RTA Outdoor Living

What RTA Outdoor Living does

RTA Outdoor Living is a US-based manufacturer and direct-to-consumer retailer of ready-to-assemble (RTA) modular outdoor kitchen systems, founded in 2017 and operating a manufacturing facility in Cambridge City, Indiana and an administrative headquarters in Greenland, New Hampshire. The company sells two core product lines: the G-Series of monolithic, frameless engineered concrete composite islands (3–4x stronger than standard concrete, factory-sealed, 100-year rated) and the MOKS line of marine-grade HDPE modular cabinets that assemble in as little as 30 minutes. Both lines are bundled exclusively with Coyote Outdoor Living 304 stainless steel appliances (grills, refrigeration, sinks, side and power burners, Asado smokers, pellet grills, pizza ovens) and ship free nationwide in configurations ranging from $5,000 entry-level grill islands to $20,000+ L-shaped entertainment layouts. Free granite and concrete countertop options, modular bar islands, and a range of exterior finishes (stone, wood, brick, plank, modern concrete) round out the catalog.

RTA operates a hybrid go-to-market motion combining self-serve digital tools — a free 3D online design tool with augmented reality placement, a cost calculator, and an e-commerce storefront — with assisted inside sales via free 1-on-1 design calls and a 1-800 phone line. Customers who do not want to DIY can be referred to the company's nationwide Pro Installer Network of certified contractors. Pricing is unit-based, with optional free design consultations ($500 stated value), and the company positions its prefab alternative against traditional custom outdoor kitchens built at $1,200–$2,000 per linear foot.

The company's primary customer base is US homeowners seeking outdoor cooking, entertaining, and four-season outdoor living upgrades, sold across both DIY and assisted-install segments. A secondary B2B channel targets landscape designers and contractors via the Pro Installer Network. The business generates revenue almost entirely through one-time hardware sales of made-to-order islands, supplemented by countertop, finish, and add-on purchases, with no subscription, financing, or recurring revenue line disclosed in the available material.

Name

RTA Outdoor Living

Legal name

RTA

Website

https://rtaoutdoorliving.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

RTA Outdoor Living is a US-based manufacturer and direct-to-consumer retailer of ready-to-assemble modular outdoor kitchen islands (G-Series concrete and MOKS HDPE) bundled with Coyote appliances, sold to homeowners nationwide via a 3D design tool, free design calls, and a Pro Installer Network.

Ownership category

akta.pro rank

Product category

Outdoor Kitchens

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Household Furniture (except Wood and Upholstered) Manufacturing (337126)

SIC

Household Furniture (2510), Household Appliances (3630)

akta.pro primary industry

Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Outdoor kitchen islands
• Ready-to-assemble kitchens
• Modular outdoor cabinets
• Outdoor cooking appliances
• Prefab BBQ islands

Headquarters

HQ city

Greenland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Kitchen Island Sales: One-time sale of ready-to-assemble outdoor kitchen islands (G-Series linear and L-shaped configurations), modular cabinets (MOKS), and outdoor bar islands. Products include integrated Coyote appliances (grills, refrigeration, sinks, burners, pizza ovens). Price range $5,000–$20,000+ depending on size, configuration, and appliance package. Free shipping included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

RTA Outdoor Living manufactures and sells ready-to-assemble modular outdoor kitchen islands, including G-Series monolithic concrete islands (5ft–14ft linear and L-shaped) and MOKS marine-grade HDPE modular cabinets, configured with Coyote Outdoor Living 304 stainless steel appliances. Products are customized through a free 3D online design tool, made-to-order in Cambridge City, Indiana, and shipped free nationwide with a lifetime limited structural warranty.

Product overview

RTA Outdoor Living offers ready-to-assemble (RTA) outdoor kitchen systems consisting of modular concrete and marine-grade HDPE island structures paired with Coyote Outdoor Living appliances. The product portfolio includes Linear Outdoor Kitchens (5ft-7ft), L-Shaped BBQ Islands (13ft-14ft), Outdoor Grill Island Kits, Outdoor Bar Islands, and the MOKS Exterior Kitchen Cabinet line. All G-Series products feature 100-year rated engineered concrete composite construction with concrete or granite countertops and 304 stainless steel Coyote appliances. The MOKS line offers marine-grade HDPE cabinets for faster 30-minute assembly. Supplementary offerings include Built-In Asado Stands, Wood Fired Pizza Oven Stands, concrete and granite countertop options, and island finishes in stone, wood, brick, plank, and modern concrete. RTA supports customers through a free 3D design tool with augmented reality, a customer portal, and a Pro-Installer Network for professional assembly.

Differentiator

Problem solved

Functional benefit

Brands

• MOKS: A product line of modular outdoor kitchen cabinets manufactured from marine-grade HDPE composite panels, designed for quick assembly (as little as 30 minutes) with a modern aesthetic.

