook McIlroy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brook McIlroy partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Urban Land Advisors Inc.coreBrook McIlroy co-hosted the first-ever Canadian SCUP (Society for College and University Planning) Meet Up with Urban Land Advisors Inc., bringing together post-secondary planning professionals for networking and knowledge sharing about the future of campus planning.
- Field OperationsmajorBrook McIlroy and Field Operations were selected as the design team for The Bentway Islands, the next hub proposed by The Bentway Conservancy in Toronto. This is a landmark urban place-making project transforming one of Toronto's orphaned spaces into a regenerative landscape for play, shared experiences, and community.
- Patkau ArchitectsmajorBrook McIlroy and Patkau Architects are in a joint venture taking the Thunder Bay Art Gallery project through detailed design and construction. The project is a world-class 3700m² facility with Indigenous-influenced design on the Thunder Bay waterfront.
- C& Partners Architects Inc.majorBrook McIlroy's Indigenous Design Studio provided key design narratives through Schematic Design with C& Partners Architects Inc. as prime consultant for the UHN Indigenous Wellness Centre at Toronto Western Hospital.
- PCL ConstructionmajorPCL Construction is the contractor for the UHN Indigenous Wellness Centre project at Toronto Western Hospital, working with Brook McIlroy's Indigenous Design Studio and C& Partners Architects.
- The Gord Downie & Chanie Wenjack FundcoreThe Gord Downie & Chanie Wenjack Fund's Legacy Spaces program partnered with CIBC and Brook McIlroy to create the CIBC Legacy Room - a welcoming corporate space dedicated to education about Indigenous history and reconciliation.
- Ellis DonminorEllis Don collaborated with Brook McIlroy, CIBC, and Govan Brown on the CIBC Legacy Room project in CIBC's new Global Headquarters.
- Govan BrownminorGovan Brown collaborated with Brook McIlroy, CIBC, and Ellis Don on the CIBC Legacy Room project.
- ERA ArchitectsmajorBrook McIlroy worked closely with ERA Architects on the heritage restoration of the 1880s heritage façade for the Yonge/Charles Mixed-Use Mass Timber Building, Toronto's first mass timber building.
- Blackwell EngineersmajorBlackwell Engineers designed the mass timber structure for the Yonge/Charles Mixed-Use Mass Timber Building, working with Brook McIlroy on Toronto's first mass timber building requiring innovative structural approaches.
- KPMB ArchitectsmajorKPMB Architects is partnered with Michael Van Valkenburgh Associates Inc. on the Landscape of Landmark Quality project adjacent to Ziibiing at the University of Toronto, with joint tours organized with Toronto Society of Architects.
- Joseph PitawanakwatcoreJoseph Pitawanakwat served as medicine plant educator and collaborator on multiple Brook McIlroy Indigenous Design Studio projects including Ziibiing and the Saugeen First Nation GZHE-MNIDOO GI-TA-GAAN Master Plan, contributing traditional plant knowledge and Indigenous cultural expertise.
- Elder Duke RedbirdcoreElder Duke Redbird guided the Saugeen First Nation GZHE-MNIDOO GI-TA-GAAN (Creator's Garden and Amphitheatre) Master Plan through community workshops and feasts, providing Indigenous cultural guidance and Elder wisdom to the design process.
- Vanessa Lillie (Director of Cultural Integration - Indigenous)coreVanessa Lillie, Director of Cultural Integration (Indigenous), partnered with Brook McIlroy's Dani Kastelein on designing medallions for the sweat lodge wooden enclosure at University of Manitoba's Fort Gerry campus, part of the Spirit Garden project tradition.
- University of Toronto Office of Indigenous InitiativescoreThe Office of Indigenous Initiatives at the University of Toronto was the client for Ziibiing, a project that responds to the Truth and Reconciliation Commission's Calls to Action for dedicated Indigenous space on the St. George Campus.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Brook McIlroy competitors and assessment
Company assessmentDirect peers
- Patkau Architects: Vancouver-based design-focused architecture firm of similar boutique scale. Brook McIlroy is in an active joint venture with Patkau Architects on the Thunder Bay Art Gallery project, evidencing direct peer collaboration on Indigenous-influenced cultural facilities.
- gh3*: Toronto-based landscape architecture practice known for public space and park design (e.g., Borden Park Edmonton). Direct peer for public realm and park commissions across Canadian municipalities, with comparable scale and design profile.
- Field Operations: Internationally recognized landscape architecture and urban design firm led by James Corner. Brook McIlroy and Field Operations are JV partners on The Bentway Islands project in Toronto, evidencing comparable capability on landmark urban place-making commissions.
- ERA Architects: Toronto-based architecture firm specializing in heritage conservation and adaptive reuse. Active joint venture partner with Brook McIlroy on the heritage façade restoration of the Yonge/Charles mass timber building; direct peer for institutional and heritage commissions in Ontario.
- PUBLIC WORK: Toronto-based landscape architecture and urban design studio focused on public spaces, parks, and waterfronts. Direct peer for waterfront redevelopment and public realm commissions, often competing for the same municipal projects.
- KPMB Architects: Toronto-based architecture and design firm of comparable size and multidisciplinary scope, focused on institutional, healthcare, and cultural projects. Direct competitor for university, hospital, and civic commissions in Ontario, and collaborated partner on the UofT Ziibiing-adjacent Landscape of Landmark Quality project.
- DTAH: Ontario-based landscape architecture, urban design, and planning firm of comparable scale and institutional client base. Direct peer for landscape architecture and public realm commissions across Ontario municipalities.
- Michael Van Valkenburgh Associates: Brooklyn-based landscape architecture firm with strong park and waterfront portfolio. Collaborated adjacent to Brook McIlroy's Ziibiing project at the University of Toronto via KPMB Architects; direct peer for campus landscape and park master planning commissions.
Broad incumbents
- Diamond Schmitt Architects: One of Canada's largest architecture firms with deep institutional and civic portfolio (universities, performing arts centres, hospitals). Larger and broader in scope than Brook McIlroy, frequently competing for the same major Ontario institutional commissions.
- B+H Architects: Global architecture, interior design, and planning firm with Toronto headquarters and broad institutional/healthcare portfolio. Larger and broader in scope than Brook McIlroy, frequently competing for major healthcare and university master plan commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brook McIlroy social profiles
Digital presenceBrook McIlroy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brook McIlroy leadership team
Management profileNumber of profiles
Profiles7 records
Brook McIlroy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brook McIlroy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brook McIlroy
What does Brook McIlroy do?
Brook McIlroy is a multidisciplinary design and planning practice providing architecture, landscape architecture, urban design, planning, and Indigenous place-making services for institutional, municipal, healthcare, and Indigenous community clients. The firm delivers projects from master planning through construction administration, including campus plans, waterfront redevelopments, Indigenous cultural facilities, student residences, and mass timber commercial buildings. Revenue is generated through project-based professional services fees earned via public procurement (RFPs/RFQs) and direct institutional engagements.
Is Brook McIlroy a public or private company?
Brook McIlroy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brook McIlroy founded?
Brook McIlroy was founded in 2000. It employs 11 to 50 people.
Where is Brook McIlroy based?
Brook McIlroy is headquartered in Toronto, Canada, in the North America region.
How does Brook McIlroy make money?
One revenue line is on record: professional Design Services.
Who are Brook McIlroy's main competitors?
Direct peers on record are Patkau Architects, gh3*, Field Operations, ERA Architects, PUBLIC WORK, KPMB Architects, DTAH and Michael Van Valkenburgh Associates. Broad incumbents are Diamond Schmitt Architects and B+H Architects.
Does Brook McIlroy have an API?
No public API is recorded for Brook McIlroy.