AP Gas & Electric

What AP Gas & Electric does

AP Gas & Electric (APG&E) is a privately held retail electricity provider (REP) founded on December 20, 2004 and headquartered at 6161 Savoy Dr Suite 700 in Houston, Texas. The company procures wholesale electricity supply from EDF Trading North America under a multi-year supply agreement and resells it to residential, small business, and commercial end-customers through fixed-rate and variable-rate plans with contract terms ranging from 11 to 36 months. APG&E is licensed to operate in seven deregulated U.S. energy markets: Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York, and is legally organized as AP Gas & Electric (TX), LLC.

The product portfolio centers on subscription-based electricity supply contracts, supplemented by 100% renewable energy plans and a self-service digital suite comprising the My Account portal, a Quick Pay module, and an Energy Rate Comparison tool exposed at apge.com. The underlying technology is a retail electricity supply platform supporting plan enrollment, billing, account management, and customer service workflows; no proprietary AI/ML capabilities, integrations, or patents are disclosed. Customer-facing differentiators include transparent fixed-rate pricing with no switching fees, soft credit checks that do not affect credit score, and flexible contract terms; the company is BBB Accredited and PCI DSS validated.

APG&E's go-to-market combines direct-to-consumer self-service enrollment via the website (sub-10-minute flow), phone-based inside sales during extended weekday hours, and a structured Channel Partners program at channelpartners.apge.com targeting energy brokers; commercial customers access a separate Request-a-Quote flow. Pricing is contract-based with monthly billing and term-specific early termination fees, and rates are not publicly disclosed. Marketing relies on content (energy blog, bi-weekly customer usage reports, email newsletter), organic social (LinkedIn, Twitter, Facebook, Instagram), and third-party review platforms where APG&E maintains 4.6/5 to 5.0/5 ratings. Leadership comprises CEO Jay Harpole, Chief Sales Officer Cindi To, and CFO John Williamson.

Name

AP Gas & Electric

Legal name

AP Gas & Electric (TX), LLC

Website

https://apge.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

AP Gas & Electric is a Houston-based retail electricity provider serving residential, small business, and commercial customers across seven deregulated U.S. markets with fixed-rate electricity plans, renewable options, and a broker channel partner program.

Ownership category

akta.pro rank

Product category

Retail Electricity Provider

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

Keywords

• Retail electricity provider
• Energy supply plans
• Commercial energy services
• Deregulated energy markets
• Residential electricity plans

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electricity Supply Sales: APG&E sells electricity supply plans to residential, small business, and commercial customers in deregulated energy markets. Revenue is generated through contracted electricity supply agreements with fixed or variable rates. The company procures electricity from EDF Trading North America and resells it to end customers.
2. Renewable Energy Products: APG&E offers 100% renewable energy product options (green electricity plans) as premium offerings for customers seeking sustainable energy solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AP Gas & Electric (APG&E) is a retail electricity provider (REP) that supplies electricity to residential, small business, and commercial customers across seven deregulated U.S. states. The company purchases wholesale electricity from EDF Trading North America and resells it to end users under fixed-rate and variable-rate term contracts, with online enrollment, account management, and channel partner distribution.

Product overview

APG&E is a retail electricity provider (REP) offering electricity supply plans to residential, commercial, small business, and channel partner (broker) segments across deregulated energy markets in Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York. The product portfolio centers on fixed-rate and variable-rate electricity plans with various contract terms (including 11-month, 12-month, 24-month, and 36-month options), supplemented by 100% renewable energy product offerings. Customer-facing digital tools include the My Account online portal for account management, Quick Pay for bill payments, and an Energy Rate Comparison Tool for plan selection. The company also provides educational content through its Energy Blog. Founded in 2004 and headquartered in Houston, Texas, APG&E operates under various state regulatory certificates and licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electricity Service
• Small Business Electricity
• Commercial Energy Plans
• Channel Partner Program

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EDF Trading North America, LLCcoreStrategic or Co-development Partner · 17 September 2018APG&E renewed its Energy Supply Agreement with EDF Trading North America for a four-year term. The agreement enables APG&E to purchase electricity supply and associated electric grid and utility requirements from EDF. This partnership provides the foundation for APG&E's continued growth initiatives and supports competitive, affordable pricing for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TXU Energy: One of the largest retail electric providers in Texas, offering fixed-rate and variable-rate residential and commercial plans through similar digital enrollment and broker channels. Directly comparable to APG&E's core Texas residential and small business book.
• Reliant Energy: An NRG-owned retail electric provider serving Texas and other deregulated markets with residential, commercial, and small business fixed-rate plans and renewable options. Directly competes with APG&E on price, product structure, and multi-state licensed footprint.
• Direct Energy: Multi-state retail electricity and natural gas supplier (part of NRG/Exelon lineage) offering fixed and variable plans to residential and commercial customers in deregulated markets overlapping APG&E's footprint, including Texas, Ohio, Pennsylvania, New Jersey, Illinois, and New York.
• Green Mountain Energy: Retail electricity provider specializing in 100% renewable energy plans for residential and commercial customers across multiple deregulated states, including Texas and the Northeast. Closely comparable to APG&E's renewable product line and multi-state residential GTM.
• Just Energy: Multi-state retail electricity and natural gas provider operating in U.S. and Canadian deregulated markets with residential and commercial fixed/variable plans and a broker/consultant channel. Direct peer on product structure, geography, and channel mix.
• Discount Power: Texas-focused retail electric provider offering fixed-rate residential and commercial plans via direct and broker channels. Closely comparable to APG&E on Texas-centric positioning, mid-market scale, and reliance on comparison-site-driven acquisition.
• Spark Energy: Multi-state retail electricity and natural gas provider serving residential and commercial customers across deregulated U.S. markets with a significant broker channel. Comparable to APG&E in customer mix, geographic footprint, and channel-partner-led GTM.
• Liberty Power: Retail electricity provider focused on commercial and small business customers across multiple U.S. deregulated markets, with broker and consultant-led sales. Comparable to APG&E's commercial/small business segment and channel-partner GTM.
• Ambit Energy: Multi-state retail electricity provider serving residential and small business customers in deregulated markets, using a direct-sales/consultant channel model. Comparable to APG&E on residential focus and channel-driven customer acquisition, with overlapping geographies in Texas and the Northeast.

Broad incumbents

• Constellation Energy: Large U.S. competitive electricity supplier serving residential, commercial, and industrial customers across multiple deregulated states. Comparable to APG&E in customer segments and plan structures, but at materially greater scale and with owned generation behind it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/apgande
• Facebookfacebook.com/apgecom
• LinkedInlinkedin.com/company/apgande
• Instagraminstagram.com/apg_and_e

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Gas & Electric