Products and services

• Linear Outdoor Kitchens Pre-designed linear outdoor kitchen islands (5ft–7ft) with 304 stainless steel Coyote appliances and concrete countertops, available in grill, refrigeration, power burner, sink, side burner, pellet grill, and Asado configurations. Sold direct-to-consumer to homeowners nationwide.
• L-Shaped BBQ Islands L-shaped outdoor kitchen islands (13ft–14ft) with 36-inch grills, refrigeration, sinks, and integrated bar extensions for backyard entertainment. Sold direct-to-consumer to homeowners.
• Outdoor Grill Island Kits & BBQ Island Kits Complete outdoor grill and BBQ island kits featuring Coyote brand appliances with 304 stainless steel construction, available in various configurations from 5ft to 14ft with multiple appliance options. Sold direct-to-consumer to homeowners.
• Outdoor Bar Islands 7-foot bar islands designed to add entertainment value to backyards, available in storage, refrigeration, sink, refreshment, and waste bin configurations with seating for up to three people. Sold direct-to-consumer to homeowners.
• MOKS Exterior Kitchen Cabinets Modern modular outdoor kitchen cabinets manufactured from marine-grade HDPE panels impervious to humidity, salty air, and freeze/thaw cycles, assembling in as little as 30 minutes. Available in 6ft, 7ft, 13ft, and 14ft configurations with Pitch Black, Pure White, and Slate Gray finishes.
• Outdoor Kitchen Add-Ons Supplementary outdoor cooking stations including Built-In Asado Stand ($3,795) for Coyote Asado Smoker and Wood Fired Pizza Oven Stand ($6,295) for wood-fired cooking capability, sold as standalone add-ons to complement RTA outdoor kitchen islands.

Quantifiable outcome

• Outdoor kitchen projects provide 50%–200% return on investment on home value
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Justin RoethlingshoeferminorStrategic or Co-development Partner · 24 April 2026Performance coach and wellness expert who collaborated with RTA on the Health Haven YouTube special. The project applied environmental health research findings to residential outdoor design, documenting the transformation of a one-acre Miami backyard into a multi-functional wellness environment.
• Contracting SolutionsminorImplementation/ SI/ Consulting Partner · 20 November 2025Construction partner for The Grill Dads studio kitchen project in Columbus, Ohio. Contracting Solutions handled construction aspects of the creative studio and outdoor living space built in collaboration with RTA and other outdoor living companies.
• Coyote Outdoor LivingcoreTechnology or IntegrationRTA has partnered exclusively with Coyote Outdoor Living to offer a best-in-class outdoor kitchen system featuring Coyote's line of grills, appliances, and storage options. Coyote products include 304 stainless steel gas grills (including 36-inch S-Series and C-Series), pellet grills, refrigerators, sinks, side burners, power burners, Asado smokers, and storage doors. The partnership is positioned as a key differentiator for RTA's product quality and cooking performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danver Stainless Outdoor Kitchens: Direct competitor offering prefab stainless steel outdoor kitchen cabinets and islands sold direct-to-consumer. Competes head-to-head with RTA's MOKS and G-Series product lines in the modular outdoor kitchen category targeting homeowners seeking a faster, lower-cost alternative to masonry builds.
• Brown Jordan Outdoor Kitchens: Premium prefab outdoor kitchen brand offering stainless and cabinetry-based modular kitchen systems direct to consumers and through dealers. Closely comparable to RTA on premium positioning, configuration options, and DTC + installer-supported delivery model.
• NatureKast Outdoor Cabinetry: Manufacturer of weatherproof outdoor kitchen cabinetry made from polymer materials, sold through dealers. Directly comparable to RTA's MOKS line on weather-resistant HDPE/composite construction and modular assembly for premium outdoor kitchens.
• NewAge Products: DTC manufacturer of outdoor kitchen cabinets, garage storage, and home organization products sold primarily through Costco, Home Depot, and its own website. Competes with RTA at the modular outdoor kitchen cabinet tier with a more mass-market, big-box distribution approach.

Emerging players

• Coyote Outdoor Living: RTA's exclusive appliance partner for grills, refrigeration, and cooking products; also a growing standalone outdoor kitchen brand. Comparable on outdoor cooking equipment and increasingly competing at the full outdoor kitchen system level, making it both a partner and emerging competitor.

Broad incumbents

• Kalamazoo Outdoor Gourmet: Established premium outdoor kitchen brand offering custom and hybrid outdoor kitchen solutions, premium grills, and cooking appliances. Comparable to RTA on premium positioning and full-system outdoor kitchen design, with a more traditional dealer-led sales model.
• Hestan Outdoor: Premium outdoor appliances brand offering grills, refrigeration, and integrated outdoor kitchen systems to high-end homeowners. Competes with RTA in the premium tier on appliance quality and integrated kitchen design, with broader presence in luxury home builder channels.
• Napoleon Grills: Large global manufacturer of grills, outdoor kitchens, heating, and cooling products. Comparable on the appliance side of RTA's offering and competes at the outdoor kitchen category with broader mass-market and premium product lines across multiple geographies.
• Trex Company: Public composite decking and outdoor living company with adjacent outdoor kitchen cabinet and pergola product lines. Comparable as a brand-led outdoor living platform targeting homeowners, but with significantly broader scale and a different core product (decking vs. kitchens).
• Blaze Outdoor Grills: Established premium grill and outdoor kitchen brand sold through dealers and direct, offering modular outdoor kitchen systems. Comparable on integrated grill-and-cabinet outdoor kitchen packages targeting premium residential customers, with a more dealer-driven distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChdzO7d-6KxWw5HeLH9jYhA/featured
• Facebookfacebook.com/rtaoutdoorliving
• Instagraminstagram.com/rtaoutdoorliving
• Pinterestpinterest.com/rtaoutdoorliving
• Xx.com/rtaoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTA Outdoor Living