LJR Tax Financial & Insurance Services

What LJR Tax Financial & Insurance Services does

LJR Tax, Financial & Insurance Services is a privately held, full-service consumer financial services firm headquartered at 2655 First Street, Suite 250, Simi Valley, California. Founded in 1989 by Lawanda J. Reed as LJR Financial Planning & Insurance Services, the firm operates with 51-100 employees and is currently led by General Partner James Lee, who joined in 2005 and holds the CERTIFIED FINANCIAL PLANNER, enrolled agent, and licensed insurance agent designations. The company's core offerings are tax preparation and planning (Form 1040, 540, all-state tax management), monthly bookkeeping ($75 setup + $50/month), and budget counseling (free initial consultation, $190 first analysis), supplemented by insurance products including Long Term Care, Medicare Supplement, Final Expense/Pre-Need, and Anthem-sourced individual and retiree health plans, plus estate conservation advisory.

The firm runs a direct-to-consumer go-to-market with three delivery channels: in-office service at its Simi Valley location, a mobile tax service that picks up records at clients' homes (targeted at seniors and mobility-limited customers), and a secure online portal (ljrfinancial.securefilepro.com) for document exchange and electronic return delivery. Customer acquisition is driven by word-of-mouth, a paid referral program ($15 per completed referral), and client discounts (returning client pricing and a 10% new-client coupon), with no evidence of paid digital advertising or formal sales motion. The underlying technology stack is minimal — a website, a third-party secure file portal, and standard office tooling — with no proprietary AI, mobile application, or API integrations disclosed.

Revenue is generated primarily through transactional tax preparation fees (basic 1040 starts at $70 with per-form add-ons), a small recurring bookkeeping book, one-time budget counseling fees, and insurance commissions on third-party carrier products. The firm is privately held with no disclosed outside investors, funding rounds, or parent company; Lawanda J. Reed passed away on October 23, 2025, making James Lee the sole operational principal going forward. Geographic footprint is concentrated in California for in-person service, while tax preparation is offered for all U.S. states.

Name

LJR Tax Financial & Insurance Services

Legal name

LJR Tax, Financial and Insurance Services

Website

https://ljrfinancial.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

LJR Tax, Financial & Insurance Services is a privately held, Simi Valley-based consumer financial services firm offering tax preparation, bookkeeping, budget counseling, and insurance products to individuals, families, and small businesses, led by General Partner James Lee since founder Lawanda J. Reed's passing in October 2025.

Ownership category

akta.pro rank

Product category

Tax Preparation & Personal Financial Services

NAICS

Insurance Agencies and Brokerages (52421), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Final Expense / Burial Life Insurance (FSAIABAF), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)

Keywords

• Tax preparation services
• Bookkeeping services
• Financial planning
• Insurance products
• Budget counseling

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tax Preparation Services: One-time tax preparation fees for Form 1040, 540, and related forms. Basic 1040 starts at $70 with additional charges per form.
2. Bookkeeping Services: Monthly recurring revenue from bookkeeping services. Initial setup fee of $75 plus $50/month ongoing.
3. Budget Counseling: Initial consultation free, $190 for first budget analysis.
4. Insurance Products: Long Term Care Policies, Medicare Supplement Policies, Final Expense and Pre-Need Policies sold as licensed insurance agent.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

LJR Tax, Financial & Insurance Services is a full-service financial firm that prepares individual and small-business tax returns (all states), provides monthly bookkeeping and one-time budget analysis, and sells long-term care, Medicare supplement, final expense/pre-need, and individual/retiree health insurance policies through a licensed insurance agent (Anthem). Services are delivered primarily in person at its Simi Valley office or via a mobile/home-visit option, with secure document exchange through a third-party portal.

Product overview

LJR Tax, Financial & Insurance Services is a full-service financial firm offering a coordinated portfolio of services. The core offerings include Tax Preparation (Basic 1040, all-state tax management, secure portal, and mobile tax service), Bookkeeping (monthly service with setup), and Budget Counseling. Insurance services include Long Term Care Policies, Medicare Supplement Policies, and Final Expense and Pre-Need Policies. Additional services include Estate Conservation and Medical Insurance/Retiree Health plans. All services are connected through a secure client portal for document exchange, with tax preparation serving as the primary service connecting most client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation Tax preparation and planning services covering Form 1040, Form 540, and directly related forms, with all-state filing capability, electronic document exchange via secure portal, and a mobile concierge option for clients who cannot visit the Simi Valley office. Targeted at individuals, families, and small business owners.
• Bookkeeping Recurring monthly bookkeeping service with a $75 initial setup fee and $50/month ongoing, designed to keep client financial records organized so issues are surfaced well before tax deadlines. Targeted at small business owners and individuals needing ongoing record keeping.
• Budget Counseling Budget analysis service with a free initial consultation and $190 for the first full analysis, helping clients create and manage personal or household budgets. Targeted at individuals and families needing budgeting guidance.
• Tax Management (All States) Multi-state tax management and planning service for individuals and small businesses, including ongoing tax strategy in addition to return preparation.
• Estate Conservation Estate conservation advisory and product services aimed at preserving and transferring client assets across generations, offered as part of the firm's customized financial programs.
• Long Term Care Policies Long-term care insurance policies to help clients cover the costs of extended care services. Sold by James Lee as a licensed insurance agent.
• Medicare Supplement Policies Medicare supplement insurance policies covering costs not paid by original Medicare. Distributed by James Lee as a licensed insurance agent.
• Final Expense and Pre-Need Policies Final expense and pre-need insurance policies covering end-of-life costs, distributed through James Lee as a licensed insurance agent.
• Medical Insurance and Retiree Health Health insurance advisory and policy placement for individuals and retirees, including comparison of individual and retiree plans with no-obligation quotes. Distributed through Anthem's agent platform under James Lee's license.
• Mobile Tax Service Concierge mobile tax service that picks up client records at their home and returns the completed tax return, designed for senior citizens and clients unable to visit the Simi Valley office.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AnthemcoreChannel Partner/ Reseller/ DistributorJames Lee operates as a licensed insurance agent through Anthem's agent platform (agentsite.anthem.com/agentsite/ac/James-Lee-CA), offering individual and retiree health insurance plans and providing quotes to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ljr-tax-financial-and-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJR Tax Financial & Insurance Services