BEARS

What BEARS does

Bears s.r.o. (BEARS) is a Czech HVAC installation and service company headquartered in Brno, founded in 2003 by Marek Truneček, who continues as managing director (jednatel). The firm specializes in the supply, installation, and lifecycle servicing of three product lines — heat pumps (tepelná čerpadla), air conditioning (klimatizace), and pool dehumidifiers (bazénové odvlhčovače) — for residential property owners (primary), commercial/office buildings, and indoor pool operators across the Czech Republic. The core technology stack is anchored on Mitsubishi Electric equipment, which powers approximately 90% of installations since mid-2006 and includes the ZUBADAN (cold-climate operation to -28°C), POWER INVERTOR, and ECO INVERTOR lines, supplemented by Toshiba, Fujitsu, GEA, REMAK, and Microwell products. Bears operates a demonstration house in Vícenice u Náměště nad Oslavou where customers can experience installed systems live.

The business model is sales-led and project-based, with revenue generated primarily from one-time installation contracts (heat pumps, split/multi-split/VRF/VRV air conditioning, pool dehumidifiers) and supplemented by recurring warranty and post-warranty service over a 20-year equipment lifespan. Pricing is fully quote-based with no public price list; customers initiate contact via email ([email protected]), phone (+420 774 774 727), or website forms. The company is certified as a provider under two Czech government subsidy programs — kotlíkové dotace (boiler subsidies) and zelená úsporám (Green Savings) — and assists customers with grant applications, which functions as a customer-acquisition channel. Marketing is conducted through the bears.cz website, Facebook Pixel-based remarketing, and Google Analytics. With 1-10 employees and founder ownership, Bears operates as a lean specialty contractor emphasizing execution quality, Mitsubishi product reliability, and long-term service relationships rather than scale.

Name

BEARS

Legal name

Bears s.r.o.

Website

https://bears.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bears s.r.o. is a Brno-based Czech HVAC installer and service company, founded in 2003, that supplies, installs, and maintains heat pumps, air conditioning, and pool dehumidifiers for residential, commercial, and indoor-pool customers across the Czech Republic.

Ownership category

akta.pro rank

Product category

HVAC Installation and Service

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580), Steam & Air-Conditioning Supply (4961), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

HVAC Installation, Service & Repair (IMAIABAA), HVAC Service, Maintenance & Repair (BPABACAA), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Ductwork Installation & Replacement (Supply/Return) (HSAOAGAC)

Keywords

• Heat pump installation
• Air conditioning systems
• Pool dehumidification
• HVAC service
• Climate control solutions

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Heat Pump Installation: One-time installation of heat pump systems (vzduch/voda - air-to-water) for residential and commercial buildings. Includes site assessment, project documentation, installation, and handover. Revenue generated from equipment purchase and labor.
2. Air Conditioning Installation: Installation of split, multisplit, and VRF/VRV air conditioning systems. Covers single rooms to large commercial spaces.
3. Pool Dehumidifier Installation: Installation of compact and split dehumidification units for indoor pools.
4. Warranty and Post-Warranty Service: Regular warranty and post-warranty servicing of installed equipment throughout its lifespan. Company provides service up to 14 years after production of specific models ended.
5. Subsidy Consultation: Certified provider for 'kotlíkové dotace' (boiler subsidies) and 'zelená úsporám' (Green Savings program) government subsidies, assisting customers with applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bears s.r.o. supplies, installs, and services HVAC equipment — heat pumps, air conditioning systems, and indoor pool dehumidifiers — for residential and commercial properties across the Czech Republic. Offerings include turnkey installation (site assessment, project documentation, handover) and lifecycle warranty and post-warranty servicing, with approximately 90% of installations using Mitsubishi Electric equipment.

