Horse Power Brands

What Horse Power Brands does

Horse Power Brands (legal entity SVHB Marketing LLC) is a privately held home services franchise platform company founded in 2021 and headquartered in Omaha, Nebraska. The company builds, acquires, and operates a portfolio of nine distinct franchise brands covering residential and light commercial services: Mighty Dog Roofing (the flagship, acquired April 2021), Blingle! Premier Lighting (acquired as Heroes Holiday Lighting in October 2021 and rebranded), iFOAM Insulation, Heroes Lawn Care, Gatsby Glass, Groovy Hues Painting, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone HVAC. As of late 2025, the platform spans nearly 400 franchise locations across 38 states with 1,400+ awarded territories, and announced expansion into California in October 2025.

The company's core technology and operating infrastructure consists of two proprietary platforms. ZeeServices is a shared-services stack providing franchisees with ZeeMarketing, ZeeRecruit, ZeeBooks, ZeeFleet, ZeeLogic (IT and dashboards), ZeeUniversity (training), ZeeContact (lead contact center), and ZeePartnerships, designed to reduce franchisee operational burden. HOWIE, launched in June 2024, is an integrated consumer platform that connects all nine brands under a single network for cross-promotion and lead generation. The company also employs visualization tools for Blingle! and Groovy Hues, drone inspections for Mighty Dog Roofing, and EOS (Entrepreneurial Operating System) company-wide. Corporate headcount is reported at 11–50 employees.

Horse Power Brands generates revenue primarily through franchise fees on new unit sales and ongoing royalty payments from franchisees (a tiered royalty structure aligned to franchisee growth inflection points), supplemented by service fees from ZeeServices. The go-to-market is franchise ownership, with a standardized funnel of 15-minute discovery calls, Franchise Disclosure Document review, Discovery Day events at Omaha headquarters, and multi-year agreement signing. Franchisee financial qualifications range from $60K–$75K in liquid assets for entry-level brands up to $500K+ net worth with $150K liquidity for premium brands like iFOAM, Gatsby Glass, and Varsity Zone HVAC. The company targets aspiring entrepreneurs, including first-time owner-operators, and supports multi-brand ownership within the portfolio. Marketing channels include paid search and social, third-party lead providers (Angi, Thumbtack), organic social, franchise resources content, and earned media across major business publications.

Name

Horse Power Brands

Legal name

SVHB Marketing LLC

Website

https://horsepowerbrands.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Horse Power Brands is a private Omaha-based home services franchise platform operating nine brands across roofing, lighting, insulation, lawn care, painting, glass, fencing, HVAC, and window treatments, serving nearly 400 franchise locations across 38 states through shared ZeeServices infrastructure and the HOWIE cross-brand consumer platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees and Royalties: HorsePower Brands generates revenue through franchise fees from new franchise owners and ongoing royalty payments from franchisees. Specific franchise fees and royalty structures are disclosed in the Franchise Disclosure Document (FDD). The company has implemented a tiered royalty structure aligned with franchisee growth inflection points.
2. ZeeServices Fees: Shared services including ZeeMarketing, ZeeRecruit, ZeeBooks, ZeeFleet, ZeeLogic, ZeeUniversity, ZeeContact, and ZeePartnerships are provided to franchisees, generating service fees.

Pricing tiers

Distribution channels1 record

Marketing channels8 records

Core offering

Horse Power Brands sells franchise rights and provides ongoing operational support to franchisees operating nine distinct home service brands: Mighty Dog Roofing, Blingle! Premier Lighting, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues Painting, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone HVAC. Franchisees receive shared back-office services through the proprietary ZeeServices platform (marketing, recruiting, bookkeeping, fleet, IT, training, lead qualification) and access to the HOWIE consumer platform for cross-brand lead generation.

Product overview

HorsePower Brands operates a multi-brand franchise platform comprising nine distinct home service brands: Mighty Dog Roofing (roofing/windows/siding/gutters/solar), Blingle! Premier Lighting (outdoor lighting), iFOAM Insulation (spray foam), Heroes Lawn Care (lawn maintenance), Gatsby Glass (custom glass solutions), Groovy Hues Painting (interior/exterior painting), Bumble Bee Blinds (window treatments), Stand Strong Fencing (fence installation), and Varsity Zone HVAC (heating/cooling). The platform is unified by two proprietary systems: ZeeServices (shared franchisee services including marketing, recruiting, bookkeeping, fleet, IT, and training) and HOWIE (cross-brand network tool for lead generation and customer access). The architecture follows a portfolio-of-brands model where each brand operates independently while sharing central infrastructure and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty Dog Roofing: Roofing, Windows, Siding, Gutters, Solar services - provides homeowners and business owners with high-quality roofing services including roof repair and replacement.
• Blingle! Premier Lighting
• iFOAM
• Heroes Lawn Care
• Gatsby Glass
• Groovy Hues Painting
• Bumble Bee Blinds
• Stand Strong Fencing
• Varsity Zone HVAC
• ZeeServices
• HOWIE

Products and services

• Mighty Dog Roofing Franchise offering roofing, windows, siding, gutters, and solar services to homeowners and business owners, including roof repair and replacement, with certified experts and drone inspection technology.
• Blingle! Premier Lighting Franchise offering premier outdoor lighting services for permanent, landscape, event, and holiday projects with design, installation, and ongoing support using luxury LED technology and interactive visualizer tools.
• iFOAM Insulation Franchise providing spray foam insulation, blown-in solutions, insulation removal, retrofitting, and specialty services for homes, businesses, and barns across the U.S.
• Heroes Lawn Care Franchise offering lawn care services including fertilization, irrigation, and eco-friendly lawn maintenance with professional crews and a quality guarantee.
• Gatsby Glass Franchise offering luxury glass solutions including shower doors, glass railings, room enclosures, countertops, custom mirrors, glass partitions, and commercial storefront glass.
• Groovy Hues Painting Franchise offering interior and exterior painting services with color visualization tools, on-the-spot financing, and soft wash services for year-round opportunities.
• Bumble Bee Blinds Franchise offering custom window treatments including sales, installation, repair, and motorization services, with the LuxeHive Fashions proprietary product line.
• Stand Strong Fencing Franchise offering fence installation services for residential and commercial clients with wood, chain link, vinyl, and metal materials, backed by a workmanship warranty.
• Varsity Zone HVAC Franchise offering heating and cooling services including AC repairs, heater installations, smart home thermostat integration, and commercial HVAC services with season ticket maintenance plans.
• ZeeServices Shared Services Platform In-house shared franchisee services platform comprising ZeeMarketing (marketing strategy), ZeeRecruit (HR/hiring), ZeePartnerships (network growth), ZeeLogic (IT/dashboards), ZeeFleet (vehicle acquisition), ZeeBooks (bookkeeping), ZeeUniversity (training), and ZeeContact (lead contact center) to reduce operational burden on franchisees.
• HOWIE Consumer Platform Integrated consumer platform that connects all nine HorsePower Brands franchises under one umbrella, offering homeowners a single source for home-service needs and enabling cross-promotion and lead generation across brands.

Quantifiable outcome

• Nearly 400 franchise locations across 38 states in 4 years
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Associa Advantage Inc.coreStrategic or Co-development Partner · 29 January 2024Associa Advantage Inc., a subsidiary of community management company Associa, announced a strategic partnership with HorsePower Brands. This partnership elevates the standard of home maintenance within community-managed properties, allowing Associa to offer HorsePower Brands' home services (roofing, insulation, painting, glass installation) to their managed property residents.
• Habitat for Humanity InternationalminorGTM or Marketing PartnerHorsePower Brands maintains a national partnership with Habitat for Humanity International. For every customer review received, a donation is made to support affordable housing efforts, tying customer engagement directly to meaningful community change.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Others

• Angi (formerly Angie's List / HomeAdvisor): Angi is the dominant U.S. home services lead-generation marketplace and is explicitly listed as a third-party lead provider channel for HorsePower franchisees. Comparable as an ecosystem enabler that HorsePower brands rely on for customer acquisition, and a relevant benchmark for category-level demand.

Direct peers

• Authority Brands: Authority Brands is a multi-brand home services franchisor (now owned by APi Group) with 17+ brands across HVAC, plumbing, roofing, painting, restoration, and related services — directly comparable as a franchise holding company operating a portfolio of home service concepts.
• Strategic Franchising: Strategic Franchising (formerly Strategic Franchise Brands) is a multi-brand franchise platform with several home services concepts. Comparable in portfolio structure, shared services model, and franchise development motion.
• Neighborly: Neighborly (formerly The Dwyer Group) is the largest U.S. multi-brand home services franchisor, with 30+ brands across maintenance, repair, and improvement. Directly comparable in portfolio-of-brands model, shared-services backbone, and home services franchise target customer.
• Threshold Brands: Threshold Brands is a multi-brand franchise holding company operating several home and pet service concepts. Structurally similar to HorsePower as a portfolio franchisor building a shared-services platform across distinct home service brands.

Emerging players

• Tailwind Brands: Tailwind Brands is a multi-brand franchisor building shared-services infrastructure across home services concepts. Comparable as an emerging portfolio-of-brands peer pursuing similar economies of scale through centralization.
• HomeFront Brands: HomeFront Brands is an emerging multi-brand home services franchise platform with several concepts spanning cleaning, restoration, and home improvement. Comparable as a smaller, growth-stage competitor pursuing a similar portfolio franchisor strategy.
• Buzz Franchise Brands: Buzz Franchise Brands operates a portfolio of home services franchise concepts under shared services. Comparable as a smaller multi-brand franchise platform competing in adjacent home services categories.
• EverSmith Brands: EverSmith Brands is a multi-brand franchise organization operating home and commercial services concepts. Comparable as a smaller-scale portfolio franchisor with overlapping home services categories and shared back-office infrastructure.

Broad incumbents

• Authority Brands' parent APi Group: APi Group is a publicly traded safety, specialty, and industrial services company that acquired Authority Brands to enter home services franchising. Comparable as the incumbent parent entity behind the largest direct peer and as a benchmark for how capital markets value multi-brand home services franchise platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HorsePowerBrands
• Facebookfacebook.com/HorsePowerBrands
• LinkedInlinkedin.com/company/horse-power-brands/?viewAsMember=true
• Instagraminstagram.com/horsepowerbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horse Power Brands