Product overview

BEARS s.r.o. is a Czech HVAC (heating, ventilation, air conditioning) company offering a unified portfolio of climate control products and installation services. The core offering consists of three main product categories: Heat Pumps (tepelná čerpadla) available in multiple technology variants for different heating applications (floor heating, radiators, passive houses, pools); Air Conditioning (klimatizace) in split, multi-split, and central VRV/VRF configurations; and Pool Dehumidifiers (bazénové odvlhčovače) for indoor pool humidity control. All products are complemented by professional installation and lifecycle maintenance services. The company specializes in Mitsubishi Electric equipment and provides turnkey solutions from design through installation to ongoing service.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps (Tepelná čerpadla) Air-to-water and air-to-air heat pumps for residential and commercial heating and domestic hot water production, available in POWER INVERTOR (floor heating), ZUBADAN (radiators and combined systems, operation down to -28°C), and ECO INVERTOR (passive houses) variants.
• Air Conditioning (Klimatizace) Air conditioning systems for cooling, heating, and dehumidification in split (single room), multi-split (multiple rooms, 4–16 kW), and central VRV/VRF (large commercial spaces, 12–150 kW) configurations, with wall-mounted, cassette, ceiling, and console indoor unit options.
• Pool Dehumidifiers (Bazénové odvlhčovače) Condensation-based dehumidifiers with chemical-resistant heat exchangers for indoor pool environments, producing 3 kW of thermal energy from 1 kW of electricity and providing automatic humidity control.
• Pool Heat Pumps (Bazénová tepelná čerpadla) Heat pumps (Microwell technology) for heating outdoor and indoor swimming pools with or without covers, extending the swimming season by 2–3 months and heating water to 28–30°C.
• Installation and Service (Montáž a servis) Complete delivery, installation, and lifecycle service including site measurement, design, project documentation, and handover, plus warranty and post-warranty servicing for the entire lifespan of installed equipment (up to 20 years).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mitsubishi Electric Corp.coreTechnology or IntegrationPrimary equipment supplier since mid-2006. Approximately 90% of company installations use Mitsubishi Electric products including ZUBADAN, POWER INVERTOR, and ECO INVERTOR heat pump technologies. Mitsubishi Electric guarantees ZUBADAN operation from -28°C to +35°C.
• Státní fond životního prostředí ČR (SFŽP)coreGTM or Marketing PartnerCertified provider for 'kotlíkové dotace' (boiler subsidies) government program administered by SFŽP. Enables company to assist customers with subsidy applications for heat pump installations.
• Nová zelená úsporám (NZEÚ)coreGTM or Marketing PartnerCertified provider for 'Green Savings' subsidy program, allowing company to help residential customers access government grants for energy efficiency improvements including heat pumps.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vaillant Group: Large European heating and heat pump manufacturer (Vaillant, Saunier Duval, Protherm) with established Czech operations and a national installer network competing for the same projects.
• BDR Thermea Group: European heating and hot water manufacturer group (including De Dietrich Thermique and Baxi) operating across the Czech Republic; competes in the same residential heat pump and boiler-substitution market.
• Bosch Thermotechnology: Global manufacturer of heating and hot water solutions (Buderus, Junkers brands) with a substantial Czech installer network competing for residential heat pump and boiler-replacement business.
• Panasonic Heating & Cooling: Major HVAC manufacturer offering Aquarea heat pumps and air conditioning systems; partners with regional installers in Czech Republic and competes for the same residential and small-commercial customers.
• Daikin Europe: Global HVAC manufacturer with an established presence in the Czech Republic, providing air conditioning, heat pump and refrigeration products competing with BEARS' portfolio in residential and commercial projects.
• Stiebel Eltron: Major German heat pump and hot water manufacturer with extensive installer partner networks across Europe; competes with BEARS' offering for residential heat pump projects in Czech Republic.
• Viessmann: German heating, heat pump and climate solutions manufacturer with a strong Czech presence and partner installer base; offers overlapping technologies (heat pumps, AC) to similar customers.

Direct peers

• Regulus s.r.o. Czech heat pump and solar thermal specialist that designs, supplies and recommends installers; competes with BEARS for residential heat pump demand in the Czech Republic.
• AC Heating s.r.o. Czech heat pump manufacturer and installer with overlapping product portfolio (heat pumps, AC, pool heating) and direct competition for the same residential and small-commercial customers in the Czech market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEARS